please note this presentation was designed to be best viewed in “slide show” mode. if this...

Please NoteThis presentation was designed to be best

viewed in “Slide Show” mode.

If this presentation is not displaying in full screen on your monitor, please select “f5” on your PC

or “Command ⌘ + Return” on your Mac.

To move forward and back in the presentation, please use the forward and back arrows on your keyboard.

Thank you.

A Guided Tour of the Verizon Brand PortalVerizon Brand Management

What is the Verizon Brand Portal?

• The Verizon Brand Portal is your single source to access official, up-to-date, components of the Verizon Brand Identity System, including:– Standards and guidelines

– Logo artwork and icons

– Templates

– Supporting graphics, animations, audio and video

– Work-in-progress creative

• The Verizon Brand Portal is used by over 10,000 internal employees, external agencies and vendors

Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3



• The Brand Portal is organized under 3 major content areas:

- Standards, Templates & Logos- Image Libraries- Marketing Tools


• Standards, Templates & Logos


Standards, templates and logo artworkare organized by line of business – Verizon,

Verizon Business, and Verizon Wireless

Naming provides guidelines and procedures for developing names

that create a quantifiable brand value asset for Verizon


• Image Libraries


Checkpoint contains LOB-specificlifestyle imagery, product photography, graphical elements, work-in-progress

and in-market creative posted by headquarters and agency partners

Special access rights are required

The Photo Library is a comprehensive resource for all Verizon LOBs and agency

partners

Provides access to photography for use in both internal and external communications


• Marketing Tools


Activation Playbook contains guidelines, templates and collaborative

tools for all sponsorship activity

Additional access rights are required

Entertainment Assets isan entertainment partner content repository and

review tool


Advertising Toolkit is the national customizable print-on-demand system

for local and retail advertising materials



What’s New

Well Organized Brand Portal HomepageEasier to find what you need and to stay informed

Streamlined Global NavigationFind it in less clicks… from anywhere in the Brand Portal

Clean Page DesignSimplified page structures, cleaner look and feel

Expanded Left-Hand MenusConsistent left-hand navigation structure for all LOBs

Helpful Multi-View Index PagesFind what you need by category, keyword, or alphabetical listing

Enhanced Photo LibraryMore search filters, more expiration date information

Improved CheckpointDesign enhancements make it easier to find and post documents


Brand Portal Homepage

• The Brand Portal homepage is designed to make it quick and easyto find what you need and to stay informed

The purpose of each area of the Brand Portal is clearly defined

Brand Alerts keep you

informed about changes and

updates to the brand identity

system

Use the bottom navigation bar

to scroll through previous Brand

AlertsAccess areas of the Brand Portal by clicking on

the specific area or by using the

Global Menu

Global Navigation

provides single-click access to

all major content areas

from anywhere in the Brand

Portal


Global Navigation

• Single-click access to key content from anywhere in the portal– More room to grow as we add more features

– Content organized under 3 major categories

For your convenience, Standards, Templates & Logos

are organized by LOB

Checkpoint contains LOB specific artwork and requires

special access rights

The Photo Library is open to all Brand Portal users

Marketing Tools like:Activation Playbook,

Advertising Toolkit and Entertainment Assets

require special permissionto access

Find it in less clicks…

Single-click access to LOB-specific standards, logos or

templates

Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

11

Left-Hand Navigation

• All 3 LOB sections under Standards, Templates & Logos feature a common left-handdropdown menu structureNot sure what CMYK means?

Help tools include a Glossary and FAQs

The most up-to-date versions of guidelines and standards can

always be found here

Use Vendor Access Codes to request Brand Portal access on behalf of an agency or vendor

Advanced Search allows youto apply filters to your

keyword search

Keyword search finds document titles and keywords within

documents

Contact your Brand Identity Manager for any questions about using the brand identity system


Left-Hand Navigation

• All 3 LOB sections under Standards, Templates & Logos feature a common left-handdropdown menu structure

Click to expand or minimizeleft-hand navigation

• Multi-view index pages allow you to find what you’re looking forin a variety of ways


Multi-View Index Pages

Left-hand Navigation

The most important document is listed first followed by others in

alphabetical orderCategory

Find the document you need under category listings

• Multi-view index pages allow you to find what you’re looking forin a variety of ways


Multi-View Index Pages

Not sure where to find Self Mailer

standards?

Use the Title/Keywords

listing to find the documents you

need.

