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Page 1 of 93 RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES (Affiliated to G.G.S. Indraprastha University, Delhi) Madhuban Chowk, Rohini, Delhi – 110 085 Curriculum Planner (Jan – May 2010) Classes: Monday to Friday MBA 2 nd Semester Batch: 2010 – 2012 Class Coordinators: Ms.Surabhi Deshpande (Sec-A) Ms. Richa Joshi (Sec-B)

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Page 1 of 93

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES (Affiliated to G.G.S. Indraprastha University, Delhi)

Madhuban Chowk, Rohini, Delhi – 110 085

Curriculum Planner (Jan – May 2010)

Classes: Monday to Friday

MBA 2nd Semester

Batch: 2010 – 2012

Class Coordinators: Ms.Surabhi Deshpande (Sec-A) Ms. Richa Joshi (Sec-B)

Page 2 of 93

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES Time Table- MBA – IISemester (w.e.f Jan, 2011)

Class Coordinator:- Ms. Surabhi Deshpande Room No. 104 Days/Time 9:15-

10:15A.M 10:15-11:15A.M

11.30-12:30 PM

12:30-1: 30 PM

2:00- 3:00 PM

3:00-4:00 PM

4:00-5:00PM

MON

TUE

WED

THU

11

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11.3

0 A

.M T

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1:3

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2:00

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FRI MENTORSHIP

Page 3 of 93

MS102 Management of Technology, Innovation and Change

Ms. Deepti Laroia DL MS104 Financial Management Ms. Amit Kumar Gupta AKG MS106 Marketing Management Dr. Ashish Chandra AC MS108 Business Research Ms. Kiran Vashistha KV MS110 Operations Management Ms. Richa Joshi RJ MS112 Human Resource Management Ms. Sonika Bhoj SB MS114 e-Business Ms. Surabhi Deshpande SD Ms. Sonika Bhoj Ms. Kiran Vasishtha Col. (Retd.) Mahander Singh

(MBA-Coordinator) (Dean) (Director General)

Page 4 of 93

MASTER MASTER MASTER MASTER OFOFOFOF BUSINESSBUSINESSBUSINESSBUSINESS ADMINISTRATIONADMINISTRATIONADMINISTRATIONADMINISTRATION

SESSION SESSION SESSION SESSION 2010201020102010----2012201220122012

SEMESTER SEMESTER SEMESTER SEMESTER –––– I I I IIIII

MANAGEMENT OF TECHNOLOGY MANAGEMENT OF TECHNOLOGY MANAGEMENT OF TECHNOLOGY MANAGEMENT OF TECHNOLOGY

INNOVATION & CHANGEINNOVATION & CHANGEINNOVATION & CHANGEINNOVATION & CHANGE

SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER

Ms. Deepti Laroia

Name of the Faculty

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute

Approved by AICTE, HRD Ministry, Govt. of India

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085

Page 5 of 93

Session Plan _______________________________________________________________________

Course: MTIC Semester: II

Instructor: Ms. Deepti Laroia Batch: 2010-2012

E-Mail: [email protected] Subject Code: MS-102

1. Introduction:

The modern world is characterized by increasing complexity, uncertainty and

change. Organizations are now performing at a global scale. Thus today the

survival of modern businesses depends on their capacity to innovate.

Technology is the engine that drives the economies of nations. Firms which have

mastered the management of technology are the ones rewriting the rules of

Global Competition. It is imperative for the practicing managers to have an

understanding of how technology affects the strategic direction of organizations,

the competitive dynamics of industries and the implications of new technology

in the context of managing change. Thus this subject aims to address the

contemporary challenges faced by the managers today as also exploring several

strategic approaches for dealing with them. Management of Technology,

Innovation & Change covers macro technological developments, technology

strategy, and issues of innovation and diffusion. The course focuses on

technology management in all the sectors of the economy as also emphasizing its

need to attain competitive advantage at the global level.

Page 6 of 93

2. Learning Objectives:

It is vital for the future managers to be able to accommodate customer’s expectations,

market conditions or competitive challenges. This subject bridges the gap between

business strategy and technology, illustrating how the two functions intertwine while

driving change through technology and innovation thus providing practical insight

into the management of technology and innovation.

1. To enable the students to understand how technological change is incorporated

into the strategic thinking of the Firm;

2. To enlighten the students on how technology affects the underlying capabilities of

the firm and what are the effects on competitive advantage;

3. To comprehend the impact of technological changes on industry dynamics;

4. To make students aware about the organizational implications of new technology

(organizational structure, Integrating people and technology)

5. To help the students to examine the diverse issues that manager face to channel

resources in the right direction for global commercial success.

6. To provide guidance on matching technology innovation to market opportunities,

and details on commercialization of innovation and new products and continuous

improvement of existing products.

3. Course Design:

i. Number of Sessions: The total number of sessions planned for teaching this

course/ subject is 56. Each session is equivalent to one hour, therefore, the

total number of sessions / hours identified and fixed for completing this course

is 56. However, this is flexible and is subject to the understanding and

performance of the students.

ii. Topics: The following is the list of topics which are to be covered/ taught in

this course/ subject.

Page 7 of 93

Session Nos. Particulars / Topics

Importance / Relevance Prerequisites Evaluation

1.

Introductory interaction with the students on MTIC.

To find out the viewpoints of the students as to how they perceive the subject to be important to them. This would also enable me to comprehend their level of knowledge & understanding of the subject.

No specific prerequisites.

2. Introduction to Technology, its Importance.

3,4

Role of Technology in creation of Wealth of Nation & Firms Competitive advantage.

5. Innovation or Abdication.

6. Technology for Survival & Growth

To make the students aware that continuous development of technology and technovation underlie the competitive success of companies and nations as a whole.

The students would be

required to come prepared with the analysis of

an article of their choice using

library resources beforehand

based on the subject.

7.

Creation of Technology (Internal Sources)

8.

Creation of Technology (External Sources)

The students need to understand various avenues of technology sourcing depending upon the resources and support system of the Organization.

Basic understanding

of ways by which

technology can be created.

9,10

Concept of Technology Life Cycle.

Performance of technology has recognized pattern over time which can be of great use in strategic planning of product, process and system. This should be clearly understood by the students.

Basic understanding of the concept

that technology is not forever.

11,12,13 Global Trends in Technology Management

Imparting knowledge of new paradigms in management of technology and some contemporary cases & issues for the same like TRIPS etc.

UNIT- I

To evaluate the students on this unit each class would begin with surprise application based questions on the previously covered topics. Also the students would be given a group presentation on various contemporary issues relating to the topics enlisted in the Unit.

14,15 This Unit will not have any specific class case discussions leaving the small cases, scenarios and exhibits will be discussed in class during the lectures as students would be given group presentations (application based) on the various topics.

Page 8 of 93

16,17 Understanding change.

18,19,20 Strategy & systems for change

Technology would have some structural imperatives too. So the students need to learn to accept change as the most constant thing.

Basic understanding

of the concept of change.

21,22

Building Organization Culture for change.

23,24

Building Organization Climate for change.

Inculcating in the students the fact that technology calls for a flexible & decentralized system & team work.

Basic understanding

of the concept of change.

25,26 Role of leadership

27,28,29

Managing & sustaining the change.

It is not only change that is essential but sustained change. Thus students need to know their role as managers & leaders in bringing about the change and sustaining it.

Basic understanding

of the concept of leadership &

change.

UNIT- II To evaluate the students on this unit each class

would begin with surprise application

based questions on

the previously covered

topics. Also “Situational Analysis”

activity would be

conducted on contemporary

issues relevant to the topics in the

unit.

30,31

Learning is of no use until and unless put to application. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed so that the students can put to practice whatever they have learnt. The cases are as follows:

1. “Radical innovation at Philips Lighting “-www.managing-innovation.com 2. “Reinvent Your Business Before It’s Too Late”- http://hbr.org/ 3. Hewlett-Packard (HP): Change Management- www.accenture.com

Questions on the basis of case will be discussed in the class.

32,33,34

Concept of Invention & Innovation.

This unit would help the students understand the practical application of the concepts learnt previously.

Understanding of the basic need for innovation.

35,36,37 Innovation Strategies

38,39,40,41 Models of Innovation

Both these topics would help the students to answer the questions of “How”, “where” & “what” of Technological Innovations.

Understanding of the basic concepts of innovation.

UNIT-III To evaluate the students on this unit each class

would begin with surprise application

based questions on

the previously covered

topics. Also the students

would be given group assignments

on the contemporary

Page 9 of 93

issues relevant to the topics in the

unit.

This Unit will not have any specific class case discussions leaving the small cases,

scenarios and exhibits will be discussed in class during the lectures as students would be given group assignments (application based) on the various topics.

42,43 Creative Thinking

To promote creative thinking managers need to understand what motivates the workforce.

Understanding of the basic concept of

motivation & creativity.

44,45 Lateral Thinking

To promote Lateral thinking.

Understanding of the basic concept of

lateral thinking

46,47,48,49

Problem Solving using creative thinking

How should lateral & creative thinking be used for solving organizational problems?

Understanding of the basic concept of

lateral thinking & creativity

50,51,52 Managing Lateral Thinking

It is not only creativity that is essential but also channeling creativity in the positive direction. Thus students need to know their role as managers & leaders in managing creativity.

Understanding of the basic concept of

lateral thinking & creativity

UNIT-IV To evaluate the students on this unit each class

would begin with surprise application

based questions on

the previously covered

topics. Also a

puzzle session on

lateral thinking would be

conducted.

53,54

Learning is of no use until and unless put to application. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed so that the students can put to practice whatever they have learnt. The cases are as follows:

4. “Travel and Tourism in India – Focus on Innovation and Customer Experience.”

www.icmrindia.org 5. “Design Thinking and Innovation at IDEO”- www.icmrindia.org

Questions on the basis of case will be discussed in the class.

55,56 Review Class Review Class may be taken to discuss those topics/ areas where students will have any doubts.

iii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role

Plays, Demonstration, Case Studies, Company/ Office Visits, Exercises and

Students’ Presentations.

Activity / Exercise

Description Participants & Pedagogy

1) Case Analysis

Page 10 of 93

a) Group cases

Different Cases will be given to different groups for discussion & solutions as mentioned in the plan.

All Class – In different Groups

• Group solutions

• Discussion in the class

2) Assignments other than Internal Home Assignments

Managing Change without Conflict and Disruption

Topic will be given to students to submit a write-up/ documentation.

All Class

• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples

• One best will be presented in the class

Puzzles on Lateral Thinking.

To inculcate & instill creativity in the students a one hour puzzle session on lateral thinking would be conducted.

All Class– In different Groups

• Instructor will evaluate on the following parameters o Content Quality o Creativity & uniqueness o Timeliness. o Contribution to problem at hand

3) Written Surprise Test (One Hour)

Written Surprise Test

There would be two Surprise Tests as soon as one unit from the syllabus is finished. These will be taken on any day in-between the semester

All Class

• Instructor will evaluate on the following parameters o Content Quality o Live Examples o Level of Conceptual Understanding.

Maximum marks gainers will be appreciated and their test papers will be discussed in the class

4) Presentations

Students’ Presentations

All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on topics as mentioned above.

All Class in different groups of 05 to 06 students

• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group

members o Query Handling Ability o Examples, Cases, Exhibits, etc.

• Best group presentation will be appreciated in the class and if possible a small prize would be given

Page 11 of 93

to the winning group.

4. Suggested Text Book:

i. Tarek M. Khalil, “Management of Technology”, Tata McGraw Hill.

ii. Narayan V.K.(2001), “Managing Technology & Innovation for

Competitive Advantage” Pearson Education.

5. References & Readings:

i. Rastogi, P.N., “Management of Technology & Innovation”, Sage

Publications.

ii. Khurana V.K, “Management of Technology & Innovation”, Ane

Publications.

6. Journals

i. Harvard Business Review

7. Newspapers & Magazines

i. Economic Times

ii. Business Standard

iii. Business India

iv. Business Today

8. Evaluation Scheme:

Components Weightage (%)

i. Class Assessment - 10

ii. Home Assignment - 15

iv. Mid Term Internal Exam - 15

Page 12 of 93

v. Final Exam (External) - 60

Total - 100

9. Class Policy:

i Group Presentations: All the groups of students have to comply with

deadlines and give their presentations as per the pre-decided time.

ii Submission of home assignment: All the students are bound to submit the

assignments in-time failing which marks will be deducted for late submission

as per institute’s policy.

