plotcon nyc: mapping networked attention: what we learn from social data

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Mapping Networked Attention what we learn from social data Gilad Lotan | @gilgul | [email protected]

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Page 1: PLOTCON NYC: Mapping Networked Attention: What We Learn from Social Data

Mapping Networked Attentionwhat we learn from social dataGilad Lotan | @gilgul | [email protected]

Page 2: PLOTCON NYC: Mapping Networked Attention: What We Learn from Social Data
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ApportableBackupifyBeepBranchBuzzFeedChainChallengePostChatgrapeClipboardCollabFinderCoupleCovestorCrowdTangle

DasherElectric ObjectsEmbedlyEstimoteEverlaneFacefeedFancyHandsFinderyFrontbackGdgtGeniusGimlet MediaGrand StGroupme

HachikoHighlightIFTTTJust.meKanduKeepKickstarterLayerVaultLotameMakrMediumMemoirMindieOMGPOP

OnswipeParlioPathPickiePicturelifeProduct HuntQuibbRebelmouseSocraticSomeecardsSongkickStocktwitsSummizeSvbtle

SyntertainmentThirty LabsTOTEMSTumblrTweetdeckUbermediaURXUservoiceVenmoVrideoWonderYieldbotYo

Studio Companies

Seed Investments

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San Bernardino, California | Dec. 2nd, 2015

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Gun Safety Advocates

Firearms & Hunting

Second Amendment Defenders

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Firearms & Hunting Enthusiasts

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Second Amendment Defenders

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Gun Safety Advocates

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Homophily

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Algorithmic Ranking

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Collaborative Filtering

likeslikesA B

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Firearms & Hunting

Second Amendment Defenders

Gun Safety Advocates

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User A User B

User A is connected to B

User A User B

User A follows User B

connection

follows

Constructing a Network Graph

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Sam Royston

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Graph Measures• Centrality

– Betweenness– Closeness– Eigenvector– Degree

• Clustering Coefficient (clique)

• Modularity (clusters)

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@Bradybuzz

@ConcealNCarryNt

@Trident_Arms

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@gundetect

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• Networks vs. Groups• Power Embedded within Network Position• Homophily• Algorithmic Ranking• Increasing Polarization

News in a World of Networks

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Dads

Animal Lovers

Sneakerheads

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Thank You

[email protected] | @gilgul