playdate! app - ux di london 2014 - week1 project

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Playdate Marta Fioni UX Di London summer 2014

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Project developed for GA UXDi class, London, June 2014 - week 1. Project Brief: design an app for a classmate by putting into practice user interview, prototyping, sketching and prototyping on paper and usability testing principles leant during the first week of the course. Follow my UX notebook martafioni.tumblr.com

TRANSCRIPT

Page 1: Playdate! app - UX Di London 2014 - Week1 project

Playdate Marta Fioni

UX Di London summer 2014

Page 2: Playdate! app - UX Di London 2014 - Week1 project

Meet Bill• Creative professional, with

teaching background • Father of Luca, 3 years old • Disillusioned with institutional

educational methods, believes families and peers are the best teachers

Page 3: Playdate! app - UX Di London 2014 - Week1 project

Playing is not easy

• Bill wants Luca to play with other kids, but is missing lots of play dates!

• Council playgroups are not fully digitalised • Informal meetings with other parents happen last minute

Page 4: Playdate! app - UX Di London 2014 - Week1 project

Playdate

• A kids' events app

• easy to use

• only provides relevant information

Page 5: Playdate! app - UX Di London 2014 - Week1 project

– Bill

‘'Schools are negative environments. When your kids are most plastic, you send them to be raised by

stressed professionals, while their mother can do a much better job”

User interview

Page 6: Playdate! app - UX Di London 2014 - Week1 project

Research and Testing

• In the early stages of research, Bill referred to interfaces he is familiar with (e.g. Android calendar, City mapper, Meetup)

• Bill suggested specific design elements (navigation bar, calendar icons) and un-validated features (organisers list, friends list, event categories)

• The design went through six full iterations

• The final prototype has been tested with external stakeholders

Page 7: Playdate! app - UX Di London 2014 - Week1 project

participatory design: bill sketched an idea for ordering events

Page 8: Playdate! app - UX Di London 2014 - Week1 project

Iterations 1 2 3

4 5 6

Six consequential reiterations of the same opening scene

Page 9: Playdate! app - UX Di London 2014 - Week1 project

Bill finds the most popular event of the day, joins and invites other friends

http://goo.gl/jMBoe4

Playing made easy

Page 10: Playdate! app - UX Di London 2014 - Week1 project

Learnings

Too many paper iterations made the navigation elements incoherent.

I would start prototyping on device in earlier stages

Page 11: Playdate! app - UX Di London 2014 - Week1 project

What's next

improve the experience of adding a new event

(e.g: ‘I’m going if someone else is going’, allow repeated events, etc)

Page 12: Playdate! app - UX Di London 2014 - Week1 project

Thanks Marta Fioni.tumblr.com