play - assets.allexis.digital · main menu space for advertising promoted playlists and tracklist...
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At Cylo we are bringing together decades of knowledge from around the digital world to put an end to the complex, disrupted, time consuming, non-transparent digital exchange business. And so we have created Allexis, the world’s first digital media exchange platform that is designed to make your life simple
Cylo: About Us
A brand marketing solution for music, videos and audio booksAllexis Play is a channel for brands to reward their loyal customers, and win new onesIt is available for Android and iOS mobile devicesEasy-to-use for everybodyBranding and the colour set are adjustable for each brand
Allexis Play
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Allexis Play End consumerLabel Curated Playlists
Brand
Tailored promotions
Provides content
Allexis Play: The Concept
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Allexis Play: Sign in/Sign up
Start page Sign in Sign up
Self-registration
• We provide the brand with curated playlists through our Allexis Online Manager • Charts are select Curated Playlists, which contain content from the current charts.• Search functionality is not provided on purpose as a differentiator.
Allexis Play: Curated Playlists
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Start page Defined number of curated playlists
The embedded player: Provides all detailed information about the songStreams securelyLimits functionality:Restricts skipping (e.g. 6 times/h) Disables back navigationFull streams only for authorised users (vouchers)
Allexis Play: Promoted Playlists
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• Promoted playlists are curated playlists like any other • The main difference is that they get more space in the main section
Main menu Space for advertising Promoted playlists and tracklist Download option for offline use
• In addition to music and audio books, we offer short-form videos for your promotions
• Video channels work similarly to music playlists
Allexis Play: Videos
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Allexis Play: Sharing
• Allexis Play is not only a brand marketing tool, but an opportunity to encourage new customers on board
• Our sharing features allows consumers to share the playlists with their friends and family• Friends and family can listen to 30 second clips of the songs before being prompted to
purchase a product to qualify for further access
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Recommend songs to friends and family...
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Allexis Play: Offline use
• Downloaded playlists behave like any other curated playlist• However, are only available for a period of 30 days
Main menu Downloaded music tracklist Available for 30 days Expiration date below track
Allexis Play: Settings
• Streaming quality can be adjusted by the user at any time, depending on the local infrastructure, limitations in the personal telco plan, …
• Downloaded songs for offline use will always have the same high quality to ensure great entertainment.
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4th Floor, Cylo 31 Dover StreetMayfairLondonW15 4ND
www.cylo.com
Contact Us:Enzo VailatiCEOT: +44(0)7469 173 855E: [email protected]
Courtney GrenfellMarketing & BD ExecutiveT: +44(0)7827 888 675E: [email protected]