platform building for authors - nonfiction writers conference€¦ · platform building for authors...
TRANSCRIPT
![Page 1: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/1.jpg)
Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM
![Page 2: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/2.jpg)
What is “platform?”
![Page 3: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/3.jpg)
Why is it important?
◦Traditional publishing? Proposal requirement
◦Self-publishing? You need an audience, too!
◦Hard to sell books (and help/educate/inform people) without one
![Page 4: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/4.jpg)
How many elements do you need?
![Page 5: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/5.jpg)
Your platform options
◦Reviewing 13
◦Which ones will help you reach your ideal readers? This is KEY
◦Which ones are a good fit for your skills?
![Page 6: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/6.jpg)
1. Email list and newsletter subscribers
◦Excellent fit for nonfiction
◦Permission-based marketing
◦Offer digital download gift to encourage sign-ups (“opt-ins”)
![Page 7: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/7.jpg)
2. Online group members
◦Own your own group or co-moderate for an owner
◦Numbers = reach
◦Facebook is where it’s at
![Page 8: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/8.jpg)
3. Twitter followers
◦Quality or quantity?
◦Most popular with those in 20s
◦ ¼ of both men & women use it
![Page 9: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/9.jpg)
4. Instagram followers
◦Is your target reader younger?
◦2/3 users under age 30
![Page 10: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/10.jpg)
5. Pinterest followers
◦Women’s lifestyles
◦Cooking, decorating, crafts, etc.
◦Starting point for searches
![Page 11: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/11.jpg)
6. LinkedIn connections
◦Business books
◦Connecting to influencers
![Page 12: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/12.jpg)
7. Facebook page “likers”
◦Get those numbers up
◦Run contests to get more likes
![Page 13: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/13.jpg)
8. YouTube subscribers, views
◦Second most popular search engine
◦More than 1 billion people watch YouTube videos
![Page 14: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/14.jpg)
9. A blog with subscribers, traffic
◦Subscribers & traffic can be measured
◦Builds credibility, authority
![Page 15: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/15.jpg)
10. Speaking engagements
◦Selling at the back of the room
◦Audience connections
◦Can be quantified
![Page 16: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/16.jpg)
11. Industry leadership
◦Reinforces expertise
◦Builds key connections
◦Organization more likely to share book info
![Page 17: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/17.jpg)
12. Influential contacts
◦Cover blurbs
◦Recommending the book
![Page 18: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/18.jpg)
13. Media exposure
◦Builds authority
◦Regular contributor?
◦More important for book proposal
![Page 19: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/19.jpg)
Which ones work for you? ◦Email list
◦Online group members
◦Twitter followers
◦Instagram followers
◦Pinterest followers
◦LinkedIn connections
◦Facebook page likers
◦YouTube subscribers, views
◦Blog subscribers, traffic
◦Speaking engagements
◦Industry leadership
◦Influential connections
◦Media interviews
![Page 20: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/20.jpg)
Questions?
![Page 21: Platform Building for Authors - Nonfiction Writers Conference€¦ · Platform Building for Authors SANDRA BECKWITH, BUILD BOOK BUZZ, BUILDBOOKBUZZ.COM](https://reader033.vdocuments.mx/reader033/viewer/2022050603/5faa38a6f938e609ba377db5/html5/thumbnails/21.jpg)
Thank you!
For more information:
Sandra Beckwith, Build Book Buzz
http://buildbookbuzz.com – full site
http://buildbookbuzz.com/gift -- newsletter subscription
http://buildbookbuzz.com/blog -- search for information by topic
http://buildbookbuzz.com/training -- 2 pages of in-depth training programs
https://www.facebook.com/groups/BuildBookBuzz/ -- active group