plug collaboration into your business
TRANSCRIPT
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Need Some Help?Let the crowd shape you.Make you a better fit.The Co-Creation Consultancy
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• We are• What’s changed• Our Method
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We are..• We are a crowd of researchers, planners, brand
strategists, web developers and social media specialists.
• We use methods of co-creation to bring about insight, innovation and action for organisations.
• We make your products, services and communications a better fit for the intended consumer – helping deliver a better business
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• We are.• What’s changed• Our Method
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People have always been activists
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With opinions
With
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BUT!
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Then: Locally
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Now: Globally Connected
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They are in control.Friend or Foe.
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TV Ads may entertain but do they convince
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Age of innocence lost
Age of Ad Innocence is lost.. Forever
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Campaign Micro-SitesBanners & AdsSpace Junkto navigate around
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Pull not push
The
Use
r is
the
Des
tinat
ion
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Feed Me!
Getting what I wantWhen I wantWhere I wantHow I wantResult:Media Fragmentation.
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Culture of Niche
PersonalisationDiversificationFragmentationThe only reach is Long-tail
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And now free from the desktop
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The Collective Mind. Hive Mentality. Always On. Always Working. Crafting and Shaping.
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So Everything is Betaand Beta is inviting
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So invite your greatest assetPEOPLE both
Inside
& Out
Inside
to Co-Create
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NB: Applied to typical Product & Service Supply Chain
Impact to Business• Cheaper, quicker routes to
market• Greater operational
efficiencies• Direct and unmediated
relations with consumers• Resulting decreased
dependencies on 3rd party mediators (agencies & media owners)
• Less message more action driven
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Impact to Market Research• Answers without questions• Global real-time data• Contextual social profiling• Massive reduction in cost• Real scale for Qual research
Answers
More Answers
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Impact on Communications• Less broadcast & eyeballs• More conversational• No spin rather open transparency• Requires engagement• Requires P2P transmission• Greater ROI and conversions
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This does not mean you give everything over to the mob.No you do still have a role.Create something inviting. Curate their ideas
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• We are.• What’s changed.• Our Method
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Attracts more users more
ideas, potential new
customers
Private, Safer, faster; greater
control
OPEN
CLOSED
90:10 Co-Creation Process
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Selection
Crowd Recruitment:• Open, shows Brand Affinity• Responsive, shows Mindset• Voted, shows Relevancy
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An ‘Influential’ to 90:10 is
• Connected• Representative• Constructive• Respected• Quoted
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Make things for your customers with your customers
• Looking for a new product?• Looking for a competitive edge?• Need to improve your current offering?• Need to create a brand from scratch?• Time for a brand refresh?
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So what are you waiting for?Contact: Jamie Burke CEO 90:10 Groupor David Cushman Head of Innovation
[email protected]/jamie247
[email protected]/DavidCushman