planning or redesigning a website? website 101
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ingroupinc.com | webswagger.comPlanning or Redesigning a Website?Website 101
110/14/2014
InGroup builds brands and key market relationships with effective strategy and customized support services for marketing programs, outreach communications, and public relations for nonprofit, government and enterprise clients.
The specialty division, WebSwagger.com, delivers entirely Web and digital solutions for small and medium-sized businesses. ingroupinc.com | webswagger.com
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PresenterPresenter: Gary Brolsma is a digital associate at InGroup, Inc. | WebSwagger.comingroupinc.com | webswagger.com
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Build content and information for a target audience
Engage and satisfy the audience
Build An Audienceingroupinc.com | webswagger.com
When building a website, audience and user experience are the most important things to keep in mind. Content and a design should have a target audience focus to engage and satisfy their needs. Your website should be the focal point of all the products and services you offer. Ask yourself these important questions when building your site:
Who is your audience?What are visitors looking for and what do they hope to achieve? Are they coming to my website to learn, view products, ask questions, or make a purchase?410/14/2014
A website is the central point of all the offered services and products
Organize information and layout in a user friendly manner
Website Purposeingroupinc.com | webswagger.com
Your website is an extension of your business and is just as important in representing you as your physical office or location. Most important information should be located at the top of the site and above the fold (readable information without scrolling or swiping interaction). 510/14/2014
Set goals and ask key questions
Keep it simple and showcase best work
Website Purposeingroupinc.com | webswagger.com
Your website should help visitors get what they came for in an easy and enjoyable fashion while establishing trust that will engage and convert the user, and hopefully create awareness via word of mouth. 610/14/2014
Helpful, clear information is most important
Organize content for easy navigation
Contentingroupinc.com | webswagger.com
Your website should convey a clear and concise message that will resonate with visitors. This means content is key and should engage the user. The page content goal should be obvious at a glance and organized with the fold in mind. Take your audience on a journey from first discovering your website, evaluating what you have to offer, all the way to the final steps of a new business relationship.
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Technologyingroupinc.com | webswagger.comWebsite coding to accommodate display on various size screens
Check loading speed
Proper tags for SEO
Ease of maintenance
Its becoming more important for your website to use the latest technology so that it is viewable on todays different screen sizes such as mobile phones and tablets. Another important element is the coding of the website. Websites should load fast, so that you dont lose viewers in the first few seconds. Content should display properly so that search engines like Google can correctly scan your site for keywords and links in order to accurately list your website in the search results. And lastly, scalability is also important to consider when selecting a platform as well as a user friendly dashboard for easy do-it-yourself updates.810/14/2014
Company branding
Consistency in design, colors, and style
User friendly navigation
Include call-to-action opportunities
Designingroupinc.com | webswagger.com
A design is crucial so that visitors interact with your website. Organize information in a matter that allows for quick navigation and location of information. Remember, first impressions matter and most people only browse for a few seconds and remember up to 3 facts, so keep your content simple but of high quality, and put your best work and offerings in the spotlight. Dont overwhelm the visitor with too much information all at once.
Your website should have a professional branded design, and be consistent, it will help the visitor keep you in their memory.
You should have clear, easy and visible navigation. Engage your visitors with interesting Call to Action graphics.910/14/2014
Shareingroupinc.com | webswagger.comPromote your website on social media:
Once you have a great website, be sure to show it off! Promote your website through all social media channels you are a part of, such as Facebook, Twitter, LinkedIn, and Instagram. Ask your friends, family, and your colleagues to recommend and share your website with others.1010/14/2014
InGroup provides strategy and support for marketing programs, outreach communications and public relations and digital solutions through its specialty division, Webswagger.com
(888) 772-6400Digital Solutions . Entirely Webingroupinc.com | webswagger.com
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