planner for mba ii
TRANSCRIPT
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RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES (Affiliated to G.G.S. Indraprastha University, Delhi)
Madhuban Chowk, Rohini, Delhi – 110 085
Curriculum Planner (Jan – May 2010)
Classes: Monday to Friday
MBA 2nd Semester
Batch: 2010 – 2012
Class Coordinators: Ms.Surabhi Deshpande (Sec-A) Ms. Richa Joshi (Sec-B)
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RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES Time Table- MBA – IISemester (w.e.f Jan, 2011)
Class Coordinator:- Ms. Surabhi Deshpande Room No. 104 Days/Time 9:15-
10:15A.M 10:15-11:15A.M
11.30-12:30 PM
12:30-1: 30 PM
2:00- 3:00 PM
3:00-4:00 PM
4:00-5:00PM
MON
TUE
WED
THU
11
.15-
11.3
0 A
.M T
ea B
reak
1:3
0-
2:00
PM
Lu
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FRI MENTORSHIP
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MS102 Management of Technology, Innovation and Change
Ms. Deepti Laroia DL MS104 Financial Management Ms. Amit Kumar Gupta AKG MS106 Marketing Management Dr. Ashish Chandra AC MS108 Business Research Ms. Kiran Vashistha KV MS110 Operations Management Ms. Richa Joshi RJ MS112 Human Resource Management Ms. Sonika Bhoj SB MS114 e-Business Ms. Surabhi Deshpande SD Ms. Sonika Bhoj Ms. Kiran Vasishtha Col. (Retd.) Mahander Singh
(MBA-Coordinator) (Dean) (Director General)
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MASTER MASTER MASTER MASTER OFOFOFOF BUSINESSBUSINESSBUSINESSBUSINESS ADMINISTRATIONADMINISTRATIONADMINISTRATIONADMINISTRATION
SESSION SESSION SESSION SESSION 2010201020102010----2012201220122012
SEMESTER SEMESTER SEMESTER SEMESTER –––– I I I IIIII
MANAGEMENT OF TECHNOLOGY MANAGEMENT OF TECHNOLOGY MANAGEMENT OF TECHNOLOGY MANAGEMENT OF TECHNOLOGY
INNOVATION & CHANGEINNOVATION & CHANGEINNOVATION & CHANGEINNOVATION & CHANGE
SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER
Ms. Deepti Laroia
Name of the Faculty
RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
An ISO 9001:2008 Certified Institute
Approved by AICTE, HRD Ministry, Govt. of India
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085
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Session Plan _______________________________________________________________________
Course: MTIC Semester: II
Instructor: Ms. Deepti Laroia Batch: 2010-2012
E-Mail: [email protected] Subject Code: MS-102
1. Introduction:
The modern world is characterized by increasing complexity, uncertainty and
change. Organizations are now performing at a global scale. Thus today the
survival of modern businesses depends on their capacity to innovate.
Technology is the engine that drives the economies of nations. Firms which have
mastered the management of technology are the ones rewriting the rules of
Global Competition. It is imperative for the practicing managers to have an
understanding of how technology affects the strategic direction of organizations,
the competitive dynamics of industries and the implications of new technology
in the context of managing change. Thus this subject aims to address the
contemporary challenges faced by the managers today as also exploring several
strategic approaches for dealing with them. Management of Technology,
Innovation & Change covers macro technological developments, technology
strategy, and issues of innovation and diffusion. The course focuses on
technology management in all the sectors of the economy as also emphasizing its
need to attain competitive advantage at the global level.
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2. Learning Objectives:
It is vital for the future managers to be able to accommodate customer’s expectations,
market conditions or competitive challenges. This subject bridges the gap between
business strategy and technology, illustrating how the two functions intertwine while
driving change through technology and innovation thus providing practical insight
into the management of technology and innovation.
1. To enable the students to understand how technological change is incorporated
into the strategic thinking of the Firm;
2. To enlighten the students on how technology affects the underlying capabilities of
the firm and what are the effects on competitive advantage;
3. To comprehend the impact of technological changes on industry dynamics;
4. To make students aware about the organizational implications of new technology
(organizational structure, Integrating people and technology)
5. To help the students to examine the diverse issues that manager face to channel
resources in the right direction for global commercial success.
6. To provide guidance on matching technology innovation to market opportunities,
and details on commercialization of innovation and new products and continuous
improvement of existing products.
3. Course Design:
i. Number of Sessions: The total number of sessions planned for teaching this
course/ subject is 56. Each session is equivalent to one hour, therefore, the
total number of sessions / hours identified and fixed for completing this course
is 56. However, this is flexible and is subject to the understanding and
performance of the students.
ii. Topics: The following is the list of topics which are to be covered/ taught in
this course/ subject.
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Session Nos. Particulars / Topics
Importance / Relevance Prerequisites Evaluation
1.
Introductory interaction with the students on MTIC.
To find out the viewpoints of the students as to how they perceive the subject to be important to them. This would also enable me to comprehend their level of knowledge & understanding of the subject.
No specific prerequisites.
2. Introduction to Technology, its Importance.
3,4
Role of Technology in creation of Wealth of Nation & Firms Competitive advantage.
5. Innovation or Abdication.
6. Technology for Survival & Growth
To make the students aware that continuous development of technology and technovation underlie the competitive success of companies and nations as a whole.
The students would be
required to come prepared with the analysis of
an article of their choice using
library resources beforehand
based on the subject.
7.
Creation of Technology (Internal Sources)
8.
Creation of Technology (External Sources)
The students need to understand various avenues of technology sourcing depending upon the resources and support system of the Organization.
Basic understanding
of ways by which
technology can be created.
9,10
Concept of Technology Life Cycle.
Performance of technology has recognized pattern over time which can be of great use in strategic planning of product, process and system. This should be clearly understood by the students.
Basic understanding of the concept
that technology is not forever.
11,12,13 Global Trends in Technology Management
Imparting knowledge of new paradigms in management of technology and some contemporary cases & issues for the same like TRIPS etc.
UNIT- I
To evaluate the students on this unit each class would begin with surprise application based questions on the previously covered topics. Also the students would be given a group presentation on various contemporary issues relating to the topics enlisted in the Unit.
14,15 This Unit will not have any specific class case discussions leaving the small cases, scenarios and exhibits will be discussed in class during the lectures as students would be given group presentations (application based) on the various topics.
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16,17 Understanding change.
18,19,20 Strategy & systems for change
Technology would have some structural imperatives too. So the students need to learn to accept change as the most constant thing.
Basic understanding
of the concept of change.
21,22
Building Organization Culture for change.
23,24
Building Organization Climate for change.
Inculcating in the students the fact that technology calls for a flexible & decentralized system & team work.
Basic understanding
of the concept of change.
25,26 Role of leadership
27,28,29
Managing & sustaining the change.
It is not only change that is essential but sustained change. Thus students need to know their role as managers & leaders in bringing about the change and sustaining it.
Basic understanding
of the concept of leadership &
change.
UNIT- II To evaluate the students on this unit each class
would begin with surprise application
based questions on
the previously covered
topics. Also “Situational Analysis”
activity would be
conducted on contemporary
issues relevant to the topics in the
unit.
30,31
Learning is of no use until and unless put to application. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed so that the students can put to practice whatever they have learnt. The cases are as follows:
1. “Radical innovation at Philips Lighting “-www.managing-innovation.com 2. “Reinvent Your Business Before It’s Too Late”- http://hbr.org/ 3. Hewlett-Packard (HP): Change Management- www.accenture.com
Questions on the basis of case will be discussed in the class.
32,33,34
Concept of Invention & Innovation.
This unit would help the students understand the practical application of the concepts learnt previously.
Understanding of the basic need for innovation.
35,36,37 Innovation Strategies
38,39,40,41 Models of Innovation
Both these topics would help the students to answer the questions of “How”, “where” & “what” of Technological Innovations.
Understanding of the basic concepts of innovation.
UNIT-III To evaluate the students on this unit each class
would begin with surprise application
based questions on
the previously covered
topics. Also the students
would be given group assignments
on the contemporary
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issues relevant to the topics in the
unit.
This Unit will not have any specific class case discussions leaving the small cases,
scenarios and exhibits will be discussed in class during the lectures as students would be given group assignments (application based) on the various topics.
42,43 Creative Thinking
To promote creative thinking managers need to understand what motivates the workforce.
Understanding of the basic concept of
motivation & creativity.
44,45 Lateral Thinking
To promote Lateral thinking.
Understanding of the basic concept of
lateral thinking
46,47,48,49
Problem Solving using creative thinking
How should lateral & creative thinking be used for solving organizational problems?
Understanding of the basic concept of
lateral thinking & creativity
50,51,52 Managing Lateral Thinking
It is not only creativity that is essential but also channeling creativity in the positive direction. Thus students need to know their role as managers & leaders in managing creativity.
Understanding of the basic concept of
lateral thinking & creativity
UNIT-IV To evaluate the students on this unit each class
would begin with surprise application
based questions on
the previously covered
topics. Also a
puzzle session on
lateral thinking would be
conducted.
53,54
Learning is of no use until and unless put to application. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed so that the students can put to practice whatever they have learnt. The cases are as follows:
4. “Travel and Tourism in India – Focus on Innovation and Customer Experience.”
www.icmrindia.org 5. “Design Thinking and Innovation at IDEO”- www.icmrindia.org
Questions on the basis of case will be discussed in the class.
55,56 Review Class Review Class may be taken to discuss those topics/ areas where students will have any doubts.
iii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role
Plays, Demonstration, Case Studies, Company/ Office Visits, Exercises and
Students’ Presentations.
Activity / Exercise
Description Participants & Pedagogy
1) Case Analysis
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a) Group cases
Different Cases will be given to different groups for discussion & solutions as mentioned in the plan.
All Class – In different Groups
• Group solutions
• Discussion in the class
2) Assignments other than Internal Home Assignments
Managing Change without Conflict and Disruption
Topic will be given to students to submit a write-up/ documentation.
All Class
• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples
• One best will be presented in the class
Puzzles on Lateral Thinking.
To inculcate & instill creativity in the students a one hour puzzle session on lateral thinking would be conducted.
All Class– In different Groups
• Instructor will evaluate on the following parameters o Content Quality o Creativity & uniqueness o Timeliness. o Contribution to problem at hand
3) Written Surprise Test (One Hour)
Written Surprise Test
There would be two Surprise Tests as soon as one unit from the syllabus is finished. These will be taken on any day in-between the semester
All Class
• Instructor will evaluate on the following parameters o Content Quality o Live Examples o Level of Conceptual Understanding.
Maximum marks gainers will be appreciated and their test papers will be discussed in the class
4) Presentations
Students’ Presentations
All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on topics as mentioned above.
All Class in different groups of 05 to 06 students
• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group
members o Query Handling Ability o Examples, Cases, Exhibits, etc.
• Best group presentation will be appreciated in the class and if possible a small prize would be given
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to the winning group.
4. Suggested Text Book:
i. Tarek M. Khalil, “Management of Technology”, Tata McGraw Hill.
ii. Narayan V.K.(2001), “Managing Technology & Innovation for
Competitive Advantage” Pearson Education.
5. References & Readings:
i. Rastogi, P.N., “Management of Technology & Innovation”, Sage
Publications.
ii. Khurana V.K, “Management of Technology & Innovation”, Ane
Publications.
6. Journals
i. Harvard Business Review
7. Newspapers & Magazines
i. Economic Times
ii. Business Standard
iii. Business India
iv. Business Today
8. Evaluation Scheme:
Components Weightage (%)
i. Class Assessment - 10
ii. Home Assignment - 15
iv. Mid Term Internal Exam - 15
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v. Final Exam (External) - 60
Total - 100
9. Class Policy:
i Group Presentations: All the groups of students have to comply with
deadlines and give their presentations as per the pre-decided time.
ii Submission of home assignment: All the students are bound to submit the
assignments in-time failing which marks will be deducted for late submission
as per institute’s policy.
