poc - avip workbook 2014

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2014RoadbikeWorkbook

45

POC is a Swedish company with a strong mission to do the best we can to possibly save lives and to reduce the consequences

of accidents for gravity sports athletes and cyclists.

3

At POC we have always considered the road bike scene

as a natural step in our evolution but for a number of

years, and due to a lack of capacity, we deliberately held

back on introducing products, which we believe would

be beneficial to road cyclists. With the strong passion

that runs through the POC team, and our clear mission,

we felt that we now had to contribute our approach and

technologies.

Besides developing high performance helmets, the

intention has been to contribute new ideas, innovations

and solutions for improved safety, protection and

performance. These have been built on understanding

the behavior within defined environments, interaction

with other people, vehicles and landscapes. We

have challenged ourselves to come up with new and

more specific products and concepts with the goal of

supporting a safer ride.

To best manage this challenge we have engaged

experts from other fields to apply a cross scientific

approach and investigate areas such as: perception;

visibility; color; contrast; communication; psychology;

digital technology; aerodynamics and more. We have

combined all this with our own experience and history

of developing award winning protection and concepts.

The idea has been to cover a palette of safety areas,

from proactive aspects via communication to protection

and post safety solutions, without ever compromising

on performance.

We are proud to share our most ambitious initiative to

date, promoting safety for road cyclists; AVIP.

- Stefan Ytterborn, Founder & CEO

4

PO C AV IP

POC is a Swedish company working from a strong

mission to do the best we can to possibly save lives

and to reduce the consequences of accidents for

gravity sports athletes and cyclists. Currently skiers,

snowboarders and MTB cyclists around the world

use POC helmets and armor, with some winning the

Olympics, World Championships and X Games, while

others may just want the right protection to go downhill

biking at their favorite location.

It is great to witness the growth in road cycling, but

this growth also brings to light the risks and safety issues

involved in sharing roads with motorists, other cyclists and

pedestrians.

We have always considered being part of road cycling

as a natural evolution as we wanted to take our innovative

and award winning technology into the road bike scene.

For capacity reasons we have deliberately held back for

a number of years, but observing a number of trends

and issues, combined with our mission, we felt the

responsibility to act.

Some of the trends that worried us include; how

infrastructure is developed for cars, the lack of interaction

between road users, respect and understanding among

road users and the constant hazard of being run into by

a car. Further, half of all casualties on rural roads, and

92% of reported cyclists killed or seriously injured, occur

in accidents involve other vehicles, most often a car.

This has led us to consider a platform, which is a true

reflection of our mission and brings a new relevance to road

biking. Through our medical and performance forums,

POC Lab and WATTS Lab, we investigated and researched

different areas to better understand the specific hazards

in road cycling and where gains could be made. We

looked deeper into the problem, researching and studying

perception, visibility, color and contrast, communication,

psychology, digital technology, aerodynamics and more.

AVIP is the result of our work and is our first specific

road bike range. It is a vision and concept, which has

been created by collaborating with some of the best

minds in science, health and technology to redefine the

future of road bike safety and performance.

Besides the evident core developed for road bike

helmets, both time trial and road race, which promote new

safety features, aerodynamics and overall performance,

there are a number of new functional, technical,

performance products for road bike cyclists. These

have been developed to support attention and visibility,

including the finest and most uncompromising cycling

clothing, materials, making, accessories and functional

details for efficacy, without sacrificing safety.

Future developments will include a line of digital safety

products designed to increase communication and

alarm, GPS tracking and interaction together with

motorists and pedestrians.

POC wants to change the future of road biking and AVIP

represents the beginning of our vision.

5

AttentionIs about achieving a simple, but crucial, objective and grabbing others attention to your presence.

Attention uses the best possible tools to ensure a cyclist is recognized clearly, and in milli-seconds, by

others in traffic through addressing the five senses independently or in combination.

VisibilityOptimizing visibility in a number of different situations and scenarios, including season, weather, time

of day, distance, environment and light conditions. Through scientifically understanding how, color,

material, contrast, patterns, motion and light interact it provides an insight to develop the best possible

visibility and recognition on the road.

InteractionIt is about researching the possibilities and opportunities for communication and technological

interaction between a rider, motorists and pedestrians to support proactive safety. Interaction applies

new ideas to what can be done with modern technology to allow a rider to worry less about other road

users and surroundings and focus solely on riding. Interaction also supports communication with the

outside world in post incidents situations where there is a need for rescue or emergency.

Protection The core of POC’s experience, understanding how to develop physical protection focuses on

minimizing the amount of energy being transmitted to the users brain and body. All engineered with

innovative technology and a specific user and activity in mind, ultimately optimizing protection without

compromising performance.

The four core elements that make up AVIP: Attention; Visibility; Interaction and Protection,

are designed and developed to work individually as well as in collaboration.

6

ThIS IS PO C

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11

The women’s world record holder in speedski - Sanna Tidstrand (242,59 km/h).

Julia Mancuso celebrates her gold medal in giant slalom at Turin 2006 Winter Olympics.

POC draws on guidance and receives invaluable feedback from team athletes, including X Games

riders, Olympic cyclists and elite World Cup skiers.

Robin Wallner won the European Downhill Cup in 2012 and is a three-time Nordic champion.

