playing to build great projects from unknown needs

32
January 24-25, 2013 Igsummit.weebly. com Playing to build great projects from unknown needs Jorge Zavala Chief Disruptive Officer Kinnevo San Jose, CA [email protected]

Upload: kinnevo

Post on 12-May-2015

712 views

Category:

Business


0 download

DESCRIPTION

Learn how to combine serious games, lean startup and innovation methodologies to explore, discover and learn what is needed in the market

TRANSCRIPT

Page 1: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Playing to build great projects from unknown needs

Jorge ZavalaChief Disruptive Officer

KinnevoSan Jose, CA

[email protected]

Page 2: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Had you ever think about

How do you find the unmeet needs from your unknown customers?

Page 3: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Seeking for problems and pains

• One approach to explore where are hidden opportunities is to start finding problems in the environment

• Finding a great unsolved problem is a matter of scanning our usual place where we work, plan and spent time.

• Not all problems are feasible or worthwhile to solve.

Page 4: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Would you like to:

• Focus on finding new business opportunities• Looking for high content of innovation• Low level of investment• Market validation• Strategy to find products with a long life• Fast prototype and development time

Page 5: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Roadmap

Two approaches to validate

ProductBox

PruneThe Three

Buy a Feature

Remember the

Future

ValueProposition MVP Customer

DevelopmentBusinessModel

Customer

Acquisition

Lean Startup based new product evaluation

Interactive based on Innovation Games

Page 6: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Tools to convert

http://innovationgames.com/

Page 7: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

LEAN STARTUP BASED NEW PRODUCT EVALUATION

It is time to change how do we learn about how do we do things.

Page 8: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

NEW BUSINESS DISCOVERY SUPPORTED ON INNOVATION GAMES

http://innovationgames.com/

Page 9: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

There are problems around us?

Find as many problems that you can identify in your environment in areas that you would like to work using brainwriting

Page 10: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

How our problems are interrelated?

Each problem has an environment that we should fit in it.How much is feasible that our expertise and knowledge fit in it?

Page 11: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

How our customer see the field?

Finding how potential customers see the problems we like to fix help us to find the level of importance and feasibility of finding a good opportunity

http://www.businessdesigntools.com/2011/12/empathy-mapping/

Page 12: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Value Proposition

• From the first discovery stage, create a value proposition to customer that will be used to validate hypothesis

• There is not need to have a great amount of data at this time

• The value proposition can iterate several times till traction is found

Page 13: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Build Value Propositions interactive

Page 14: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Decisions on the horizon

• Finding an good problem to solve is a great step forward.

• What is the real pain of the people? Each one see it in a lot of different ways.

• The common elements of a general solution is a pain to find.

• How do we find the right combination to build a good product or service?

Page 15: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Prune the Product Tree

Goal:Develop ideas for new products and services.

• Draw a graphic image of a tree to represent growth of the product/service.

• Add your current project portfolio / product roadmap as leaves and apples.

• 5 to 8 invited stakeholders are asked to shape the “growth” of your offering.

• Captures very rich information about perceptions of the future, timing of new concepts, and balance among delivered offerings

In-person• Provides rich opportunity for “new” ideasOnline• Captures data for sophisticated analysis of

preferences

Page 16: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Buy a Feature• A list of 12-20 items (features or projects) are

described in terms of benefits and cost• 5 to 8 invited stakeholders given

limited “budget”, must reach consensus on projects to “buy”

• Captures very rich information about customer motivations, trade-offs, objections, actual collective needs

In-person• Provides rich opportunity for “new” ideasOnline• Captures data for sophisticated analysis of

preferences• Preliminary trials indicate faster/more accurate

results than traditional tools

Goal:Prioritize Product Backlogs / Project Portfolios

Page 17: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Vision 20/20• When you’re getting fitted for glasses, your optometrist

will often ask you to compare between to potential lenses by alternately showing each of them (“which of these lens is better… number 1 or number 2?”).

• Start by writing one feature. Shuffle the pile. Take the first one and put it on the wall. Take the next one and ask your customers if it is more or less important than the one on the wall. If it is more important, place it higher. If it is less important, put it lower. Repeat this process with all of your feature cards and you’ll develop 20/20 vision on what your market really wants!

Goal: Understand Customer Priorities

Page 18: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Minimum Viable Product

• Build a prototype of your value proposition with the minimum amount of features to test how the user react to the proposal.

• Identify the core elements of your product• You may have multiple pitches and

approaches to present the product to customers

Page 19: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Build the Product Box• Ask your customers to imagine that they’re selling

your product at a tradeshow, retail outlet, or public market.

• Give them a few cardboard boxes and ask them to literally design a product box that they would buy.

• The box should have the key marketing slogans that they find interesting.

• When finished, pretend that you’re a skeptical prospect and ask your customer to use their box to sell your product back to you

Page 20: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Remember the Future• Ask them to imagine

that it’s some time in the future and that they’ve been using your product.

• Ask your customer to write down, in as much detail as possible, exactly what your product will have done to make them happy

Page 21: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

How can you use it in the real life?

You as an entrepreneur or manager needs to explore different alternatives to create new products or find new opportunities.

Dare to explore the world inviting your customers and suppliers under your guidance and mentoring to discover new business opportunities.

Page 22: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

How do you make your own project?

• Invite customers and suppliers to hold a two day retreatment to play new ideas in a seclude place

• Share your findings and explore new ways to solve the problems that are floating around you. If the problem is good, you need to work on it to provide a solution and build new businesses.

Page 23: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Roadmap

Two approaches to validate

ProductBox

PruneThe Three

Buy a Feature

Remember the

Future

ValueProposition MVP Customer

DevelopmentBusinessModel

Customer

Acquisition

Lean Startup based new product evaluation

Interactive based on Innovation Games

Page 24: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Success Reward.to http://jobs.rewards.to/

Page 25: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Success Case: BuildBinderhttp://web.buildbinder.com/

Page 26: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Success Case: Yaxihttp://yaxi.mx/

Page 27: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Business Model Generation

http://www.alexosterwalder.com/

Page 28: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Business Model Generation

Page 29: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Business Model Canvas iPad

Page 30: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Method ComparisonLean Startup Based Innovation Games Based

Creativity Medium Very High

Metrics Quantitative Qualitative

Execution From 2 weeks to 2 Months Very short / two day

Background Requirements A lot of understanding of tools and technology

Very little training. Any person involved in the process can participate under facilitated process

Group Size 2 to 4 person team for project

Can be used with large groups to get very large feedback

Real Customer Participation

Yes – Online Very little, requires face to face interaction

Experiment time 1 week to 1 month 2 day

Cost Medium Low

Page 31: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Are you ready to start?

Page 32: Playing to build great projects from unknown needs

January 24-25, 2013Igsummit.weebly.com

Playing to build great projects from unknown needs

Jorge ZavalaChief Disruptive Officer

KinnevoSan Jose, CA

[email protected]