Deepti Laroia Course Instructor MBA Department, RDIAS
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MASTER MASTER MASTER MASTER OF OF OF OF BUSINESS BUSINESS BUSINESS BUSINESS ADMINISTRATIONADMINISTRATIONADMINISTRATIONADMINISTRATION
SESSION 2010 SESSION 2010 SESSION 2010 SESSION 2010 –––– 2012 2012 2012 2012
SEMESTER SEMESTER SEMESTER SEMESTER –––– II II II II
FINANCIFINANCIFINANCIFINANCIAL MANAGEMENT AL MANAGEMENT AL MANAGEMENT AL MANAGEMENT
SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER
Faculty / Instructor
CA Amit Kumar Gupta
RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
An ISO 9001:2008 Certified Institute
Approved by AICTE, HRD Ministry, Govt. of India
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085
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Session Plan _______________________________________________________________________
Course: Financial Management Semester: II
Instructor: Dr. Amit Kumar Gupta Batch: 2010 – 2012
E-Mail: [email protected] Subject Code: MS-104
2. Introduction:
This course aims at enabling students to understand the concept and arena of
Financial Management and to apply this understanding to the development of
Financial Management theories.
The course attempts to empower MBA students in crucial areas of Fianace. The
course equips the Fianace Professionals to tackle strategic decision making as well as
routine tasks related to financial management and decision making which is an
integral part of finance and without which, rational decision making can not be done
fully and effectively.
3. Learning Objectives:
This course is aimed at providing students with a comprehensive understanding of
the theoretical and applied aspects of Financial Management.
i To provide a basic understanding of the critical importance of financial
management in current day business efforts.
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ii To integrate theories, concepts and applications concerning discharge of
managerial responsibilities in financial operations.
iii To develop among students the specialized knowledge of the various
components of Financial management.
iv To make the students understand the process of financial planning in modern
business environment.
v To get students to think as Business & financial Professionals involved in the
modern business organizations where financial management understanding
plays a crucial role in taking various decisions.
vi To learn the various roles and responsibilities associated with managing
financial management activities.
3. Course Design:
iii. Number of Sessions: The total number of sessions planned for teaching this
course/ subject is 40. Each session is equivalent to one hour, therefore, the
total number of Sessions/ Hours identified and fixed for coving the course are
40. However, this is flexible and is subject to the understanding and
performance of the students.
iv. Topics: The following is the list of topics which are to be covered/ taught in
this course/ subject.
Session Nos.
Particulars / Topics
Importance / Relevance Prerequisites Evaluation
4.
Interaction with students on Financial Management
To explore the students’ level of understanding, knowledge and know-how of Financial Management and to update about the industry. Also to explore their expectations from the course/ subject.
No prerequisites are required
5. Definition and Importance of FM
To make the students aware about what is FM and its importance in the CAPITAL market.
Unit – I To evaluate the students understanding on the topics taught in each lecture, an oral objective
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6. Scope of FM To explain the students about the vast scope of FM in the CAPITAL market.
4-7 Time Value of Money
Spreading awareness about the relevance of time factor.
8-12 Funds Flow Analysis
To expose the students to the different types of flows and practical problems to make them understand the concept as a whole.
13-15 Cash Flow Analysis
To expose the students to the different types of flows and practical problems to make them understand the concept as a whole.
Basic understanding of
FM
Basic understanding of
AS-3
16 Leverages; Cost of Capital
To expose the students to the different types of flows and practical problems to make them understand the concept as a whole.
17
Capital Gearing/Debt-Equity Ratio B-Tree
To make the students attentive about the present scenario in Indian industries about capital funding.
Understanding of Debt and
equity
18 Generation of Internal Funds.
To enhance the students understanding on the different modes of short and long term finance.
Understanding of Debt and
equity
test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
19
Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in Financial Management. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed for discussion of two Case Studies from the book ‘Financial Management by Bhat Sudhindera,Himalaya publication2008’. Questions on the basis of case will be discussed in the class.
20
Retained Earning Vs. Dividend Decision
21
DIFF.
BETWEEN
RETAINED
EARNING AND
DIVIDEND
To inform the students about the types of dividend and various legal aspects of dividends
Understanding of various laws
applicable to Dividend
22-23 THEORIES OF
DIVIDEND
Detailed discussions of the theories and practical relevance in business.
Understanding of dividend
Unit – II
To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken
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24
Planning of Development of Funds Through Management of Assets
To increase students’ understanding on the issues and implications involved in funds management and to make them understand various techniques used in selecting an appropriate technique for fund management.
Understanding of funds
25-30
PLANNING OF
WORKING
CAPITAL
31 PLANNING OF
STOCK
To make the students aware about various types of working capital and elements of working capital.
Understanding of various form
of Working Capital
32 PLANNING OF
CASH
33-35 OPERATING CYCLE
To make the students aware about various types of working capital and elements of working capital.
wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
36 Capital Budgeting
To equip the students to take various decisions like, replacement,storing, make /buyshut down /continueetc.
37
INTROCTION
AND TYPES
NON
DISCOUNTING
DISCOUNTING
To make the students understand various issues and implications involved .Also make them alert when to use these.
38
AVERAGE
RATE OF
RETURN
To make the students understand various issues and implications involved and decision making based on this.
39
ACCOUNTING
RATE OF
RETURN
. To make the students understand various issues and implications involved and decision making based on this.
40 NPV To make the students understand various issues and implications
Understanding of various form
of Working Capital
Basic understanding of capital budgeting
and Investment
decision making
Unit – III To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to
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involved and decision making based on this.
41 IRR
To make the students understand various issues and implications involved and decision making based on this.
Basic Understanding
of Financial Management
42 PI
. To make the students understand various issues and implications involved and decision making based on this.
Basic Understanding
of Financial Management
43
Inflation and Capital Budgeting
To make the students understand various issues and implications involved and decision making based on this.
44
Risk Analysis and Capital Budgeting
To make the students understand various issues and implications involved and decision making based on this.
Basic Understanding
of Financial Management
evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
45
Different Cases will be discussed to enrich the knowledge of students to take effective and efficient decisions in Investment Management. The small cases, scenarios and exhibits will be discussed in class during the lectures . Special cases will be taken on the basis of newspapers which will be based on latest developments in FM
46 Introduction
47
Certainty Equivalent Factor
. To make the students understand various issues and implications involved and decision making based on this.
Basic Understanding of Probability
Theory
48-50
Decision Tree
To make the students understand various issues and implications involved and decision making based on this.
Basic Understanding of Probability
Theory
51
DECISION MAKING USING DECISION TREE
To make the students understand various issues and implications involved and decision making based on this.
Basic Understanding of Probability
Theory
52
Independent and Dependent Risk Analysis
53
Basic International Capital
To make the students understand various issues and implications involved and decision making based on this.
Basic Understanding of Globalisation
and Global financial
system
54 Budgeting
To make the students understand various issues and implications involved and decision making based on this.
Basic Understanding of Globalisation
and Global financial
system
Unit – IV To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes will be taken after the lecture wherein MCQs will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding
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on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
55
Different Cases will be discussed to enrich the knowledge of students to take effective and efficient decisions in Investment Management. The small cases, scenarios and exhibits will be discussed in class during the lectures. Special cases will be taken on the basis of newspapers which will be based on latest developments in FM
56 Review Class
Review Class will be taken to discuss those topics/ areas where students will have any doubts.
v. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,
Demonstration, Case Studies, Exercises and Students’ Presentations.
Activity / Exercise
Description Participants & Pedagogy
1) Case Analysis
a) Group cases Different Cases will be given to different groups for discussion & solutions.
All Class – In different Groups
• Group solutions
• Assignments to be submitted
• Discussion in the class
b) Live Projects Groups will be created to do projects on various aspects.
All Class
• Discussions
• Suggestions
2) Assignments other than Internal Home Assignments
Financial Management Assignment
Topics will be given to students to submit a write-up/ documentation.
All Class
• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples
• One best will be presented in the class
3) Written Test (One Hour)
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Written Test
There would be three Tests, which will be taken on any three days in-between the semester.
All Class
• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples
• Maximum marks gainers will be appreciated and their test papers will be discussed in the class
4) Presentations
Students’ Presentations
All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on any practical aspect of retailing
All Class in different groups of 05 to 06 students
• Questions will be asked after the presentation
• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group
members o Question Handling Ability o Examples, Cases, Exhibits, etc.
• Best group presentation will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.
5) Role Plays
Role Plays
All the students will be divided in a group of 08 to 10 students. All groups will be given a scenario/ situation/ case in advance and on the basis of it they have to present a role play of 10 to 15 minutes in the class.
All Class in different groups of 08 to 10 students
• Queries will be raised after the role play
• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group
members
• Best role play will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.
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6) Corporate Guest Lectures
Corporate Guest Lectures
At least one corporate leader from the Finance industry will be invited to take lecture and discuss the intricacies and implications involved in Financial operations. Topics of Guest Lectures can not be revealed/ disclosed in advance as this would be depending on the choice of the speaker.
All Class Corporate Leaders who will be invited are as follows: • Mr Naveen Tuteja ,manger RNRL • Tax Guru R.N.Lakhotia, • Dr. Girish Ahuja ,Senior RedearSRCC • CA K.K.Goel Director Dena Bank
6. Suggested Text Book:
i. Pandey I.M, Financial Mnanegment 10th ed., Vikas Publication.
ii. Rustagi R.P. Financial Management,12th ed.,Anmol Publication
5. References & Readings:
iii. Bhalla V.K ,Financial Management ,6TH ed,Anmol Publication
iv. Bhat Sudhindera ,Financial Management,2nd ed ,Himalaya Publication
6. Journals
i. Indian Journal of Marketing
ii. Journal of Financial Management
v. Vikalpa (IIM Journal)
vi. Harvard Business Review
7. Newspapers & Magazines
i. Economic Times
ii. Business Standard
iii. Business India
iv. Business Today
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8. Evaluation Scheme:
Components Weightage (%)
i. Class Assessment + Attendance - 10
ii. Home Assignment - 15
iv. Mid Term Internal Exam - 15
v. Final Exam (External) - 60
Total - 100
CA Amit Kumar Gupta Course Instructor MBA Department, RDIAS
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MASTER MASTER MASTER MASTER OF OF OF OF BUSINESS BUSINESS BUSINESS BUSINESS ADMINISTRATIONADMINISTRATIONADMINISTRATIONADMINISTRATION
BATCH BATCH BATCH BATCH 2020202010101010 –––– 2 2 2 2010101012222
SEMESTER SEMESTER SEMESTER SEMESTER –––– IIIIIIII
MARKETING MARKETING MARKETING MARKETING MANAGEMENT MANAGEMENT MANAGEMENT MANAGEMENT
SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER
Faculty / Instructor
Prof. (Dr.) Ashish Chandra
RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
An ISO 9001:2008 Certified Institute
Approved by AICTE, HRD Ministry, Govt. of India
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085
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Session Plan Course: Marketing Management Semester: II
Instructor: Dr. Ashish Chandra Batch: 2010 – 2012
E-Mail: [email protected] Subject Code: MS – 106
1. Introduction:
This course aims at enabling students to understand the process of Marketing
Management and to apply this understanding to the development of marketing
strategies in the real corporate world.
The course attempts to empower candidates / students / marketers in crucial areas of
Marketing. The course equips the candidates / students / marketers to tackle strategic
decision making as well as routine tasks related to Marketing Management which is
an integral part of Marketing and without which, target markets can not be catered
effectively and efficiently.
2. Learning Objectives:
This course is aimed at providing students with a comprehensive understanding of
the theoretical and applied aspects of Marketing Management.
i To develop among students the specialized knowledge of the various
components of marketing.
ii To provide a basic understanding of the critical importance of marketing
management in present business environment.
Page 25 of 93
iii To make the students understand the process of strategic planning in
marketing management.
iv To learn the various roles and responsibilities associated with managing
marketing activities.
v To integrate theories, concepts and applications concerning discharge of
managerial responsibilities in marketing operations.
vi To get students to think as Marketing Practitioners involved in the modern
business organizations where marketing management understanding plays a
crucial role in taking various decisions.
3. Course Design:
i Number of Sessions: The total number of sessions planned for teaching this
course/ subject is 52. Each session is equivalent to one hour, therefore, the
total number of Sessions/ Hours identified and fixed for coving the course
are 52. However, this is flexible and is subject to the understanding and
performance of the students.
ii Topics: The following is the list of topics which are to be covered/ taught in
this course/ subject.
Session Nos.
Particulars / Topics
Importance / Relevance Prerequisites Evaluation
7.
Interaction with students on Marketing Management
To explore the students’ level of understanding, knowledge and know-how of Marketing Operations and to update about the industry. Also to explore their expectations from the course/ subject.
No prerequisites are required.
8. Meaning of Marketing
To make the students aware about what is marketing and its importance in the business operations and today’s consumer market.
9. Nature and Scope of Marketing
To explain the students about the vast scope of marketing in the today’s globally competitive consumer markets.