2011, POC brought team athletes Danny MacAskill,

Martin Söderström and Daniel Dhers to Stockholm, Sweden.

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7

POC is a Swedish company with a strong missionto do the best we can to possibly save lives and to

reduce the consequences of accidents for gravity sports athletes and cyclists.

POC was founded in 2005 and made its first entry,

addressing the ski racing market, at the ISPO trade

show where it also introduced its mission. POC’s

new ideas and innovative solutions to improve ski

racing safety, by reducing the force transmitted to

the brain and body in case of a crash, gained a

lot of attention.

The concepts, technologies, and materials used

and implemented for the helmets and body armor

were developed in close collaboration with POC

Lab; POC’s scientific forum that consists of some of

the world’s foremost sports medicine experts, brain

scientists and specialists in spinal cord injuries.

At the Turin 2006 Winter Olympics, US alpine

ski racer, Julia Mancuso won the gold medal in

giant slalom and pictures of her wearing a POC

helmet and goggles were published all over

the world. Since then, POC has evolved and

developed protection for different categories and

disciplines including freeskiing, snowboarding

and since 2008 has provided protection for

mountain bike disciplines.

POC refines products with constant feedback and

review from the team athletes that includes both X

Games, Olympic and World Championship medalists.

All together, POC’s team athletes have won more

than 50 medals in international contests such as the

Olympics, World Championships and X Games.

The most important part and reason for success

are proficient and committed employees. Among

the POC staff there is a range of experience

and perspectives, from industrial, fashion and

graphic designers, CAD and polymer engineers to

communicators, marketers and ambassadors - all

with a huge passion for the activities they develop

products for.

POC has developed a strong reputation

for gravity sports protection and is today

established in 25 countries. Throughout

the years, POC has received more than

40 prestigious international safety, design,

innovation and business awards.

8

To be at the forefront of safety, innovation and

development we established POC Lab. It is our

scientific forum, which brings together experts

from a range of disciplines and medicine. They

support and advise us to ensure that what we

develop is the most reliable and advanced

protection on the market.

POC Lab allows us to collaborate with some

of the world’s foremost sports medicine experts,

brain scientists and specialists in spinal cord

injuries. The members of the POC Lab are

carefully selected for their unique expertise. Each

member shares POC’s mission to do the best

we can to possibly save lives and to reduce the

consequences of accidents.

To complement our scientific experts and to

make sure our products are optimal we also draw

on guidance from material technologists and our

team athletes, including X Games riders, Olympic

cyclists and elite World Cup skiers. Further we

listen closely to what you have to say and as users

of our protective gear we value your feedback and

suggestions, which we hope will allow us to develop

even better products.THE MEMBERS OF POC LAB CLAES hULTINGM.D. Ph.D. Medical Director Karolinska hospital Spinalis Policlinic at Rehab Station Stockholm

PER hAMID GhATANM.D. Ph.D. Karolinska Institute Dept. of Clinical Neuroscience

MAGNUS WÖRNERTFormer ski racer and expert in the ski trade

FREDRIK LUNDhM.D. Karolinska hospital Dept. of Orthopedic Surgery

CROSS SC IENT IF IC RESEARCH AND DES IGN

POC was established through a collective desire

to make a difference and give everyone the best

possible safety and confidence in their chosen

sports. This idea has been embodied in our

mission and through a cross-scientific approach to

develop reliable and uncompromising protection.

This challenge has required us to explore,

evaluate and find new innovative ways to promote

safety. We often end up in new exciting areas of

special competence depending on the challenge,

allowing us to think outside of the box and

improve safety.

Building on the competence and expertise of

the POC team and through working closely with

our medical and performance forums, POC

Lab and WATTS Lab, we placed significant

time and effort in a numbers of different

fields, such as color, contrast, perception and

anthropology to better understand what we

needed to translate and focus on in order to

improve road bike safety.

ABOUT R & D

9

Our vision for AVIP has always been to develop

a road bike range that does not compromise

on safety and performance. To achieve higher

levels of performance, and balance the

expertise we gain from POC lab in safety and

innovation, we needed to set new standards

and established WATTS Lab, a highly

specialized R&D department to translate and

develop our AVIP vision.

The objective for the team in WATTS Lab is

to optimize POC products to allow the cyclist

to go faster using less energy. To achieve this,

tests were conducted to ensure minimal drag,

optimize speed and reduce the energy output

by the rider.

Together with our internal product team,

aerodynamic specialists at Semcon, the use

of external testing facilities and pro cycling

athletes we have created the framework to

test all aspects of aerodynamic performance.

The results have allowed us to refine our AVIP

products; helmets, clothing and accessories to

support enhanced performance.

THE WATTS LAB iS A COLLABORATiOn BETWEEn

POC DEVELOPMENT TEAM

ROBBY KETChELL Slipstream Sports

PONTUS WETTRELL Semcon

MAGNUS WÖRNERTFormer ski racer and expert in the ski trade

FREDRIK LUNDhM.D. Karolinska hospital Dept. of Orthopedic Surgery

AERO RELEVANCY RESEARCH AND DES IGN

10

CONTRAST

One of the most important factors affecting

visibility is contrast. There are basically two

types of contrast, which can be explained by the

prominence of a color compared to its background

and the difference in a color to adjacent colors,

i.e. color intensity and difference. Importantly,

contrast gives the brain visual clues, ultimately

resulting in an earlier and informed decision on

the identity of an object.