Deepti Laroia Course Instructor MBA Department, RDIAS

Page 13 of 93

MASTER MASTER MASTER MASTER OF OF OF OF BUSINESS BUSINESS BUSINESS BUSINESS ADMINISTRATIONADMINISTRATIONADMINISTRATIONADMINISTRATION

SESSION 2010 SESSION 2010 SESSION 2010 SESSION 2010 –––– 2012 2012 2012 2012

SEMESTER SEMESTER SEMESTER SEMESTER –––– II II II II

FINANCIFINANCIFINANCIFINANCIAL MANAGEMENT AL MANAGEMENT AL MANAGEMENT AL MANAGEMENT

SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER

Faculty / Instructor

CA Amit Kumar Gupta

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute

Approved by AICTE, HRD Ministry, Govt. of India

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085

Page 14 of 93

Session Plan _______________________________________________________________________

Course: Financial Management Semester: II

Instructor: Dr. Amit Kumar Gupta Batch: 2010 – 2012

E-Mail: [email protected] Subject Code: MS-104

2. Introduction:

This course aims at enabling students to understand the concept and arena of

Financial Management and to apply this understanding to the development of

Financial Management theories.

The course attempts to empower MBA students in crucial areas of Fianace. The

course equips the Fianace Professionals to tackle strategic decision making as well as

routine tasks related to financial management and decision making which is an

integral part of finance and without which, rational decision making can not be done

fully and effectively.

3. Learning Objectives:

This course is aimed at providing students with a comprehensive understanding of

the theoretical and applied aspects of Financial Management.

i To provide a basic understanding of the critical importance of financial

management in current day business efforts.

Page 15 of 93

ii To integrate theories, concepts and applications concerning discharge of

managerial responsibilities in financial operations.

iii To develop among students the specialized knowledge of the various

components of Financial management.

iv To make the students understand the process of financial planning in modern

business environment.

v To get students to think as Business & financial Professionals involved in the

modern business organizations where financial management understanding

plays a crucial role in taking various decisions.

vi To learn the various roles and responsibilities associated with managing

financial management activities.

3. Course Design:

iii. Number of Sessions: The total number of sessions planned for teaching this

course/ subject is 40. Each session is equivalent to one hour, therefore, the

total number of Sessions/ Hours identified and fixed for coving the course are

40. However, this is flexible and is subject to the understanding and

performance of the students.

iv. Topics: The following is the list of topics which are to be covered/ taught in

this course/ subject.

Session Nos.

Particulars / Topics

Importance / Relevance Prerequisites Evaluation

4.

Interaction with students on Financial Management

To explore the students’ level of understanding, knowledge and know-how of Financial Management and to update about the industry. Also to explore their expectations from the course/ subject.

No prerequisites are required

5. Definition and Importance of FM

To make the students aware about what is FM and its importance in the CAPITAL market.

Unit – I To evaluate the students understanding on the topics taught in each lecture, an oral objective

Page 16 of 93

6. Scope of FM To explain the students about the vast scope of FM in the CAPITAL market.

4-7 Time Value of Money

Spreading awareness about the relevance of time factor.

8-12 Funds Flow Analysis

To expose the students to the different types of flows and practical problems to make them understand the concept as a whole.

13-15 Cash Flow Analysis

To expose the students to the different types of flows and practical problems to make them understand the concept as a whole.

Basic understanding of

FM

Basic understanding of

AS-3

16 Leverages; Cost of Capital

To expose the students to the different types of flows and practical problems to make them understand the concept as a whole.

17

Capital Gearing/Debt-Equity Ratio B-Tree

To make the students attentive about the present scenario in Indian industries about capital funding.

Understanding of Debt and

equity

18 Generation of Internal Funds.

To enhance the students understanding on the different modes of short and long term finance.

Understanding of Debt and

equity

test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

19

Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in Financial Management. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed for discussion of two Case Studies from the book ‘Financial Management by Bhat Sudhindera,Himalaya publication2008’. Questions on the basis of case will be discussed in the class.

20

Retained Earning Vs. Dividend Decision

21

DIFF.

BETWEEN

RETAINED

EARNING AND

DIVIDEND

To inform the students about the types of dividend and various legal aspects of dividends

Understanding of various laws

applicable to Dividend

22-23 THEORIES OF

DIVIDEND

Detailed discussions of the theories and practical relevance in business.

Understanding of dividend

Unit – II

To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken

Page 17 of 93

24

Planning of Development of Funds Through Management of Assets

To increase students’ understanding on the issues and implications involved in funds management and to make them understand various techniques used in selecting an appropriate technique for fund management.

Understanding of funds

25-30

PLANNING OF

WORKING

CAPITAL

31 PLANNING OF

STOCK

To make the students aware about various types of working capital and elements of working capital.

Understanding of various form

of Working Capital

32 PLANNING OF

CASH

33-35 OPERATING CYCLE

To make the students aware about various types of working capital and elements of working capital.

wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

36 Capital Budgeting

To equip the students to take various decisions like, replacement,storing, make /buyshut down /continueetc.

37

INTROCTION

AND TYPES

NON

DISCOUNTING

DISCOUNTING

To make the students understand various issues and implications involved .Also make them alert when to use these.

38

AVERAGE

RATE OF

RETURN

To make the students understand various issues and implications involved and decision making based on this.

39

ACCOUNTING

RATE OF

RETURN

. To make the students understand various issues and implications involved and decision making based on this.

40 NPV To make the students understand various issues and implications

Understanding of various form

of Working Capital

Basic understanding of capital budgeting

and Investment

decision making

Unit – III To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to

Page 18 of 93

involved and decision making based on this.

41 IRR

To make the students understand various issues and implications involved and decision making based on this.

Basic Understanding

of Financial Management

42 PI

. To make the students understand various issues and implications involved and decision making based on this.

Basic Understanding

of Financial Management

43

Inflation and Capital Budgeting

To make the students understand various issues and implications involved and decision making based on this.

44

Risk Analysis and Capital Budgeting

To make the students understand various issues and implications involved and decision making based on this.

Basic Understanding

of Financial Management

evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

45

Different Cases will be discussed to enrich the knowledge of students to take effective and efficient decisions in Investment Management. The small cases, scenarios and exhibits will be discussed in class during the lectures . Special cases will be taken on the basis of newspapers which will be based on latest developments in FM

46 Introduction

47

Certainty Equivalent Factor

. To make the students understand various issues and implications involved and decision making based on this.

Basic Understanding of Probability

Theory

48-50

Decision Tree

To make the students understand various issues and implications involved and decision making based on this.

Basic Understanding of Probability

Theory

51

DECISION MAKING USING DECISION TREE

To make the students understand various issues and implications involved and decision making based on this.

Basic Understanding of Probability

Theory

52

Independent and Dependent Risk Analysis

53

Basic International Capital

To make the students understand various issues and implications involved and decision making based on this.

Basic Understanding of Globalisation

and Global financial

system

54 Budgeting

To make the students understand various issues and implications involved and decision making based on this.

Basic Understanding of Globalisation

and Global financial

system

Unit – IV To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes will be taken after the lecture wherein MCQs will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding

Page 19 of 93

on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

55

Different Cases will be discussed to enrich the knowledge of students to take effective and efficient decisions in Investment Management. The small cases, scenarios and exhibits will be discussed in class during the lectures. Special cases will be taken on the basis of newspapers which will be based on latest developments in FM

56 Review Class

Review Class will be taken to discuss those topics/ areas where students will have any doubts.

v. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,

Demonstration, Case Studies, Exercises and Students’ Presentations.

Activity / Exercise

Description Participants & Pedagogy

1) Case Analysis

a) Group cases Different Cases will be given to different groups for discussion & solutions.

All Class – In different Groups

• Group solutions

• Assignments to be submitted

• Discussion in the class

b) Live Projects Groups will be created to do projects on various aspects.

All Class

• Discussions

• Suggestions

2) Assignments other than Internal Home Assignments

Financial Management Assignment

Topics will be given to students to submit a write-up/ documentation.

All Class

• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples

• One best will be presented in the class

3) Written Test (One Hour)

Page 20 of 93

Written Test

There would be three Tests, which will be taken on any three days in-between the semester.

All Class

• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples

• Maximum marks gainers will be appreciated and their test papers will be discussed in the class

4) Presentations

Students’ Presentations

All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on any practical aspect of retailing

All Class in different groups of 05 to 06 students

• Questions will be asked after the presentation

• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group

members o Question Handling Ability o Examples, Cases, Exhibits, etc.

• Best group presentation will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.

5) Role Plays

Role Plays

All the students will be divided in a group of 08 to 10 students. All groups will be given a scenario/ situation/ case in advance and on the basis of it they have to present a role play of 10 to 15 minutes in the class.

All Class in different groups of 08 to 10 students

• Queries will be raised after the role play

• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group

members

• Best role play will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.

Page 21 of 93

6) Corporate Guest Lectures

Corporate Guest Lectures

At least one corporate leader from the Finance industry will be invited to take lecture and discuss the intricacies and implications involved in Financial operations. Topics of Guest Lectures can not be revealed/ disclosed in advance as this would be depending on the choice of the speaker.

All Class Corporate Leaders who will be invited are as follows: • Mr Naveen Tuteja ,manger RNRL • Tax Guru R.N.Lakhotia, • Dr. Girish Ahuja ,Senior RedearSRCC • CA K.K.Goel Director Dena Bank

6. Suggested Text Book:

i. Pandey I.M, Financial Mnanegment 10th ed., Vikas Publication.

ii. Rustagi R.P. Financial Management,12th ed.,Anmol Publication

5. References & Readings:

iii. Bhalla V.K ,Financial Management ,6TH ed,Anmol Publication

iv. Bhat Sudhindera ,Financial Management,2nd ed ,Himalaya Publication

6. Journals

i. Indian Journal of Marketing

ii. Journal of Financial Management

v. Vikalpa (IIM Journal)

vi. Harvard Business Review

7. Newspapers & Magazines

i. Economic Times

ii. Business Standard

iii. Business India

iv. Business Today

Page 22 of 93

8. Evaluation Scheme:

Components Weightage (%)

i. Class Assessment + Attendance - 10

ii. Home Assignment - 15

iv. Mid Term Internal Exam - 15

v. Final Exam (External) - 60

Total - 100

CA Amit Kumar Gupta Course Instructor MBA Department, RDIAS

Page 23 of 93

MASTER MASTER MASTER MASTER OF OF OF OF BUSINESS BUSINESS BUSINESS BUSINESS ADMINISTRATIONADMINISTRATIONADMINISTRATIONADMINISTRATION

BATCH BATCH BATCH BATCH 2020202010101010 –––– 2 2 2 2010101012222

SEMESTER SEMESTER SEMESTER SEMESTER –––– IIIIIIII

MARKETING MARKETING MARKETING MARKETING MANAGEMENT MANAGEMENT MANAGEMENT MANAGEMENT

SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER

Faculty / Instructor

Prof. (Dr.) Ashish Chandra

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute

Approved by AICTE, HRD Ministry, Govt. of India

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085

Page 24 of 93

Session Plan Course: Marketing Management Semester: II

Instructor: Dr. Ashish Chandra Batch: 2010 – 2012

E-Mail: [email protected] Subject Code: MS – 106

1. Introduction:

This course aims at enabling students to understand the process of Marketing

Management and to apply this understanding to the development of marketing

strategies in the real corporate world.

The course attempts to empower candidates / students / marketers in crucial areas of

Marketing. The course equips the candidates / students / marketers to tackle strategic

decision making as well as routine tasks related to Marketing Management which is

an integral part of Marketing and without which, target markets can not be catered

effectively and efficiently.

2. Learning Objectives:

This course is aimed at providing students with a comprehensive understanding of

the theoretical and applied aspects of Marketing Management.

i To develop among students the specialized knowledge of the various

components of marketing.

ii To provide a basic understanding of the critical importance of marketing

management in present business environment.

Page 25 of 93

iii To make the students understand the process of strategic planning in

marketing management.

iv To learn the various roles and responsibilities associated with managing

marketing activities.

v To integrate theories, concepts and applications concerning discharge of

managerial responsibilities in marketing operations.

vi To get students to think as Marketing Practitioners involved in the modern

business organizations where marketing management understanding plays a

crucial role in taking various decisions.

3. Course Design:

i Number of Sessions: The total number of sessions planned for teaching this

course/ subject is 52. Each session is equivalent to one hour, therefore, the

total number of Sessions/ Hours identified and fixed for coving the course

are 52. However, this is flexible and is subject to the understanding and

performance of the students.

ii Topics: The following is the list of topics which are to be covered/ taught in

this course/ subject.

Session Nos.

Particulars / Topics

Importance / Relevance Prerequisites Evaluation

7.