10. Marketing To make the students aware about
Basic understanding of
Market.
Unit – I To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to
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Philosophies various approaches of marketing from the production to relationship marketing.
11. Marketing Management Process
To expose the students to the actual Marketing Process occurs in the market for various products and services.
12. Concept of Marketing Mix
13. Concept of Marketing Mix
14. Concept of Marketing Mix
To equip the students about the various elements of Marketing-Mix i.e., the Ps & Cs of Marketing which are the core of all the marketing activities and help the marketers to take several marketing decisions.
Basic understanding of
Market.
15.
Market Analysis: Understanding Marketing Environment
16.
Market Analysis: Understanding Marketing Environment
To make the students aware about the different elements / components of Marketing Environment to help them to cope-up with the existing environment and be ready for the dynamic market environment which always keeps on changing, never-ending and ever-demanding.
Understanding about the Markets,
Suppliers, Customers and
other stake-holders.
17. Consumer Buying Behaviour
18. Consumer Buying Behaviour
To equip the students to understand and evaluate the consumer buying behaviour at three stages pre-purchase, purchase and post-purchase.
Understanding about the marketing operations,
marketing mix, marketing
environment and customers.
19. Organisation Buying Behaviour
20. Organisation Buying Behaviour
To differentiate between the Consumer Buying Behaviour and organizational / Industrial Buying Behaviour and to expose the students about the various elements of Organizational Buying.
21. Market Measurement
To equip the students for market measurement.
22.
Market Segmentation Targeting and Positioning
23.
Market Segmentation Targeting and Positioning
To expose the students to the Segmentations process, identifying target customers and position the product or service in the minds, hearts and souls of customers. To sensitize students on various issues of market and to increase their understanding for selection of Target Markets.
Understanding about the
marketing mix, marketing
environment, customers and
consumer buying behaviour.
check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
24.
Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in Marketing Management. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed for discussion of a Case Study “Segmenting Rural Markets” from the book ‘Marketing
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Management: A South Asian Perspective’, published by Pearson Education, 2009, Page No. 209. Questions on the basis of case will be discussed in the class.
25. Product Concept
26. Types of Products
27. Major Product Decisions
To inform the students about the product concept, types of products available and major product related decisions.
28. Brand Management
29. Brand Management
To sensitize students on various issues of Branding and Brand Management.
Understanding about the
marketing mix, customers and
consumer buying behaviour.
30. Product Life Cycle
31. New Product Development Process
To increase students’ understanding on the various stages of Product Life Cycle and how new product development takes place?
32.
Pricing Decisions
33.
Determinants of Price
34. Pricing Process
35. Pricing Policies and Strategies
To sensitize the students on Price Sensitivity and expose them to different pricing strategies in order to equip them to decide pricing. To expose them to the various determinants of price and also to make them aware about the pricing process and various pricing techniques.
Understanding of Product
Concept, Types of Products,
segmentation process, target
market / customers, positioning
strategies and marketing-mix.
Unit – II
To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
36. Communication Process
37.
Promotion Mix / Tools – Advertising, Personal Selling, Publicity and Sales Promotion
38. Promotion Mix / Tools – Advertising, Personal Selling,
To equip the students to take various decisions like, communication / promotion mix for products and services. To make the students understand various issues and implications involved in promotion of products. To make the students understand
Understanding Segmentation
process, Target market /
customers, Positioning
strategies and marketing-mix.
Understanding Segmentation
process, Target
Unit – III To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with
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Publicity and Sales Promotion
39.
Promotion Mix / Tools – Advertising, Personal Selling, Publicity and Sales Promotion
various issues and implications involved in promotion of products. To inform them about various promotional strategies available and their implications.
market / customers, Positioning
strategies and marketing-mix.
40. Distribution Channel Decisions
41. Distribution Channel Decisions
42. Types and Functions of Intermediaries
43. Types and Functions of Intermediaries
44. Selection and Management of Intermediaries
45. Selection and Management of Intermediaries
To train the students to effectively manage the Distribution Channel of marketing. To make the students understand the market intermediaries. Also to let them realize the importance of timely delivery of products to customers. To equip the students to select the right intermediaries and establish a strong and effective distribution system.
Understanding of Product,
Segmentation process, Target
market / customers, Positioning
strategies and Marketing-mix.
multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
46.
Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in Marketing Management. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed for discussion of two Case Studies from the book ‘Case Study Solutions: Marketing’, published by MACMILLAN INDIA LTD., 2nd Edition, 2004. The cases are as follows:
1. “Advertisement for a Product Launch: Tea Tablets” Page Nos. 73 – 82. 2. “Pricing of Innovative Product” Page Nos. 56 – 63.
Questions on the basis of case will be discussed in the class.
47.
Emerging Trends and Issues in Marketing
48.
Emerging Trends and Issues in Marketing
To inform the students about various trends in marketing for enhancing the effectiveness of operations.
Understanding of marketing operations.
49. Consumerism To enhance students’ understanding on Consumerism.
Understanding of marketing
operations and consumers.
Unit – IV To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes will be taken after the lecture
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50. Rural Marketing To expose the students to Rural Marketing practices.
Basic Understanding of Marketing
Operations and Globalization
51. Social Marketing
52. Direct and Online Marketing
53. Direct and Online Marketing
54.
Green Marketing
55. Green Marketing
To sensitize the students on different forms of marketing and issues involved in it.
Understanding of Marketing Operations
wherein MCQs will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
56.
Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in Marketing Management. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session specifically designed for discussion of two case studies from the book ‘Marketing Management: A South Asian Perspective’, published by Pearson Education, 2009. The cases are as follows:
1. “Green Marketing” Page No. 79 2. “Building a Relationship with rural consumers” Page No. 131
Questions on the basis of case will be discussed in the class.
57. Review Class
58. Review Class
Review Class will be taken to discuss those topics/ areas where students will have any doubts.
vii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,
Demonstration, Case Studies, Marketing Visits, Exercises and Students’
Presentations.
Activity / Exercise
Description Participants & Pedagogy
1) Case Analysis
a) Group cases Different Cases will be given to different groups for discussion & solutions.
All Class – In different Groups
• Group solutions
• Assignments to be submitted
• Discussion in the class
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b) Mini Cases / Exhibits
In-Class Case Discussions from the Texts & References.
All Class
• Discussions
• Solutions
2) Assignments other than Internal Home Assignments
Marketing Management Assignment
Topics will be given to students to submit a write-up/ documentation.
All Class
• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples
• One best will be presented in the class
3) Written Surprise Test (One Hour)
Written Surprise Test
There would be three Surprise Tests, which will be taken on any three days in-between the semester.
All Class
• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples
• Maximum marks gainers will be appreciated and their test papers will be discussed in the class
4) Students’ Presentations
Students’ Presentations
All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on any practical aspect of marketing
All Class in different groups of 05 to 06 students
• Questions will be asked after the presentation
• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group
members o Question Handling Ability o Examples, Cases, Exhibits, etc.
• Best group presentation will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.
5) Role Plays
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Role Plays
All the students will be divided in a group of 08 to 10 students. All groups will be given a scenario/ situation/ case in advance and on the basis of it they have to present a role play of 10 to 15 minutes in the class.
All Class in different groups of 08 to 10 students
• Queries will be raised after the role play
• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group
members
• Best role play will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.
6) Marketing Visit
Marketing Visit
At least one marketing visit for whole class will be organized where all the students will be asked to visit the real markets to observe the marketing environment and also take photographs for later reference. The same will be discussed in the following class(es) for better understanding and exposure.
All Class
• Instructor along with one faculty member will go with the class
• Demonstration will be given by instructor
• Observations will be made by instructor and students in the marketplace.
• Later-on display of photographs will be done in the next class for discussion and queries.
• Best 05 observations will be appreciated in class and one additional bonus attendance will be given to those students involve in it.
7) Corporate & Academic Guest Lectures
Corporate Guest Lectures
Corporate and Academic Leaders from the marketing filed will be invited for Guest Lectures to discuss the intricacies and implications involved in marketing operations. Topics of Guest Lectures can not be revealed/ disclosed in advance as this would be depending on the choice of the speaker.
All Class Marketing Corporate and Academic Leaders who will be invited are as follows:
• Prof. (Dr.) Pankaj Atri, Pro-Vice Chancellor, Budelkhand University, Jhansi, U.P.
• Prof. (Dr.) Sachin S. Vernekar Director, Bharti Vidyapeeth Deemeded University Institute of Management & Research, New Delhi.
• Mr. Ajit Joshi,
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Managing Director & CEO, Infiniti Marketing Ltd.
3. Suggested Text Book:
1. Philip Kotler. (2003). Marketing Management: Analysis, Planning,
Implementation & Control. Prentice Hall of India.
2. Michael, J. E., Bruce, J. W. and Williom, J. S. (13th Edition, 2004). Marketing
Management. Tata Mc Graw Hill, New Delhi.
4. References & Readings:
1. Louis E. Boone and David L. Kurtz (2001). Contemporary Marketing. Harcourt
Collye Publishers.
2. Douglas, J. Darymple & Leonard J. Parsons (2002). Marketing Management:
Text and Cases. Seventh Edition, John Wiley and Sons.
3. Pride, William, M., and O.C. Ferrell (2005). Marketing: Concepts and Strategies.
Biztantra, New Delhi.
4. Kotler and Armstrong (2004). Principles of Marketing Management. PHI, 2004.
5. Journals
i. Indian Journal of Marketing
ii. Journal of Marketing Management
viii. Vikalpa (IIM Journal)
ix. Harvard Business Review
6. Newspapers & Magazines
i. Economic Times
ii. Business Standard
iii. Business India
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iv. Business Today
7. Evaluation Scheme:
Components Weightage (%)
i. Class Assessment - 10
ii. Home Assignment - 15
iv. Mid Term Internal Exam - 15
v. Final Exam (External) - 60
Total - 100
8. Class Policy:
i Surprised Test: 03 Surprise Test will be taken in the Class, two best will be
considered for internal evaluation.
ii Group Presentations: All the groups of students have to comply with
deadlines and give their presentations as per the pre-decided time.
iii Submission of home assignment: All the students are bound to submit the
assignments in-time failing which marks will be deducted for late
submission as per institute’s policy.
Prof. (Dr.) Ashish Chandra Course Instructor MBA Department, RDIAS
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MAMAMAMASTER STER STER STER OF OF OF OF BUSINESS BUSINESS BUSINESS BUSINESS ADMINISTRATIONADMINISTRATIONADMINISTRATIONADMINISTRATION
SESSION 2010 SESSION 2010 SESSION 2010 SESSION 2010 –––– 2012 2012 2012 2012
SEMESTER SEMESTER SEMESTER SEMESTER –––– II II II II
BUSINESS RESEARCHBUSINESS RESEARCHBUSINESS RESEARCHBUSINESS RESEARCH
SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER
Faculty / Instructor
Ms. Kiran Vasishtha
RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
An ISO 9001:2008 Certified Institute
Approved by AICTE, HRD Ministry, Govt. of India
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085
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Session Plan MBA II (2010-2012) _______________________________________________________________________
Course: Business research Semester: II
Instructor: Ms. Kiran Vasishtha Batch: 2010 – 2012
E-Mail: [email protected] Subject Code: MS - 108
1.Introduction:
The course aims at equipping students with an understanding of the research process, tools and techniques in order to facilitate managerial decision making.
The business research concepts are taught and discussed in such a way that it facilitates the application part of business research concepts and to help the participants of classes to deal with the particular problems that are expected to be encountered by participants of this course on the field. The course serves to familiarize participants with basic business research concepts, environment, strategies and methodology to be adopted to conduct different business research for different purposes. The aim would be to develop business research skill sets to tackle business & marketing applications under different business situations in different circumstances. This process develops interests for the topic and the zeal for participation as they try to share as much information as they have. I focus specifically on the weaker section of the class and promote them to share their views and ideas. Also, the students tend to realize the relative importance of the unit/ each topic. For each and every unit students are told as to how many times and what sort of questions have been asked from each topic from time to time .
2. Learning Objectives: The course aims at equipping students with an understanding of the research process, tools and techniques in order to facilitate managerial decision-making. The broad objective of the course is to help the participants in understanding that why, as compared to traditional research; the modern business research needs
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differential research strategies for different business and to help them in developing appropriate business strategies. The specific objectives of the paper Business Research are: 1 . To describe how over time the 'Business Research' concept evolved and the ways in which business research can be classified. 2 . To know the reasons for business research in different sector and familiarize with the current status and emerging scene so far as research is concerned. 3 . To examine the specific characteristics of research methodology, which make the difference in business so far as marketing strategies are concerned and to identify the research implications of each of the business in long run. 4 . To explain the different research methodology approach existing into the market in order to conduct business research for different purpose and mean.