This approach led us to the AVIP color palette,

which is a cornerstone of AVIP. All colors are

carefully selected with high visibility and contrast

in mind.

ThE AVIP COLORS

The AVIP color palette has been carefully

developed to provide a combination of colors that

are based on high visibility colors, fluorescence

and contrast that will work in combination or

independently.

FLUORESCENT ORANGE

Fluorescent orange is a strong and intense color

and is one of the most commonly used colors for

high visibility clothing.

OPTIC WhITE

The Optic White color is innovative and part of the

AVIP palette as it is diametrically opposed to many

colors and supports enhanced contrast.

NAVY BLACK

Navy Black is a strong color, which gives

significant contrast within the AVIP color palette.

Visibility is not always simply a question of wearing

more fluorescent clothing, but considering and

understanding the use of color and contrast, the

environment in which it will be used and most

importantly, whether it will improve on how you

will be seen and recognized.

With POC’s cross-scientic approach to develop

reliable and advanced protection, we always

end up in new areas of special competence

depending on the challenge. For AVIP, we gained

valuable knowledge in different fields, such as

color, contrast, perception and anthropology to

better understand what we needed to translate

and focus on in order to improve road bike safety.

here are some interesting perspectives we would

like to share.

FLUORESCENT COLORS

A conventional bright color is able to reflect about

90% of a color present in the visible spectrum.

Fluorescent colors can reflect as much as 200%

to 300% by using a larger amount of the visible

spectrum and by re-radiate some of the absorbed

ultraviolet rays and colors in the lower part of the

visible spectrum and turn it in to wavelengths the

human eye can see. This ultimately results in the

eye perceiving a more intense color.

PERCEPTION AND RECOGNITION DISTANCE

The use of fluorescent colors and high visibility

products is evident and can be seen in varying

situations all over the world. The advantage of

fluorescent clothing is that it increases the distance

when an object is seen. Some studies show that

fluorescent clothing is five and half time more visible

than conventional clothing e.g with fluorescent

clothing a driver will see the object at 670 meters

instead of 120 meters with regular clothing.

however, we felt there is a fundamental difference

between being seen and being recognized. If

motorists at an early stage can identify you as a

cyclist, they can better plan their own maneuvers.

We were conscious of what other road users were

able to detect, specifically the critical elements of

perception and recognition distances;

Perception distance - is the distance from

where an object is first seen. During this time, the

brain processes a lot of information to create a

perceptual hypothesis, based on familiar patterns

and past experiences, but ultimately the object

may not be accurately recognized.

Recognition distance - is the distance where

the brain can perceive what the object actually is.

By using prior knowledge and interpreting visual

clues, such as colors, contrast, motion etc, the

brain will recognize the object.

A common perception is that visibility is equal

to bright and fluorescent colors but we identified

that advantages could be gained by considering

all possibilities to increase perception and

recognition distances to improve rider safety.

To find the right approach we considered the

changing backdrop that makes up a usual ride,

but also different environmental factors such as

weather, light, nature, time of the day.

Analyzing a problem often provides clear

insights into where gains can be made without

having to re-invent the wheel. Contrast is an

example and has long been considered a

fundamental part of visibility.

”For the colors diametrically opposed to each

other, are those that reciprocally evoke each other

in the eye.” (Goethe, Theory of Colours, 1810)

Colors VIS IBIL IT Y & COLORS

Distance to recognitionof cyclist dressed influorecent colors670 Meters

Distance to recognitionof cyclist dressed in dark colors 120 Meters

11

Fluorescent Orange

Optic White

Navy Black

Optic white

Navy black

Navy black, optic white and fluorescent colors in a typical roadbiking enviroment.

Navy black and optic white

The contrast between Navy black and Optic white

together enhance the visibility.

Fluorescent

Non fluorescent

AVIP colors

12

FABRIC S , CONSTRUCTION AND MAKING

By using some of most progressive fabrics

available - and by working closely with some

of the industries most skilled, experienced

and competent makers - we have been able

to develop a range based on layers and

combinations to provide maximum versatility

and avoiding products with a limited and

narrow use.

In addition, applying an innovative approach

to color and contrast, maximizing attention

and visibility, AVIP Essentials has been further

developed to improve road bike safety.

13

The AVIP color palette; Fluorescent orange, Optic white and Navy black.

Innovative fabrics for added comfort and enhanced performance

Laser cut ventilation holes for added breathability

Anatomic cuttings and fitsMy-Info pocket for your personal relevant information Introducing POC’s innovative chamois construction

Reflective logos for improved visibility.Fully taped seams Glued and seamless endings for ergonomic comfort

15

hELMETSWhen we identified the need to bring our unique approach to safety and performance to road

bike helmets, we naturally wanted to use the knowledge and technology we gained in making

award winning and revolutionary ski helmets and transfer that experience to build optimal road

bike helmets.

