planting and nurturing the membership garden presented by mark levin, cae, csp president, b. a. i.,...
TRANSCRIPT
Planting and Nurturing the Membership Garden
Presented byMark Levin, CAE, CSP
President, B. A. I., Inc. andExecutive Vice President
Chain Link Fence Manufacturers Institute
Microsoft ClipArt Gallery
apathy1. lack of emotion or feeling
2. lack of interest
Are Today’s Members/Prospects Really Apathetic?
Source: The Independent Sector
“Giving & Volunteering in America”
- 89% of American households gave to a nonprofit
- 44% of adults did some volunteer work- of the 56% who didn’t, most said “no
one asked me”- 71% said if they were asked, they
would serve
empathyunderstanding another’s feelings or motives
membership empathythey believe you understand their situation
1. Understand the Challenges of
Today’sMembershipMarketplace
In today’s environment, people value TIME as much
(or more) than money.
IMAGE and IMPACT are two critical factors in getting and keeping
members and supporters
Face the facts-most of your members aren’t going to SHOW UP!
2) Bridging the Generation Gap
Is Imperative
Silents Boomers Xers Millennialsb.1925-1944 b.1944-1964 b.1964-1980 b.1980-?
OUTLOOKpreservationist idealistic skeptical optimisticWORK ETHICdedicated driven balanced energeticVIEW OF AUTHORITYreverent love/hate unimpressed respectfulLEADERSHIP BYhierarchy consensus competent achievement
PERSPECTIVE civic-minded team-oriented self-reliant global
3. Have a Membership Plan,
Not a PRAYER
a. Talk to the RIGHT People
b. “Customize” Your Message
Type of What Do We Know Where Does Prospect About Him/Her? MH Fit?
PatientFamily Member/CaregiverHealth Care ProfessionalFormer MemberHealthfair Booth VisitorMeeting attendee
c. Be prepared for the most common OBJECTIONS
Turn Around the Turn Down
Feel“I know exactly how you feel”
Felt“I felt the same way myself”
Found“I found that joining Mended Hearts was one the
best decisionsI ever made”
d. ENGAGEMENT is the key to continued
support
e. Be sure everyone gets paid
4) Use People’s TALENTS, Not Just
Their Time
-quality control-effective branding-the WOW Factor-effective leadership
5. Create the IMAGE You Want for Your Chapter
through:
Be able to give- and receive –the
GIFT of LEADERSHIP
The Gift of Leadership
Planting and Nurturing the Membership Garden
Presented byMark Levin, CAE, CSP
President, B. A. I., Inc. andExecutive Vice President
Chain Link Fence Manufacturers Institute
Microsoft ClipArt Gallery