Interaction with students on Marketing Management

To explore the students’ level of understanding, knowledge and know-how of Marketing Operations and to update about the industry. Also to explore their expectations from the course/ subject.

No prerequisites are required.

8. Meaning of Marketing

To make the students aware about what is marketing and its importance in the business operations and today’s consumer market.

9. Nature and Scope of Marketing

To explain the students about the vast scope of marketing in the today’s globally competitive consumer markets.

10. Marketing To make the students aware about

Basic understanding of

Market.

Unit – I To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to

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Philosophies various approaches of marketing from the production to relationship marketing.

11. Marketing Management Process

To expose the students to the actual Marketing Process occurs in the market for various products and services.

12. Concept of Marketing Mix

13. Concept of Marketing Mix

14. Concept of Marketing Mix

To equip the students about the various elements of Marketing-Mix i.e., the Ps & Cs of Marketing which are the core of all the marketing activities and help the marketers to take several marketing decisions.

Basic understanding of

Market.

15.

Market Analysis: Understanding Marketing Environment

16.

Market Analysis: Understanding Marketing Environment

To make the students aware about the different elements / components of Marketing Environment to help them to cope-up with the existing environment and be ready for the dynamic market environment which always keeps on changing, never-ending and ever-demanding.

Understanding about the Markets,

Suppliers, Customers and

other stake-holders.

17. Consumer Buying Behaviour

18. Consumer Buying Behaviour

To equip the students to understand and evaluate the consumer buying behaviour at three stages pre-purchase, purchase and post-purchase.

Understanding about the marketing operations,

marketing mix, marketing

environment and customers.

19. Organisation Buying Behaviour

20. Organisation Buying Behaviour

To differentiate between the Consumer Buying Behaviour and organizational / Industrial Buying Behaviour and to expose the students about the various elements of Organizational Buying.

21. Market Measurement

To equip the students for market measurement.

22.

Market Segmentation Targeting and Positioning

23.

Market Segmentation Targeting and Positioning

To expose the students to the Segmentations process, identifying target customers and position the product or service in the minds, hearts and souls of customers. To sensitize students on various issues of market and to increase their understanding for selection of Target Markets.

Understanding about the

marketing mix, marketing

environment, customers and

consumer buying behaviour.

check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

24.

Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in Marketing Management. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed for discussion of a Case Study “Segmenting Rural Markets” from the book ‘Marketing

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Management: A South Asian Perspective’, published by Pearson Education, 2009, Page No. 209. Questions on the basis of case will be discussed in the class.

25. Product Concept

26. Types of Products

27. Major Product Decisions

To inform the students about the product concept, types of products available and major product related decisions.

28. Brand Management

29. Brand Management

To sensitize students on various issues of Branding and Brand Management.

Understanding about the

marketing mix, customers and

consumer buying behaviour.

30. Product Life Cycle

31. New Product Development Process

To increase students’ understanding on the various stages of Product Life Cycle and how new product development takes place?

32.

Pricing Decisions

33.

Determinants of Price

34. Pricing Process

35. Pricing Policies and Strategies

To sensitize the students on Price Sensitivity and expose them to different pricing strategies in order to equip them to decide pricing. To expose them to the various determinants of price and also to make them aware about the pricing process and various pricing techniques.

Understanding of Product

Concept, Types of Products,

segmentation process, target

market / customers, positioning

strategies and marketing-mix.

Unit – II

To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

36. Communication Process

37.

Promotion Mix / Tools – Advertising, Personal Selling, Publicity and Sales Promotion

38. Promotion Mix / Tools – Advertising, Personal Selling,

To equip the students to take various decisions like, communication / promotion mix for products and services. To make the students understand various issues and implications involved in promotion of products. To make the students understand

Understanding Segmentation

process, Target market /

customers, Positioning

strategies and marketing-mix.

Understanding Segmentation

process, Target

Unit – III To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with

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Publicity and Sales Promotion

39.

Promotion Mix / Tools – Advertising, Personal Selling, Publicity and Sales Promotion

various issues and implications involved in promotion of products. To inform them about various promotional strategies available and their implications.

market / customers, Positioning

strategies and marketing-mix.

40. Distribution Channel Decisions

41. Distribution Channel Decisions

42. Types and Functions of Intermediaries

43. Types and Functions of Intermediaries

44. Selection and Management of Intermediaries

45. Selection and Management of Intermediaries

To train the students to effectively manage the Distribution Channel of marketing. To make the students understand the market intermediaries. Also to let them realize the importance of timely delivery of products to customers. To equip the students to select the right intermediaries and establish a strong and effective distribution system.

Understanding of Product,

Segmentation process, Target

market / customers, Positioning

strategies and Marketing-mix.

multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

46.

Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in Marketing Management. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed for discussion of two Case Studies from the book ‘Case Study Solutions: Marketing’, published by MACMILLAN INDIA LTD., 2nd Edition, 2004. The cases are as follows:

1. “Advertisement for a Product Launch: Tea Tablets” Page Nos. 73 – 82. 2. “Pricing of Innovative Product” Page Nos. 56 – 63.

Questions on the basis of case will be discussed in the class.

47.

Emerging Trends and Issues in Marketing

48.

Emerging Trends and Issues in Marketing

To inform the students about various trends in marketing for enhancing the effectiveness of operations.

Understanding of marketing operations.

49. Consumerism To enhance students’ understanding on Consumerism.

Understanding of marketing

operations and consumers.

Unit – IV To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes will be taken after the lecture

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50. Rural Marketing To expose the students to Rural Marketing practices.

Basic Understanding of Marketing

Operations and Globalization

51. Social Marketing

52. Direct and Online Marketing

53. Direct and Online Marketing

54.

Green Marketing

55. Green Marketing

To sensitize the students on different forms of marketing and issues involved in it.

Understanding of Marketing Operations

wherein MCQs will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

56.

Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in Marketing Management. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session specifically designed for discussion of two case studies from the book ‘Marketing Management: A South Asian Perspective’, published by Pearson Education, 2009. The cases are as follows:

1. “Green Marketing” Page No. 79 2. “Building a Relationship with rural consumers” Page No. 131

Questions on the basis of case will be discussed in the class.

57. Review Class

58. Review Class

Review Class will be taken to discuss those topics/ areas where students will have any doubts.

vii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,

Demonstration, Case Studies, Marketing Visits, Exercises and Students’

Presentations.

Activity / Exercise

Description Participants & Pedagogy

1) Case Analysis

a) Group cases Different Cases will be given to different groups for discussion & solutions.

All Class – In different Groups

• Group solutions

• Assignments to be submitted

• Discussion in the class

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b) Mini Cases / Exhibits

In-Class Case Discussions from the Texts & References.

All Class

• Discussions

• Solutions

2) Assignments other than Internal Home Assignments

Marketing Management Assignment

Topics will be given to students to submit a write-up/ documentation.

All Class

• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples

• One best will be presented in the class

3) Written Surprise Test (One Hour)

Written Surprise Test

There would be three Surprise Tests, which will be taken on any three days in-between the semester.

All Class

• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples

• Maximum marks gainers will be appreciated and their test papers will be discussed in the class

4) Students’ Presentations

Students’ Presentations

All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on any practical aspect of marketing

All Class in different groups of 05 to 06 students

• Questions will be asked after the presentation

• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group

members o Question Handling Ability o Examples, Cases, Exhibits, etc.

• Best group presentation will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.

5) Role Plays

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Role Plays

All the students will be divided in a group of 08 to 10 students. All groups will be given a scenario/ situation/ case in advance and on the basis of it they have to present a role play of 10 to 15 minutes in the class.

All Class in different groups of 08 to 10 students

• Queries will be raised after the role play

• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group

members

• Best role play will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.

6) Marketing Visit

Marketing Visit

At least one marketing visit for whole class will be organized where all the students will be asked to visit the real markets to observe the marketing environment and also take photographs for later reference. The same will be discussed in the following class(es) for better understanding and exposure.

All Class

• Instructor along with one faculty member will go with the class

• Demonstration will be given by instructor

• Observations will be made by instructor and students in the marketplace.

• Later-on display of photographs will be done in the next class for discussion and queries.

• Best 05 observations will be appreciated in class and one additional bonus attendance will be given to those students involve in it.

7) Corporate & Academic Guest Lectures

Corporate Guest Lectures

Corporate and Academic Leaders from the marketing filed will be invited for Guest Lectures to discuss the intricacies and implications involved in marketing operations. Topics of Guest Lectures can not be revealed/ disclosed in advance as this would be depending on the choice of the speaker.

All Class Marketing Corporate and Academic Leaders who will be invited are as follows:

• Prof. (Dr.) Pankaj Atri, Pro-Vice Chancellor, Budelkhand University, Jhansi, U.P.

• Prof. (Dr.) Sachin S. Vernekar Director, Bharti Vidyapeeth Deemeded University Institute of Management & Research, New Delhi.

• Mr. Ajit Joshi,

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Managing Director & CEO, Infiniti Marketing Ltd.

3. Suggested Text Book:

1. Philip Kotler. (2003). Marketing Management: Analysis, Planning,

Implementation & Control. Prentice Hall of India.

2. Michael, J. E., Bruce, J. W. and Williom, J. S. (13th Edition, 2004). Marketing

Management. Tata Mc Graw Hill, New Delhi.

4. References & Readings:

1. Louis E. Boone and David L. Kurtz (2001). Contemporary Marketing. Harcourt

Collye Publishers.

2. Douglas, J. Darymple & Leonard J. Parsons (2002). Marketing Management:

Text and Cases. Seventh Edition, John Wiley and Sons.

3. Pride, William, M., and O.C. Ferrell (2005). Marketing: Concepts and Strategies.

Biztantra, New Delhi.

4. Kotler and Armstrong (2004). Principles of Marketing Management. PHI, 2004.

5. Journals

i. Indian Journal of Marketing

ii. Journal of Marketing Management

viii. Vikalpa (IIM Journal)

ix. Harvard Business Review

6. Newspapers & Magazines

i. Economic Times

ii. Business Standard

iii. Business India

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iv. Business Today

7. Evaluation Scheme:

Components Weightage (%)

i. Class Assessment - 10

ii. Home Assignment - 15

iv. Mid Term Internal Exam - 15

v. Final Exam (External) - 60

Total - 100

8. Class Policy:

i Surprised Test: 03 Surprise Test will be taken in the Class, two best will be

considered for internal evaluation.

ii Group Presentations: All the groups of students have to comply with

deadlines and give their presentations as per the pre-decided time.

iii Submission of home assignment: All the students are bound to submit the

assignments in-time failing which marks will be deducted for late

submission as per institute’s policy.

Prof. (Dr.) Ashish Chandra Course Instructor MBA Department, RDIAS

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MAMAMAMASTER STER STER STER OF OF OF OF BUSINESS BUSINESS BUSINESS BUSINESS ADMINISTRATIONADMINISTRATIONADMINISTRATIONADMINISTRATION

SESSION 2010 SESSION 2010 SESSION 2010 SESSION 2010 –––– 2012 2012 2012 2012

SEMESTER SEMESTER SEMESTER SEMESTER –––– II II II II

BUSINESS RESEARCHBUSINESS RESEARCHBUSINESS RESEARCHBUSINESS RESEARCH

SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER

Faculty / Instructor

Ms. Kiran Vasishtha

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute

Approved by AICTE, HRD Ministry, Govt. of India

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085

Page 35 of 93

Session Plan MBA II (2010-2012) _______________________________________________________________________

Course: Business research Semester: II

Instructor: Ms. Kiran Vasishtha Batch: 2010 – 2012

E-Mail: [email protected] Subject Code: MS - 108

1.Introduction:

The course aims at equipping students with an understanding of the research process, tools and techniques in order to facilitate managerial decision making.

The business research concepts are taught and discussed in such a way that it facilitates the application part of business research concepts and to help the participants of classes to deal with the particular problems that are expected to be encountered by participants of this course on the field. The course serves to familiarize participants with basic business research concepts, environment, strategies and methodology to be adopted to conduct different business research for different purposes. The aim would be to develop business research skill sets to tackle business & marketing applications under different business situations in different circumstances. This process develops interests for the topic and the zeal for participation as they try to share as much information as they have. I focus specifically on the weaker section of the class and promote them to share their views and ideas. Also, the students tend to realize the relative importance of the unit/ each topic. For each and every unit students are told as to how many times and what sort of questions have been asked from each topic from time to time .