The concepts, which we initially used for ski and mountain bike helmets, have been further

developed and refined to meet all the demands of today’s road bike users. New approaches to the

strategic use of EPS, ventilation, aerodynamics, visibility and using an innovative fully wrapped

unibody construction, provide improved protection with ultimate aerodynamic performance.

16

Octal

BOTTOM VIEW

FRONT VIEW

TOP VIEW

BACK VIEW

17

Octal

0102

03

04

050607

08

09

high performance EPS liner, optimized in densitySuperior ventilation, using the POC innovative ventilation designUltralight size adjustment system, designed with low contact areaFully wrapped unibody shell, for improved protection and resistanceStraps molded into linerTemperature regulating padding Reflective patches and color combinations for high visibilityEye garage keeps sunglasses securely in position when placed on the helmetScannable ICE Tag (read more on page 37)

OCTALThe lightweight Octal helmet is engineered to be the next step in road bike helmet safety and offers optimal ventilation, comfort and low weight.

Even though it offers more coverage and increased protection thanks to an optimized and strategically partially thicker EPS liner, the weight is kept very low, sub 200 g. This is achieved thanks to the fully wrapped unibody shell, which functions as a monocoque, that enhances the safety properties and construction integrity of the helmet.

When developing the Octal helmet, POC approached ventilation in an innovative way. Instead of using many small vents, the Octal helmet has fewer, but larger, ventilation slots. This design provides a larger open surface area at the front, and in combination with the specifically designed interior, allows more air to flow through the helmet, optimizing ventilation.

The Octal helmet has an ultralight size adjustment system that will ensure a secure fit. The internal padding is made of a technical fabric, which reduces the temperature of the contact area touching the skin. Since visibility is a key factor to road bike safety, the Octal helmet comes in high visibility colors and with reflective patches.

helium White Zink Orange Garminum Blue10605_1001 10605_1205 10605_1532

CERTIFIED EN1078CPSC 12.03AS/NZS2063-2008

SIZES & WEIGhTSmall 54-58 cm 190 grMedium 55-58 cm 195 grLarge 59-62 cm 205 gr

ART NUMBER10605

Designed & engineered by POC



COLORS

TEChNICAL FEATURES

18




010203

04

050607

08

high performance EPS liner, optimized in densityExternal microshell for aerodynamic performanceUltralight size adjustment system, designed with low contact areaFully wrapped unibody shell, for improved protection and resistanceStraps molded into linerTemperature regulating paddingReflective patches and color combinations for high visibilityScannable ICE Tag (read more on page 37)

helium White Zink Orange Garminum Blue 10610_1001 10610_1205 10610_1532

CERTIFIED EN1078CPSC 12.03AS/NZS2063-2008

SIZES & WEIGhTSmall 54-58 cm 210GrMedium 57-60 cm 215GrLarge 59-62 cm 225Gr

ART NUMBER10610

COLORS

OCTAL AEROOctal Aero is designed with all the same features as the Octal helmet, but has been developed further for aerodynamic performance and to be used in time trial and events where low drag is crucial, without sacrificing safety or comfort.The lightweight EPS (Expanded Polystyrene) liner provides a high level of protection with increased thickness at the most exposed areas. The fully wrapped unibody shell, which works as a monocoque, enhances the safety properties and construction integrity of the helmet.The Octal helmet has an ultralight size adjustment system that will ensure a secure fit. The internal padding is made of a technical fabric, which reduces the temperature of the contact area touching the skin. Since visibility is a key factor to road bike safety, the Octal Aero helmet comes in high visibility colors and with reflective patches.

Octal Aero

TEChNICAL FEATURES

19

Tempor

helium White10600_1001

Pocito Orange10600_1204

05

05

01

03

04

05

02 01

03

04

0102030405

Aerodynamically superior designhigh performance EPS liner for good shock absorptionOverlapping upper and lower shell for seamless protectionAir intakes for reduced air resistance Detachable visor

TEMPORTempor – POC’s time trial helmet. Designed to provide the cutting edge advantage needed in Time Trial bike races with superior aerodynamic performance and safety compared to the best performing helmets on the market.

POC’s new conceptual approach to optimize aerodynamics and speed was to look at the rider as one body mass, rather than isolating the head from the rest of the body.

The result is amazing with superior performance compared to the best time trial helmets on the market, both when it comes to safety and speed.

Safety-wise, the Tempor helmet performs extremely well (the EPS liner has added thickness at exposed areas) and the impact absorption has not at one point been compromised.

The two air intakes in the front reduce air resistance by leading the air through the helmet and past the shoulders instead of halting it at the front. This air flow also provides generous ventilation.

CERTIFIED EN1078CPSC 12.03

SIZES M-L 55-58 CMXL-XXL 59-62 CM

ART NUMBER10600

COLORS

TEChNICAL FEATURES

21

”EssEntials”apparEl linEpOC’s first line of specific road bike wear, aVip Essentials, contains a number of high performing

garments that have been engineered with performance, comfort, aerodynamic and proactive safety

in mind. aVip Essentials has been designed to give you a core performance cycling wardrobe and

our approach has been to develop a range, which can be used by all cyclists in all conditions.

