planet m - judein dil se campaign
TRANSCRIPT
Judein Dil Se – Campaign(For the promotion of Toys Available at Planet M)
Toys Paradise
Toys = Happiness
Toys make
the relationship
STRONGER.
Parents - Children - Parents
OUR AUDIENCE
Mothers
New Parents
Families having
children at home
More about our audience:• They pamper their kids a lot.• They shower their selfless love on them.• A small token of appreciation brings tons of happiness. • They love to buy more toys for their kids .
Internet/Social Preferences:• Are active on social media.• Fond of viewing kid’s photos and videos.• Would like to participate in short and simple online contests.• Would love it, if their kid gets online fame.
Buy Toys
Share Happiness
Post content on the basis of -
CONTENT SEGMENTATION
Kids Swag
Toys Puppet
Junior Genius
KidPoRelationship
Parenting Guide
Contests
CONTENT SEGMENTS
In this segment we’ll publish various range of toys available at PlanetM.in. This will be the product post.
We’ll add call to action in creatives with information about existing discounts and also include links to throw traffic on main website
Objective : Branding and Business Development
Kids Swag
BUY NOW>
In this segment we’ll publish funny and cute photos/videos of kids toys.
And can create a responsive puppet comic strip as well.
Objective : To gain high share-ability, engagement and branding
Toys Puppet
In this segment we’ll showcase acts / photos /videos of super talented kids.
This will also inspire parents to encourage their kids.
Objective : We’ll gain high share-ability, engagement and branding
Junior Genius (#JuniorG)
In this segment we’ll post on the theme of kids and Parents relationship and how toys bring them closer.
Objective : To connect with our target audience in a unique yet simple way and increase branding.
KidPO Relationship
In this segment we’ll post parenting tips and content related to understanding kids in a better way.
Objective : High Readability, Engagement and Branding
Parenting Guide
Stylish KidFie:
We’ll ask audience to share the most funny KidFie (Selfie with their kid). The best one wins the prize.
Objective: High engagement and Brand Promotion
Contest Idea
THANK YOU!