GOOD FOOD CENTRAL FLORIDASPEAKER SESSION #2

PLANNING SESSION

UF/IFAS EXTENSION EDUCATION CENTER

FEBRUARY 27, 2014

Purpose of Today’s Planning Session• Brief Overview of the 2013-2014 activities

• Strategic Plan: Review Vision and Mission statements and confirm understanding

• Revisit Five Key Interest Areas and Determine if they are still relevant

• Establish working groups to put together strategic goals and an action plan

• Selection and Development of Communication and organizational tools as we move into second year.

2013-2014 Activities

• Good Food Central Florida began last Spring when Winter Park Health Foundation, Second Harvest Food Bank, East End Market, East Central Florida Regional Planning Council and the City of Orlando met to discuss the possible organization of a Food Policy Council.

• Determined that while earlier attempts to organize did not have adequate “Critical Mass” that there was enough interest to move forward.

• Winter Park Health Foundation provided funds and Second Harvest Food Bank served as the project sponsor for the development of food policy council

• Several planning sessions followed from June through November 2013 facilitated by Colleen Perdue Auslander

• Community meeting held on September 18th at Second Harvest Food Bank

• Food Policy Council Training with Mark Winne on December 11th at East End Market.

• First Speaker Session with January 22nd at Winter Park Health Foundation

2013-2014 Activities

• First Speaker Session with Sharon Yeago with the Farmer’s Market Coalition

• Next Speaker Session will be in April with Dr. Werk from Nemours

• Monday, April 7, 2013 at 1-3 pm at Nemour’s Children’s Hospital

2013-2014 Activities

Strategic Planning

•Planning is called “forethought”

•Thinking about and organizing the activities required to achieve a desired goal.

•Creation and maintenance of a plan

•Often ignored aspect of planning, is the relationship it holds with forecasting.

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Strategic Planning

Forecasting can be described as predicting what the future will look

like, whereas planning predicts what the future should look like.

Three Key Questions to Keep In Mind

• In order to determine the future direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue particular courses of action. Generally, strategic planning deals with at least one of three key questions:

• "What do we do?"• "For whom do we do it?"• "How do we excel?"

Key Elements of Strategic Planning

-Vision-Mission-Strategic Areas of Focus -Strategic Goals-Action Plan

“Hope for the Best and Plan for the Worst”

Vision

• Functions as the organization’s north star• Guidance and inspiration for 5-10 years• Defines the optimal desired future state - the

mental picture - of what an organization wants to achieve over time

Good Food Central Florida Vision

We envision a vibrant local food economy that supports access to affordable, healthy food in every neighborhood.

Mission Statement

• Defines the present state or purpose of an organization;

• Answers three questions about why an organization exists -

WHAT it does;WHO it does it for; andHOW it does what it does.

• Is written succinctly in the form of a sentence or two, but for a shorter timeframe (one to three years) than a Vision statement

Mission Statement

GFCF Mission: GFCF advocates for policies and programs that support a healthy equitable and economically viable food system. We seek to:

• Create access to and understanding of the foods that promote health;

• Educate the public about our regional food system; and • Foster collaboration and build capacity among all sectors

of the local farm-to-table network (consumers, distributors, government, growers, non-profits, retailers, processors, and waste recyclers.)

Why Should We Care?

A clear Vision and Mission statement can:

• Strengthen culture through a unified sense of purpose;

• Improve decision making with clarity about "big picture;" and,

• Enhance cross-functional relationships through a shared understanding of priorities.

Five Areas of Interest

• Local food production and demand• Childhood Obesity• SNAP Supplemental Nutrition Assistance

Program Vendors• Land use policy• Food Security

Decision to Hold a Speaker Series from January to April to learn more about our local food system

First Speaker Session

• 2014 Farm Bill: The bill authorizes $956 billion in spending over the next ten years

• Funding Hunger Free Communities Incentives Grant Program-2008 Farm Bill

• New Federal Health Partners• Florida Initiatives• Local Food Issues

Key Take Home Comments

• One of Sharon’s goals is to see Florida feeding more Floridian’s instead of our produce and citrus being shipped out of the state.

• Need more Farmers Markets willing to participate in SNAP at their stands

• Sharon reported that 50% of locals are willing to pay more for fresh from Florida products. New marketing name is Florida Feeding Florida.

Key Take Home Comments

• There needs to be a Florida Statute that provides a definition of a Farmers Market.

• Local growers to gain access to corner store to sell Florida produce would be a great pilot program to start.

• Important that EBT customers learn about doubling their money through SNAP. Information is on SNAP’s website.

• Grants available throughout the state are available to start a mobile pantry ($5,000 for 1 season per market). You have to search available grants to find the right fit. Food banks across the state could help you with your marketing.

Farm Bill Summary

• The bill includes cuts to SNAP commonly know as "food stamps“. ($8 billion in cuts will mean that 850,000 households will lose $90/month in benefits.)

• Increased funding to food banks by $200 million. (Bill would start a new pilot program to encourage people on food stamps to try to find jobs.)

• The bill places income caps on farm subsidies.• The bill has price support program for dairy farmers.• The bill ends direct payment subsidies, which paid farmers

whether or not they actually grew any crops. (Subsidy cost $5 billion a year.)

Moving Forward-Strategic Goals and Action Plan Development

• Are we in agreement with the five areas of interest?

• If so, can perhaps one or more group members get together study an issue area for the next session and present a Goal and Implementation Strategy that could be pursued for one year that would include a way to measure performance.

• Sources of funding to achieve goals/strategies should also be included.

Communication Tools

• Drop Box with Good Food Central Florida materials including past agendas, notes, Powerpoint presentations

• Web information-Get Active Orlando• Web Information-Second Harvest Food Bank?• Any other suggestions on communication

tools and organization.

Good Food Central Florida

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