pnc bank proposal
DESCRIPTION
Design project for students in the graphic design field. This paper demonstrates how to draw up a proposal for a potential client with graphics design needs.TRANSCRIPT
Classic Concepts 123 Hoover Street Atlanta, GA 30039 Tel: 770.515.5513 Fax: 770.515.5514
PROJECT PROPOSAL
Quintana V. Richardson
American InterContinental University
Classic Concepts123 Hoover Street Atlanta, GA 30039
Phone: 770.515.5513 | Fax: 770.515.5514
[email protected] | www.classicconcepts.com
Classic Concepts 123 Hoover Street Atlanta, GA 30039 Tel: 770.515.5513 Fax: 770.515.5514
ABSTRACT
This paper is inclusive of a proposal to George Strahand, Senior Marketing Director, of PNC Bank. It
provides a detailed description of PNC Bank from their beginning in 1852 to now in the 21st Century by
describing their achievements, their plans for the future, and the audience they anticipate targeting to
achieve their desired results. It continues in depth to explain how Quinn Richardson of Classic
Concepts proposes to assist PNC in securing new and old business markets with an improved
transformation and strategic marketing. In regards to strategic marketing, the proposal delivers a
thorough description of a multitude of suggestions to promote PNC. This paper delivers a minimum of
four promotional design suggestions to include a new and improved Web Site, promotional posters,
merchandise, and informal brochures. Provided with the proposal is an attached invoice that includes
standard prices for the described designs.
Classic Concepts123 Hoover StreetAtlanta, GA 30039April 28, 2012
George StrahandSr. Marketing DirectorPNC Bank1235 Cupertino Sq.Sum State, California 11245
Dear Mr. Strahand:
Thank you for choosing Classic Concepts for your web and graphics design needs. We are confident that you will be very satisfied with the services that we offer.
The information enclosed will help you make the most of our services. If you have questions, please contact us. Your account manager, Quinn Richardson, can be reached at (770) 515-5513. Your account number is #JJS14435-002. When you call, please have it handy so that we can expedite your requests.
As your needs change, we will be happy to help you evaluate those needs and offer you the services that will help you achieve your new goals. Again, thank you for choosing Classic Concepts.
Sincerely,
Quinn Richardson
Senior Designer
Enclosure
Classic Concepts 123 Hoover Street Atlanta, GA 30039 Tel: 770.515.5513 Fax: 770.515.5514
Client Summary
PNC Bank has been doing business in the Pittsburgh community for well over one hundred
years. It was establish in January of 1852 as Pittsburgh Trust and Savings and is the oldest
banking institution in Pittsburgh. After several merges with other institutions they changed their
name to Pittsburgh National Corporation but decided to shorten it to PNC, which is the name
they currently use to represent their establishment.
In June of 2011, PNC announced their plans to purchase Royal Bank of Canada for $3.45 billion
as they topped the bids over Winston Salem based BB&T Bank. This transaction made PNC the
fifth largest bank amongst U.S banking institutions. This acquisition allowed PNC to have a huge
presence in the retail banking market in the southeastern United States. PNC’s immediate goal is
to establish their name in a new territory and hopefully earn the respect and business of
developing and surrounding communities. Their initial proposal of renovating the acquired RBC
branches was complete in February of 2012 and they opened for business as PNC in March
2012.
Classic Concepts 123 Hoover Street Atlanta, GA 30039 Tel: 770.515.5513 Fax: 770.515.5514
Target Audience
Classic Concepts believes in persuading relationships with design and they know what it takes to
assist PNC in taking their image to the next level. After further investigation of PNC’s
background, Classic Concepts has realized that PNC has a strong foundation and a unique
combination of clientele. Their client base includes individuals to small businesses to large
corporations. They know that you cannot use the same marketing scheme for all groups, as they
do not have the same banking needs.
Projected Goals and Expectations
Classic Concepts will deliver a design package that will solve PNC’s promotional marketing
needs. All fees associated with the project will be contained within the attached bid invoice. The
package will include a Live Web Site or Flash Site, an Poster or Ad or Billboard Series,
Brochure Design, and Stationary components to include company letterhead, envelopes, and
business cards.
Classic Concepts 123 Hoover Street Atlanta, GA 30039 Tel: 770.515.5513 Fax: 770.515.5514
Deliverables
Photoshop Mock-up of Site
In mutual agreement, PNC has to decided to move forward with graphical and content changes within their website. Classic Concepts agrees to design a Photoshop mock-up to contain a minimum of 6 pages. The Photoshop mock-up is a non-working version of the intended site and is only to be used as a visual aid for design implementation.
Book Design
Book cover designs will be provided in up to three sizes in full color as indicated by PNC Bank. Mock designs will be provided for concept purposes.
Brochure
Full color 6 page/panel brochures layouts to included new content indicated by PNC Bank. All brochures are to be used for promotional purposes to display services offered by PNC Bank. Brochures will be printed on 100 lb. Gloss Text high-quality paper stock as indicated by PNC Bank. Mock designs will be created in Adobe Illustrator for concept purposes.
Poster Series
Poster series to be provided in full color to PNC Bank to be used as promotional enhancements to be located within banking branches. Posters will be printed on 100 lb. Gloss Cover paper stock as indicated by PNC Bank. Mock designs will be created in Adobe Photoshop for concept purposes.
Classic Concepts 123 Hoover Street Atlanta, GA 30039 Tel: 770.515.5513 Fax: 770.515.5514
References
"RBC Bank - Welcome." RBC Bank. Web. <http://www.rbcbank.com/cid-290320.html>.
PersonalBanking-PNCBank.Web. <https://www.pnc.com/webapp/unsec/Homepage.do?siteArea=/PNC/Home/Personal>.
CorporateHistory.Web.<https://www.pnc.com/webapp/unsec/ProductsAndService.do? siteArea=/PNC/Home/About+PNC/Our+Organization/Corporate+History>.
Classic Concepts 123 Hoover Street Atlanta, GA 30039 Tel: 770.515.5513 Fax: 770.515.5514
Classic Concepts 123 Hoover Street Atlanta, GA 30039 Tel: 770.515.5513 Fax: 770.515.5514
“Type your callout text here.”
123 Hoover Street Atlanta, GA 30039
Phone: 770.515.5513 | Fax: 770.515.5514
www.classicconcepts.com