The YMCA at White Rock

Serving the White Rock / East Dallas Community since 1955

The YMCA Today

The YMCA TodayThe YMCA at White Rock Currently serves 4217 facility members. 80% of those members live in the area detailed here.

The YMCA Today

The YMCA Today

Each Day, the YMCA at White Rock serves over 200 children in our licensed after school child care program

The YMCA Today

This Fall, more than 800 kids are participating in our youth soccer program. Through our Making Values a Priority (MVP) Initiative, these children will learn not only soccer skills, but values as well.

The YMCA Today

In 2010, The YMCA at White Rock taught over 600 Swim Lessons.

Measuring Impact

Key Initiatives

• Attracting and Retaining the “Health Seeker” Market

• Expanded Program Presence

• New Program Initiatives

Key Initiatives Continued

• Southeast Dallas Partnerships– Chamber– Kiwanis– Eastfield College

• Program Initiatives– Y&G– Apt Complex Initiative– YLift

How Do We Support?

• Build Relationships with Strategic Partners including DISD, SE Dallas Stakeholders– Strategic Issues Committee– Community Support and Communications

The New Brand

• The Logic

• The Roll Out

• The Look…

Sneak Peek!

Sneak Peek!

The YMCA Today

In 2010, the YMCA at White Rock granted $175,000 in scholarships to kids and families in this community. Many of the people we serve would be unable to participate in Y programs without the assistance of these funds.

The YMCA Today

Scholarships are made possible through our Annual Partners Campaign

The YMCA Today

Questions?