3. Course Design:
Number of Sessions: The total number of sessions planned for teaching this
course/ subject is 56. Each session is equivalent to one hour, therefore, the total
number of Sessions/ Hours identified and fixed for coving the course are 56.
However, this is flexible and is subject to the understanding and performance of
the students.
Topics: The following is the list of topics which are to be covered/ taught in this
course/ subject.
Session Nos.
Particulars / Topics Importance / Relevance Prerequisites Evaluation
59.
Interaction with students on Business Research and its importance
To explore the students’ level of understanding, knowledge and know-how of Business Research, its applications in industry and its importance. Also to explore their expectations from the course/ subject.
No
60. Definition and Applications of BusinessResearch
To make the students aware about what is Business Research and its practical utility.
3. - 5.
Types of Research – Descriptive, Exploratory,Quantitative, Qualitative;
To explain the students about the types of research and their utility
6. - 9. Steps in the Research Spreading awareness about
Basic understanding of what do we
Unit – I To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be
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Process; Reviewing of Literature; Formulating A Research Problem – Identifying Objectives, Establishing Operational Definitions; Identifying Variables – Defining Concepts, Indicators, Variables
the different steps involved in research .
8. – 10. Types of Measurement Scales – Nominal, Ordinal,Interval, Ratio
To expose the students to different measurement techniques of research
11. – 12.
Constructing Hypotheses – Functions, Characteristics, Types of
Hypotheses.
To inform the students about the role of hypothesis in research and its types.
mean by B. research
asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
13.
Different Cases will be discussed to enrich the knowledge of the students
Case Study- New Coke, General Motors Questions on the basis of case will be discussed in the class.
14. - 19.
Research Design – Definition, Functions; Study Designs – Based on Number of Contacts, Based On Reference Period, Experimental, Non-Experimental And Quasi-Experimental Study Designs, Cross- Over Comparative Experimental Design, Replicated Cross-Sectional Design, Action Research.
To inform the students about different research designs and their utility in research.
20. - 23. Methods of Data Collection – Primary and
To make the students understand the meaning and importance of different data
Understanding of various steps
involved in research.
Unit – II
To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this
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Secondary Sources; Primary Data Collection
Instruments;
collection methods and their applications.
24. - 28.
Attitudinal Scales – Likert, Thurstone, Guttman Scales; Validity of Research Instruments – Face And Content, Concurrent And Predictive, Construct Validity; Reliability of Research Instruments – External And Internal Consistency Procedures.
To sensitize students on various attitudinal scales used in research.
Understanding of research designs and various data
collection methods.
unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
29. - 32.
Sampling – Concepts, Principles; Sample Size Determination Types of Sampling – Probability, Non-Probability, Mixed Sampling Designs; Sampling Frame;
To make the students aware about sampling, its importance and types.
Understanding of research designs and various data
collection methods
33. - 35.
Writing A Research Proposal; Ethical Issues In Research
To sensitize students on various ethical issues involved in research and how to write a research proposal.
36. - 40.
Data Collection; Data Editing, Coding And
Tabulating.
To expose the students to various techniques of data collection and importance of data editing coding and tabulating.
Unit – III To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes.
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This test would be a combination of objective, subjective and applied questions.
41.
Case Studies- Kellog’s, Performance of General Motors in India . Questions on the basis of case will be discussed in the class.
42. - 48. Introduction to Hypothesis Testing
To inform the students about various methods used in hypothesis testing
Understanding of hypothesis and its types
48. - 50. Advanced Data Analysis Techniques
To expose the students to Advanced Data Analysis Techniques .
Basic Understanding
of data collection methods,
sampling and data analysis techniques.
50. - 52.
Basic Concepts of Discriminant Analysis, Factor Analysis, Cluster Analysis, Multi-Dimensional Scaling And Conjoint Analysis; Displaying Data;
To make the students understand various multivariate techniques being used to analyse the data in which a number of observations are given.
53.
Writing A Research Report.
To train the students to write an effective, correct and concise report.
Basic Understanding
of all areas involved in B.
Research.
Unit - IV To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes will be taken after the lecture wherein MCQs will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
54. Review Class Review Class will be taken to discuss those topics/ areas where
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55. Review Class students will have any doubts.
Methodology: An appropriate mix of Class Lecturers, Discussions, Demonstration,
Case Studies, Exercises and Students’ Presentations.
Activity / Exercise Description Participants & Pedagogy
1) Case Analysis
a) Group cases Different Cases will be given to different groups for discussion & solutions.
All Class – In different Groups
• Group solutions
• Assignments to be submitted
• Discussion in the class
b) Mini Cases / Exhibits
In-Class Case Discussions from the Texts & References.
All Class
• Discussions
• Solutions
2) Assignments other than Internal Home Assignments
Business Research Assignment
Topics will be given to students to submit a write-up/ documentation.
All Class
• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples
• One best will be presented in the class
3) Written Surprise Test (One Hour)
Written Surprise Test
There would be three Surprise Tests, which will be taken on any three days in-between the semester.
All Class
• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples
• Maximum marks gainers will be appreciated and their test papers will be discussed in the class
4) Presentations
Students’ Presentations
All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on different aspects of Business Research.
All Class in different groups of 05 to 06 students
• Questions will be asked after the presentation
• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language
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o Communication Skills o Participation of all the group
members o Question Handling Ability o Examples, Cases, Exhibits, etc.
• Best group presentation will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.
5) Role Plays
Role Plays
Students will be given a scenario/ situation/ case and on the basis of it they have to present a role play and exhibit their decision making skills.
All Class in different groups of 08 to 10 students
• Queries will be raised after the role play
• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills
• Best role play will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.
7) Corporate Guest Lectures
Corporate Guest Lectures
At least one corporate leader will be invited to take lecture and discuss the applications and importance of research in industry.
All Class
• Alok Jha Mr. B. S. NAGESH, Customer Care Associate & Vice Chairman, Shopper’s Stop Ltd.
• Mr. Ajit Joshi, Managing Director & CEO, Infiniti Retail Ltd.
• Rakesh Biyani, CEO – Retail, Future Group
4. Suggested Text Books:
1. Ranjit Kumar (2009) Research Methodology, 2nd edition, Pearson Education . 2. Naresh Malhotra and S Dash (2009) Marketing Research, 5th edition, Pearson Prentice
Hall.
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5. References & Readings:
1. Donald Cooper and PS Schindler (2009) Business Research Methods, 9th edition, Tata McGraw Hill.
2. Uma Sekaran (2010) Research Methods for Business, 4th edition, Wiley. 3. Robert Stine and D Foster (2010) Statistics for Business, 1st edition, Pearson
Education. 4. Richard Levin and DS Rubin (2009) Statistics for Management, 7th edition,
Pearson Education. 6. Journals
Vikalpa (IIM Journal)
Harvard Business Review
Int. Journal of Business and Finance Research
Global Journal of Business Research
Business Research
E-Journal of Practical Business Research
International Business Research
Journal of Management and Marketing Research
Research in Business and economics Journal
7. Newspapers & Magazines
i. Economic Times
ii. Business Standard
iii. Business India
iv. Business Today
8. Internal Evaluation Scheme
The internal assessment of the students (out of 40 marks) shall be as per the criteria
given below:
a) Class Test – I 15 marks
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(It will be a written test to be conducted on the date communicated by the GGSIP University for
the Class Test –I, except for the Fourth Semester where the dates will be decided by the concerned
institutes/school)
b) Class Test – II 15 marks
(Individual Term Paper, Written Assignment, ProjectConduct of practical and practical file, OB practical and practical file) c) Individual Presentation/Viva-Voce/Group Discussion 10 marks
9. Class Policy:
iii Surprised Test: 03 Surprise Test will be taken in the Class, two best will be
considered for internal evaluation.
iv Group Presentations: All the groups of students have to comply with
deadlines and give their presentations as per the pre-decided time.
v Submission of home assignment: All the students are bound to submit the
assignments in-time failing which marks will be deducted for late submission
as per institute’s policy.
Ms. Kiran Vasishtha Course Instructor MBA Department, RDIAS
Page 44 of 93
MASTER MASTER MASTER MASTER OF OF OF OF BUSINESS BUSINESS BUSINESS BUSINESS ADMINISTRATADMINISTRATADMINISTRATADMINISTRATIONIONIONION
SESSION 2010 SESSION 2010 SESSION 2010 SESSION 2010 –––– 2012 2012 2012 2012
SEMESTER SEMESTER SEMESTER SEMESTER –––– II II II II
OPERATIONSOPERATIONSOPERATIONSOPERATIONS MANAGEMENT MANAGEMENT MANAGEMENT MANAGEMENT
SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER
Faculty / Instructor
Ms. Richa Joshi
RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
An ISO 9001:2008 Certified Institute
Approved by AICTE, HRD Ministry, Govt. of India
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085
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Session Plan _______________________________________________________________________
Course: Operations Management Semester: II
Instructor: Ms.Richa Joshi Batch: 2010 – 2012
E-Mail: [email protected] Subject code: MS-110
1. Introduction:
This subject aims at enabling students to understand the process of Operations
Management.
Like marketing and finance Operations Management is a functional field of business
with clear line management responsibilities. It is actually the application of
quantitative methods to decision making in all fields.
2. Learning Objectives:
This subject is aimed at providing students with a comprehensive understanding of
the theoretical and practical knowledge of operations in a firm or industry.
i To provide a basic understanding of the importance of operations management
in current day business efforts.
ii To understand the evolution of operations from the time when the industrial
revolution came into force.
iii To develop the knowledge of the various techniques which are used in
operations management.
iv To make students aware of the recent techniques which are used in
manufacturing by various companies.
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v To make students understand that production and operations management not
only aims at providing goods and services but also helps a manager in decision
making.
3. Course Design:
i Number of Sessions: The total number of sessions planned for teaching this
course/ subject is 56. Each session is equivalent to one hour, therefore, the
total number of Sessions/ Hours identified and fixed for coving the course
are 56. However, this is flexible and is subject to the understanding and
performance of the students.
ii Topics: The following is the list of topics which are to be covered/ taught in
this course/ subject.
Session Nos.
Particulars / Topics
Importance / Relevance Prerequisites Evaluation
61. Introduction to operations management.
To explore the students’ level of understanding, knowledge and know-how of Operations Management and to update about the manufacturing in the industry.
No prerequisites are required
62. Nature & scope of operations management
To make the students aware about what is operations management and its importance and its scope.
63.
Historical evolution of operations management.
To explain the students about the evolution of operations management.
64. Perspective of operations management
Spreading awareness about the various perspectives of operations management.
65.
Relationship of operations management with other functional areas.
To make students understand and explore the relationship of OM with other functional areas like finance and marketing.
66.
Operations strategy and recent trends in operations management
To equip the students about the recent trends which are used in production.
Basic understanding of
operations management
Basic understanding of
Operations management
Unit – 1 To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response.
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67. Product development process
To make the students understand the development process of a product.
68. Concurrent engineering
To make the students understand the concept of concurrent engineering.
Understanding about the product.
69.
Tools and approaches in product development
To explain the approaches of product development to students.
Basic Understanding
of product development.
70. Quality function deployment
To explain the concept of quality to the students.
Understanding of quality and its
application in any industry.
71.
Design for manufacturability, design for assembly, design for quality
To make students aware about the designing phase of manufacturing.
Understanding of product
design
72. Mass customization
To explain the concept of mass customization and its use by the various companies..
Understanding of basic concept
of customization.
73. Process selection and facility layout
74. Determinant of process selection
Understanding of plant layout.
75. Process product matrix
76.
Types of layouts, line balancing facilities location ,work measurement and job design
To explain the importance of plant layout factors influencing layout, objectives of layout to students and various tools and techniques of layouts. .
Unit-2
To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
77. Demand forecasting
To equip the students with various techniques of demand forecasting and their use.
78. Capacity planning, Resource planning, Aggregate production planning, material requirement
To make students understand the approaches to aggregate planning , capacity planning and capacity requirement planning (CRP).and its interrelationship with with other areas.
Knowledge of concept of demand and why forecasting is needed in any firm or industry?
Unit – 3 To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after
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planning, scheduling
79.
Theory of constraints and synchronous manufacturing
To explain the concept of synchronous manufacturing and comparing it with MRP &JIT.
