planning a testing event: 101 shannon mason, mph national viral hepatitis ta center nys doh
TRANSCRIPT
Planning a Testing Event: 101
Shannon Mason, MPHNational Viral Hepatitis TA Center
NYS DOH
Step 1: Rally the troops
Step 2: Develop a Message
Step 3: Plan the Event
Step 4: Promote the Event
Step 5: Evaluate the Event
Planning a Testing Event
Identify a core group of staff and volunteers to spearhead the event
Think broadly about who might be interested: Other community-based organizations Other health department programs Community members Public figures and community leaders Industry partners Local businesses
Step 1: Rally the Troops
Clearly identify your target population Decide what you hope they will:
Learn Think about Do
Capitalize on national campaigns to reinforce your message
Use and adapt existing materials to support your campaign
Step 2: Develop Your Message
Step 3: Plan your event
Determine event activities: How can you reach your target audience? Who would be a good ally to help promote your
message? Are there other partners to considers? Are there other event you could coordinate with?
Outline the logistics Secure any necessary permits or authorizations Identify who will (or can) do what Develop an event agenda
Encourage Individual Action
Hepatitis testing is NOT recommended for the general public
Access to rapid point of care screening is limited (for HCV) or not available (HBV)
Resources are limited Reactive screening requires additional
diagnostic or confirmatory testing
Specific Considerations for Hepatitis Testing Events
Step 4: Promote your Event
Brand your event Develop a Media kit, including
Facts about hepatitis Testimonies or “the human side” Information about your event
Use a variety of media outlets Send out information early and often
Write thank you notes to all who
participated and contributed to the
success of your event
Debrief your event with those involved
Write up a brief summary to share
with partners and the media
Start Collecting ideas for next year!
Step 5: Evaluate your Event
WHO Toolkit for Event Organizershttp://www.who.int/csr/disease/hepatitis/world_hepatitis_day/whd_2011_toolkit.pdf
World Hepatitis Alliance Toolkits
http://www.worldhepatitisalliance.org/WorldHepatitisDay/AwarenessRaisingToolkits.aspx
Know Your Status Campaignhttp://www.knowyourstatustoday.com/?page_id=10
AIDS.GOV sitehttp://www.aids.gov/awareness-days/event-planning-tips.html?showContent=getting-started#getting-started
GYT Campaign http://www.itsyoursexlife.com/toolkit/providers
Resources on Event Planning