SEO Blueprint

How to get your Plumbing or HVAC Website ranked in the organic (non-paid listings) on Google, Yahoo & Bing

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•How to get your plumbing or HVAC business ranked on PAGE ONE for the most important keywords in your area

•The MOST commonly Searched Plumbing & HVAC Keywords

•How to Optimize your Website so Google Adds you to their index for the RIGHT works

•The secret to moving your website & pages from page 5 to page one

You’re About To Discover....

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•Why Your NOT at the Top Of Page One for “Your City + Plumber”

•Why your competitor is

AND

•Exactly what you need to do to earn the top spot

By the end of this Session you will know....

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What Is SEO?

• SEO is the process of updating and modifying your website & web presence so that you RANK on Page One for your most important and profitable keywords.

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Why The SEO?

•Massive Transition from Offline to Online

•Statistics tell us that more than 77% of consumers go online when looking for plumbing services.

•There are over 20 Million Searches EVERY MONTH for Plumbing & HVAC Services

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Step 1: Understand The Search Engines (Paid, Organic & Map Listings)

Step 2: Build out Your Site for most profitable services & service area

Step 3: Optimize the site & pages for search

Step 4: Build Inbound Links & Authority

Step 5: Create fresh content consistently

Step 6: Track, Measure & Quantify

5 Steps To Getting Your Plumbing Website Ranked on PAGE ONE

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Step 1: Understand The Search Engines

PAY PER CLICK • PPC

ORGANIC LISTINGS

GOOGLE MAPS

PAY PER CLICK • PPC

SEARCH RESULTS PAGE • SERP

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Step 1: Understand The Search Engines

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•Typical Plumbing Site 3-5 Pages

•Pages for each service

•Pages for each of the sub cities that you serve

Step 2: Build Out Your Website

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Top Plumbing Keywords

Your City + plumbingYour City + plumberYour City + PlumbersYour City + water heatersYour City + bathroom remodelingYour City + tankless water heatersYour City + leak detectionYour City + drain cleaningYour City + shower repairYour City + boiler repairYour City + plumbing contractorYour City + emergency plumberYour City + water heater repairYour City + shower installationYour City + water heater installationYour City + sewer repairYour City + commercial plumbingYour City + commercial plumberYour City + repipeYour City + repiping

Your City + residential plumbingYour City + tankless water heater installationYour City + sump pump repairYour City + residential plumberYour City + garbage disposal installationYour City + water softener installationYour City + gas line installationYour City + water softener repairYour City + clogged toilet repairYour City + sewer line replacementYour City + hydro jettingYour City + trenchless sewer repairYour City + gas line repairYour City + trenchless sewer replacementYour City + slab leak repairYour City + tankless water heater repairYour City + burst pipe repairYour City + septic tank plumbingYour City + water filtration system installationYour City + backflow testing

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Top HVAC Keywords

Your City + air conditionerYour City + ac air conditioningYour City + furnaceYour City + air conditionersYour City + hvacYour City + air conditionYour City + traneYour City + air conYour City + hvac air conditioningYour City + heat pumpYour City + heating airYour City + heating & airYour City + heating and airYour City + air conditioning unitsYour City + air conditioning unitYour City + air conditioner unitYour City + air conditioner unitsYour City + heating & coolingYour City + cooling and heatingYour City + heating and coolingYour City + air conditioning coolingYour City + heat and airYour City + air conditioning and heatingYour City + heating and air conditioningYour City + heating air conditioningYour City + heating & air conditioningYour City + air conditioning heatingY

Your City + air conditioning and heatingYour City + heating and air conditioningYour City + heating air conditioningYour City + heating & air conditioningYour City + air conditioning heatingYour City + portable air conditionerYour City + air conditioner portableYour City + central airYour City + portable air conditioningYour City + air conditioning portableYour City + portable air conditionersYour City + air conditioners portableYour City + air conditioning systemYour City + air conditioning repairYour City + repair air conditioningYour City + air conditioner priceYour City + window air conditionerYour City + air conditioner repairYour City + portable air conditioning unitsYour City + repair air conditionerYour City + air conditioning systemsYour City + air conditioner systemYour City + portable air conditioning unitYour City + ac compressorYour City + split air conditionerYour City + duct cleaningYour City + air conditioning price

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Add More PagesTypical Plumbing Website:

Home | About Us | Services | Coupons | Contact

SEO Built Out Plumber Site:

• Home | About Us | Coupons | Contact

Sub Pages For Each ServiceCity Emergency Plumber, City Leak Detection, City Toilet RepairCity Water Heater Installation, City Tankless Water Heater

Sub Pages For Each City ServicedSub City Plumber, Sub City Plumber, Sub City Plumber

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Add More Pages

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• Unique title tag on each page• H1 tag re-stating that title tag on each page• Images names with primary keywords• URL should contain page keyword• Anchor text on each page & built into footer• XML sitemap should be created & submitted to:

•Google webmaster tools•Bing webmaster tools

Step 3: Optimize Pages On Site For Search

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Step 3: Optimize Pages On Site For Search

Typical Plumbing Site Title

•Joe’s Plumbing

SEO Optimized Title Tag

• Orlando Plumber | Shamrock Plumbing Orlando, FL | Orlando Repipe

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Step 3: Optimize Pages On Site For Search

SEO Optimized Title Tag

• Orlando Emergency Plumbing - 24 Hour Emergency Plumbing Service in Orlando, FL• Orlando Water Heater Repair - Water Heater Repair Service in Orlando, Fl• Orlando Drain Cleaning - Drain Cleaning Service in Orlando, FlEtc

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Step 3: Optimize Pages On Site For Search

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Step 3: Optimize Pages On Site For Search

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Step 4: Build Inbound Links & Authority

•Once the pages are built & Optimized it’s Links to the Page that determine Placement

More than 70% of the battle is getting links.

He who has the most QUALITY links WINS!

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• Association Links Be sure that you have a link to your site from any industry associations that you belong to (Plumbing Association, Chamber of Commerce, Networking Groups, etc.• Directory Listings Get your site listed on as many directory type listings as possible (Angies List, Yahoo Local Directory, Judy’s Book, Yelp, Etc.• Create Compelling Content This is the #1 source of inbound links because you can write an article about “hot water heaters” and push it out to thousands of article directories each containing a link back you a specific page on you website.

Step 4: Build Inbound Links & Authority

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Step 4: Build Inbound Links & Authority

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Step 4: Ninja Link Building Strategy

• Competitive Link Acquisition

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Step 4: Ninja Link Building Strategy

Tools for Competitive Link Acquisition

• www.majesticseo.com• www.backlinkwatch.com  • www.opensiteexplorer.org/

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Step 5: Consistently Create Fresh Content

•You ARE a subject Matter Expert

•Create Articles, Video’s & Audios

•Post & Syndicate your content

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Step 6: Track, Measure & Quantify

•Google Analytics www.google.com/analytics

•Keyword Tracking Report www.gshiftlabs.com

•Call Tracking Report -www.callfire.com

Saturday, April 13, 13

Step 1: Understand The Search Engines (Paid, Organic & Map Listings)

Step 2: Build out Your Site for most profitable services & service area

Step 3: Optimize the site & pages for search

Step 4: Build Inbound Links & Authority

Step 5: Create fresh content consistently

Step 6: Track, Measure & Quantify

5 Steps To Getting Your Plumbing Website Ranked on PAGE ONE

Saturday, April 13, 13