POQ STUDIO PLATFORM REPORT

First and Second Quarter 2014

Period Participating clients

Q1 – Q2 17

DATA USED

Sessions Transactions

Revenue

+45% +174% +111%

PLATFORM GROWTH Q1-Q2

0.00%!

0.50%!

1.00%!

1.50%!

2.00%!

2.50%!

January! February! March! April! May! June!

It’s  easy  to  see  the  seasonality  of  retail  here.  Most  retailers  go  on  sale  in  January,  triggering  higher  conversion  rates.  Then  the  low  period  in  February  and  March  creates  a  dip.  Generally,  we  have  seen  conversion  rates  of  apps  on  the  Poq  Studio  plaBorm  increasing  year-­‐on-­‐year  compared  to  Q2  2013  by  more  than  50%.  This  comes  from  maturing  app  technologies.    

CONVERSION RATES

Our data confirms what most industry research indicates, that engagement on mobile apps is greater than mobile websites.!

 -­‐        

 1.0    

 2.0    

 3.0    

 4.0    

 5.0    

 6.0    

 7.0    

 8.0    

 9.0    

Mobile  Web   App  

Q1  

Q2  

APPS VS. MOBILE WEBSITES SCREENS PER SESSION

Q1 !2.82!

Q2!2.99 !

The average time clients spend on mobile apps of the Poq platform!has slightly increased from Q1 to Q2.!!

ENGAGEMENT: AVERAGE TIME SPENT

31%!

69%!

NEW  USERS   RETURNING  USERS  

Being installed on a consumer’s phone and using push notification to re-engage users are a significant advantages for apps, and are reasons why there is so much return traffic. Retention is key for apps, as only apps that are useful to the consumer will have the consumer coming back.!

APP NEW VS RETURNING USERS

Q1 !0.94% !

Q2 !1.79%!

On average, retailers on the Poq Studio app platform saw a massive 90% increase in their mobile app conversion rates. This can be partially explained by retail seasonality, but also increasing app adoption by consumers for shopping and maturing app technologies. !

QUARTERLY CONVERSION RATES

0.00%  

0.50%  

1.00%  

1.50%  

2.00%  

2.50%  

January   February   March   April   May   June  

Desktop  

App  

Mobile  Web  

Data source: 1M Sessions across clients from January to June 2014!

CONVERSION APP VS WEB

 £-­‐    

 £20    

 £40    

 £60    

 £80    

 £100    

 £120    

 £140    

 £160    

January   February   March   April   May   June  

Desktop  

App  

The data above shows that the average order value using an app is !more in line with dektop than mobile, and is consistently higher than !mobile web.!Data source: 1M Sessions across clients from January to June 2014!

AVERAGE ORDER VALUE

APP, 24.06%!

MOBILE WEB,

75.94%!

APP REVENUE (%) OF TRANSACTIONS VIA SMARTPHONES

APP, 30.53%!

MOBILE WEB,

69.47%!

Q1   Q2  

Transactions via smartphones gained 6% market share against mobile web!sales between Q1 and Q2.!!

MOBILE REVENUE SHARE

APP REVENUE (%) OF TRANSACTIONS VIA SMARTPHONES

0%  

5%  

10%  

15%  

20%  

25%  

30%  

35%  

40%  

January   February   March   April   May   June  

As you can see from the graph shown above, overall, app revenue share has increased during the past two quarters!

MOBILE REVENUE SHARE

RETAILERS ON POQ STUDIO !

! ! ! !

! ! ! !

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