planet earth clothing. 2012-2013 fall/winter collection

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  • 7/30/2019 Planet Earth Clothing. 2012-2013 Fall/Winter Collection

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    photo: mike cassali

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    plaNet earth. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    Our 20 year history in action sports comes wit h a deep rootedrespect for the welfare of our planet and its environments thatsupport our passions. These personal values have shaped us

    into the progressive, one-of-a-kind apparel company that weare today. While There is sti l l a long c limb ahead toward truesustainability for us all , we continue to do our part with apromise; to shed old habbits and adopt new ones, always striv-ing to reduce the environmental impact of our products andprocesses with each new season.

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    If we do not honor our past, we loose our futu re. I f we destroy our rootswe can not grow. - Artist and Architect, Hundertwass er.

    Planet Earth was founded by pro-skateboarder Chris Miller in 199 0. Hispassion for both art and skateboarding has led to the creation of one ofthe most recognizable brands in the skate, surf, and snow industry.

    I started Planet Earth with the intention of creating a quality brandthat endorsed and promoted all the aspects of board sports that I love. Asa kid, skateboarding was my deepest passion. It was so much more thanjust a sport, it was a portal for physical, emotional and creative energyand inspiration. Its not an overstatement to say that it was medita-tive and even spiritual at times. The act of skateboarding, the pure joyof movement and weightlessness, the c lear and real boundaries of natureand the price you pay when they are crossed, brought balance and clar-ity to my life . As I grew up, I found that surfing and snowboarding of-fered the same kind outlet and energy with the additional benefit of beingin nature. I gravitated toward those activitiesduring breaks in my pro

    skateboarding schedule. Once I retired from competitive skateboarding I found my life revolving around my passion for board sports,art, designand nature. My business l ife is simply an extension of this l i festyle. Thefocus of my career has been on creating products that enhance the experi-ence of the user. My goal with Planet Earth was always to be a companythat supports and empowers people who are dedicated to a lifestyle that i s

    integrated in and around action sports, art, design and nature.

    -chris miller, foUNder

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    Whats perspectiVes?

    Its a microphone. Its the voice from be-hind the camera, the builders, the people

    making things happen. Not all bros arepros. These are their stories.

    Wherever you see this logo, look for thedeeper story, interview or videos that fol-

    lows.

    Each year we produce different documen-

    tary video series and written interviews.We then publish these real-life inspiringstories throughout our online rich mediavideo ads, print ads, annual hard cover

    Perspectives photo book and our own web-site to share with you, and the rest of the

    planet.You want to know the deeper story be-

    hind the gap photo on the previous page?Check the 5 part video series and inter-

    view on the crew that built MarginalWays s kate p ark.

    plaNet-earth-clothiNG.com/perspectiVes

    plaNet earth /// 2012

    PERSPECTIVES

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    Each year all Montana snowboarders and skiers are treated to some pre-season manmade snow and jibs, compliments of a litt le place known as Great Divide just outside of

    Helena. They always throw a big open entry contest and then just let kids get t heir fixsessioning the line of j ibs. The morning after the event we went back up for a few more

    hours on snow. After finding the contest l ine to be pretty blown out, we retreated to thispatch of snow just at the base. There was something so unique about watching Tyr el

    and Phil session this dinky litt le box on a mini patch of snow in a s ea of dry ground. Itseemed an example of true dedication to ones passions. Knowing the amazing terrain

    and snow these guys are privileged to ride each year, yet finding them stil l stoked t o ses-

    sion this. I fe lt obligated to do my best to document it wholly.

    - Jeff haWe, photoGrapher

    PERSPECTIVES

    plaNet-earth-clothiNG.com

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    recycled cottoN

    Recycled Cotton is collected from clothing

    waste, cutting scraps and excess yarn thrownout at manufacturers. The waste is sorted,re-fiberized, and blended to make cotton inmany different colors. Thus, no new cotton,dyes, or chemicals are used. Recycled Cot-ton is conserving our landfil ls, reducing the

    amount of pesticides, energy, land and waterused that would normally be used in produc-tion of conventional cotton.

    recycled pet

    100% of our polyester fabrics are made froma blend of virgin and recycled PET.