2. Learning Objectives: The course aims at equipping students with an understanding of the research process, tools and techniques in order to facilitate managerial decision-making. The broad objective of the course is to help the participants in understanding that why, as compared to traditional research; the modern business research needs

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differential research strategies for different business and to help them in developing appropriate business strategies. The specific objectives of the paper Business Research are: 1 . To describe how over time the 'Business Research' concept evolved and the ways in which business research can be classified. 2 . To know the reasons for business research in different sector and familiarize with the current status and emerging scene so far as research is concerned. 3 . To examine the specific characteristics of research methodology, which make the difference in business so far as marketing strategies are concerned and to identify the research implications of each of the business in long run. 4 . To explain the different research methodology approach existing into the market in order to conduct business research for different purpose and mean.

3. Course Design:

Number of Sessions: The total number of sessions planned for teaching this

course/ subject is 56. Each session is equivalent to one hour, therefore, the total

number of Sessions/ Hours identified and fixed for coving the course are 56.

However, this is flexible and is subject to the understanding and performance of

the students.

Topics: The following is the list of topics which are to be covered/ taught in this

course/ subject.

Session Nos.

Particulars / Topics Importance / Relevance Prerequisites Evaluation

59.

Interaction with students on Business Research and its importance

To explore the students’ level of understanding, knowledge and know-how of Business Research, its applications in industry and its importance. Also to explore their expectations from the course/ subject.

No

60. Definition and Applications of BusinessResearch

To make the students aware about what is Business Research and its practical utility.

3. - 5.

Types of Research – Descriptive, Exploratory,Quantitative, Qualitative;

To explain the students about the types of research and their utility

6. - 9. Steps in the Research Spreading awareness about

Basic understanding of what do we

Unit – I To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be

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Process; Reviewing of Literature; Formulating A Research Problem – Identifying Objectives, Establishing Operational Definitions; Identifying Variables – Defining Concepts, Indicators, Variables

the different steps involved in research .

8. – 10. Types of Measurement Scales – Nominal, Ordinal,Interval, Ratio

To expose the students to different measurement techniques of research

11. – 12.

Constructing Hypotheses – Functions, Characteristics, Types of

Hypotheses.

To inform the students about the role of hypothesis in research and its types.

mean by B. research

asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

13.

Different Cases will be discussed to enrich the knowledge of the students

Case Study- New Coke, General Motors Questions on the basis of case will be discussed in the class.

14. - 19.

Research Design – Definition, Functions; Study Designs – Based on Number of Contacts, Based On Reference Period, Experimental, Non-Experimental And Quasi-Experimental Study Designs, Cross- Over Comparative Experimental Design, Replicated Cross-Sectional Design, Action Research.

To inform the students about different research designs and their utility in research.

20. - 23. Methods of Data Collection – Primary and

To make the students understand the meaning and importance of different data

Understanding of various steps

involved in research.

Unit – II

To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this

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Secondary Sources; Primary Data Collection

Instruments;

collection methods and their applications.

24. - 28.

Attitudinal Scales – Likert, Thurstone, Guttman Scales; Validity of Research Instruments – Face And Content, Concurrent And Predictive, Construct Validity; Reliability of Research Instruments – External And Internal Consistency Procedures.

To sensitize students on various attitudinal scales used in research.

Understanding of research designs and various data

collection methods.

unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

29. - 32.

Sampling – Concepts, Principles; Sample Size Determination Types of Sampling – Probability, Non-Probability, Mixed Sampling Designs; Sampling Frame;

To make the students aware about sampling, its importance and types.

Understanding of research designs and various data

collection methods

33. - 35.

Writing A Research Proposal; Ethical Issues In Research

To sensitize students on various ethical issues involved in research and how to write a research proposal.

36. - 40.

Data Collection; Data Editing, Coding And

Tabulating.

To expose the students to various techniques of data collection and importance of data editing coding and tabulating.

Unit – III To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes.

Page 39 of 93

This test would be a combination of objective, subjective and applied questions.

41.

Case Studies- Kellog’s, Performance of General Motors in India . Questions on the basis of case will be discussed in the class.

42. - 48. Introduction to Hypothesis Testing

To inform the students about various methods used in hypothesis testing

Understanding of hypothesis and its types

48. - 50. Advanced Data Analysis Techniques

To expose the students to Advanced Data Analysis Techniques .

Basic Understanding

of data collection methods,

sampling and data analysis techniques.

50. - 52.

Basic Concepts of Discriminant Analysis, Factor Analysis, Cluster Analysis, Multi-Dimensional Scaling And Conjoint Analysis; Displaying Data;

To make the students understand various multivariate techniques being used to analyse the data in which a number of observations are given.

53.

Writing A Research Report.

To train the students to write an effective, correct and concise report.

Basic Understanding

of all areas involved in B.

Research.

Unit - IV To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes will be taken after the lecture wherein MCQs will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

54. Review Class Review Class will be taken to discuss those topics/ areas where

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55. Review Class students will have any doubts.

Methodology: An appropriate mix of Class Lecturers, Discussions, Demonstration,

Case Studies, Exercises and Students’ Presentations.

Activity / Exercise Description Participants & Pedagogy

1) Case Analysis

a) Group cases Different Cases will be given to different groups for discussion & solutions.

All Class – In different Groups

• Group solutions

• Assignments to be submitted

• Discussion in the class

b) Mini Cases / Exhibits

In-Class Case Discussions from the Texts & References.

All Class

• Discussions

• Solutions

2) Assignments other than Internal Home Assignments

Business Research Assignment

Topics will be given to students to submit a write-up/ documentation.

All Class

• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples

• One best will be presented in the class

3) Written Surprise Test (One Hour)

Written Surprise Test

There would be three Surprise Tests, which will be taken on any three days in-between the semester.

All Class

• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples

• Maximum marks gainers will be appreciated and their test papers will be discussed in the class

4) Presentations

Students’ Presentations

All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on different aspects of Business Research.

All Class in different groups of 05 to 06 students

• Questions will be asked after the presentation

• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language

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o Communication Skills o Participation of all the group

members o Question Handling Ability o Examples, Cases, Exhibits, etc.

• Best group presentation will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.

5) Role Plays

Role Plays

Students will be given a scenario/ situation/ case and on the basis of it they have to present a role play and exhibit their decision making skills.

All Class in different groups of 08 to 10 students

• Queries will be raised after the role play

• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills

• Best role play will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.

7) Corporate Guest Lectures

Corporate Guest Lectures

At least one corporate leader will be invited to take lecture and discuss the applications and importance of research in industry.

All Class

• Alok Jha Mr. B. S. NAGESH, Customer Care Associate & Vice Chairman, Shopper’s Stop Ltd.

• Mr. Ajit Joshi, Managing Director & CEO, Infiniti Retail Ltd.

• Rakesh Biyani, CEO – Retail, Future Group

4. Suggested Text Books:

1. Ranjit Kumar (2009) Research Methodology, 2nd edition, Pearson Education . 2. Naresh Malhotra and S Dash (2009) Marketing Research, 5th edition, Pearson Prentice

Hall.

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5. References & Readings:

1. Donald Cooper and PS Schindler (2009) Business Research Methods, 9th edition, Tata McGraw Hill.

2. Uma Sekaran (2010) Research Methods for Business, 4th edition, Wiley. 3. Robert Stine and D Foster (2010) Statistics for Business, 1st edition, Pearson

Education. 4. Richard Levin and DS Rubin (2009) Statistics for Management, 7th edition,

Pearson Education. 6. Journals

Vikalpa (IIM Journal)

Harvard Business Review

Int. Journal of Business and Finance Research

Global Journal of Business Research

Business Research

E-Journal of Practical Business Research

International Business Research

Journal of Management and Marketing Research

Research in Business and economics Journal

7. Newspapers & Magazines

i. Economic Times

ii. Business Standard

iii. Business India

iv. Business Today

8. Internal Evaluation Scheme

The internal assessment of the students (out of 40 marks) shall be as per the criteria

given below:

a) Class Test – I 15 marks

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(It will be a written test to be conducted on the date communicated by the GGSIP University for

the Class Test –I, except for the Fourth Semester where the dates will be decided by the concerned

institutes/school)

b) Class Test – II 15 marks

(Individual Term Paper, Written Assignment, ProjectConduct of practical and practical file, OB practical and practical file) c) Individual Presentation/Viva-Voce/Group Discussion 10 marks

9. Class Policy:

iii Surprised Test: 03 Surprise Test will be taken in the Class, two best will be

considered for internal evaluation.

iv Group Presentations: All the groups of students have to comply with

deadlines and give their presentations as per the pre-decided time.

v Submission of home assignment: All the students are bound to submit the

assignments in-time failing which marks will be deducted for late submission

as per institute’s policy.

Ms. Kiran Vasishtha Course Instructor MBA Department, RDIAS

Page 44 of 93

MASTER MASTER MASTER MASTER OF OF OF OF BUSINESS BUSINESS BUSINESS BUSINESS ADMINISTRATADMINISTRATADMINISTRATADMINISTRATIONIONIONION

SESSION 2010 SESSION 2010 SESSION 2010 SESSION 2010 –––– 2012 2012 2012 2012

SEMESTER SEMESTER SEMESTER SEMESTER –––– II II II II

OPERATIONSOPERATIONSOPERATIONSOPERATIONS MANAGEMENT MANAGEMENT MANAGEMENT MANAGEMENT

SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER

Faculty / Instructor

Ms. Richa Joshi

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute

Approved by AICTE, HRD Ministry, Govt. of India

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085

Page 45 of 93

Session Plan _______________________________________________________________________

Course: Operations Management Semester: II

Instructor: Ms.Richa Joshi Batch: 2010 – 2012

E-Mail: [email protected] Subject code: MS-110

1. Introduction:

This subject aims at enabling students to understand the process of Operations

Management.

Like marketing and finance Operations Management is a functional field of business

with clear line management responsibilities. It is actually the application of

quantitative methods to decision making in all fields.

2. Learning Objectives:

This subject is aimed at providing students with a comprehensive understanding of

the theoretical and practical knowledge of operations in a firm or industry.

i To provide a basic understanding of the importance of operations management

in current day business efforts.

ii To understand the evolution of operations from the time when the industrial

revolution came into force.

iii To develop the knowledge of the various techniques which are used in

operations management.

iv To make students aware of the recent techniques which are used in

manufacturing by various companies.

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v To make students understand that production and operations management not

only aims at providing goods and services but also helps a manager in decision

making.

3. Course Design:

i Number of Sessions: The total number of sessions planned for teaching this

course/ subject is 56. Each session is equivalent to one hour, therefore, the

total number of Sessions/ Hours identified and fixed for coving the course

are 56. However, this is flexible and is subject to the understanding and

performance of the students.

ii Topics: The following is the list of topics which are to be covered/ taught in

this course/ subject.

Session Nos.

Particulars / Topics

Importance / Relevance Prerequisites Evaluation

61. Introduction to operations management.

To explore the students’ level of understanding, knowledge and know-how of Operations Management and to update about the manufacturing in the industry.

No prerequisites are required

62. Nature & scope of operations management

To make the students aware about what is operations management and its importance and its scope.

63.

Historical evolution of operations management.

To explain the students about the evolution of operations management.

64. Perspective of operations management

Spreading awareness about the various perspectives of operations management.

65.

Relationship of operations management with other functional areas.

To make students understand and explore the relationship of OM with other functional areas like finance and marketing.

66.

Operations strategy and recent trends in operations management

To equip the students about the recent trends which are used in production.

Basic understanding of

operations management

Basic understanding of

Operations management

Unit – 1 To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response.

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67. Product development process

To make the students understand the development process of a product.

68. Concurrent engineering

To make the students understand the concept of concurrent engineering.

Understanding about the product.

69.

Tools and approaches in product development

To explain the approaches of product development to students.

Basic Understanding

of product development.

70. Quality function deployment

To explain the concept of quality to the students.

Understanding of quality and its

application in any industry.

71.

Design for manufacturability, design for assembly, design for quality

To make students aware about the designing phase of manufacturing.

Understanding of product

design

72. Mass customization

To explain the concept of mass customization and its use by the various companies..

Understanding of basic concept

of customization.

73. Process selection and facility layout

74. Determinant of process selection

Understanding of plant layout.

75. Process product matrix

76.

Types of layouts, line balancing facilities location ,work measurement and job design

To explain the importance of plant layout factors influencing layout, objectives of layout to students and various tools and techniques of layouts. .

Unit-2

To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

77. Demand forecasting

To equip the students with various techniques of demand forecasting and their use.

78. Capacity planning, Resource planning, Aggregate production planning, material requirement

To make students understand the approaches to aggregate planning , capacity planning and capacity requirement planning (CRP).and its interrelationship with with other areas.

Knowledge of concept of demand and why forecasting is needed in any firm or industry?

Unit – 3 To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after

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planning, scheduling

79.

Theory of constraints and synchronous manufacturing

To explain the concept of synchronous manufacturing and comparing it with MRP &JIT.

