planning and cultivating online communities
DESCRIPTION
Presentation for the Foundation Center - San Francisco July 23, 2009TRANSCRIPT
Planning and Cultivating Online
Communities
beyond fans and followers
Scott MooreOnline Community
Consultant
twitter.com/scottmoore
Printable Edition
There are NOTES to add supporting details to the main point. So if you aren’t seeing notes, you are missing information.
Characteristics of lasting communities
Strong Values
Vibrant Resilient
Reciprocity
Members self-identify as a community
Planning the community
Be flexible
7 Essential Planning Questions
If you don’t answer these questions sooner,
you will ask them later.
7 Essential Planning Questions1. Why are we doing this?2. What values do we hold?3. What does success look like?4. Who will be in the community?5. Where are the people right now?6. What is the value between
members?7. What are our limitations
Planning Question #1
Why are we doing this?
Planning Question #2
What values do we hold?
Planning Question #3
What does success look like?
Planning Question #4
Who will be in the community?
Planning Question #5
Where are the people right now?
Planning Question #6
What is the value between members?
Planning Question #7
What are our limitations?
Marketing the community
Use traditional marketing methods
Market early, often and with respect
Tell a story. Tell many stories. Tell their stories.
SEO works great with community created content
Use public events to attract attention
Marketing the community
Consider how people see you beyond how you see yourself
Describe the activities and benefits of the community and invite people to review before joining
Take the time to have real conversations and avoid faking interest or auto-replies
Staffing for Community
How involved do we want/need to be in the community?
Content
Behavior
Light HeavyAttitudes
Values
Staffing for Community
Traits of quality community managersOptimist
Resilient ImproviserGroup leader
Consensus Builder Conflict Mediator
Life experience trumps youthful enthusiasm
You get what you pay for
Community Leader – Daily community work
$55-90k with BA/BS and 3 yrs experience
Community Director – Sets strategy, manages community team
$120 – 160k with 5 yrs experience
From Salary.com July 2009 and adjusted for SF Bay Area
Community Management Techniques
Make the community success your success
Be accessible and available
Be a listener
Be a connector
Be a teacher of teachers
Foster leaders
Community Management Techniques
Two powerful questions
How can I help? Will you help me?
Broadbrush Review
Answer the essential 7 questions
Market when you launch and be authentic
Think about involvement and staff to that level
Listen, integrate, teach and support
Be flexible!
Thank you! Questions?
Scott Moore
Online Community Practitioner and Consultant
510-209-5974
www.phoom.com
www.linkedin.com/in/scottmoore
www.twitter.com/scottmoore
www.facebook.com/scottmoore