pob stage 1 seminar 1 student
DESCRIPTION
POB seminar 1TRANSCRIPT
Seminar: Considering the role of business
Topic Number:1
Principles of Business
Overview
In this first seminar you are tasked with working in a group to come up with your own business idea and thereafter formulate a plan to get it up and running.
It is important to note that you will be working in the same group and on the same business for a number of weeks and therefore should come up with a business idea that is exciting and viable.
For todays seminar we will be looking for your group to come up with:
• The type of business and structure you would go for• The various roles in the organisation each of you would take on• Consider what the customer need is and how your company is
going to satisfy it?• What have you learnt about working together to come up with
a business and organising yourselves into a structure?
3
• Be able to articulate the type of business you would go for and its implications
• Critically evaluate and discuss the various types of business structures and hone in on the most appropriate one for your business
• Identify and describe the various roles in an organisation
• Demonstrate an understanding of what is a customer need and how you would satisfy them
• Work through group dynamics to come up with a robust business & structure
Learning outcomes of this seminar
Agenda for this seminar
The various roles in the organisation each of you would take on
Consider what the customer need is and how your company is going to satisfy it?
What have you learnt about working together to come up with a business and organising yourselves into a structure?
The type of business and structure you would go for
Structure for the session
You will have 15 minutes to
discuss each question
We will have a de-brief at the end of each 15 minutes to hear your thoughts on each area
Feel free to ask questions but please do not have separate conversations ‘we are all in
this together’!
So if you could start a business what would it be?
Richard Branson
'Above all, you want to create something you're proud of. This has always been my philosophy of business. I can honestly say that I have never gone into any business purely to make money. If that is the sole motive, then I believe you are better off not doing it.'
More importantly ask yourself why?
To develop a product they wanted but couldn't find
To build a better company
They came up with a real
breakthrough!
What would your vision be for your business?
“An ideal that…represents or
reflects the shared values to which the organisation should
aspire”
Kirkpatrick, Wofford and Baum, 2002:139
Our vision is a world where everyone can be connected
We bring good things to life
Be, and be recognised as, the best consumer products and
services company in the world
Which Company?
Nokia
GE
P&GSource: Palmer, Dunford and Akin, 2009
What business would you choose ?
What type would it be?
Discussion
Consider the functions of
the organisation- what would each of you
do?
Discussion
Consider the customer
need and how your company
is going to satisfy it
Discussion
What have you learnt
about teamwork?
Discussion
End of Seminar
Note: This recording is for your personal use only and not for further distribution or wider review.
© Pearson College 2013