PLANNING RESEARCHAsif Jamal

Research Planning

Why? Create, have fun, play Invent, be on leading edge of discovery, be a

scientist Transfer discoveries to benefit society Work in interesting and rewarding careers

What? Investigation of a problem in scientific manner Discovery of a solution that advances state of

knowledge in areas from theory to algorithms to prototypes to experimentation to applications

The marketing research mix It is useful device, it can be moulded,

recreated, applied, criticized, defined, adapted but most importantly, it can be remembered.

The marketing mix helps in marketing planning, and therefore is an important concept for the market researcher.

McCarthy four Ps Product

Price

Promotion

Place

Stages of MR mix Purpose Population Procedure Publication

Choosing a Research Area

Criteria Exciting and interesting area to you Important problems in area Research type is suitable to you

Ways to identify a research area Take courses, attend seminars and colloquia Talk to professors, visitors, other students Consider both applied and theoretical areas Read widely Learn about yourself, what you like, etc. Solve some research problems

Mind Map

Useful at the earliest stage of a project Set out all possibilities and issues Helps gives structure to project Makes linkages more evident

Why am I doing research ?

Why is this project happening ?How is it happening ?(methodology)

Who will benefit ?Challenges

for me project

impact

risks

the future

for meproject

Projects and Risks

Identify sources of risk Assess likelyhood of risk Assess magnitude of risk Develop response

Your Project Please share with us