P M N A R E N D RA M O D I ’ S

C H H AT T I S G A RH V I S I T

S O C I A L M E D I A C O V E R A G E B Y

C M O & H C M

S U N D AY, 2 1 S T F E B R UA RY 2 0 1 6

EXECUTIVE SUMMARY• 4 K E Y W O R D S T R E N D N AT I O N A L LY• P M O I N D I A C A R R I E D O U R T W E E T S• E V E N T A C T I V I T I E S W E R E C A R R I E D O U T I N

3 P H A S E S - P R E , L I V E A N D P O S T• P M N A R E N D R A M O D I TA G G E D O F F I C I A L

A C C O U N T O F N AYA R A I P U R ( N R D A )• N AT I O N A L M E D I A P I C K E D O U R T W E E T S• F O R T H E 1 S T T I M E A N E V E N T WA S

B R OA D C A S T E D L I V E O N YO U T U B E F R O M C M O

• R E A C H : 2 5 L A K H + U S E R S• 1 5 0 + T W E E T S F R O M C M O A N D H C M• W H AT S A P P V I R A L R E A C H : 5 0 , 0 0 0 +

4 KEYWORDS TREND NATIONALLY• #PMVisitsCG – 2nd Position• Naya Raipur – 8th Position• Maa Kunwar Bai – 7th Position• Chhattisgarh – 10th Position

PMO INDIA CARRIED OUR TWEETS

NATIONAL MEDIA PICKED OUR TWEETS AND IMAGES

& Many More…

PM NARENDRA MODI TAGGED NAYA RAIPUR’S OFFICIAL ACCOUNT

PRE-EVENT ACTIVITIESO N E W E E K P R I O R T O T H E E V E N T

COVER CHANGED

POSTS ABOUT PM’S VISIT

BANNER ON WEBSITES

REAL TIME ACTIVITIES

12 MEMBER TEAM WORKING FOR THE LIVE ACTIVITIES DURING PM’S CG VISIT

POSTINGS STARTED FROM 7 AM IN THE MORNING

EVENT WAS BROADCASTED LIVE ON YOUTUBE

LIVE TWEETS FROM @CHHATTISGARHCMO

LIVE TWEETS FROM @CHHATTISGARHCMO

VIRAL POSTS

VIRAL POSTS

CONCLUSION POSTS FROM HCM

VIDEO LINKS OF THE EVENT WERE POSTED AND SENT VIA SMS

POST-EVENT ACTIVITIES

HQ EVENT IMAGES WERE POSTED

ALBUMS ON WEBSITES

SHORT VIDEOS OF THE EVENTS WERE POSTED

GRAPHICS BASED ON INAUGURATED SCHEMES AND PROJECTS WERE POSTED

STATISTICS

• Reach: 25 lakh+ users• 500+ Users tweeted with

#PMVisitsCG on 21st Feb• 2,000+ posts done with

#PMVisitsCG• 150+ Tweets from CMO and

HCM• 2,000+ Video Views• 100 Retweets by National

Media• WhatsApp Viral Reach:

50,000+

THANK YOU