By using some of most progressive fabrics available - and by working closely with some of the industries

most skilled, experienced and competent makers - we have been able to develop a range based on layers

and combinations to provide maximum versatility and avoiding products with a limited and narrow use.

in addition, applying an innovative approach to color and contrast, maximizing attention

and visibility, aVip Essentials has been further developed to improve road bike safety.

to fulfill specific needs, in managing more extreme and specific climate conditions etc, additions

will be developed for coming seasons to provide a greater level of personal preference and choice.

22

thE ChamOis paD the chamois is designed to provide points; the ischium and perineal area. to maximize ventilation we choose a fully seamless, coolmax open cell foam, which allows for continuous airflow and ventilation throughout the entire chamois. the seamless design does also provide a comfortable fit and feel.

in order to accommodate freedom

Essential Bib shorts the Essential Bib shorts are made of a warp knitted stretch fabric for optimal fit and feel. the cut is specific for your riding position and the bib shorts offers excellent breathability along with pOC’s innovative chamois construction.

the ergonomic design provides a streamlined fit, comfort and maximum freedom of movement. the compact structure of the fabric supports your muscles and the compression helps circulation and recovery.

the seamless chamois pad gives additional support and will relieve pressure at the ischiatic and perineal area while allowing for optimal airflow.

the bibs are made of mesh and are highly breathable and provide performance and comfort. the soft silicone grip on the shorts ensures they stay perfectly in place.

tEChniCal FEatUrEs

0102

03040506

Warp knitted stretch fabric, with compression propertiesErgonomic four-panel design for fit, comfort and freedom of movementinnovative chamois constructionhighly breathable mesh bibssoft silicone leg grip for a secure fitreflective logo for improved visibility

sizEss, m, l, Xl, XXl

COmpOsitiOn shorts: 78% polyamide 22% Elastanhe. Bibs: 100% polyester

WEight202 gr

art nUmBEr53090

Style: Bib shortsSeason: Wheels 14Date: 2013-05-15



of movement on medium- and long distance rides, pOC custom designed and built a chamois in three different densities. 4mm thick with 60 kg density foam at outlying areas, 8mm thick with 85 kg density on either side of perineal channel, 12mm thick with 100 kg density foam at the ischium.

the exact positioning of the higher density foam, with the main goal to

relieve pressure at the ischium area, was determined following extensive rider testing. perineal pressure relief is extremely important, which is why we created a perineal channel, with opposing higher density foam, to improve circulation through the perineal area. We also increased the height of the foam walls to 8mm, as opposed to the middle of the channel, which is 4mm.

23

thE ChamOis paD the WO specific chamois is designed to

provide comfort at the key riding pressure points. to maximize ventilation we choose a fully seamless, coolmax open cell foam, which allows for continuous airflow and ventilation throughout the entire chamois. the seamless design does also provide a comfortable fit and feel.

in order to accommodate freedom

the Essential WO Bib shorts are made of a warp knitted stretch fabric for optimal fit and feel, and is designed with a woman specific riding position. the bib shorts offers excellent breathability along with pOC’s innovative chamois construction.

the ergonomic design provides a streamlined fit, comfort and maximum freedom of movement. the compact structure of the fabric supports your muscles and the compression helps circulation and recovery.

the seamless chamois pad gives additional support and will relieve pressure at the ischiatic and perineal area while allowing for optimal airflow.

the bibs are made of mesh and are highly breathable and provide performance and comfort. the soft silicone grip on the shorts ensures they stay perfectly in place.

tEChniCal FEatUrEs

0102

03040506

Warp knitted stretch fabric, with compression propertiesErgonomic four-panel design for fit, comfort and freedom of movementinnovative chamois constructionhighly breathable mesh bibssoft silicone leg grip for a secure fitreflective logo for improved visibility




Essential WO Bib shorts

sizEsXs, s, m, l

COmpOsitiOn shorts: 78% polyamide 22% Elastanhe. Bibs: 100% polyester

WEight167 gr

art nUmBEr53100

of movement on medium- and long distance rides, pOC custom designed and built a chamois in three different densities. 4mm thick with 60 kg density foam at outlying areas, 8mm thick with 85 kg density on either side of perineal channel, 12mm thick with 100 kg density foam at the ischium.

the exact positioning of the higher density foam, with the main goal to

relieve pressure at the ischium area, was determined following extensive rider testing. perineal pressure relief is extremely important, which is why we created a perineal channel, with opposing higher density foam, to improve circulation through the perineal area. We also increased the height of the foam walls to 8mm, as opposed to the middle of the channel, which is 4mm.

24

Essential Jersey ss

EssEntial JErsEy shOrt slEEVE the Essential Jersey with 4-way stretch fabric is infused with aerodynamic technology in order to reduce drag. it is designed for enhanced visibility and has a cut specific for your riding position, which ensure all day comfort, performance and safety.

the shoulders and back are made of a woven stretch fabric and uses a compact 3D structure to improve aerodynamic performance. the body is made of 4-way stretch that offers a streamlined fit, allowing great freedom of movement and excellent breathability. this combination of technical fabrics reduces drag while efficiently wicking moisture away, keeping you cool and dry.

the full length zip and under arm mesh allows for optimal flexibility and breathability. there are three rear pockets to carry your belongings and a special my info-pocket for your personal information and cell phone.