80. Lean management and just in time production

To expose the students to the concept of JIT i.e. Toyota production system its history , various tools for implication of JIT and make them aware about Indian companies using JIT.

81. Supply chain management,

To inform them about concept of supply chain management and its implications .

Understanding of zero inventory

production system

82. Inventory planning and control

To discuss various inventory control techniques and their application.

Basic Understanding

of inventory

83.

Different Cases will be discussed to enrich the knowledge of students. This session is specifically designed for discussion of Case Studies from the book ‘Operations Management for competitive advantage, published By TATA Mc Graw hill education private limited, 11th Edition, 2006’. Questions on the basis of case will be discussed in the class.

To make the students understand the importance of tools and techniques of production & operations management to business.

84. Quality management

85. Quality definition ,dimensions , cost of quality

To enhance students’ understanding of quality and its various dimensions.

Basic Understanding

of Quality.

86. Continuous To expose the students to the Basic

the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions. Unit-4

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improvement Japanese concept of continuous improvement i.e. kaizen

Understanding of operations.

87. ISO(9000 & 14000 series)

88. Quality awards

To give information about various quality awards.

Basic understanding of

quality.

89.

Statistical quality control, variable & attribute process control ,control charts(X,RP,np & C charts) acceptance sampling, operating characteristic curve(AQL,LTPD ,a&b risk)

To improve problem solving skills of students by making them understand various practical problems of operations.

Basic statistical knowledge.

90. Total quality management(TQM)

91. Review Class

92.

Review Class will be taken to discuss those topics/ areas where students will have any doubts.

ii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,

Demonstration, Case Studies, industrial Visits, Exercises and Students’

Presentations.

Activity / Exercise

Description Participants & Pedagogy

1) Case Analysis

a) Group cases Different Cases will be given to different groups for discussion & solutions.

All Class – In different Groups

• Group solutions

• Assignments to be submitted

• Discussion in the class

b) Mini Cases / Exhibits

In-Class Case Discussions from the Texts & References.

All Class

• Discussions

• Solutions

2) Assignments other than Internal Home Assignments

Retail & Channel

Management Assignment

Topics will be given to students to submit a write-up/ documentation.

All Class

• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples

• One best will be presented in the class

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3) Written Surprise Test (One Hour)

Written Surprise Test

There would be three Surprise Tests, which will be taken on any three days in-between the semester.

All Class

• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples

• Maximum marks gainers will be appreciated and their test papers will be discussed in the class

4) Presentations

Students’ Presentations

All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on any practical aspect of retailing

All Class in different groups of 05 to 06 students

• Questions will be asked after the presentation

• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group

members o Question Handling Ability o Examples, Cases, Exhibits, etc.

• Best group presentation will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.

5) Role Plays

Role Plays

All the students will be divided in a group of 08 to 10 students. All groups will be given a scenario/ situation/ case in advance and on the basis of it they have to present a role play of 10 to 15 minutes in the class.

All Class in different groups of 08 to 10 students

• Queries will be raised after the role play

• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group

members • Best role play will be appreciated in

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the class and one additional bonus attendance will be given to all those students involve in it.

6) Industrial Visit

Industrial Visit

At least one retail visit for whole class will be organized where all the students will be asked to visit a industry to observe the workforce, machinery, manufacturing etc and take the photographs. The same will be discussed in the next class for better understanding and exposure.

All Class

• one faculty member will go with the class

• Presentation will be given by concerned HR of the company.

• Observations will be made by faculty and students in the industry.

4. Suggested Text Book:

i Mahadevan B. (2010) ,operations management : theory and practice

,2nd edition, Pearson education.

ii Chase,R.B ,et. AL(2010), Operations management for competitive

Advantage ,Tata Mc Graw Hill New Delhi.

iii K.Ashwathappa (2006), production and operations management

,Himalaya Publishing House New Delhi.

5. References & Readings:

i SN Chary(2009)production and operations management, Tata Mc

Graw Hill New Delhi.

ii Stevenson W.j(2007) Operations Management, 9th Edition, Tata Mc

Graw Hill, New Delhi.

6. Newspapers & Magazines

i. Economic Times

ii. Business Standard

iii. Business India

iv. Business Today

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7. Evaluation Scheme:

Components Weightage (%)

i. Class Assessment - 10

ii. Home Assignment - 15

iv. Mid Term Internal Exam - 15

v. Final Exam (External) - 60

Total - 100

8. Class Policy:

i Surprised Test: 03 Surprise Test will be taken in the Class, two best will be

considered for internal evaluation.

ii Group Presentations: All the groups of students have to comply with

deadlines and give their presentations as per the pre-decided time.

iii Submission of home assignment: All the students are bound to submit the

assignments in-time failing which marks will be deducted for late

submission as per institute’s policy.

Ms. Richa Joshi Course Instructor MBA Department, RDIAS

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MASTER MASTER MASTER MASTER OFOFOFOF BUSINESSBUSINESSBUSINESSBUSINESS AAAADMINISTRATIONDMINISTRATIONDMINISTRATIONDMINISTRATION

SESSION 2010 SESSION 2010 SESSION 2010 SESSION 2010 –––– 2012 2012 2012 2012

SEMESTER SEMESTER SEMESTER SEMESTER –––– II II II II

HUMAN RESOURCE HUMAN RESOURCE HUMAN RESOURCE HUMAN RESOURCE MANAGEMENT MANAGEMENT MANAGEMENT MANAGEMENT

SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER

Faculty / Instructor

Ms. Sonika Bhoj

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute

Approved by AICTE, HRD Ministry, Govt. of India

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085

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Session Plan _______________________________________________________________________

Course: Human Resource Management Semester: II

Instructor: Ms. Sonika Bhoj Batch: 2010 – 2012

E-Mail: [email protected] Subject code: MS 112

1. Introduction:

This Course will aid the students in having a clear understanding about the

concepts, methods and techniques and issues involved in managing human

resource so as to facilitate employing, maintaining and promoting a motivated

force in an organization.

3. Learning Objectives:

This course is aimed at providing students with a comprehensive understanding of

the theoretical and applied aspects of Human Resource Management.

i To provide a basic understanding of the critical importance of human

resource management in current day business efforts.

ii To integrate theories, concepts and applications concerning discharge of

managerial responsibilities in human resource operations.

iii To develop among students the specialized knowledge of the various

components of human resource management.

iv To make the students proficient in human resource skills.

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v To get students to think as Human Resource Professionals involved in the

modern business organizations and help them in developing decision

making for various human resource issues.

vi To learn the various roles and responsibilities associated with managing

human resource activities.

4) Course Design:

i Number of Sessions: The total number of sessions planned for teaching this

course/ subject is 56. Each session is equivalent to one hour, therefore, the

total number of Sessions/ Hours identified and fixed for coving the course

are 56. However, this is flexible and is subject to the understanding and

performance of the students.

ii Topics: The following is the list of topics which are to be covered/ taught in

this course/ subject.

Session Nos.

Particulars / Topics

Importance / Relevance Prerequisites Evaluation

93. Concept of HRM, Nature, Scope of HRM

To make the students aware about the concept, nature and scope of HRM.

No prerequisites are required

94. 3.

Functions, Objectives, Processes, Importance of HRM

To make the students aware about the functions, objectives, processes and importance of HRM.

4.5. Evolution of HRM, HRM Models (In India and Abroad)

To explain the students about the various models of the HRM.

6.

Roles and Responsibilities of HR managers.

Let the students know the roles and responsibilities of HR manager so that they become equipped with the HR skills.

7. 8. Challenges and HRM: Technological Changes, Workforce

To expose the students to the various challenges that HR manager faces in order to help them in making decisions when on the job.

Basic understanding

of HRM

Basic understanding

of HRM

Unit – I To evaluate the students understanding on the topics taught, at the beginning and at the end of each lecture 5 minutes will be spent on questioning them on material covered in the last class and the current class respectively. The class will be taken

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Diversity, Employee Empowerment, Managing Protean Careers,

9. 10. Moonlighting Phenomenon etc.

To make the students aware of the recent trends and terms of HRM.

However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

11.12. 13.

Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in Human Resource Management. “Managing Human

Resources in the 21st Century from core concepts to strategic choices.” By Ellen Ernst Kossek The cases are as follows:

5) “ Kensi Manufacturing Inc. Case and exercise page no. 1.28-1.31 Questions on the basis of case will be discussed in the class.

14. 15

Strategic Planning and HR Planning: Linking the Processes

16. 17.

Methods and Techniques of Forecasting the Demand and Supply of Manpower

To inform the students about the strategic planning done in human resource management and also to expose them on how the actual human resource planning is done and why is it important.

Understanding of HRP.

18. 19.

Computing Turnover and Absenteeism, Job Analysis

To expose students about the certain formulas for calculating the turn over rate of the employees and making such practices which reduce the absenteeism rate of the employees. To discuss the nature of job analysis, including what it is, how it is used and collection of information to write job description and specification.

Understanding of job and tasks included in the job.

Unit – II

To evaluate the students understanding on the topics taught in each lecture. For practical exposure of the topics certain real designation or positions will be given to the students and they will be asked to write job description and job

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specifications for the given positions.

20. Job Design: Behavioral Concerns

21.

Ergonomic Considerations and Flexible Work Schedules.

To increase students’ understanding on the job design. To make the students understand about various approaches to job design and to enhance their understanding for designing the job contents according to the behavior and need of the employees and maintaining the quality of work life.

Understanding of job analysis. Knowledge of measuring the

behavioral patterns of employees.

22. 23.24

Text Book “Human Resource management: by Garry Dessler, PHI publication, eleventh Edition.

Case Study on HRP will be discussed. Real practices of Succession planning of Ranbaxy and FedEx will be discussed. Practice of GM for job design will be discussed.

At the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This test would be a combination of objective, subjective and applied questions.

25.

Recruitment: Definition, Factors affecting Recruitment

26.

Sources of Recruitment: Internal and external

27.

Selection: Definition, distinction between recruitment and selection

To inform students about the various sources of recruitment used by the different company, factors affecting recruitment process, how to organize the recruitment function. Sources and for what positions company may use internal or external sources for recruitment.

They should be aware about

filing vacancy in the organization.

28. 29.

Selection Procedure, various selection tests.

To make the students understand the various steps in the selection procedure of job candidate. The importance of various tests included in the selection procedure.

Basic understanding of choosing right person through the good selection procedure.

30.

Career management : Developing talent over time

The focus of this part is on integrating career development with other HR programmes. To make students learn while assigning work to the employees how to create the match between individual needs with organizational needs.

Understanding of HR role in

career management

31. Career To sensitize the students on Basic

Unit – III To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics

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development initiatives: Career planning workbooks, career planning workshops

choosing the career opportunities and pathways within the organizations. This part deals with the career management of employees with great analysis and planning to gauge their potential for success in the organization.

understanding of career

management of employees in the

organizations.

32.

HRM Competencies: roles of HR generalists and specialists.

To expose the students to HR generalist profile and the staff functional role of HR.

Basic understanding of the HR’s role

in the organizations.

33.

Training & Development: Meaning and Need ,difference between training and development

To expose students to various training and development programmes, designing of training programme and how training plays key role in nurturing and strengthing the KSA in employees.

Basic understanding

of the KSA required in the employees and

other competencies.

34.

Methods of Training : on the job and off the job training programmes

A wide variety of methods are available for training employees at all levels. To develop an understanding of all the methods and to expose them with the technological advancement in the training methods.

Basic Understanding

of Human Resource

Development.

35.

Appraising and improving performance : concept, process

To discuss the various performance appraisal programmes, which are among the most helpful tools organizations can use to maintain and enhance productivity and facilitate progress towards strategic goals.

36.

Performance Appraisal: methods: traditional and modern methods

To equip the students to indentify different Gaps between performance standards and actual performance by using different performance methods.

Understanding what constitute

performance and basics of

measuring the performance and

performance standards.

37.

Job Evaluation: concept and process

To make the students understand the systematic process of determining the relative worth of jobs in order to establish which jobs should be paid more than others within an organizations.

Understanding of Job analysis.

covered during the classes. This test would be a combination of objective, subjective and applied questions.

38.

Managing Compensation: Incentives and employee benefits.

To discuss the employee compensation system in the organization which includes pay and rewards for the performance of their jobs? What encompasses the direct compensation and indirect compensation?

Understanding of performance standards and job evaluation

and what motivates

employees.

39. Health and social To make students realize the Understanding

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security measures importance of health and safety issues at the work place. To discuss such managerial practices and programmes which can create a safe work environment and control and eliminate health hazards?

of Occupational safety and health accidents, which

are costly to employers.

