Presented By:-

Dipanway Bhabuk

What is Plant Location ?

The establishment of a plant at a particular place.

It consists of picking a region for the plant as well as the selection of

locality and the site.

Brief about Paint Industry

The Indian Paints & Coatings industry is valued at $3.5 billion in terms of

value and 2 million metric tons by volume.

The industry is expected to continue to exhibit double-digit growth from

2011 to 2015.

Leading Paints Company In India:-

Asian Paints,

Kansai Nerolac Paints,

Berger Paints,

Shalimar Paints.

Plant Location Factors

Near to Raw Material:- The Paint Industry is raw material intensive.

Near a Dock:- Around 20% of the raw materials are imported.

Land:- Availability of suitable and cheap land.

Labour:- Huge skilled and unskilled labour are needed.

Government:- Government Policies, Subsidy, Taxation rate are to be kept in mind.

Safety & Security:- Proper security of the raw material purchased, produced goods in

stock.

Pollution:- Paint industry use a lot of petrochemical product so pollution is an major

issue.

Plant Location Factors

Natural Calamities:- Places having Frequently Earthquakes, flood, etc.

Infrastructure:- Availability of Electricity, Telecom, Water, etc.

Ancillary Company:- Petrochemical manufacturer industry should be there.

Transport Facility:- Products can be easily send in the market

Climatic Condition:- Paint generally need a temperature of 20◦c- 25◦c and a

humidity of 60%.

Conclusion

All these factors are very important because setting up a factory requires a

huge sum of capital and can not be done regularly and if any fault occurs in

selecting a plant location it may arise in decentralization of the company.