80. Lean management and just in time production
To expose the students to the concept of JIT i.e. Toyota production system its history , various tools for implication of JIT and make them aware about Indian companies using JIT.
81. Supply chain management,
To inform them about concept of supply chain management and its implications .
Understanding of zero inventory
production system
82. Inventory planning and control
To discuss various inventory control techniques and their application.
Basic Understanding
of inventory
83.
Different Cases will be discussed to enrich the knowledge of students. This session is specifically designed for discussion of Case Studies from the book ‘Operations Management for competitive advantage, published By TATA Mc Graw hill education private limited, 11th Edition, 2006’. Questions on the basis of case will be discussed in the class.
To make the students understand the importance of tools and techniques of production & operations management to business.
84. Quality management
85. Quality definition ,dimensions , cost of quality
To enhance students’ understanding of quality and its various dimensions.
Basic Understanding
of Quality.
86. Continuous To expose the students to the Basic
the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions. Unit-4
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improvement Japanese concept of continuous improvement i.e. kaizen
Understanding of operations.
87. ISO(9000 & 14000 series)
88. Quality awards
To give information about various quality awards.
Basic understanding of
quality.
89.
Statistical quality control, variable & attribute process control ,control charts(X,RP,np & C charts) acceptance sampling, operating characteristic curve(AQL,LTPD ,a&b risk)
To improve problem solving skills of students by making them understand various practical problems of operations.
Basic statistical knowledge.
90. Total quality management(TQM)
91. Review Class
92.
Review Class will be taken to discuss those topics/ areas where students will have any doubts.
ii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,
Demonstration, Case Studies, industrial Visits, Exercises and Students’
Presentations.
Activity / Exercise
Description Participants & Pedagogy
1) Case Analysis
a) Group cases Different Cases will be given to different groups for discussion & solutions.
All Class – In different Groups
• Group solutions
• Assignments to be submitted
• Discussion in the class
b) Mini Cases / Exhibits
In-Class Case Discussions from the Texts & References.
All Class
• Discussions
• Solutions
2) Assignments other than Internal Home Assignments
Retail & Channel
Management Assignment
Topics will be given to students to submit a write-up/ documentation.
All Class
• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples
• One best will be presented in the class
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3) Written Surprise Test (One Hour)
Written Surprise Test
There would be three Surprise Tests, which will be taken on any three days in-between the semester.
All Class
• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples
• Maximum marks gainers will be appreciated and their test papers will be discussed in the class
4) Presentations
Students’ Presentations
All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on any practical aspect of retailing
All Class in different groups of 05 to 06 students
• Questions will be asked after the presentation
• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group
members o Question Handling Ability o Examples, Cases, Exhibits, etc.
• Best group presentation will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.
5) Role Plays
Role Plays
All the students will be divided in a group of 08 to 10 students. All groups will be given a scenario/ situation/ case in advance and on the basis of it they have to present a role play of 10 to 15 minutes in the class.
All Class in different groups of 08 to 10 students
• Queries will be raised after the role play
• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group
members • Best role play will be appreciated in
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the class and one additional bonus attendance will be given to all those students involve in it.
6) Industrial Visit
Industrial Visit
At least one retail visit for whole class will be organized where all the students will be asked to visit a industry to observe the workforce, machinery, manufacturing etc and take the photographs. The same will be discussed in the next class for better understanding and exposure.
All Class
• one faculty member will go with the class
• Presentation will be given by concerned HR of the company.
• Observations will be made by faculty and students in the industry.
4. Suggested Text Book:
i Mahadevan B. (2010) ,operations management : theory and practice
,2nd edition, Pearson education.
ii Chase,R.B ,et. AL(2010), Operations management for competitive
Advantage ,Tata Mc Graw Hill New Delhi.
iii K.Ashwathappa (2006), production and operations management
,Himalaya Publishing House New Delhi.
5. References & Readings:
i SN Chary(2009)production and operations management, Tata Mc
Graw Hill New Delhi.
ii Stevenson W.j(2007) Operations Management, 9th Edition, Tata Mc
Graw Hill, New Delhi.
6. Newspapers & Magazines
i. Economic Times
ii. Business Standard
iii. Business India
iv. Business Today
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7. Evaluation Scheme:
Components Weightage (%)
i. Class Assessment - 10
ii. Home Assignment - 15
iv. Mid Term Internal Exam - 15
v. Final Exam (External) - 60
Total - 100
8. Class Policy:
i Surprised Test: 03 Surprise Test will be taken in the Class, two best will be
considered for internal evaluation.
ii Group Presentations: All the groups of students have to comply with
deadlines and give their presentations as per the pre-decided time.
iii Submission of home assignment: All the students are bound to submit the
assignments in-time failing which marks will be deducted for late
submission as per institute’s policy.
Ms. Richa Joshi Course Instructor MBA Department, RDIAS
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MASTER MASTER MASTER MASTER OFOFOFOF BUSINESSBUSINESSBUSINESSBUSINESS AAAADMINISTRATIONDMINISTRATIONDMINISTRATIONDMINISTRATION
SESSION 2010 SESSION 2010 SESSION 2010 SESSION 2010 –––– 2012 2012 2012 2012
SEMESTER SEMESTER SEMESTER SEMESTER –––– II II II II
HUMAN RESOURCE HUMAN RESOURCE HUMAN RESOURCE HUMAN RESOURCE MANAGEMENT MANAGEMENT MANAGEMENT MANAGEMENT
SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER
Faculty / Instructor
Ms. Sonika Bhoj
RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
An ISO 9001:2008 Certified Institute
Approved by AICTE, HRD Ministry, Govt. of India
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085
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Session Plan _______________________________________________________________________
Course: Human Resource Management Semester: II
Instructor: Ms. Sonika Bhoj Batch: 2010 – 2012
E-Mail: [email protected] Subject code: MS 112
1. Introduction:
This Course will aid the students in having a clear understanding about the
concepts, methods and techniques and issues involved in managing human
resource so as to facilitate employing, maintaining and promoting a motivated
force in an organization.
3. Learning Objectives:
This course is aimed at providing students with a comprehensive understanding of
the theoretical and applied aspects of Human Resource Management.
i To provide a basic understanding of the critical importance of human
resource management in current day business efforts.
ii To integrate theories, concepts and applications concerning discharge of
managerial responsibilities in human resource operations.
iii To develop among students the specialized knowledge of the various
components of human resource management.
iv To make the students proficient in human resource skills.
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v To get students to think as Human Resource Professionals involved in the
modern business organizations and help them in developing decision
making for various human resource issues.
vi To learn the various roles and responsibilities associated with managing
human resource activities.
4) Course Design:
i Number of Sessions: The total number of sessions planned for teaching this
course/ subject is 56. Each session is equivalent to one hour, therefore, the
total number of Sessions/ Hours identified and fixed for coving the course
are 56. However, this is flexible and is subject to the understanding and
performance of the students.
ii Topics: The following is the list of topics which are to be covered/ taught in
this course/ subject.
Session Nos.
Particulars / Topics
Importance / Relevance Prerequisites Evaluation
93. Concept of HRM, Nature, Scope of HRM
To make the students aware about the concept, nature and scope of HRM.
No prerequisites are required
94. 3.
Functions, Objectives, Processes, Importance of HRM
To make the students aware about the functions, objectives, processes and importance of HRM.
4.5. Evolution of HRM, HRM Models (In India and Abroad)
To explain the students about the various models of the HRM.
6.
Roles and Responsibilities of HR managers.
Let the students know the roles and responsibilities of HR manager so that they become equipped with the HR skills.
7. 8. Challenges and HRM: Technological Changes, Workforce
To expose the students to the various challenges that HR manager faces in order to help them in making decisions when on the job.
Basic understanding
of HRM
Basic understanding
of HRM
Unit – I To evaluate the students understanding on the topics taught, at the beginning and at the end of each lecture 5 minutes will be spent on questioning them on material covered in the last class and the current class respectively. The class will be taken
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Diversity, Employee Empowerment, Managing Protean Careers,
9. 10. Moonlighting Phenomenon etc.
To make the students aware of the recent trends and terms of HRM.
However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
11.12. 13.
Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in Human Resource Management. “Managing Human
Resources in the 21st Century from core concepts to strategic choices.” By Ellen Ernst Kossek The cases are as follows:
5) “ Kensi Manufacturing Inc. Case and exercise page no. 1.28-1.31 Questions on the basis of case will be discussed in the class.
14. 15
Strategic Planning and HR Planning: Linking the Processes
16. 17.
Methods and Techniques of Forecasting the Demand and Supply of Manpower
To inform the students about the strategic planning done in human resource management and also to expose them on how the actual human resource planning is done and why is it important.
Understanding of HRP.
18. 19.
Computing Turnover and Absenteeism, Job Analysis
To expose students about the certain formulas for calculating the turn over rate of the employees and making such practices which reduce the absenteeism rate of the employees. To discuss the nature of job analysis, including what it is, how it is used and collection of information to write job description and specification.
Understanding of job and tasks included in the job.
Unit – II
To evaluate the students understanding on the topics taught in each lecture. For practical exposure of the topics certain real designation or positions will be given to the students and they will be asked to write job description and job
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specifications for the given positions.
20. Job Design: Behavioral Concerns
21.
Ergonomic Considerations and Flexible Work Schedules.
To increase students’ understanding on the job design. To make the students understand about various approaches to job design and to enhance their understanding for designing the job contents according to the behavior and need of the employees and maintaining the quality of work life.
Understanding of job analysis. Knowledge of measuring the
behavioral patterns of employees.
22. 23.24
Text Book “Human Resource management: by Garry Dessler, PHI publication, eleventh Edition.
Case Study on HRP will be discussed. Real practices of Succession planning of Ranbaxy and FedEx will be discussed. Practice of GM for job design will be discussed.
At the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.
25.
Recruitment: Definition, Factors affecting Recruitment
26.
Sources of Recruitment: Internal and external
27.
Selection: Definition, distinction between recruitment and selection
To inform students about the various sources of recruitment used by the different company, factors affecting recruitment process, how to organize the recruitment function. Sources and for what positions company may use internal or external sources for recruitment.
They should be aware about
filing vacancy in the organization.
28. 29.
Selection Procedure, various selection tests.
To make the students understand the various steps in the selection procedure of job candidate. The importance of various tests included in the selection procedure.
Basic understanding of choosing right person through the good selection procedure.
30.
Career management : Developing talent over time
The focus of this part is on integrating career development with other HR programmes. To make students learn while assigning work to the employees how to create the match between individual needs with organizational needs.
Understanding of HR role in
career management
31. Career To sensitize the students on Basic
Unit – III To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics
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development initiatives: Career planning workbooks, career planning workshops
choosing the career opportunities and pathways within the organizations. This part deals with the career management of employees with great analysis and planning to gauge their potential for success in the organization.
understanding of career
management of employees in the
organizations.
32.
HRM Competencies: roles of HR generalists and specialists.
To expose the students to HR generalist profile and the staff functional role of HR.
Basic understanding of the HR’s role
in the organizations.
33.
Training & Development: Meaning and Need ,difference between training and development
To expose students to various training and development programmes, designing of training programme and how training plays key role in nurturing and strengthing the KSA in employees.
Basic understanding
of the KSA required in the employees and
other competencies.
34.
Methods of Training : on the job and off the job training programmes
A wide variety of methods are available for training employees at all levels. To develop an understanding of all the methods and to expose them with the technological advancement in the training methods.
Basic Understanding
of Human Resource
Development.
35.
Appraising and improving performance : concept, process
To discuss the various performance appraisal programmes, which are among the most helpful tools organizations can use to maintain and enhance productivity and facilitate progress towards strategic goals.
36.
Performance Appraisal: methods: traditional and modern methods
To equip the students to indentify different Gaps between performance standards and actual performance by using different performance methods.
Understanding what constitute
performance and basics of
measuring the performance and
performance standards.
37.
Job Evaluation: concept and process
To make the students understand the systematic process of determining the relative worth of jobs in order to establish which jobs should be paid more than others within an organizations.
Understanding of Job analysis.
covered during the classes. This test would be a combination of objective, subjective and applied questions.
38.
Managing Compensation: Incentives and employee benefits.
To discuss the employee compensation system in the organization which includes pay and rewards for the performance of their jobs? What encompasses the direct compensation and indirect compensation?
Understanding of performance standards and job evaluation
and what motivates
employees.