40.

Managing Labour relations: concept, collective bargaining and grievance handling procedure.

Discussing the employee relations term with the students and making them equipped with the practices and behavioral skills which are helpful in maintaining harmonious relationship with labour or employees.

Understanding with employee relations with employers and other related

human elements.

41. 42.

Text book Human Resource Management South Asian perspective by Snell Bohlander Vohra. Three Case studies will be discussed with the students. The cases are as follows:

4. “Recruiting the Cisco way” Page Nos. 205. From Case studies in Human Resource Management.

5. “Case let on Performance Appraisal Management” Page Nos. 293. 6. “Inserting the team concept into compensation—or not” From HRM by Garry Dessler.

Page no. 501. Questions on the basis of case will be discussed in the class.

43..

Contemporary issues in HR: Strategic Human Resource Management

44.

Role of HR in strategy formulation and alignment of HR strategy into whole corporate strategy.

To enhance student knowledge on some live issues of HR faced by the corporate world. Providing information on the strategic role of HR in making the whole corporate strategy.

Understanding of HR functions and practices run in the corporate world.

45.46. International Human Resource Management

The main objective of this part is to make student’s realize the difference between domestic HRM and IHRM. And to expose them with global HR practices.

Basic Understanding

of HRM and IHRM.

47.

Creating High performance HR systems: Wellness Programmes, work life balance and Green HRM.

To expose students to some of the good and new practices of HR which focus on creating good work life balance and in improving productivity of the employees. Thus these programmes benefit both employers as well as employees.

Basic Understanding

of work life balance and relationship

between good work life and

employee outcome.

48. Human Resource Information System

To make the students understand the effective human resource Information management by

Understanding of information management

Unit – IV To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes will be taken after the lecture wherein MCQs will be asked to check students’ response. However, at the end of this unit a test will be taken to evaluate the level of students’ understanding on the topics covered

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designing HRIS and creating human resource inventory in the organizations.

system.

49. 50.

Human Resource Audit and Accounting

To expose students on recording the important Human resource information and maintaining records for further use. And calculating the economic worth of the candidate.

Understanding of Managerial

control

during the classes. This test would be a combination of objective, subjective and applied questions.

51. 52.

Text Book Human Resource Management by C.B. Gupta, Sultan Chand Publication. 1. Work life balance programmes of FedEx will be discussed with the students. 2. Case study on Siemens Builds a strategy oriented HR system. From Garry Dressler

page no. 99-100. 3. Questions on the basis of case will be discussed in the class.

53. Presentation by students

54. Presentation by students

55. Presentation by students

56. Presentation by students

These Presentations will help students to generate confidence enhance their knowledge and improve communication skills. This platform will be used for discussing the burning topics and understanding how theory is put into practice by presenting the real HR practices of the corporate world.

iii. Methodology: An appropriate mix of Class Lecturers, Discussions, Role Plays,

Demonstration, Case Studies, Exercises and Students’ Presentations.

Activity / Exercise

Description Participants & Pedagogy

1) Case Analysis

a) Group cases Different Cases will be given to different groups for discussion & solutions.

All Class – In different Groups

• Group solutions

• Assignments to be submitted

• Discussion in the class

b) Mini Cases / Exhibits

In-Class Case Discussions from the Texts & References.

All Class

• Discussions

• Solutions

2) Assignments other than Internal Home Assignments

Moonlighting Phenomenon, Health and

Social Security Benefits & Green HRM

Topics will be given to students to submit a write-up/ documentation.

All Class

• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission

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Assignment o Live Examples

3) Presentations

Students’ Presentations

All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on any practical aspect of human resource management.

All Class in different groups of 05 to 06 students

• Questions will be asked after the presentation

• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group

members o Question Handling Ability o Examples, Cases, Exhibits, etc.

• Best group presentation will be appreciated in the class.

4) Role Plays

Role Plays

All the students will be divided in a group of 08 to 10 students. All groups will be given a scenario/ situation/ case in advance and on the basis of it they have to present a role play of 10 to 15 minutes in the class.

All Class in different groups of 08 to 10 students

• Queries will be raised after the role play

• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group

members

• Best role play will be appreciated in the class.

4. Suggested Text Book:

i Snell et al (2010). Human Resource Management, Cengage Learning

(India Edition).

ii Dessler et al (2008). Human Resource Management, Pearson

Education.

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5. References & Readings:

i Flippo E.B. (2009), sixth edition, McGraw-Hill international editions.

ii Denisi, A S, griffin, R W (2005). HRM an Introduction, Cengage

Learning.

iii Lepak, D. & Gown M.(2009). Human Resource Management , pearson

education.

6. Journals

i. Personnel Today

ii. Journal of Human Resource Management

iv. Vikalpa (IIM Journal)

v. Harvard Business Review

7. Newspapers & Magazines

i. Times of India, Ascent, front page HR download.

ii. Mint News paper.

iii. HRM review, ICFAI

iv. Business Today

8. Internal Evaluation Scheme:

Components Weightage (%)

i. Class Participation - 10

ii. Home Assignment - 15

iv. Mid Term Internal Exam - 15

v. Final Exam (External) - 60

Total - 100

9. Class Policy:

i Group Presentations: All the groups of students have to comply with

deadlines and give their presentations as per the pre-decided time.

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ii Submission of home assignment: All the students are bound to submit the

assignments in-time failing which marks will be deducted for late

submission as per institute’s policy.

Ms. Sonika Bhoj Course Instructor MBA Department, RDIAS

Page 64 of 93

MASTER MASTER MASTER MASTER OF OF OF OF BUSINESS BUSINESS BUSINESS BUSINESS ADMINISTRATIONADMINISTRATIONADMINISTRATIONADMINISTRATION

SESSION 20SESSION 20SESSION 20SESSION 2010 10 10 10 –––– 2012 2012 2012 2012

SEMESTER SEMESTER SEMESTER SEMESTER –––– I I I IIIII

EEEE----BUSINESSBUSINESSBUSINESSBUSINESS

SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER

Faculty / Instructor

Ms. Surabhi Deshpande

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute

Approved by AICTE, HRD Ministry, Govt. of India

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085

Page 65 of 93

Session Plan _______________________________________________________________________

Course: e - Business Semester: II

Instructor: Ms. Surabhi Deshpande Batch: 2010 - 2012

E-Mail: [email protected] Subject Code: MS 114

1. Introduction:

e-Business is the use of the Internet and other networks and information

technologies to support electronic commerce, enterprise communications and

collaboration, and Web-enabled business processes both within a networked

enterprise, and with its customers and business partners.

The course imparts understanding of the concepts and various application issues of e-

business. The course attempts to empower the future managers in crucial areas of e-

Business which are necessary to gain a niche over other business competitors in each

sector by utilizing the facilities of new age information technology.

3. Learning Objectives:

This course is aimed at providing students with a comprehensive understanding of

the theoretical and applied aspects of e-Business.

• To describes students how information systems integrate and support

enterprise wide business processes

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• To make students identify and understand the cross-functional concepts,

and how they can provide significant business value to a company.

• To describe students about Internet infrastructure, security over internet,

payment systems and various online strategies for e-business.

4. Course Design:

i. Number of Sessions: The total number of sessions planned for teaching this e-

Business is 55. Each session is equivalent to one hour, therefore, the total

numbers of sessions / hours identified and fixed for completing this course are

55. However, this is flexible and is subject to the understanding and

performance of the students.

ii. Topics: The following is the list of topics which are to be covered/ taught in

this course/ subject.

Session Nos.

Particulars / Topics

Importance / Relevance Prerequisites Evaluation

95. Introduction to e-business

To explore the students’ level of understanding, knowledge and know-how of e-business and to update about the industry. Also to explore their expectations from the course/ subject.

No prerequisites are required.

96. Electronic Business,

To make the students aware about what is e- Business.

97. Electronic Commerce

To explain the students about the vast scope of e-Business and how it is differentiated with e-Commerce.

Basic understanding

of Internet.

98. Types of Electronic Commerce

To expose the students to the different classifications of e-Commerce.

99.

Benefits and Limitations of E-commerce Barriers of E-commerce

To equip the students about the various benefits and barriers in the field of e-commerce

Understanding of e – commerce.

100. electronic Commerce

Spreading awareness about the various models available for

Basic understanding

Unit – I To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at

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Models implementing e-Commerce. of e – commerce.

101. Value Chains in Electronic Commerce

To enhance the students understanding on value chains in e-Commerce.

Basic understanding of models in e –

commerce.

102. Lab session I

103. Ecommerce in India

To make the students attentive about the present scenario in Indian e-Commerce

Understanding of e – commerce.

104. Web Based Tools for Electronic Commerce

To make the students aware about the taking e- Business over internet.

105. Intranet, Composition of intranet

To ascertain that student understands about the concepts of intranets.

Basic understanding of www and web pages.

106. Business Applications on Intranet

107. Business Applications on Extranets

To ascertain that student understands about the concepts of extranets.

Understanding of intranets and

Extranets.

108.

Electronic Data interchange Components of Electronic Data Interchange

To enhance the students understanding on the electronic data interchange.

Basic understanding

of Internet technology.

109.

Electronic Data Interchange Communication Process.

To enhance the students understanding on the process of electronic data interchange.

Basic understanding

of Internet technology.

110. Lab session II

the end of this unit case study presentation will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This presentation would be followed by a combination of objective, subjective and applied questions.

111.

Case Study and Presentation: Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in e-business. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed for discussion of three Case Studies from the book ‘Er. Anuranjan Misra and Dr. W.K. Sarwade (2010), A text book on E-Commerce: texts and cases, A.K.Publication’. And the students will be divided into groups of 6 each for discussing the same through presentation. The cases are as follows: 6. “Emerald Data Networks” http://www.emeralddata.net/ebusiness/MyEDN.pdf 7. “Oracle e-Business suite”

http://www.oracle.com/us/corporate/analystreports/industries/059745.pdf 8. “Online Banking” Page Nos. 392 & 398.

Questions on the basis of case will be discussed in the class.

112. Security Issues in e-business

Spreading awareness about the various security issues in e-Business.

Basic understanding

Unit II To evaluate

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Security Overview

113. Electronic Commerce Threats

To expose the students to the different threats of e-Commerce.

of Internet technology.

114. Encryption, Cryptography

To enhance understanding of students on cryptography techniques for security.

115. Public Key Cryptography

116. Private Key Cryptography

To expose students about cryptography algorithm for security over internet.

117. Digital Signatures

118. Digital Certificates

119. Securing E-commerce Networks

To make students aware about the techniques through which security can be implemented.

Basic understanding of Internet and

Network communication.

120. Security Protocols-HTTP and SSL

To make students aware about how networking protocols can provide security for e-Commerce

121. Firewalls

122. Personal Firewalls

To equip students with the basic understanding of firewalls for preventing internet attacks.

123. IDS and VPNs To explain students the functioning of virtual networks.

Understanding of Network and

Networking protocols (Done in ITM-MS109).

124. Public Key Infrastructure (PKI) for Security

To make the students aware about the

Basic understanding

of Internet technology.

Basic

understanding of Network and

Networking protocols (Done in ITM-MS109).

the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit case study presentation will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This presentation would be followed by a combination of objective, subjective and applied questions.

125.

Case Study and Presentation: Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in e-business. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed for discussion of two Case Studies from the book ‘Er. Anuranjan Misra and Dr. W.K.

Sarwade (2010), A text book on E-Commerce: texts and cases, A.K.Publication’. And the students will be divided into groups of 5 each for discussing the same through presentation. The cases are as follows:

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E-Business Strategy in an Online Banking Services: 9. “E-Business Strategy in an online Banking service”

http://www.arraydev.com/commerce/jibc/2007-04/AbdullahFinal_PDFversion.pdf 10. “E-Business at Delta Air Lines” http://dspace.mit.edu/bitstream/handle/1721.1/1570/E-Business+at+Delta+ Air+ Lines+4355-02+.pdf?sequence=1 11. “The Business model of EBay.com” Page Nos. 398 & 402.

Questions on the basis of case will be discussed in the class.

126.

Electronic Payment System Concept of e-Money

To make students aware about the payment system for e-Commerce.

Basic understanding of e- Commerce

127. Electronic Payment System

To ascertain that student understands about the concepts of electronic payment system.

Basic understanding

of e-money

128.

Types of Electronic Payment Systems

To expose students to different classification of the types of Electronic Payment systems.

Understanding of Electronic

Payment System

129. Smart Cards

130.

Stored Value cards

To expose students various types of Electronic Payment.

Basic understanding

of e-Money

131.

B2B Electronic payments

To explain students about the electronic payment in B2B.