tEChniCal FEatUrEs

01

0203040506

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strategically placed woven stretch fabric for improved aerodynamic performanceComfortable and breathable 4-way stretch fabricmesh fabric under arms for increased breathabilityreflective logo on the arm for improved visibilityglued and seamless endings for ergonomic comfortrear pockets plus internal zip pocket for all riding essentialsmy-info pocket UV resistant

COmpOsitiOn 83% polyester 17% Elastanhe 100% polyester 78% polyamide 22% Elastanhe


WEight225 gr

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tEChniCal FEatUrEs

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strategically placed woven stretch fabric for improved aerodynamic performanceComfortable and breathable 4-way stretch fabricmesh fabric under arms for increased breathabilityreflective logo for visibility on the armglued and seamless endings for ergonomic comfortrear pockets plus internal zip pocketmy info-pocketUV resistant

Essential WO Jersey ss

EssEntial WO JErsEy shOrt slEEVE the WO Jersey, made of 4-way stretch fabric, is infused with aerodynamic technology in order to reduce drag. it is designed for enhanced visibility and has a specific womens cut, which ensure all day comfort, performance and safety.

the shoulders and back are made of a woven stretch fabric and uses a compact 3D structure to improve aerodynamic performance. the body is made of 4-way stretch that offers a streamlined fit, allowing great freerdom of movement and excellent breathability. this combination of technical fabrics reduces drag while efficiently wicking moisture away, keeping you cool and dry.



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Essential Jersey ls

EssEntial JErsEy lOng slEEVE the Essential Jersey with 4-way stretch fabric is infused with aerodynamic technology in order to reduce drag. it is designed for enhanced visibility and has a cut specific for your riding position, which ensure all day comfort, performance and safety.

the shoulders and back are made of a woven stretch fabric and uses a compact 3D structure to improve aerodynamic performance. the body is made of 4-way stretch that offers a streamlined fit, allowing great freerdom of movement and excellent breathability. this combination of technical fabrics reduces drag while efficiently wicking moisture away, keeping you cool and dry.


tEChniCal FEatUrEs01

02030405060708

strategically placed woven stretch fabric for improved aerodynamic performanceComfortable and breathable 4-way stretch fabricmesh fabric under arms for increased breathabilityreflective logo for visibility on the armglued and seamless endings for ergonomic comfortrear pockets plus internal zip pocketmy info-pocketUV resistant



WEight265 gr


art nUmBEr53010

_9

4

mul

ticol

or

_8041 nickel Blue/hydrogen White

27

Essential Wind Vest

EssEntial WinD VEst the Essential Wind Vest offers ideal wind protection in mixed riding, with windproof fabric at exposed areas. the vest has a reflective logo at back for improved visibility.

the technical fabric at the front offers wind protection while the fabric at the back provides great breathability. the strategic combination of materials allows for a windproof and highly breathable vest.

tEChniCal FEatUrEs

01020304

technical windproof fabric at exposed areaComfortable and breathable 4-way stretch fabricreflective logo at back for improved visibilityElastic at hem

COmpOsitiOn 85% polyamide 15% Elastanhe72,5% polyamide 27,5 % Elastahne

sizEsXs, s, m, l, Xl, XXl

Bac

k

Fro

nt

WEight191 g

COlOrs _8041 nickel Blue/hydrogen White

art nUmBEr53050

28

Essential lt. Wind Vest

EssEntial lt. WinD VEst the Essential light Wind Vest is lightweight, breathable and windproof. the transparent DWr treated vest is designed for changeable conditions and is easily stowable and water repellent. mesh fabric under the arms for increased breathability and comfort. reflective logo at back for improved visibility.

01

02

0304

tEChniCal FEatUrEs

Breathable and windproof DWr treated ripstop fabric500 mm water columnmesh fabric under arms for increased breathabilityand comfortreflective logo at back for improved visibilityElastic at hem

COmpOsitiOn 100% polyamide


WEight57 gr

COlOrs _1001 hydrogen White

art nUmBEr53080

29

Essential lt. Wind Jacket

EssEntial lt. WinD JaCkEt the Essential light Wind Jacket is lightweight, breathable and windproof. the transparent DWr treated vest is designed for changeable conditions and is easily stowable and water repellent. mesh fabric under the arms for increased breathability and comfort. Fluorescent orange at wrist and reflective logo at back for improved visibility.

tEChniCal FEatUrEs

01

0203

04

Breathable and windproof DWr treated ripstop fabricwith 500 mm water columnmesh inserts under arms for breathibilityFluorescent orange at wrist and reflective logo at back for improved visibilityElastic at hem

COmpOsitiOn 100% polyamide


WEight78 gr

COlOrs _1001 hydrogen White

art nUmBEr53070

30

Essential rain Jacket

EssEntial rain JaCkEt the Essential rain Jacket is a waterproof and breathable jacket, designed and engineered for wet conditions with fully taped seams and waterproof zippers.

it’s made of a 3 layer laminated DWr treated fabric and is designed with a bike specific fit, where the back and arms have been optimized in length to keep you fully covered. the lazer cut ventilation holes under the arms provide optimal breathability.

the jacket comes in a bright orange color and has reflective logo at back for maximum visibility. my info- zip pocket for personal information and cell phone. COlOrs

