Under ConstructionState of Downtown Report

Stephen Cox, Swetha Kumar, Hali Plourde-Rogers, and Melissa Zilke

State of Downtown Report

INTRODUCTION

CURRENT DEVELOPMENT

EMPLOYMENT

GREEN BUILDINGS & GREEN SPACE

POPULATION---Should we use Census 2000 Information?

HOTELS & TOURISM

ARTS, CULTURE & ENTERTAINMENT

RETAIL & RESTAURANTS

TRANSPORTATION & PARKING

Under Construction2011 Downtown Roanoke Development Plan:Williamson Road and 5th Street

Stephen Cox, Swetha Kumar, Hali Plourde-Rogers, and Melissa Zilke

Table of Contents

I. Introductiona) Scopeb) History of Downtown

II. Site Recommendationsa) Williamson Road and Church Avenue

i. Backgroundii. Surrounding Areaiii. Development Recommendations

b) 5th Street and Luck Avenuei. Backgroundii. Surrounding Areaiii. Development Recommendations

III. ConclusionsIV. Appendix

a) References

Map of Downtown

WILLIAMSON ROAD

Background

• Includes city and privately owned properties

• One block from Historic City Market

• Within the H-1 Overlay

• In close proximity to the Taubman Museum of Art

• Adjacent to I-581

“Its frontage on Williamson Road makes it appropriate for entertainment and commercial uses, hotel, or mixed-use with either office or residential and retail.” – Church Avenue Initiative, Outlook Roanoke

Surrounding Area

• Pink: restaurant

• Red: retail

• Orange: commercial

• Blue: offices

• Grey: surface parking

Development Recommendations: Festival Marketplace

• Plaza

• Movie theater

• Restaurants

Development Recommendations: Mixed-use Center

• Atrium

• Hotel

• Youth and Family Entertainment Center

• Family Style Restaurants (chains)

Image courtesy of: http://patrickschneider.photoshelter.com/gallery-image/Charlotte-stock-photography/G000085.De2BkkkA/I0000NUAH96ZaIk4

5TH ST. AND LUCK AVE.

Background

• City owned• Within the H-2

Overlay: Old Southwest

• Adjacent to YMCA, Jefferson Center, Cotton Mill Lofts, and Fork in the City

• 2 blocks from the Campbell Avenue entrance to downtown

Surrounding Area

• Pink: restaurant

• Red: retail

• Orange: commercial

• Purple: business

• Grey: surface parking

• Yellow: residential

Development Recommendations: Retirement Community

• Tiered building

• 4 stories

• Garden terraces on the rooftop of each tier

Development Recommendations: Community Service Center

• Adult or child day care

• Complimentary to the services already provided in the area

Image courtesy of: http://agingparentsauthority.com/care/3-reasons-why-adult-day-care-is-gaining-popularity/

Development Recommendations: Parking Garage with Retail

• Street level retail

• Parking on upper levels

• Green roof

Image courtesty of: http://www.flickr.com/photos/pfrench99/468816109/

“The increased activity with the YMCA may create the need for parking structures” (Urban Design Associates, 2002).

Goals

• Promote green initiatives/space

• Provide increased housing options for the elderly

• Offer youth friendly attractions

• Remain contextually appropriate for the Downtown Roanoke area