Understanding of types of e-

commerce

132.

Infrastructure Issues in EPS,

To equip students with the issues related to Infrastructure in EPS.

Basic understanding

of EPS.

133. Electronic Fund Transfer

To make students understand the concepts associated with electronic fund transfer.

Basic understanding

of EPS.

Understanding of types of e-

commerce

Unit III To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit case study presentation will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This presentation would be followed by a combination of objective, subjective and applied questions.

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134.

Case Study and Presentation: Different Cases will be discussed to enrich the knowledge of students to create a think-tank to take effective and efficient decisions in e-business. Though the small cases, scenarios and exhibits will be discussed in class during the lectures however, this session is specifically designed for discussion of two Case Studies from the book ‘Er. Anuranjan Misra and Dr. W.K.

Sarwade (2010), A text book on E-Commerce: texts and cases, A.K.Publication’. And the students will be divided into groups of 5 each for discussing the same through presentation. The cases are as follows: 12. “E-Business application in hospitality industry”

http://www.iima.org/CIIMA/CIIMA%20V3%20N1%201%20Yang.pdf 13. “E-Business development for competitive advantage” http://www-e.uni-magdeburg.de/evans/Journal%20Library/E-business/E-business %20for%20competitive%20advantage.pdf 14. “Business model of Amazon.com” Page Nos. 388 & 392.

Questions on the basis of case will be discussed in the class.

135.

e-Business Applications

To make students aware about the e-Business Applications.

Basic understanding of e-Business

136. Strategies Business Models

137. Revenue Models over Internet

To ascertain that student understands about the Strategies involved in Business Models & Revenue Models over Internet

Basic understanding of e- Business

138. Emerging Trends in e-Business

To expose students to different trends in e-Business.

Basic understanding of e- Business

139. e-Governance

To expose students with the concepts of e-Governance.

Basic understanding of e- Business

140. Digital Commerce

To explain students about the digital commerce.

Basic understanding of e- Business

141. Mobile Commerce

To equip students with the issues related to Mobile Commerce.

Basic understanding of e- Business

142.

Strategies for E-Commerce

To make students understand the concepts associated with strategies to implement e-Commerce.

Basic understanding of e- Business

143.

Internet based Business Models

To equip students with the issues related to Internet based business models.

Basic understanding of e- Business

144. Legal Impacts of E-Commerce

145. Ethical Impacts of E-Commerce

146. Societal Impacts of

To make students understand the impact of legal, ethical and societal issues involved in e-Commerce.

Basic understanding of e- Business

Unit IV To evaluate the students understanding on the topics taught in each lecture, an oral objective test of 05 minutes after the class will be taken wherein questions with multiple choices will be asked to check students’ response. However, at the end of this unit case study presentation will be taken to evaluate the level of students’ understanding on the topics covered during the classes. This

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E-Commerce presentation would be followed by a combination of objective, subjective and applied questions.

147. Review Class

148. Review Class

149. Review Class

Review Class may be taken to discuss those topics/ areas where students will have any doubts.

iii. Methodology: An appropriate mix of Class Lecturers, Discussions,

Demonstration, Case Studies, Lab assignments, Guest lectures, Exercises

and Students’ Presentations.

Activity / Exercise

Description Participants & Pedagogy

1) Case Analysis

a) Group cases Different Cases will be given to different groups for discussion & solutions.

All Class – In different Groups

• Group solutions

• Presentation in groups

• Discussion in the class

b) Mini Cases / Exhibits

In-Class Case Discussions from the Texts & References.

All Class

• Discussions

• Solutions

2) Assignments other than Internal Home Assignments

Trends in e-Business

Assignment

Topics will be given to students to submit a write-up/ documentation.

All Class

• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples

• One best will be presented in the class

3) Written Surprise Test (One Hour)

Written Surprise Test

There would be two Surprise Tests, which will be taken on any three days in-between the semester.

All Class

• Instructor will evaluate on the following parameters o Content Quality o Originality o Timely Submission o Live Examples

• Maximum marks gainers will be appreciated and their test papers will be discussed in the class

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4) Presentations

Students’ Presentations

All the students will be divided in a group of 05 to 06 students. All groups need to give their respective presentations on the case study.

All Class in different groups of 05 to 06 students

• Questions will be asked after the presentation

• Instructor will evaluate on the following parameters o Content Quality o Presentation Skills o Body Language o Communication Skills o Participation of all the group

members o Question Handling Ability o Examples, Cases, Exhibits, etc.

• Best group presentation will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.

5)Lab Session

Lab Session

Students will be exposed to some web exercises in order to gain practical insight about the course.

All class will be given two lab exercise on the basis of which they will prepare a brief report

• Questions will be given

• Instructor will evaluate report on the following parameters o Content Quality o Presentation Skills o Question Handling Ability o Examples, Exhibits, etc.

• Best report will be appreciated in the class and one additional bonus attendance will be given to all those students involve in it.

6) Guest Lectures

Guest Lectures

At least one leader from the e-Business industry will be invited to take lecture and discuss the intricacies and implications involved in it. Topics of Guest Lectures can not be revealed/

All Class E-Business expert who will be invited are as follows:

• Dr. Pooja Khatri, Associate Professor, USMS, GGSIPU.

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disclosed in advance as this would be depending on the choice of the speaker.

5. Suggested Text Book:

i. Er. Anuranjan Misra and Dr. W.K. Sarwade (2010), A text book on E-

Commerce : texts and cases, A.K.Publication.

ii. Elias M. Awad (2007), Electronic Commerce:From Vision to Fulfillment,

Third Editio, Pearson Edication.

5. References & Readings:

i. Dave Chaffey (2009). E-Business and E-Commerce Management-

Strategy, Implementation and Practice, 3rd Edition, Pearson Education.

ii. Bharat Bhaskar (2009). Electronic Commerce- Framework, Technologies

and applications, 3rd Edition, Tata McGraw Hill. w.e.f Academic

Session 2010-2011

iii. Efraim Turban, David King, Dennis Viehland, Jae Lee, (2009):

Electronic Commerce – A Managerial Perspective, 4th Edition, Pearson

Education.

iv. Elias M. Awad (2007). Electronic Commerce- From Vision to

Fulfillment, 3rd Edition. PHI Learning.

v. Joseph, P.T. and S.J. (2008). E-Commerce – An Indian Perspective, 3rd

Edition, PHI.

vi. Schneider Gary P. and Perry, James T (2007). Electronic Commerce

Strategy, 1st Edition, Cengage Learning

7. Newspapers & Magazines

i. Times of India.

ii. Outlook.

iii. Business Today.

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8. Evaluation Scheme:

Components Weightage (%)

i. Individual Presentation/Viva-Voce/Group Discussion - 10

ii. Home Assignment - 15

iv. Mid Term Internal Exam - 15

v. Final Exam (External) - 60

Total - 100

9. Class Policy:

i Group Presentations: All the groups of students have to comply with

deadlines and give their presentations as per the pre-decided time.

ii Submission of home assignment: All the students are bound to submit the

assignments in-time failing which marks will be deducted for late

submission as per institute’s policy.

Ms Surabhi Deshpande Course Instructor MCA Department, RDIAS

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MASTER MASTER MASTER MASTER OFOFOFOF BUSINESSBUSINESSBUSINESSBUSINESS ADMINISTRATIONADMINISTRATIONADMINISTRATIONADMINISTRATION

SESSION 2010 SESSION 2010 SESSION 2010 SESSION 2010 –––– 2012 2012 2012 2012

SEMESTER SEMESTER SEMESTER SEMESTER –––– II II II II

MANAGERIAL SKILLS DEVELOPMENTMANAGERIAL SKILLS DEVELOPMENTMANAGERIAL SKILLS DEVELOPMENTMANAGERIAL SKILLS DEVELOPMENT

SESSION PLANNERSESSION PLANNERSESSION PLANNERSESSION PLANNER

Faculty / Instructor

Mrs.Upasana Diwan

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute

Approved by AICTE, HRD Ministry, Govt. of India

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085

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Session Plan _______________________________________________________________________

Course: Managerial Skills Development Semester: II

Instructor: Mrs. Upasana Diwan Batch: 2010 - 2012

E-Mail: [email protected] Subject Code: MS -116

1. Introduction:

They are the darlings of the corporate world. They spell big money and even

bigger egos. They can handle everything from events, analysis and interpretation

to big talk and similar walk! Yes, you guessed it right. Young and decisive

managers! Managerial Skills Development aims at building persons personality.

This set of character includes his attitudes, interests, behavioral patterns, social

roles, emotional responses, decision making, steering the organization towards

common objectives and much more!

To a large extent the survival and continued success of any business depends upon

owners and managers having a combination of leadership and good judgment

based on knowledge and information and a reasonable ability to steer the business

in the right direction. That’s wherein the importance of Managerial Skills

Development comes in!

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2. Learning Objectives: Managerial Skills consists of effective listening,

speaking, communicating in teams, leadership, decision making skills, creative

thinking, thinking out of the box, art of presentation, group discussion, extempore,

business etiquettes and much more!

The foremost objective of MSD Course would be to improve the student’s

confidence through good communication skills.

Communication is an integral instinct of all living things.

The importance of communication is best understood when there is a lack of it.

There is more to communication than just talk and gesture. Listening,

understanding and interpreting are as much integral to communication as words –

verbal, written or gestured. Yes, even gestures in communication play a crucial role

in conveying and interpreting the message! Similarly, how we communicate or

express ourselves goes a great way towards determining how our expressions are

interpreted.

To quote Karl Popper, "It is impossible to speak in such a way that you cannot be

misunderstood". Faulty or incomplete communication can completely mar the

purpose of communicating and may result in damaging consequences. This is

where understanding the importance of communication and communicating the

right way comes into picture.

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3. Course Design:

i Number of Sessions: The total number of sessions planned for teaching this

course/ subject is 28 hours

ii Topics: The following is the list of topics which are to be covered/ taught in

this course/ subject.

Session Nos.

Particulars / Topics

Importance / Relevance

Prerequisites Evaluation

1,2 Group Discussion

Group Discussion forms an integral part of the recruitment and selection process. In the absence of GD, written tests are followed by the interview in an attempt to select the best candidate for the job

Ability to contribute to the discussion which would come from awareness and independent thinking

3,4 Presentation Skills

• Working professionals are required to come up with a presentation during a company or department meeting.

• If you are a working individual who may be just starting out in your career or who is already at the height of your profession, you need to learn the basics of

Loads of confidence

Students shall be evaluated as a part of the Mentorship Program. Criteria for GD(out of 50) will be: initiative/conclusion, content, body language, voice level and clarity, team playing ability of 10 points each Students shall be evaluated as a part of the Mentorship Program. Criteria for presentation(out of 50) will be: confidence,content,use of audio visual aids, body language and handling of question answer session of 10 points each

Page 79 of 93

presentation skills and understand its importance.

• Regardless of our position or designation in our office, we should be ready for anything that may be required of us

5,6, Lateral Thinking

• Lateral thinking is concerned with the generation of new ideas…

• It is also concerned with breaking the presence of old ideas.

• This leads to changes in attitude and approach; to looking in a different way at things which have always been looked at in the same way. Liberation from old ideas and the stimulation of new ones are twin aspects of lateral thinking.

Creative thinking

Students shall be divided into groups and will be given common exercises on Lateral thinking Criteria for testing lateral thinking (out of 50) will be: Creative Thinking, Time limit, Feasible solutions, Team work and presentation of solution of 10 points each

7,8 Situation Reaction Test

We see the world the way we look at it. Every situation appears to us the way we approach it and results in the

Rational and Balanced Thinking

A Situation Reaction sheet with multiple choice questions shall be developed. This shall be given to students and they shall mark their response…the solution to every question shall be

Page 80 of 93

way we react to it.

discussed. They shall be evaluated on the basis of their participation and understanding of the situation

9,10 Session on English Grammar

This is the standard language which is universally accepted all across the world and proficiency in this would lead to better understanding and communication

Basic knowledge of English Grammar

They shall be evaluated through the online English Grammar Test

11,12 Online Test for English Grammar

To test the understanding of students of English Grammar

Preparation of Grammar

The test would automatically tell us about the students score and they shall be evaluated according to the guidelines framed for the same

13,14 Corporate Etiquettes

• In the growing corporate world it is getting increasingly important to maintain etiquettes defining the business impression.

• For employees to succeed in business meetings conversational skills and manners are vital.