• The Brand Portal design features a well organized page structure for all downloadable standards, templates and logos

Confidential and proprietary material for authorized Verizon Wireless personnel only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

15

Page Design

Document download link with file format icon, date

and file size

Document title, overview and thumbnail graphic

Cross-reference links to related logos, standards

and templates

Find your documents in the left-hand menu


Image Libraries / Photo Library

• More search filters; expanded expiration date information

Expired Photos

See names and thumbnails of images

that are no longer licensed for use

Recently Added

Featured imagesthat have recently

been added

Search Features

More keyword tags = better search results

We update search filters as new photography is

added or removed

Access Photo Library from anywhere in

the Brand Portal by selecting “Image

Libraries” in the Global Navigation

FAQs

Links to questions about the Photo Library

can be found on the Photo Library home

page or left-hand menu



• Easily locate the image to best suite your project needs



• Search by Keywords

Search a single word or multiple words

separated by a plus (+) or comma (,)

For example, “boy + ball” will find photos

that contain both “boy” and “ball”

“Boy, ball” will find all photos with “boy” and all photos with “ball”

whether they are in the same photo or not

Search Results View

• Image thumbnail, filename and resolution

• Link to “View Details”

• Link to “Add to Lightbox”



• Narrow Your Search

Search Results include:

• Search criteria

• Total number of images returned

• Links to multiple results pages

Narrow Your Search

In this example, we have narrowed our

search to only display images of “African

American” “Females” wearing “Vocational

Attire”

File Format

Select High Resolution PSD, CameraRaw TIF files, or low resolution PNG files suitable for

comps and presentations

See a larger image preview, production notes, and licensing

information by clicking on “View Details”



• Detail Views provide large image previews and licensing information

Images details include:

• File Information

• Production Notes

• Expiration Dates

• Usage Rights

Image previews (with a click-to-enlarge feature) help you decide if this is

the image you want prior to downloading

• The Lightbox allows you to store your favorite photos



Download images individually or in a

batch from your Lightbox

Add or subtract as many images as you

want to your Lightbox


Image Libraries / Checkpoint

• Checkpoint features a redesigned homepage

Announcements

Stay informed about the latest changes and

updates to Checkpoint

FAQs

Links to questions about Checkpoint

My Dashboard

Access your most recent items and assets by title

or project

Access* Checkpoint from anywhere in the

Brand Portal by selecting “Image

Libraries” in the Global Navigation

* Special access rights are required

Resources

Links to Checkpoint training and help



• Projects – allows you to reorganize and run reports

To upload or edit files, you may access Recent

Projects from the project list or add a new

project

Select the Admin tab to access your projects

for uploading & editing



• Add a New Project – redesigned for easier understanding

Project Attributes

Select the appropriate Business Unit, Program,

Channel, Segment,and Region

You can also add a project number, add

projects and contacts

Enter the new project name and description

• Add a New Asset – click to upload a new asset to your project



Choose Add New Asset

The next Upload page will allow you to upload

or add new assets to your project

• Upload Assets



Upload multiple assets at a time

Select upload method:

Web, FTP or URL

• Confirmation



Upload successful notification

• Asset Details – Assigning Attributes



Edit Keywords

Access the pop-up menu to select

additional identifiable attributes

Assign attributes for asset type, title, source, usage dates, technical

specifications, and contact information

Asset Details

Assign identifiable attributes to your uploaded assets

The more identifiable information you add to each asset, the better your search results

will be

• Asset Details – Edit Keywords



Add keywords for Lifestyle, Phones &

Accessories, Branding, Test Man, and other

assets

• Manage Projects



Manage Groups

Manage the Assets within your project

Manage your projects from the Projects list and Run Reports by

choosing Asset Report

Project Contacts

Edit the project contact list

• Search Assets



Refine Your Results

Select Region, Segment, Item Type,

Source, Image Category, Company, or

Featured Message

Search Results View

• Image thumbnail, filename, format, and

resolution

• Link to “Information”

• Link to “Add to Lightbox”

• Select checkboxes to download multiple

files

Search for assets by keyword

Find assets under the Assets tab

Filter Your Results

Select or de-select attributes

Getting Started

• How do I get access to the Verizon Brand Portal?– If you are an employee, getting access only takes a few minutes. Simply go to

www.verizon.com/brandportal and select “New Users” to register.

– If you are not a registered agency or Vendor and need access to the Verizon Brand Portal, your Verizon employee contact must request a Vendor Access Code on your behalf.

– Request forms for Vendor Access Codes are available to Verizon employees on the Verizon Brand Portal in the left-hand menu of the Standards, Templates & Logos section.

– Once an employee has placed a request to Verizon Brand Management on your behalf, you will receive a response usually within 24 hours.


http://www.verizon.com/brandportal

Questions?

• For questions about the information covered in this presentation, please contact Diane Moore at [email protected].

• For questions, or to request access to other areas of the Brand Portal, such as:– Checkpoint, Entertainment Assets, Activation Playbook &

Advertising Toolkit

Please visit: www.verizon.com/brandportal


mailto:[email protected]



Closing

Thank you!


please note this presentation was designed to be best viewed in “slide show” mode. if this...

Documents

verizon slide

brand portal slide

verizon lobs

verizon business

verizon brand identity

proprietary material

verizon wireless naming

line of business verizon