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A Plus+ Star is Born

20 dynamic covers with no protection connection ….

Meant that a cohesive marketstory needed

to be developed

Lifestyle Protection

Enhanced Auto Protection

Supplemental Travel

Disaster Protection

Identity & Credit Card Protection

Product Protection

Determining the right Product Positioning was critical…

“Life stage protection for your everyday needs”

Plus had its own identity…

…its own brand.

Plus BrochuresEmbedding ChartBundling ChartProduct Sales AidesSponsor PresentationMini BrochureWebcast Training & Plus Workshops

MARKETING TOOL KIT

Worldwide Re-launch

53 Countries across 10 Regions participated

This followed by the introduction

of the

Red Carpet Campaign

• The world’s most prestigious recognition event – with millions of global viewers, the Oscars is the gold standard of award shows.

• We created our version of the Oscars -- a Plus+ “Star” Award

Our Theme

• Target NPW premium: $6 million

• Expand in at least 3 new channels

• Grow Plus+ suite in country by average of 5 new products

• 20% Profit Margin on all sales

• Achieve 30% closing ratio (min)

Our success metrics

12 CATEGORIESOF AWARDS

Red Carpet Timeline

Our Priorities• Sales & Product Training

• Marketing readiness

• Operational readiness

• Sponsor Development & Relationship Management

Our Incentives• Qualifying countries win Cash Awards

(no matter how small/large)

• Grand Prize to NY City

• Outstanding Achievement Awards

• Strengthening of pipeline to prepare for 2010

95 5 53 29

World Wide Total

1st 3 Months(Million)

0 5 0

LAD

Key Facts• 9 Countries Participated

• 106 Submissions with 207 points Qualified them for #1 Region!

• Won Largest Cash Prizes

• Argentina became the Grand Prize Winner

• Won the Ray Lee Independent Spirit Award

• > 30% of products sold were brand new Plus covers

• $22,000 Cash Award

95 5 53 29

WorldWide Total

0 6 0 Million

Europe


• Region Qualified for Top 5

• 80 Submissions - over 50% where BRAND NEW Covers

• Won the Nic Walsh Lifetime Achievement Award

• Structured the Best Schemes with Highest Market Potential

• Deposit Insurance

• Legal Protection

• $20,000 Cash Award95 5 53 29

WorldWide Total

0 7 0 Million

Australasia


• 29 Submissions

• 75% of the Covers Sold were BRAND NEW to Country!


95 5 53 29

WorldWide Total

0 8 0 Million

CECIS


• 55 Submissions (180 Points!)

• 70% of Covers Sold were BRAND NEW to Country

• 2nd Largest Region to have most “New to World” Covers (8)

• Won 2 Outstanding Achievement Awards

• Best New Affinity Signing

• Best Cross Sell / Up-Sell Marketing Strategy


95 5 53 29

WorldWide Total

0 9 0 Million

Far East


• 54 submissions (140 Points!)

• So. Korea RUNNER UP to Grand Prize Winner

• Won Best Product Introduction

• Submitted the best performing single scheme with $4 Mil bound premium during campaign!

• $14,000 Cash Award95 5 53 29

WorldWide Total

1 0 0 Million

MEMSA

Key Facts• Highest Number (10) of

Participating Countries

• Ranked SECOND Across Top 5 Regions

• 86 submissions - 30% were BRAND NEW Covers

• Won 2 Outstanding Achievement Awards

• Best New Sponsor Development Strategy

• Ray Lee Independent Spirit Award


95 5 53 29

WorldWide Total

1 1 0 Million

UK

Key Facts• 15 Submissions

• Highest Average Number of Submissions Per Country

• 20% New Covers were BRAND NEW to Region


95 5 53 29

WorldWide Total

1 2 0 Million

SEA


• 48 Submissions - over 70% were BRAND NEW to Country

• Highest Number (8) of “New to World” Covers


95 5 53 29

WorldWide Total

1 3 0 Million

Africa


• 33 Submissions

• Nearly 30% were BRAND NEW Covers

• 2 “New to World” Products


95 5 53 29

WorldWide Total

1 4 0 Million

Deposit InsuranceMultiple Appliance

Netia Affinity

Good DriverLegal Protection

Success Stories

1st Place: Argentina

2nd Place: South Korea

3rd Place: India

4th Place: Israel

5th Place: Germany

Red Carpet Standings

We Made it!

95 5 51 41

114 Million NPW Pipeline

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