Basic manners

In this activity, evaluation shall be done by the instructor and the criteria shall be : changes observed in the student’s behavior and etiquettes after the session

15,16 Self Introduction

Self-introduction is the student’s key to interview success

SWOT Analysis of oneself

All students shall be asked to give their self introduction and they shall be marked on the basis of the decided parameters

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17,18 Extempore

All managers have to address key issues and some are such for which they may not get time to think and speak, here is where the art of spontaneous thinking and speaking comes in

Awareness and ability to think independently about general topics

Students shall be put to the Extempore Activity and the criteria for evaluation would be: General Awareness, Presentation of ideas/Communication skills, Body Language, originality , and the ability to correlate the theme with personal experience of 10 points each

19,20 Teamwork

Whether in the workplace, football field, or even amongst members of a community, effective teamwork can produce incredible results.

Participation and Coordination Qualities

This evaluation shall be on the basis of outdoor and indoor activities. The criteria for evaluation shall be: Leadership Qualities, Goal Centric, collaborative, Communicator in teams, Discipline of 10 points each

21,22 Motivation

Highly motivated employees are instrumental in increasing the efficiency of the organization, also enthusiasm is contagious

BgjCConceptual knowledge of motivational theories

Motivation in students cannot be judged instantly. They will have to be observed over a period of time to see if they have changed for the better

23,24 Time Management

Time management is the basic prerequisite for an individual to work with effectiveness

Respect for time

All students shall be asked to identify those activities which result in wastage of time and they would have to find a solution for the same

25,26 Exercises on Corporate Writing

Every appointment carries with itself the burden of framing e- mails, letters, reports and many more

Knowledge of framing of correct sentences

They would be given topics on the basis of which they would have to prepare letters/reports/

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27,28 Mock Interviews

Interviewers have the ability to extract information out of a person through the interview process , students should be geared up to put forth their best answers

Thorough knowledge of one’s own profile, and area of interest

One on one interview session will be conducted by a panel of experts and the criteria for evaluation will be: Subject/Specialization Knowledge, Dressing Sense, Personality Traits, Body Language, Ability to handle stress of 10 points each

1. Methodology: An appropriate mix of Class Lecturers, Discussions,

Presentations, Audio and Video Clippings, Activities and Games.

2. Suggested Text Book:

a. Chandra. P. (2009).Projects, (7th Edition).Tata McGraw Hill

b. Forsyth.P. Before a Presentation,KoganPage

c. Bowman L. High Impact Business Presentation, Century Business

d. Hindle Tim, Making a presentation, Dorling Kindersle

e. Mathur Dinesh,Handling Group Discussion,Bookhive’s

f. Thorpe Edgar, Winning at Interviews, Dorling Kindersle

3. Newspapers & Magazines

g. Times of India

h. HT Mint

i. Magazine and editorial sections of newspapers

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4. Evaluation Scheme:

Components Weightage (%)

i. Class Participation - 5

ii. Online Tests - 10 iii. Conduct - 10 iv. News Digest - 15 v. Case Study -15 vi. Group Discussion -10 vii. Data Interpretation and Logical Reasoning -15 viii. Presentation/Extempore -20 ________________________________________________________________ Total 100

5. Class Policy:

i Group Presentations: All the groups of students have to comply with

deadlines and give their presentations as per the pre-decided time.

ii Submission of home assignment: All the students are bound to submit the

assignments in-time failing which marks will be deducted for late

submission as per institute’s policy.

Mrs. Upasana Diwan Course Instructor MBA Department, RDIAS Note: All the scheduled activities of mentorship are under MSD classes.

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RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

Mentorship Time Table w.e.f. January, 2011

MBA – IInd Semester, (Sections - A) Mentorship Coordinator:- Ms.Arpita Kaul Mentorship Co-Coordinator- Ms. Richa Joshi Date 9:15-

10:15 A.M

10:15-11:15 A.M

11.30-12:30 PM

12:30-1: 30 PM

2:00- 3:00 PM 3:00-4:00 PM

4:00-5:00 PM

MSD(UD) DI&LR CS(HR) ND Library

28-Jan

UD SD AK DL,AK ND PPT GD MSD Library 11-Feb

AC,RJ AK VD,DL UD MSD(UD) DI&LR CS(MM) ND Library 18-Feb

UD SD VD AK ND PPT CS(FM) MSD Library 11-Mar

SB AK UD UD MSD CS(HR) DI&LR ND Library 25-Mar

UD SB SD DL ND GD CS (MM) MSD Library 1-Apr

RJ AK,RJ AC UD PPT DI&LR ND Library 8-Apr MSD(UD)

AK SD RJ ND PPT MSD Library 15-Apr

VD,DL AK UD 29-Apr MSD(UD)

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11.3

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Page 85 of 93

SD RJ SB MSD Managerial Skill Development Ms. Upasana Diwan (UD) CS Case Study

ND News Digest GD Group Dicsussion

DI&LR Data Interpretation&Logical Reasoning Online Quiz PPT Presentation/Extempore

SB Ms.Sonika Bhoj RJ Richa Joshi AC

Dr. Ashish Chandra

SD Ms.Surabhi Deshpande VD Dr. Vikas Dahiya

DL Ms. Deepti Laroia

AK Ms.Arpita Kaul AKG Mr. Amit Kumar Gupta

Ms. Arpita Kaul Ms. Kiran Vasishtha Prof. Col. (Retd.) Mahander Singh

Mentorship Coordinator Dean Director General

Page 86 of 93

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

Mentorship Time Table w.e.f. Jan, 2011

MBA – IInd Semester, (Sections - B) Date 9:15-

10:15 A.M

10:15-11:15 A.M

11.30-12:30 PM

12:30-1: 30 PM

2:00- 3:00 PM

3:00-4:00 PM

4:00-5:00 PM

ND CS(HR) DI&LR MSD Library 28-Jan

AK,DL SB SD UD MSD GD PPT ND Library 11-Feb UD RJ,DL AK SB

ND CS(MM) DI&LR MSD Library 18-Feb RJ AC SD

UD

MSD CS(FM) PPT ND Library 11-Mar

UD RJ AK SB ND DI&LR CS(HR) MSD Library 25-Mar AC SD AK UD

MSD CS(MM) GD ND Library 1-Apr

UD VD RJ,DL AK ND DI&LR PPT MSD Library 8-Apr

AKG,AK SD AK UD MSD ND PPT Library 15-Apr

UD RJ AK 29-Apr PPT

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Page 87 of 93

SB AKG SD UD

MSD Managerial Skill Development CS Case Study

ND News Digest GD Group Dicsussion

DI&LR

Data Interpretation&Logical Reasoning Online Quiz PPT Presentation/Extempore

SB Ms.Sonika Bhoj RJ Ms.Richa Joshi

AC Dr. Ashish Chandra

SD Ms.Surabhi Deshpande VD Dr. Vikas Dahiya

DL Ms. Deepti Laroia

AK Ms.Arpita Kaul AKG

Mr. Amit Kumar Gupta

UD Ms. Upasana Diwan

Ms. Arpita Kaul Ms. Kiran Vasishtha Prof. Col. (Retd.) Mahander Singh

Mentorship Coordinator Dean, Academics Director General

Page 88 of 93

________________________________________________________________________

Library Rules

1. The institute library is open to all the students and staff of RDIAS. The Library is

meant to be used for academic and reference study. Students shall have to apply

for the membership on prescribed application form available in the library on

request.

2. Each member will be issued an identity card on which two books can be issued.

Identity card is not transferable. The students himself/herself will be responsible

for misuse of his/her card.

3. Loss of identity/library card must be reported to the librarian immediately. New

Card will be issued against payment of fine of Rs. 100/-. The member shall

continue to be responsible for any misuse/ implication due to loss of his/her card.

4. All users must maintain absolute silence in the library. Members indulging in

conversation, consultation, or creating any disturbance in the library will be

summarily expelled from the library.

5. All users are not allowed to bring their personal books, mobile phone or

belongings in the library otherwise a minimum fine of Rs. 100 shall be charged.

6. Every student has to show his/her identity card at the entrance and signed in the

users register.

7. Before entering the library ensures that your mobile is switched off/silent mode

otherwise a minimum fine of Rs. 100 shall be charged.

8. In case any student keeps his mobile in ringing tone and if it rings in the library it

would be taken as a serious offence and stern action will be taken against him/her.

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9. Misbehavior with the library staff, stealing or damaging books, journals,

magazines etc. shall be considered an offence for which strict disciplinary action

will be taken against the defaulter.

10. The Librarian reserves the right to recall any book issued to the borrower even

prior to the due date, if necessary.

11. Each book shall be issued for a maximum of seven days only at a time. No books

shall be reissued for more than one time consecutively.

12. All library books must be returned on the circulation counter on or before due

date. For late return prescribed fine will be payable at the rate of Rs. 5/- per day.

Habitual/ regular defaulter may be barred from getting books issued.

13. For books lost, marked, disfigured, or damaged will have to be replaced or double

the price of the book/periodical/newspaper as on record will have to be paid by

the borrower.

14. In case of any other property damage the defaulter will have to make the good the

loss.

15. Facility for photocopying is available on cost within the Institute.

16. At the end of the every academic semester/session students will have to return all

the books issued to him/her and obtain a no dues certificate from the librarian. All

the books must be returned by the last working day of the

semester/commencement of the preparatory holidays (Whichever is later), failing

which the user will be charged Rs. 5/- (Rupees five only) per book for each day of

delayed period.

17. While borrowing a book it is his/her responsibility to ensure that the book is in

good condition and any damage to the book should be brought to the notice of the

librarian before the book is issued. In case any damage/disfigurement is noticed at

the time of the receipt of books he/she will have to replace the book or will pay

double the price of the book(s).

18. Students are strictly advised not to keep their valuables like Cash, Jewellery,

Mobile etc. in the library property shelves. In case of lost the institute will not be

responsible for the same.

18. Dossiers & Handouts issued to faculty members only for one day and should be

returned on the same day

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19. Project works are not to be issued to faculty as well as students. These are for

reference in the library only

20. No body is allowed to consume eatables and to take water bottles inside the

library premises (Except Library Staff)

21. Periodicals are not to be issued to any student. Students can borrow periodicals

only for photocopy purpose and should be returned on the same day.

22. Faculty members can issue the old issues of periodicals for a week and new issues

of periodicals will not be issued to any body. Faculty can borrow new issues of

periodicals only for photocopy purpose

23. Maximum number of two CDs will be issued at a time to students and Faculty.

24. Students & Faculty members are allowed to borrow Question papers & Syllabus

for photocopy purpose and should be returned on the same day

25. Specimen copies of book are only for reference. Faculty can borrow one specimen

copy of book at a time.

Page 91 of 93

________________________________________________________________________

Computer Lab Rules 1. The students are advised to inspect their computers at the beginning of the class to see

that they are in proper working condition.

2. The students should use the computer labs only when the facilities are being

supervised.

3. The students should not allow others to use their assigned class computers during the

class and ensure that before leaving the classroom their work area is clean as well as

in order in all respects.

4. The students are not supposed to enter the control panel or BIOS of the computer or

run a window explorer program. They should not examine or alter any computer

operating system, change any control panel settings or BIOS setting.

5. Mobile phones must be switched off in the lab and the defaulter would be imposed

minimum fine of Rs.100/- at least or/ and any disciplinary action deemed fit by the

institute can also be taken.

6. Food or beverages are not allowed in computer labs. Consumables and belongings

should be left in the lab cabins provided for the purpose on their own risk.

7. The behavior in the labs must be conducive to academic pursuits. Use of internet for

non-academic pursuits is not permissible. Playing computer games, rude behavior,

loud music, etc., are not allowed.

8. Damage caused by any student in the computer labs will have to be compensated by

the student(s).

9. The students should not use the floppy/CD/pen-drive without permission of lab In-

charge or instructor.

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10. Students should maintain decorum in the lab. Any misconduct shall be strictly dealt

with.

11. The students are instructed not to delete, erase or alter any files, folders, icons,

shortcuts or computer applications. They should not save, copy or download any file

outside the scope of class assignments onto class computers or onto the computer

network without instructor’s permission.

12. The students are advised not to disconnect, tamper with or move any computer,

computer parts (not even a mouse or mouse pad), or connect cables without

instructor’s prior permission.

13. The students should not use computers other than the assigned one, for the class

work.

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LIST OF HOLIDAYS (Jan.-July 2011) RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES S.NO HOLIDAY DATE DAY 1 Republic Day January 26 Wednesday 2 Milad-Un-Nabi or Id-E-

Milad(Birthday of prophet Mohammad)

February 16 Wednesday

3 Maha Shivratri March 02 Wednesday 4 Holika Dahan March 19 Saturday 5 Ram Navami April 12 Tuesday 6 Mahavir Jayanti April 16 Saturday 7 Good Friday April 22 Friday 8 Buddha Purnima May 17 Tuesday