planned content marketing: calendars, creation & curation
DESCRIPTION
Highlights from our weekly #AtomicChat on Twitter. Information about editorial calendars, content marketing and content curation in this mini transcript. Special guest Ira Haberman. Join in on the discussion every Monday night at 9pm EST/ 8pm CST/ 6pm PST.TRANSCRIPT
EVERY MONDAY at 9PM EST#ATOMICCHAT
ATOMICREACH.com
#ATOMICCHAT
Planned Content Marketing:Calendars, creation & curation
Who is @IraHaberman?
When it comes to content marketing, what is the importance of a calendar?
What is a good way to collect ideas & fill out a content calendar & how far in advance should you plan?
What other content projects should we consider in our calendars?
My calendar is packed & I don’t have that much time to create content. What else can I do?
How can you use curation in a social media strategy?
OK. MY TURN. #atomicchat tweeters, how do you manage your content creation? What tools do you use?
Ira Haberman @irahabermanI worked with 37 radio stations and personalities to implement digital content strategy. Everything from CMS to Social. #atomicchat
Ira Haberman @irahabermanneedless to say, I have some experience with developing digital strategy, from both a content and audience perspective. #atomicchat
Ira Haberman @irahabermanOh, now, I help with the over digital strategy for @atomic_reach and their marketing and content efforts. #atomicchat
Ira Haberman @irahabermanUsing an editorial content calendar is so important in managing the content marketing process. It’s like a road map. #atomicchat
Ira Haberman @irahabermanA good plan, is planned. I’d recommend to think about things at least a month out, but plan to pivot. New things come up. #atomicchat
Ira Haberman @irahabermanIf you are a brand, think about selling cycles, seasonality, industry events, product launches, company goals, competitors. #atomicchat
Ira Haberman @irahabermanIf you’re a publisher think about events in your town, holidays, the stuff people talk about. #atomicchat
Ira Haberman @irahabermanAND PLEASE... Always, keep your audience in mind when setting up your plan. They are your lifeblood. #atomicchat
Ira Haberman @irahabermanA calendar will keep you organized in producing different types of content and help you churn out unique content pieces. #atomicchat
Ira Haberman @irahabermanYou can plan content pieces like blog posts, videos, podcasts, slideshows, white papers, guides, images, etc. #atomicchat
Ira Haberman @irahabermanYour calendar, or plan is also a great place to track your success or failure. BE TRACKING. So you can refine. #atomicchat
Ira Haberman @irahabermanSomeone is going to ask about your performance. Be ready to show them the value you are delivering. #atomicchat
Ira Haberman @irahabermanA4: Oh, and did I mention audience. When they respond to a certain piece of content, do it again... rinse and repeat! #atomicchat
Ira Haberman @irahaberman For me at least, curation is an important as creation. Be the source for great info. Your audience will love you for it. #atomicchat
Ira Haberman @irahaberman If you can be the filter on a specific topic and provide tons of great content on that topic. YOU WIN. EVERY TIME. #atomicchat
Ira Haberman @irahaberman So many awesome curation tools out there, @feedly, @flipboard, @scoopit, and my FAVE @uberflip. #atomicchat
Ira Haberman @irahabermanA5: OH, and if you are really ambitious curate your audience’s content. THEY WILL LOVE YOU MORE! #atomicchat
Ira Haberman @irahabermanI’m a big fan of the ReTweet with some kind of verbiage before the RT. You stay active for your audience. It’s about them. #atomicchat
Ira Haberman @irahabermanA6: When sharing things online, it should rarely be about yourself. Curating helps with that, showcasing others along the way. #atomicchat
CBarrows @CBarrowsEditorial calendars are huge - it’s not just a map of up-coming content, but enhances ability to collaborate with others. #atomicchat
Rachel Foster @CopywriterTOWordPress, HootSuite, Buffer, MadMimi #atomicchat
Brian Fanzo @iSocial_Fanz WordPress, HootSuite, Buffer, MadMimi @medium & @LinkedIn
Brutal Pixie @BrutalPixieA1: If an editorial calendar is a road map, then a strategic calendar is your compass. #atomicchat
Alison Cross @AlisonMCrossWordpress, klout, hootsuite #atomicchat
Josh McCormack @joshmccormackFeedly & Buffer, Klout #AtomicChat
Gail Gardner @GrowMap My favorite tool is @Trello for managing EVERYTHING. I keep track of what I need to write, resources, talent. #AtomicChat