39. Health and social To make students realize the Understanding
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security measures importance of health and safety issues at the work place. To discuss such managerial practices and programmes which can create a safe work environment and control and eliminate health hazards?
of Occupational safety and health accidents, which
are costly to employers.
40.
Managing Labour relations: concept, collective bargaining and grievance handling procedure.
Discussing the employee relations term with the students and making them equipped with the practices and behavioral skills which are helpful in maintaining harmonious relationship with labour or employees.
Understanding with employee relations with employers and other related
human elements.
41. 42.
Text book Human Resource Management South Asian perspective by Snell Bohlander Vohra. Three Case studies will be discussed with the students. The cases are as follows:
4. “Recruiting the Cisco way” Page Nos. 205. From Case studies in Human Resource Management.
5. “Case let on Performance Appraisal Management” Page Nos. 293. 6. “Inserting the team concept into compensation—or not” From HRM by Garry Dessler.
Page no. 501. Questions on the basis of case will be discussed in the class.
43..
Contemporary issues in HR: Strategic Human Resource Management
44.
Role of HR in strategy formulation and alignment of HR strategy into whole corporate strategy.
To enhance student knowledge on some live issues of HR faced by the corporate world. Providing information on the strategic role of HR in making the whole corporate strategy.
Understanding of HR functions and practices run in the corporate world.
45.46. International Human Resource Management
The main objective of this part is to make student’s realize the difference between domestic HRM and IHRM. And to expose them with global HR practices.
Basic Understanding
of HRM and IHRM.
47.
Creating High performance HR systems: Wellness Programmes, work life balance and Green HRM.
To expose students to some of the good and new practices of HR which focus on creating good work life balance and in improving productivity of the employees. Thus these programmes benefit both employers as well as employees.
Basic Understanding
of work life balance and relationship
between good work life and
employee outcome.
48. Human Resource Information System
To make the students understand the effective human resource Information management by
Understanding of information management
Unit – IV To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes will be taken after the lecture wherein MCQs will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered
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designing HRIS and creating human resource inventory in the organizations.
system.
49. 50.
Human Resource Audit and Accounting
To expose students on recording the important Human resource information and maintaining records for further use. And calculating the economic worth of the candidate.
Understanding of Managerial
control
during the classes. This test would be a combination of objective, subjective and applied questions.
51. 52.
Text Book Human Resource Management by C.B. Gupta, Sultan Chand Publication. 1. Work life balance programmes of FedEx will be discussed with the students. 2. Case study on Siemens Builds a strategy oriented HR system. From Garry Dressler
page no. 99-100. 3. Questions on the basis of case will be discussed in the class.
53. Presentation by students
54. Presentation by students
55. Presentation by students
56. Presentation by students
These Presentations will help students to generate confidence enhance their knowledge and improve communication skills. This platform will be used for discussing the burning topics and understanding how theory is put into practice by presenting the real HR practices of the corporate world.
iii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,
Demonstration, Case Studies, Exercises and Students’ Presentations.
Activity / Exercise
Description Participants & Pedagogy
1) Case Analysis
a) Group cases Different Cases will be given to different groups for discussion & solutions.
All Class – In different Groups
• Group solutions
• Assignments to be submitted
• Discussion in the class
b) Mini Cases / Exhibits
In-Class Case Discussions from the Texts & References.
All Class
• Discussions
• Solutions
2) Assignments other than Internal Home Assignments
Moonlighting Phenomenon, Health and
Social Security Benefits & Green HRM
Topics will be given to students to submit a write-up/ documentation.
All Class
• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission
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Assignment o Live Examples
3) Presentations
Students’ Presentations
All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on any practical aspect of human resource management.
All Class in different groups of 05 to 06 students
• Questions will be asked after the presentation
• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group
members o Question Handling Ability o Examples, Cases, Exhibits, etc.
• Best group presentation will be appreciated in the class.
4) Role Plays
Role Plays
All the students will be divided in a group of 08 to 10 students. All groups will be given a scenario/ situation/ case in advance and on the basis of it they have to present a role play of 10 to 15 minutes in the class.
All Class in different groups of 08 to 10 students
• Queries will be raised after the role play
• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group
members
• Best role play will be appreciated in the class.
4. Suggested Text Book:
i Snell et al (2010). Human Resource Management, Cengage Learning
(India Edition).
ii Dessler et al (2008). Human Resource Management, Pearson
Education.
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5. References & Readings:
i Flippo E.B. (2009), sixth edition, McGraw-Hill international editions.
ii Denisi, A S, griffin, R W (2005). HRM an Introduction, Cengage
Learning.
iii Lepak, D. & Gown M.(2009). Human Resource Management , pearson
education.
6. Journals
i. Personnel Today
ii. Journal of Human Resource Management
iv. Vikalpa (IIM Journal)
v. Harvard Business Review
7. Newspapers & Magazines
i. Times of India, Ascent, front page HR download.
ii. Mint News paper.
iii. HRM review, ICFAI
iv. Business Today
8. Internal Evaluation Scheme:
Components Weightage (%)
i. Class Participation - 10
ii. Home Assignment - 15
iv. Mid Term Internal Exam - 15
v. Final Exam (External) - 60
Total - 100
9. Class Policy:
i Group Presentations: All the groups of students have to comply with
deadlines and give their presentations as per the pre-decided time.
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ii Submission of home assignment: All the students are bound to submit the
assignments in-time failing which marks will be deducted for late
submission as per institute’s policy.
Ms. Sonika Bhoj Course Instructor MBA Department, RDIAS
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MASTER MASTER MASTER MASTER OF OF OF OF BUSINESS BUSINESS BUSINESS BUSINESS ADMINISTRATIONADMINISTRATIONADMINISTRATIONADMINISTRATION
SESSION 20SESSION 20SESSION 20SESSION 2010 10 10 10 –––– 2012 2012 2012 2012
SEMESTER SEMESTER SEMESTER SEMESTER –––– I I I IIIII
EEEE----BUSINESSBUSINESSBUSINESSBUSINESS
SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER
Faculty / Instructor
Ms. Surabhi Deshpande
RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
An ISO 9001:2008 Certified Institute
Approved by AICTE, HRD Ministry, Govt. of India
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085
Page 65 of 93
Session Plan _______________________________________________________________________
Course: e - Business Semester: II
Instructor: Ms. Surabhi Deshpande Batch: 2010 - 2012
E-Mail: [email protected] Subject Code: MS 114
1. Introduction:
e-Business is the use of the Internet and other networks and information
technologies to support electronic commerce, enterprise communications and
collaboration, and Web-enabled business processes both within a networked
enterprise, and with its customers and business partners.
The course imparts understanding of the concepts and various application issues of e-
business. The course attempts to empower the future managers in crucial areas of e-
Business which are necessary to gain a niche over other business competitors in each
sector by utilizing the facilities of new age information technology.
3. Learning Objectives:
This course is aimed at providing students with a comprehensive understanding of
the theoretical and applied aspects of e-Business.
• To describes students how information systems integrate and support
enterprise wide business processes
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• To make students identify and understand the cross-functional concepts,
and how they can provide significant business value to a company.
• To describe students about Internet infrastructure, security over internet,
payment systems and various online strategies for e-business.
4. Course Design:
i. Number of Sessions: The total number of sessions planned for teaching this e-
Business is 55. Each session is equivalent to one hour, therefore, the total
numbers of sessions / hours identified and fixed for completing this course are
55. However, this is flexible and is subject to the understanding and
performance of the students.
ii. Topics: The following is the list of topics which are to be covered/ taught in
this course/ subject.
Session Nos.
Particulars / Topics
Importance / Relevance Prerequisites Evaluation
95. Introduction to e-business
To explore the students’ level of understanding, knowledge and know-how of e-business and to update about the industry. Also to explore their expectations from the course/ subject.
No prerequisites are required.
96. Electronic Business,
To make the students aware about what is e- Business.
97. Electronic Commerce
To explain the students about the vast scope of e-Business and how it is differentiated with e-Commerce.
Basic understanding
of Internet.
98. Types of Electronic Commerce
To expose the students to the different classifications of e-Commerce.
99.
Benefits and Limitations of E-commerce Barriers of E-commerce
To equip the students about the various benefits and barriers in the field of e-commerce
Understanding of e – commerce.
100. electronic Commerce
Spreading awareness about the various models available for
Basic understanding
Unit – I To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at
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Models implementing e-Commerce. of e – commerce.
101. Value Chains in Electronic Commerce
To enhance the students understanding on value chains in e-Commerce.
Basic understanding of models in e –
commerce.
102. Lab session I
103. Ecommerce in India
To make the students attentive about the present scenario in Indian e-Commerce
Understanding of e – commerce.
104. Web Based Tools for Electronic Commerce
To make the students aware about the taking e- Business over internet.
105. Intranet, Composition of intranet
To ascertain that student understands about the concepts of intranets.
Basic understanding of www and web pages.
106. Business Applications on Intranet
107. Business Applications on Extranets
To ascertain that student understands about the concepts of extranets.
Understanding of intranets and
Extranets.
108.
Electronic Data interchange Components of Electronic Data Interchange
To enhance the students understanding on the electronic data interchange.
Basic understanding
of Internet technology.
109.
Electronic Data Interchange Communication Process.
To enhance the students understanding on the process of electronic data interchange.
Basic understanding
of Internet technology.
110. Lab session II
the end of this unit case study presentation will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This presentation would be followed by a combination of objective, subjective and applied questions.
111.
Case Study and Presentation: Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in e-business. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed for discussion of three Case Studies from the book ‘Er. Anuranjan Misra and Dr. W.K. Sarwade (2010), A text book on E-Commerce: texts and cases, A.K.Publication’. And the students will be divided into groups of 6 each for discussing the same through presentation. The cases are as follows: 6. “Emerald Data Networks” http://www.emeralddata.net/ebusiness/MyEDN.pdf 7. “Oracle e-Business suite”
http://www.oracle.com/us/corporate/analystreports/industries/059745.pdf 8. “Online Banking” Page Nos. 392 & 398.
Questions on the basis of case will be discussed in the class.
112. Security Issues in e-business
Spreading awareness about the various security issues in e-Business.
Basic understanding
Unit II To evaluate
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Security Overview
113. Electronic Commerce Threats
To expose the students to the different threats of e-Commerce.
of Internet technology.
114. Encryption, Cryptography
To enhance understanding of students on cryptography techniques for security.
115. Public Key Cryptography
116. Private Key Cryptography
To expose students about cryptography algorithm for security over internet.
117. Digital Signatures
118. Digital Certificates
119. Securing E-commerce Networks
To make students aware about the techniques through which security can be implemented.
Basic understanding of Internet and
Network communication.
120. Security Protocols-HTTP and SSL
To make students aware about how networking protocols can provide security for e-Commerce
121. Firewalls
122. Personal Firewalls
To equip students with the basic understanding of firewalls for preventing internet attacks.
123. IDS and VPNs To explain students the functioning of virtual networks.
Understanding of Network and
Networking protocols (Done in ITM-MS109).
124. Public Key Infrastructure (PKI) for Security
To make the students aware about the
Basic understanding
of Internet technology.
Basic
understanding of Network and
Networking protocols (Done in ITM-MS109).
the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit case study presentation will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This presentation would be followed by a combination of objective, subjective and applied questions.
125.
Case Study and Presentation: Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in e-business. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed for discussion of two Case Studies from the book ‘Er. Anuranjan Misra and Dr. W.K.
Sarwade (2010), A text book on E-Commerce: texts and cases, A.K.Publication’. And the students will be divided into groups of 5 each for discussing the same through presentation. The cases are as follows:
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E-Business Strategy in an Online Banking Services: 9. “E-Business Strategy in an online Banking service”
http://www.arraydev.com/commerce/jibc/2007-04/AbdullahFinal_PDFversion.pdf 10. “E-Business at Delta Air Lines” http://dspace.mit.edu/bitstream/handle/1721.1/1570/E-Business+at+Delta+ Air+ Lines+4355-02+.pdf?sequence=1 11. “The Business model of EBay.com” Page Nos. 398 & 402.
Questions on the basis of case will be discussed in the class.
126.
Electronic Payment System Concept of e-Money
To make students aware about the payment system for e-Commerce.
Basic understanding of e- Commerce
127. Electronic Payment System
To ascertain that student understands about the concepts of electronic payment system.
Basic understanding
of e-money
128.
Types of Electronic Payment Systems
To expose students to different classification of the types of Electronic Payment systems.
Understanding of Electronic
Payment System
129. Smart Cards
130.
