Looking Beyond the One App Wonder

• The top 200 grossing iOS apps make 20-25% of all revenue, – next 200 make 5%,

– 10K make a reasonable amount of money (our guess)

• Average iOS app makes $4k; – Average developer makes $21k/yr

– 92% iOS revenues from in-app purchases

by Beth Marcus, Ph.D.@playrific, @startupdoc

Cracking the Kids CategoryTop 50 grossing apps Free Paid

iOS 46 4

Kids Category 29 31

Disney, Toca Boca & Nickelodeon: 27 of kids top 50 4 23

• COPPA makes in-app purchases very difficult

• Promotion can buy top slots in the category

• Without promotion, profitability is hits driven and very tough

• Subscriptions are underutilized

The Playrific Advantage

• Lower cost than traditional App development - $15K-$30K+

• Time to market ~4 weeks• Kid tested UI & code base• 3 years of data on what kids like• COPPA compliant by design• Content can be updated in real

time• We know how to optimize for

discoverability• Experienced team & scalable

platform

Traditional App Developers

• $30K-$150K and up

• Four to six months

• New code, UI not kid tested

• Many are struggling with COPPA compliancy

• All app changes require resubmission to the app store

• No usage data

How We Keep Kids & Brands Happy

Reference Materials

-63% of apps discovered via app store from Forrester: http://www.forrester.com/Mobile+App+Discovery+Best+Practices+To+Promote+Your+App/fulltext/-/E-RES89541-Revenues per app and developer statistics http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/-Top 200 grossing apps statistic http://appleinsider.com/articles/13/07/18/iphone-users-pay-average-of-19-cents-per-app-android-users-pay-just-6-cents- Who is making the top ranked apps http://blog.appfigures.com/whos-making-top-ranked-apps/