_1205 zink Orange

art nUmBEr53060

tEChniCal FEatUrEs

01

020304050607

3 layer laminated DWr treated fabric. 10 000 mm water columnlazer cut ventilation holes for breathabilityFully taped seamsWaterproof zippersVelcro closure at wristmy info- zip pocket at backreflective logo at back

COmpOsitiOn 100% polyester


WEight257 gr

31

Essential spring Jacket

EssEntial spring JaCkEt the Essential spring jacket is versatile and gives ideal protection against natures elements and offers great freedom of movement, which ensures protection and comfort on every ride.

the windproof front, made of bonded 4-way strech fabric, is higly breathable and also water repellent. the back and sleeves are made of 4-way stretch fabric with high elasticity, which gives optimal flexibility and breathability and also some wind protection. a soft, brushed inside is used for extra comfort and warmth.

there are three rear pockets to carry your belongings and a special my info-pocket for your personal information and cell phone

tEChniCal FEatUrEs

0102

0304

Windproof and breathable bonded 4-way stretch fabricBreathable and flexible 4-way stretch fabric, with brushed inside for comfort and warmthreflective logo at back and on the armOrange ending at wrist for improved visibility

COmpOsitiOn 75% polyamide25% Elastanhe


WEight216 gr

COlOrs _8041 nickel Blue/hydrogen White

art nUmBEr53070

32

Essential road glove

COmpOsitiOn 83% polyester 17% Elastanhe100% Clarino leather

sizEss, m, l

WEight24 gr/pair (mens large)

art nUmBEr30260

a minimalistic, half finger, road bike glove. the thin glove allows for the closest possible contact to the bike. the palm is reinforced with light padding for a more pleasurable ride.

EssEntial rOaD glOVE tEChniCal FEatUrEs

010203

light padding at palmpull tabsilicone print for gripperformance fit

COlOrs_1001 hydrogen White_1205 zink Orange

33

01

02

03

04

4-way stretch fabric, with a soft brushed inside for warmthglued and seamless endingsreflective logo for impro-ved visibilityErgonomic pre-bent shape

tEChniCal FEatUrEs

sizEss, m, l

WEight113 gr

art nUmBEr53120_8041

COmpOsitiOn 46% polyester 41% polyamide 13% Elastanhe

01

0203

04

4-way stretch fabric, with a soft brushed inside for warmthglued and seamless endingsreflective logo and fluores-cent at wrist for improved visibilityErgonomic pre-bent shape

tEChniCal FEatUrEs

sizEss, m, l

WEight75 gr


COmpOsitiOn 46% polyester 41% polyamide 13% Elastanhe

sizEss, m, l

WEight38 gr

01

02

03

04

made of odour-resistant tactelFlat toe seam to reduce bulk and prevent blistersinstep support for improved stability and fitBreath zones for better ventilation where needed

tEChniCal FEatUrEs

art nUmBErsg6506_1001

COmpOsitiOn

EssEntial lEgs the Essential legs are made of 4-way stretch fabric that offers flexibility and the soft brushed inside will keep you warm in mixed conditions.

the ergonomic pre-bent shape and glued seamless endings provide a close fit and excellent comfort and the silicone grip ensure they stay perfectly in place. reflective logo for improved visibility.

EssEntial slEEVEsthe Essential arms are made of 4-way stretch fabric that offers flexibility and the soft brushed inside will keep you warm in mixed conditions.

the ergonomic pre-bent shape and glued seamless endings provide a close fit and excellent comfort and the silicone grip ensure they stay perfectly in place. reflective logo and fluorescent at wrist for improved visibility.

EssEntial sOCkthe Essential sock is made of odour-resistant tactel and has strategic placed breath zones for excellent ventilation.

Essentials legs, Essentials sleeves and Essentials socks

34

silk scarfEssential Cap

Classic scarf made of 100% silk twill, screen printed and hand rolled edge made by finest italian tradition.

silk sCarF

Classic cycling cap with a clean design, made of cotton and polyester. reflective stripes and logo for improved visibility.

EssEntial Cap

sizEsOne size

WEight29 g

COmpOsitiOn 55% Cotton 45 % polyetser

art nUmBEr53130_ 1531

sizEs45 x 45 cm

WEight13 gr

COmpOsitiOn silk


36

DO Blade

Do Blade is a dedicated sports frame, injected in grilamid for low weight and durability. the frame allows for great flexibility with the option to change your lens according to the conditions. the rubber inserts and the adjustable nose piece in hydrophilic rubber keeps the frame firmly in place. the lens tints are optimized for road bike, increasing contrasts on the road surface, helping you to spot irregularities, holes and gravel in time. the anti-fog and ripel treatments help keeping fog, dirt and grime off your lenses and makes water pearl off.

DO BlaDE

art namE DO Blade DO Blade DO Blade DO Bladegustav larson Ed.

DO Bladeryder hejsedal Ed.

