planningness 2011
DESCRIPTION
A quick few pages on some key things I took away from this year's Planningness. It's fun and light, and I blatantly stole ideas, quotes and charts from our very lovely speakers. Thank you to everyone who came out! Such a fun time.TRANSCRIPT
planningness 2011meet the makers.
prefacehere’s a smattering of highlights and insights from planningness 2011. wish I could sum up (and have attended) all the sessions, but it’s just not possible in one measly deck. I assure you, all were full of awesome this year.
also, a big thank you to all the people who made this year amazing and to all the new (and old) friends in this warm, generous little planningness community.
our ethos (at planningness) get excited and make stuff.
\\the secret recipe.
for an effective planningness conference
1/3 cup incredible speakers1/3 cup fun, eclectic personalities/participants1/3 cup workshops and lecture + generous dash optimism, perseverance and people who love working as a team
\\themes.
empathy. generosity.make > say. you know this.so more specifically...
\ start thinking like/with a producer\ put the user in the middle of business design\ work lean \ “brief” for behavior change
start thinking like/with a producer producers are vital partners to making. working closely and quickly with our producer counterparts help us optimize our work in real-time.
production as strategy@adrianho
products and experiences often reveal new opportunities for usage after they’re built.- adrian ho, zeus jones
http://www.slideshare.net/zeusjones/production-as-strategy?from=ss_embed production as strategy
http://www.slideshare.net/zeusjones/production-as-strategy?from=ss_embed production as strategy
we don’t work in a vacuum.optimization shouldn’t be reserved for retrospect -- we have to build with the intention to change.
we must plan with the assumption of unpredictability and create an environment where adaptive change is not only possible, but required.
http://www.slideshare.net/zeusjones/production-as-strategy?from=ss_embed production as strategy
designing a businessfor awhile now, planner folks have said “it’s not what you say, it’s what you do...” but putting to practice is not always easy (particularly in the ad biz).
designing a business@colincolin
best case scenario: think about how to design the business from the inside out, putting the user in the middle.
designing a business
“when we “design a business” we create a platform for an experience.
by putting the experience first, we’re creating a user-centered business, (because the business is the vehicle to deliver the experience)” - colin raney, IDEO
http://www.slideshare.net/colinraney/planningness-2011 designing a business
http://www.slideshare.net/colinraney/planningness-2011 designing a business
http://www.slideshare.net/colinraney/planningness-2011
brands that live with experience at it’s core:
...any surprise that most of these live solely in the digital space? the challenge persists to apply this
ethos to “offline”consumer goods/services.which requires radically re-thinking our business
offerings and models.designing a business
lean strategy. start-ups, design firms and many other “makers” have lean processes ingrained into their DNA. time and money are often scarce (sound familiar?) so it’s about faster learning. key to making it work is letting go of our traditional long-winded, waterfall processes and learning to be a bit more more flexible.
@farrahbostichttp://www.slideshare.net/flbostic/how-to-do-lean-planning lean strategy
why lean? why now?.expectations have shifted: client’s have less money, less patience. couple this with consumer’s expecting more utility and usefulness from brands than ever before.
http://www.slideshare.net/flbostic/how-to-do-lean-planning lean strategy
“you need to add value in people’s lives. not just expect them to participate because you goddamn asked them to.”
- mel exon, bbh labs
http://www.slideshare.net/flbostic/how-to-do-lean-planning lean strategy
this is a messy process. it’s intentionally not linear. it’s a web of ideas, mapped against central pain points and behaviors. it’s about solving problems. fast.
http://www.slideshare.net/flbostic/how-to-do-lean-planning lean strategy
key tenantsi. generate the pain points/problems your audience encounters, formulate hypotheses to solveii. test hypotheses on a small number of individuals iii. you should be proven wrong a few times. rinse, repeat.iv. get involved in building prototypes for the solve(s) that bubble to the top
http://www.slideshare.net/flbostic/how-to-do-lean-planning lean strategy
“we become so obsessed with being noticed that we forget to be useful”
- ed cotton, bssp
behavioral briefs@cotton
brief for behavior change.framing/finding the question is often the hardest part.i. determine the pain points. ii. understand the behaviors that contribute and act in tandem with the pain to get to useful solutionsiii. determine barriersiv. frame up the opportunities
behavioral briefs
the founders of instagram on solving the “right” problem
behavioral briefs
sounds simple.it’s not....but it’s certainly not impossible.
behavioral briefs
we were tasked with one of the hardest problems any of us had.
going home.
behavioral briefs
planningness has become a safe haven for open thinking and idealistic dreams. we love our jobs, but it can be hard to leave the cocoon...
so we wrote the brief to re-position planning in 2015
behavioral briefs
the results. well, you’ll have to wait and see...
behavioral briefs
stop trying to own things and start making them instead.
the presentations: since i’ve done (maybe) a mediocre job summing up some great presentations, please do yourself a favor and check them and more out here: http://planningness.com/planning-ness-2011-presentations/
http://www.slideshare.net/zeusjones/production-as-strategy?from=ss_embedhttp://www.slideshare.net/jmarshallroberts/how-to-overcome-cynicism-with-scientific-psychobabblehttp://www.slideshare.net/flbostic/how-to-do-lean-planning http://www.slideshare.net/colinraney/planningness-2011
#plannagram
...because every presentation should end with a horse wearing a monocle. #hellyeah