Stored Value cards
To expose students various types of Electronic Payment.
Basic understanding
of e-Money
131.
B2B Electronic payments
To explain students about the electronic payment in B2B.
Understanding of types of e-
commerce
132.
Infrastructure Issues in EPS,
To equip students with the issues related to Infrastructure in EPS.
Basic understanding
of EPS.
133. Electronic Fund Transfer
To make students understand the concepts associated with electronic fund transfer.
Basic understanding
of EPS.
Understanding of types of e-
commerce
Unit III To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit case study presentation will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This presentation would be followed by a combination of objective, subjective and applied questions.
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134.
Case Study and Presentation: Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in e-business. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed for discussion of two Case Studies from the book ‘Er. Anuranjan Misra and Dr. W.K.
Sarwade (2010), A text book on E-Commerce: texts and cases, A.K.Publication’. And the students will be divided into groups of 5 each for discussing the same through presentation. The cases are as follows: 12. “E-Business application in hospitality industry”
http://www.iima.org/CIIMA/CIIMA%20V3%20N1%201%20Yang.pdf 13. “E-Business development for competitive advantage” http://www-e.uni-magdeburg.de/evans/Journal%20Library/E-business/E-business %20for%20competitive%20advantage.pdf 14. “Business model of Amazon.com” Page Nos. 388 & 392.
Questions on the basis of case will be discussed in the class.
135.
e-Business Applications
To make students aware about the e-Business Applications.
Basic understanding of e-Business
136. Strategies Business Models
137. Revenue Models over Internet
To ascertain that student understands about the Strategies involved in Business Models & Revenue Models over Internet
Basic understanding of e- Business
138. Emerging Trends in e-Business
To expose students to different trends in e-Business.
Basic understanding of e- Business
139. e-Governance
To expose students with the concepts of e-Governance.
Basic understanding of e- Business
140. Digital Commerce
To explain students about the digital commerce.
Basic understanding of e- Business
141. Mobile Commerce
To equip students with the issues related to Mobile Commerce.
Basic understanding of e- Business
142.
Strategies for E-Commerce
To make students understand the concepts associated with strategies to implement e-Commerce.
Basic understanding of e- Business
143.
Internet based Business Models
To equip students with the issues related to Internet based business models.
Basic understanding of e- Business
144. Legal Impacts of E-Commerce
145. Ethical Impacts of E-Commerce
146. Societal Impacts of
To make students understand the impact of legal, ethical and societal issues involved in e-Commerce.
Basic understanding of e- Business
Unit IV To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit case study presentation will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This
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E-Commerce presentation would be followed by a combination of objective, subjective and applied questions.
147. Review Class
148. Review Class
149. Review Class
Review Class may be taken to discuss those topics/ areas where students will have any doubts.
iii. Methodology: An appropriate mix of Class Lecturers, Discussions,
Demonstration, Case Studies, Lab assignments, Guest lectures, Exercises
and Students’ Presentations.
Activity / Exercise
Description Participants & Pedagogy
1) Case Analysis
a) Group cases Different Cases will be given to different groups for discussion & solutions.
All Class – In different Groups
• Group solutions
• Presentation in groups
• Discussion in the class
b) Mini Cases / Exhibits
In-Class Case Discussions from the Texts & References.
All Class
• Discussions
• Solutions
2) Assignments other than Internal Home Assignments
Trends in e-Business
Assignment
Topics will be given to students to submit a write-up/ documentation.
All Class
• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples
• One best will be presented in the class
3) Written Surprise Test (One Hour)
Written Surprise Test
There would be two Surprise Tests, which will be taken on any three days in-between the semester.
All Class
• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples
• Maximum marks gainers will be appreciated and their test papers will be discussed in the class
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4) Presentations
Students’ Presentations
All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on the case study.
All Class in different groups of 05 to 06 students
• Questions will be asked after the presentation
• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group
members o Question Handling Ability o Examples, Cases, Exhibits, etc.
• Best group presentation will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.
5)Lab Session
Lab Session
Students will be exposed to some web exercises in order to gain practical insight about the course.
All class will be given two lab exercise on the basis of which they will prepare a brief report
• Questions will be given
• Instructor will evaluate report on the following parameters o Content Quality o Presentation Skills o Question Handling Ability o Examples, Exhibits, etc.
• Best report will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.
6) Guest Lectures
Guest Lectures
At least one leader from the e-Business industry will be invited to take lecture and discuss the intricacies and implications involved in it. Topics of Guest Lectures can not be revealed/
All Class E-Business expert who will be invited are as follows:
• Dr. Pooja Khatri, Associate Professor, USMS, GGSIPU.
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disclosed in advance as this would be depending on the choice of the speaker.
5. Suggested Text Book:
i. Er. Anuranjan Misra and Dr. W.K. Sarwade (2010), A text book on E-
Commerce : texts and cases, A.K.Publication.
ii. Elias M. Awad (2007), Electronic Commerce:From Vision to Fulfillment,
Third Editio, Pearson Edication.
5. References & Readings:
i. Dave Chaffey (2009). E-Business and E-Commerce Management-
Strategy, Implementation and Practice, 3rd Edition, Pearson Education.
ii. Bharat Bhaskar (2009). Electronic Commerce- Framework, Technologies
and applications, 3rd Edition, Tata McGraw Hill. w.e.f Academic
Session 2010-2011
iii. Efraim Turban, David King, Dennis Viehland, Jae Lee, (2009):
Electronic Commerce – A Managerial Perspective, 4th Edition, Pearson
Education.
iv. Elias M. Awad (2007). Electronic Commerce- From Vision to
Fulfillment, 3rd Edition. PHI Learning.
v. Joseph, P.T. and S.J. (2008). E-Commerce – An Indian Perspective, 3rd
Edition, PHI.
vi. Schneider Gary P. and Perry, James T (2007). Electronic Commerce
Strategy, 1st Edition, Cengage Learning
7. Newspapers & Magazines
i. Times of India.
ii. Outlook.
iii. Business Today.
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8. Evaluation Scheme:
Components Weightage (%)
i. Individual Presentation/Viva-Voce/Group Discussion - 10
ii. Home Assignment - 15
iv. Mid Term Internal Exam - 15
v. Final Exam (External) - 60
Total - 100
9. Class Policy:
i Group Presentations: All the groups of students have to comply with
deadlines and give their presentations as per the pre-decided time.
ii Submission of home assignment: All the students are bound to submit the
assignments in-time failing which marks will be deducted for late
submission as per institute’s policy.
Ms Surabhi Deshpande Course Instructor MCA Department, RDIAS
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MASTER MASTER MASTER MASTER OFOFOFOF BUSINESSBUSINESSBUSINESSBUSINESS ADMINISTRATIONADMINISTRATIONADMINISTRATIONADMINISTRATION
SESSION 2010 SESSION 2010 SESSION 2010 SESSION 2010 –––– 2012 2012 2012 2012
SEMESTER SEMESTER SEMESTER SEMESTER –––– II II II II
MANAGERIAL SKILLS DEVELOPMENTMANAGERIAL SKILLS DEVELOPMENTMANAGERIAL SKILLS DEVELOPMENTMANAGERIAL SKILLS DEVELOPMENT
SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER
Faculty / Instructor
Mrs.Upasana Diwan
RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
An ISO 9001:2008 Certified Institute
Approved by AICTE, HRD Ministry, Govt. of India
Affiliated to Guru Gobind Singh Indraprastha University, Delhi
2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085
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Session Plan _______________________________________________________________________
Course: Managerial Skills Development Semester: II
Instructor: Mrs. Upasana Diwan Batch: 2010 - 2012
E-Mail: [email protected] Subject Code: MS -116
1. Introduction:
They are the darlings of the corporate world. They spell big money and even
bigger egos. They can handle everything from events, analysis and interpretation
to big talk and similar walk! Yes, you guessed it right. Young and decisive
managers! Managerial Skills Development aims at building persons personality.
This set of character includes his attitudes, interests, behavioral patterns, social
roles, emotional responses, decision making, steering the organization towards
common objectives and much more!
To a large extent the survival and continued success of any business depends upon
owners and managers having a combination of leadership and good judgment
based on knowledge and information and a reasonable ability to steer the business
in the right direction. That’s wherein the importance of Managerial Skills
Development comes in!
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2. Learning Objectives: Managerial Skills consists of effective listening,
speaking, communicating in teams, leadership, decision making skills, creative
thinking, thinking out of the box, art of presentation, group discussion, extempore,
business etiquettes and much more!
The foremost objective of MSD Course would be to improve the student’s
confidence through good communication skills.
Communication is an integral instinct of all living things.
The importance of communication is best understood when there is a lack of it.
There is more to communication than just talk and gesture. Listening,
understanding and interpreting are as much integral to communication as words –
verbal, written or gestured. Yes, even gestures in communication play a crucial role
in conveying and interpreting the message! Similarly, how we communicate or
express ourselves goes a great way towards determining how our expressions are
interpreted.
To quote Karl Popper, "It is impossible to speak in such a way that you cannot be
misunderstood". Faulty or incomplete communication can completely mar the
purpose of communicating and may result in damaging consequences. This is
where understanding the importance of communication and communicating the
right way comes into picture.
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3. Course Design:
i Number of Sessions: The total number of sessions planned for teaching this
course/ subject is 28 hours
ii Topics: The following is the list of topics which are to be covered/ taught in
this course/ subject.
Session Nos.
Particulars / Topics
Importance / Relevance
Prerequisites Evaluation
1,2 Group Discussion
Group Discussion forms an integral part of the recruitment and selection process. In the absence of GD, written tests are followed by the interview in an attempt to select the best candidate for the job
Ability to contribute to the discussion which would come from awareness and independent thinking
3,4 Presentation Skills
• Working professionals are required to come up with a presentation during a company or department meeting.
• If you are a working individual who may be just starting out in your career or who is already at the height of your profession, you need to learn the basics of
Loads of confidence
Students shall be evaluated as a part of the Mentorship Program. Criteria for GD(out of 50) will be: initiative/conclusion, content, body language, voice level and clarity, team playing ability of 10 points each Students shall be evaluated as a part of the Mentorship Program. Criteria for presentation(out of 50) will be: confidence,content,use of audio visual aids, body language and handling of question answer session of 10 points each
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presentation skills and understand its importance.
• Regardless of our position or designation in our office, we should be ready for anything that may be required of us
5,6, Lateral Thinking
• Lateral thinking is concerned with the generation of new ideas…
• It is also concerned with breaking the presence of old ideas.
• This leads to changes in attitude and approach; to looking in a different way at things which have always been looked at in the same way. Liberation from old ideas and the stimulation of new ones are twin aspects of lateral thinking.
Creative thinking
Students shall be divided into groups and will be given common exercises on Lateral thinking Criteria for testing lateral thinking (out of 50) will be: Creative Thinking, Time limit, Feasible solutions, Team work and presentation of solution of 10 points each
7,8 Situation Reaction Test
We see the world the way we look at it. Every situation appears to us the way we approach it and results in the
Rational and Balanced Thinking
A Situation Reaction sheet with multiple choice questions shall be developed. This shall be given to students and they shall mark their response…the solution to every question shall be
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way we react to it.
discussed. They shall be evaluated on the basis of their participation and understanding of the situation
9,10 Session on English Grammar
This is the standard language which is universally accepted all across the world and proficiency in this would lead to better understanding and communication
Basic knowledge of English Grammar
They shall be evaluated through the online English Grammar Test
11,12 Online Test for English Grammar
To test the understanding of students of English Grammar
Preparation of Grammar
The test would automatically tell us about the students score and they shall be evaluated according to the guidelines framed for the same
13,14 Corporate Etiquettes
• In the growing corporate world it is getting increasingly important to maintain etiquettes defining the business impression.
• For employees to succeed in business meetings conversational skills and manners are vital.
Basic manners
In this activity, evaluation shall be done by the instructor and the criteria shall be : changes observed in the student’s behavior and etiquettes after the session
15,16 Self Introduction
Self-introduction is the student’s key to interview success
SWOT Analysis of oneself
All students shall be asked to give their self introduction and they shall be marked on the basis of the decided parameters
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17,18 Extempore
All managers have to address key issues and some are such for which they may not get time to think and speak, here is where the art of spontaneous thinking and speaking comes in
Awareness and ability to think independently about general topics
Students shall be put to the Extempore Activity and the criteria for evaluation would be: General Awareness, Presentation of ideas/Communication skills, Body Language, originality , and the ability to correlate the theme with personal experience of 10 points each
19,20 Teamwork
Whether in the workplace, football field, or even amongst members of a community, effective teamwork can produce incredible results.