DO Blade road lens

DO Blade lens

DO Blade lens

FramE COlOr

hydrogen white/zink Orange

nickel Blue/hydrogen White

garminum Blue seaborgium Blue/iron Orange

nickel Blue/neodynium pink

- - -

FramE Finish matt matt matt matt matt - - -

lEns COlOr Violet Violet Violet Violet Violet light Violet light yellow Black

lEns pUrpOsE allround road allround road allround road allround road allround road low light road Bad Visibility Very sunny

lEns Vlt 28.4% 28.4% 28.4% 28.4% 28.4% 71.5% 91.5% 10%

lEns Cat. 2 2 2 2 2 1 0 3

art nUmBEr DOBl5010 DOBl5010 DOBl5010 DOBl5020 DOBl5030 DOBl5110 DOBl5120 DOBl5120

37

last time you crashed on your bike, you got up

fine. Or you didn’t, but your friend was there

to help you out. What would happen if you

were out alone and were knocked unconscious

and how long would it take before someone

started worrying? and how would they possibly

know where to start looking for you?

iCE stands for in Case of Emergency

and is well known all over the world. iCE

is a proactive effort to provide emergency

personnel with correct medical history

such as blood group, allergies and basic

information like name and emergency

contact, even if the victim is unconscious.

throughout the years, pOC has developed a

strong reputation for gravity sports protection and

have been recognized and awarded as a global

leader in innovation, safety and performance.

the proactive safety approach is a

cornerstone of aVip, and we have put a strong

emphasis to improve the awareness of your

place on the road. Unfortunately, accidents do

happen, and with pOC’s mission to do everything

we can to possibly save lives and reduce the

consequences of accidents, we have looked

at new ways of improving road bike safety.

helmet construction and design is a critical

element in accident safety but our work has

also shown that if we could minimize the time

before the victim recieves help and provide

information needed for correct medical care,

we could limit the consequences of accidents.

this innovative approach lead to the two

components of pOC iCE, promoting the idea

of digital safety with a system composed

of a crash sensor and an identification tag,

helping the rider to get fast and correct care

in case of emergency. We teamed up with

iCEdot to provide the iCEdot Crash sensor

that monitors for major impacts and alerts

your emergency contacts of your gps

coordinates when you need it the most.

pOC iCE - in CasE OF EmErgEnCy

SOSSMSCOUNTDOWN

GPSPOSITION

15sec

iCEDOt Crash sEnsOrWhen paired with the iCEdot smart phone app, the crash sensor is able to detect motion, changes in forces and impacts. in the event of critical forces, the device triggers the app to send a message with your gps position to your preset contacts, unless you stop it within a user defined time interval. this will let your family or friends know you might need help.

iCE tagif an accident happens and the victim is knocked unconscious, scanning the tag will allow passers-by or medical personnel to identify the victim and get correct medical information such as blood group or allergies that can be vital for correct care.


38

POC PrO Team 2014TO be annOunCed

39

Special editions

Gustav LarssonWhen Gustav did´nt get a motocross for his tenth birthday but a

mountainbike instead, the route was set. His careeer started a few

years later when mountinbiking was as its biggest in the early nineties

. Later on, to become a stronger mountainbiker Gustav started road

biking and he quickly became successful enough to join the no

1 Pro Team Fassa bortolo in 2003. Gustav is best known for his

Time Trial abilities that got him both World and Olympic medals.

dOb: 1980

WeIGHT / LenGTH: 194cm / 77kg

dISCIPLIne: Road cycling

HOmeTOWn: monaco

COunTrY: Sweden

Career HIGHLIGHTS:HigHligHtS: olympic SilveR -08

dOb: 1980

WeIGHT / LenGTH: 188cm / 69kg

dISCIPLIne: Road cycling

HOmeTOWn: victoRia, Bc

COunTrY: canada

Career HIGHLIGHTS:winneR giRo d’italia 2012

ryder Hesjedal ryder was born not far from the rugged coastal mountains of

Vancouver Island, Canada. This kick-started a mountain bike career

that netted him a Silver at the u-23 World Champs, along with 6

other World mTb Champ medals. but, that was all really just training

to make him into a top Grand Tour contender capping that campaign

off with his 2012 Giro d’Italia win. ryder has gone on to win stages

at the Vuelta a espana, Tour de France (TTT) and Tour Of California.

dO bladeryder Hesjedal ed.

dO bladeGustav Larson ed.

See our mTb products at pocsports.com

42

Overview

Octal

essential bib shorts essential WO bib shorts essential Jersey SS

essential Silk Scarf

essential road Glove essential Legs

essential arms dO blade

dO bladeGustav Larsson ed.

dO bladeryder Hesjedal ed.

essential rain Jacketessential Lt Wind Jacket

essential Spring Jacket

essential road Capessential road Sock

essential Wind Vest

essential Lt. Wind Vest

essential WO Jersey SS essential Jersey LS essential Jersey LS

Octal aero

Tempor

For more information regarding our POP-program please contact your sales person.

46

© 2013. Reproduction forbidden. All rights reserved. Some of the products shown may differ from products supplied.POC reserves the right to replace or modify any product or article number shown. All products designed and engineered by POC Sweden AB.

44

POC Sweden AB PO Box 4213SE-102 65 StockholmSweden

Phone: +46 8 717 40 50Fax: +46 8 717 95 16

Nackagatan 4SE-116 41 StockholmSweden

[email protected]

poc - avip workbook 2014

Documents

road cyclists avip

road users

road cycling

road bike scene

mtb cyclists

reported cyclists

strong mission

safety issues