pma@ces 2014 session: the power of collaboration
TRANSCRIPT
PMA@CES(2014
Retail'Strategy'The(Power(of(Collabora7on
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Who'is'ECCE'TERRAM'?
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Innova9on
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The'State'of'the'Industry
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“We were starting out to make photography an everyday affair, to make the camera
as convenient as the pencil.” - George Eastman
In'the'Beginning
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A Time of Revolution
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The Revolution in Imaging
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Source. NBC News
The Revolution in Devices
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Online Desktop Mobile Social Kiosk
Focus Group
Time spent by Consumer
Order Volume
Order Revenue
CustomerLoyalty
Quick Ordering(“Preserve my memories”)
Creativity(“Tell a Story”)
Convenience(Quick and
easy for gifts and greetings)
Convenience(Quick and
easy for gifts or archiving)
Convenience (during
Shopping)
5-15min2-3 hours
(over weeks)2-3min 2-3min 10 min
Medium High Growing Growing Medium
Medium High Growing Growing Low
Low High Medium Low to High High
The Revolution in Channels
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Facebook: 219 Billion photos
Flickr: 6 Billion photos
Instagram: 1 Billion Photos
Library of Congress: 13.4 Million photos
The'Revolu9on'in'Sharing
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Source: The Conversation Prism (http://www.theconversationprism.com)
The Revolution is Social
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What'can'Retailers'do?
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Invite Friends
Use Contentof Social
Networks
Buy personalizedProducts
Upload Projects
Sharing and Collaborative
Projects
Social Imaging - your advantage
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Sharing'is'Social'Imaging
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Create a bookfrom
FacebookAlbum
Sharing Albums with Friends & Familynot on Facebook
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Storytelling'is'Social'Imaging
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Invite Friends
Travel, Parties, Events
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Photography'is'Social'Imaging
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CollectImages
Travel, Raising Children, etc
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"How the industry responds to these opportunities will define its success or
failure over the next few years“Infotrends Road Map 2013: Photo Merchandise Trends
Or what do you think ?
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@ecceterram, @ecceterramus, @ecceterramnz
www.facebook.com/ecceterram
www.linkedin.com/companies/ecce-terram
Thank'you'for'listening!
www.ecce-terram.com www.ecce-terram.de www.ecce-terram.co.nz