Participation and Coordination Qualities
This evaluation shall be on the basis of outdoor and indoor activities. The criteria for evaluation shall be: Leadership Qualities, Goal Centric, collaborative, Communicator in teams, Discipline of 10 points each
21,22 Motivation
Highly motivated employees are instrumental in increasing the efficiency of the organization, also enthusiasm is contagious
BgjCConceptual knowledge of motivational theories
Motivation in students cannot be judged instantly. They will have to be observed over a period of time to see if they have changed for the better
23,24 Time Management
Time management is the basic prerequisite for an individual to work with effectiveness
Respect for time
All students shall be asked to identify those activities which result in wastage of time and they would have to find a solution for the same
25,26 Exercises on Corporate Writing
Every appointment carries with itself the burden of framing e- mails, letters, reports and many more
Knowledge of framing of correct sentences
They would be given topics on the basis of which they would have to prepare letters/reports/
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27,28 Mock Interviews
Interviewers have the ability to extract information out of a person through the interview process , students should be geared up to put forth their best answers
Thorough knowledge of one’s own profile, and area of interest
One on one interview session will be conducted by a panel of experts and the criteria for evaluation will be: Subject/Specialization Knowledge, Dressing Sense, Personality Traits, Body Language, Ability to handle stress of 10 points each
1. Methodology: An appropriate mix of Class Lecturers, Discussions,
Presentations, Audio and Video Clippings, Activities and Games.
2. Suggested Text Book:
a. Chandra. P. (2009).Projects, (7th Edition).Tata McGraw Hill
b. Forsyth.P. Before a Presentation,KoganPage
c. Bowman L. High Impact Business Presentation, Century Business
d. Hindle Tim, Making a presentation, Dorling Kindersle
e. Mathur Dinesh,Handling Group Discussion,Bookhive’s
f. Thorpe Edgar, Winning at Interviews, Dorling Kindersle
3. Newspapers & Magazines
g. Times of India
h. HT Mint
i. Magazine and editorial sections of newspapers
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4. Evaluation Scheme:
Components Weightage (%)
i. Class Participation - 5
ii. Online Tests - 10 iii. Conduct - 10 iv. News Digest - 15 v. Case Study -15 vi. Group Discussion -10 vii. Data Interpretation and Logical Reasoning -15 viii. Presentation/Extempore -20 ________________________________________________________________ Total 100
5. Class Policy:
i Group Presentations: All the groups of students have to comply with
deadlines and give their presentations as per the pre-decided time.
ii Submission of home assignment: All the students are bound to submit the
assignments in-time failing which marks will be deducted for late
submission as per institute’s policy.
Mrs. Upasana Diwan Course Instructor MBA Department, RDIAS Note: All the scheduled activities of mentorship are under MSD classes.
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RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
Mentorship Time Table w.e.f. January, 2011
MBA – IInd Semester, (Sections - A) Mentorship Coordinator:- Ms.Arpita Kaul Mentorship Co-Coordinator- Ms. Richa Joshi Date 9:15-
10:15 A.M
10:15-11:15 A.M
11.30-12:30 PM
12:30-1: 30 PM
2:00- 3:00 PM 3:00-4:00 PM
4:00-5:00 PM
MSD(UD) DI&LR CS(HR) ND Library
28-Jan
UD SD AK DL,AK ND PPT GD MSD Library 11-Feb
AC,RJ AK VD,DL UD MSD(UD) DI&LR CS(MM) ND Library 18-Feb
UD SD VD AK ND PPT CS(FM) MSD Library 11-Mar
SB AK UD UD MSD CS(HR) DI&LR ND Library 25-Mar
UD SB SD DL ND GD CS (MM) MSD Library 1-Apr
RJ AK,RJ AC UD PPT DI&LR ND Library 8-Apr MSD(UD)
AK SD RJ ND PPT MSD Library 15-Apr
VD,DL AK UD 29-Apr MSD(UD)
Tea
Bre
ak
11.1
5 -
11.3
0 A
.M.
DI&LR CS (FM)
Lunc
h 1
:30-
2:0
0 P
M
PPT Library
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SD RJ SB MSD Managerial Skill Development Ms. Upasana Diwan (UD) CS Case Study
ND News Digest GD Group Dicsussion
DI&LR Data Interpretation&Logical Reasoning Online Quiz PPT Presentation/Extempore
SB Ms.Sonika Bhoj RJ Richa Joshi AC
Dr. Ashish Chandra
SD Ms.Surabhi Deshpande VD Dr. Vikas Dahiya
DL Ms. Deepti Laroia
AK Ms.Arpita Kaul AKG Mr. Amit Kumar Gupta
Ms. Arpita Kaul Ms. Kiran Vasishtha Prof. Col. (Retd.) Mahander Singh
Mentorship Coordinator Dean Director General
Page 86 of 93
RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES
Mentorship Time Table w.e.f. Jan, 2011
MBA – IInd Semester, (Sections - B) Date 9:15-
10:15 A.M
10:15-11:15 A.M
11.30-12:30 PM
12:30-1: 30 PM
2:00- 3:00 PM
3:00-4:00 PM
4:00-5:00 PM
ND CS(HR) DI&LR MSD Library 28-Jan
AK,DL SB SD UD MSD GD PPT ND Library 11-Feb UD RJ,DL AK SB
ND CS(MM) DI&LR MSD Library 18-Feb RJ AC SD
UD
MSD CS(FM) PPT ND Library 11-Mar
UD RJ AK SB ND DI&LR CS(HR) MSD Library 25-Mar AC SD AK UD
MSD CS(MM) GD ND Library 1-Apr
UD VD RJ,DL AK ND DI&LR PPT MSD Library 8-Apr
AKG,AK SD AK UD MSD ND PPT Library 15-Apr
UD RJ AK 29-Apr PPT
Tea
Bre
ak
11.1
5 -
11.3
0 A
.M.
CS(FM) DI&LR
Lunc
h 1
:30-
2:0
0 P
M
MSD Library
Page 87 of 93
SB AKG SD UD
MSD Managerial Skill Development CS Case Study
ND News Digest GD Group Dicsussion
DI&LR
Data Interpretation&Logical Reasoning Online Quiz PPT Presentation/Extempore
SB Ms.Sonika Bhoj RJ Ms.Richa Joshi
AC Dr. Ashish Chandra
SD Ms.Surabhi Deshpande VD Dr. Vikas Dahiya
DL Ms. Deepti Laroia
AK Ms.Arpita Kaul AKG
Mr. Amit Kumar Gupta
UD Ms. Upasana Diwan
Ms. Arpita Kaul Ms. Kiran Vasishtha Prof. Col. (Retd.) Mahander Singh
Mentorship Coordinator Dean, Academics Director General
Page 88 of 93
________________________________________________________________________
Library Rules
1. The institute library is open to all the students and staff of RDIAS. The Library is
meant to be used for academic and reference study. Students shall have to apply
for the membership on prescribed application form available in the library on
request.
2. Each member will be issued an identity card on which two books can be issued.
Identity card is not transferable. The students himself/herself will be responsible
for misuse of his/her card.
3. Loss of identity/library card must be reported to the librarian immediately. New
Card will be issued against payment of fine of Rs. 100/-. The member shall
continue to be responsible for any misuse/ implication due to loss of his/her card.
4. All users must maintain absolute silence in the library. Members indulging in
conversation, consultation, or creating any disturbance in the library will be
summarily expelled from the library.
5. All users are not allowed to bring their personal books, mobile phone or
belongings in the library otherwise a minimum fine of Rs. 100 shall be charged.
6. Every student has to show his/her identity card at the entrance and signed in the
users register.
7. Before entering the library ensures that your mobile is switched off/silent mode
otherwise a minimum fine of Rs. 100 shall be charged.
8. In case any student keeps his mobile in ringing tone and if it rings in the library it
would be taken as a serious offence and stern action will be taken against him/her.
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9. Misbehavior with the library staff, stealing or damaging books, journals,
magazines etc. shall be considered an offence for which strict disciplinary action
will be taken against the defaulter.
10. The Librarian reserves the right to recall any book issued to the borrower even
prior to the due date, if necessary.
11. Each book shall be issued for a maximum of seven days only at a time. No books
shall be reissued for more than one time consecutively.
12. All library books must be returned on the circulation counter on or before due
date. For late return prescribed fine will be payable at the rate of Rs. 5/- per day.
Habitual/ regular defaulter may be barred from getting books issued.
13. For books lost, marked, disfigured, or damaged will have to be replaced or double
the price of the book/periodical/newspaper as on record will have to be paid by
the borrower.
14. In case of any other property damage the defaulter will have to make the good the
loss.
15. Facility for photocopying is available on cost within the Institute.
16. At the end of the every academic semester/session students will have to return all
the books issued to him/her and obtain a no dues certificate from the librarian. All
the books must be returned by the last working day of the
semester/commencement of the preparatory holidays (Whichever is later), failing
which the user will be charged Rs. 5/- (Rupees five only) per book for each day of
delayed period.
17. While borrowing a book it is his/her responsibility to ensure that the book is in
good condition and any damage to the book should be brought to the notice of the
librarian before the book is issued. In case any damage/disfigurement is noticed at
the time of the receipt of books he/she will have to replace the book or will pay
double the price of the book(s).
18. Students are strictly advised not to keep their valuables like Cash, Jewellery,
Mobile etc. in the library property shelves. In case of lost the institute will not be
responsible for the same.
18. Dossiers & Handouts issued to faculty members only for one day and should be
returned on the same day
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19. Project works are not to be issued to faculty as well as students. These are for
reference in the library only
20. No body is allowed to consume eatables and to take water bottles inside the
library premises (Except Library Staff)
21. Periodicals are not to be issued to any student. Students can borrow periodicals
only for photocopy purpose and should be returned on the same day.
22. Faculty members can issue the old issues of periodicals for a week and new issues
of periodicals will not be issued to any body. Faculty can borrow new issues of
periodicals only for photocopy purpose
23. Maximum number of two CDs will be issued at a time to students and Faculty.
24. Students & Faculty members are allowed to borrow Question papers & Syllabus
for photocopy purpose and should be returned on the same day
25. Specimen copies of book are only for reference. Faculty can borrow one specimen
copy of book at a time.
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________________________________________________________________________
Computer Lab Rules 1. The students are advised to inspect their computers at the beginning of the class to see
that they are in proper working condition.
2. The students should use the computer labs only when the facilities are being
supervised.
3. The students should not allow others to use their assigned class computers during the
class and ensure that before leaving the classroom their work area is clean as well as
in order in all respects.
4. The students are not supposed to enter the control panel or BIOS of the computer or
run a window explorer program. They should not examine or alter any computer
operating system, change any control panel settings or BIOS setting.
5. Mobile phones must be switched off in the lab and the defaulter would be imposed
minimum fine of Rs.100/- at least or/ and any disciplinary action deemed fit by the
institute can also be taken.
6. Food or beverages are not allowed in computer labs. Consumables and belongings
should be left in the lab cabins provided for the purpose on their own risk.
7. The behavior in the labs must be conducive to academic pursuits. Use of internet for
non-academic pursuits is not permissible. Playing computer games, rude behavior,
loud music, etc., are not allowed.
8. Damage caused by any student in the computer labs will have to be compensated by
the student(s).
9. The students should not use the floppy/CD/pen-drive without permission of lab In-
charge or instructor.
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10. Students should maintain decorum in the lab. Any misconduct shall be strictly dealt
with.
11. The students are instructed not to delete, erase or alter any files, folders, icons,
shortcuts or computer applications. They should not save, copy or download any file
outside the scope of class assignments onto class computers or onto the computer
network without instructor’s permission.
12. The students are advised not to disconnect, tamper with or move any computer,
computer parts (not even a mouse or mouse pad), or connect cables without
instructor’s prior permission.
13. The students should not use computers other than the assigned one, for the class
work.
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LIST OF HOLIDAYS (Jan.-July 2011) RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES S.NO HOLIDAY DATE DAY 1 Republic Day January 26 Wednesday 2 Milad-Un-Nabi or Id-E-
Milad(Birthday of prophet Mohammad)
February 16 Wednesday
3 Maha Shivratri March 02 Wednesday 4 Holika Dahan March 19 Saturday 5 Ram Navami April 12 Tuesday 6 Mahavir Jayanti April 16 Saturday 7 Good Friday April 22 Friday 8 Buddha Purnima May 17 Tuesday