Proprietary and Confidential

Recent data released by Civic Science confirms what most people probably already knew—American’s are addicted

to tech and getting increasingly unwilling to log off. Wanna know the rest of the in’s and out’s of America’s

love affair with their mobile devices?

Can Americans Unplug?

Proprietary and Confidential

Everyone Else Is Doing It (Right?)

70% of Americans Unplug less than once a week 43% of

user claim to never unplug at all

20% of users are st i l l unp lugging da i ly.

Proprietary and Confidential

All The Toys Taking All The Time 64% OWN A SMARTPHONE

43% Own A Tablet

28% Own A eReader

52% Watch More Than 2 Hours of TV Per Day (22% Watch more than 4 hours)

Proprietary and Confidential

America’s Most Wired 53% of 18-24-year- olds Never unplug

71% OF PACIFIC ISLANDERS ARE ALWAYS LOGGED ON

76% of computer and tech professional say they never or almost never log off

55% firefighters are always logged on (as are 49% of sales people)

81% of self-proclaimed media enthusiasts log off less than once a year.

Proprietary and Confidential

Most Likely To Unplug

24% of those 55+ unplug once a day

47% of those under 18 unplug once a day as well (though it is hard to say if young teens or their parents should get credit for that)

39% of Aleut Eskimos unplug once a day (rural Alaska has the lowest internet connectivity rate in the U.S.)

Proprietary and Confidential

Time Out Of Tech, It Might Just Be Good For You…

People who report being “Very Unhappy” are 98% more likely to be always logged in than not.

57% OF THOSE WHO EXERCISE MULTIPLE TIMES PER WEEK ALSO UNPLUG ONCE A WEEK

PEOPLE WHO UNPLUG AT LEAST ONCE A DAY ALSO REPORT THE GREATEST EASE FALLING ASLEEP AT NIGHT