    We offer both 2 layer and 3 layer fabric of which our 3 layer is not only made of 100%recycled polyester but is also complete ly RE-CYCLABLE! The 3 layers bonded as oneare made with a Dupont Active Layermembrane for superior wind & water proof

    protection that litera lly keeps you dry for upto 8 hours in ice storms. Although there isntrecycling bins for your 3 layer jacket today,its the first step in making the right changefor tomorrow.

    Facts:20 million tons of plastic bottles will beadded to our landfil ls in the next 10 years.Polyethylene Terephthatlate, or PET forshort is the stuff plastic d rink bottles & foodjars among other things are made of, yet only

    30% are being recycled leaving the millionsof tons a year dumped back into our environ-ment.

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    s caf fabric

    S. Caf Fabric Drink it, Wear it!

    S.Caf is a technical co mposite f iber madefrom recycled coffee grounds. The fiber isused to make yarn, and then into knitted orwoven fabric.

    S.Caf utilizes coffee grounds naturalability to absorb odors for

    a comfortable wearing experience. It alsoprovides UVA & UVB

    protection, and is very fast drying.

    Coffee grounds that have been added into thefiber are collected

    from coffee shops. After brewing, they aregenera lly taken as waste.

    Brewing also takes away some of the othersubstances in coffee grounds, which make theproduction procedure less energy intensive.

    For more information visit:

    www.scafefabrics.com

    formaldehyde free iNks & dyes

    100% of our Inks and fabric dyes

    are formaldehyde-free.

    We use water-based inks and dies that are

    environmentally friendly and durable,

    looking sharp and true to their original

    color over time.

    Facts:

    Formaldehyde is traditionally used in inksand dyes yet has recently been determinedby the International Agency for Research onCancer that it is a

    carcinogen (cancer-causing substance).

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    N 10 meNs oUterWear /// 2012

    MENS OUTERWEAR JACKETS S M L XL XXL STYLES NOTES

    PROGRESSIVE STANDARD FIT

    JACKET CENTER BACK LENGTH 32 32 33 34 35FADED FLANNEL

    JKTCHETCO JKTROSSMANSPUFFY JKT

    DAKOTA JKT

    relaxed, easyfit contoured

    body

    YOUR NATURAL CHEST MEASUREMENT 35-37 38-40 41-43 44-46 47-50

    YOUR NATURAL WAIST MEASUREMENT 30-31 32-34 35-37 38-40 41-43

    SLEEVE LENGTH FROM CENTER BACKNECK

    36 1/2 37 37 1/2 38 39

    PROGRESSIVE LONG FIT

    JACKET CENTER BACK LENGTH 33 34 35 36 37

    GABRIEL JKT

    TREAD JKT

    2 longer inlength

    straight bodylong fit

    YOUR NATURAL CHEST MEASUREMENT 35-37 38-40 41-43 44-46 47-50

    YOUR NATURAL WAIST MEASUREMENT 30-31 32-34 35-37 38-40 41-43

    SLEEVE LENGTH FROM CENTER BACKNECK

    36 1/2 37 37 1/2 38 38 1/2

    MENS OUTERWEAR PANTS S M L XL XXL STYLES NOTES

    RELAXED FIT

    YOUR NATURAL WAIST MEASUREMENT 30-31 32-34 35-37 38-40 41-43

    ALL MENSOUTERWEARPANT STYLES

    low riserelaxed fit

    straight leg

    PANT INSEAM 30 3/4 31 1/4 32 32 3/4 33 1/2

    PANT HIP WIDTH 44 46 48 51 55

    PANT KNEE OPENING 22 23 23 1/2 25 26 1/2

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    meNs . outer wear .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    Transition the outdoor to urbanmingled with hertitage and workwear influences will be ref lected inour urban outerwear program.

    meNs oUterWear /// 2012

    photo: mike cassali

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    N 12 meNs oUterWear /// 2012

    Gabriel JacketShell. N mp2001insulated. mp2041fashioNable aNd fUNctioNal .

    . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

    fabric: S. Cafe Vertical Streak (56% Nylon / 44% S. Cafe)liNiNG: Taffeta w/ S. Cafe

    fit: Progressive Long Fit. siZes:S - XXL