playing the long game: growing your business with community | mackenzie fogelson – founder &...
DESCRIPTION
Every company, large or small, is working to earn the trust and keep the attention of their customers, long-term. Attracting the right customers and earning their loyalty and advocacy is the essence of community building. In this session, Mack will discuss how content, social media, SEO, and email marketing – the integral components of integrated marketing – meet those requirements and how when they align with the right goals and measurement, they will build your brand, a better business, and ultimately, a thriving community.TRANSCRIPT