DIGITAL PROJECT MANAGEMENT

Techniques and Tools to Give Digital Media Students the Hiring “Edge”

DMA | @planetdma

planetdma.com

WHAT IS THE BEST POSSIBLE OUTCOME?

Students complete program and are hired to jobs they can retain.

WHERE WILL THAT OUTCOME BE MEASURED?

In the job application and

hiring process.

INDIVIDUAL SKILLS

• Content/Editorial

• Casting/Talent

• Physical Production

• Accounting

• Marketing

• Analytics

• Distribution (Platforms)

• Monetization

TEAM SKILLS: PROJECT MANAGEMENT SYSTEMS

• GTD

• 4DX

• Waterfall

• Agile Methodology

• Lean Techniques

• etc.

PROJECT MANAGEMENT TOOLS WITHOUT A PROJECT MANAGEMENT SYSTEM:

THE 7 HABITS

• Begin with the End in Mind

• Put First Things First

• Synergize

• THE SEVEN HABITS OF HIGHLY EFFECTIVE PEOPLE: Stephen Covey (1989)

GTD

• Capture everything – “Get to dos out of your head”

• Actionable steps

• Prioritize

• GETTING THINGS DONE: David Allen (2002)

4DX

• Importance vs Urgency

• Lead vs Lag Measures

• Visible Accountability

• THE 4 DISCIPLINES OF EXECUTION: Sean Covey, et al. (2012)

AGILE

• Sprints

• User Stories

• Self-Organizing Teams

• THE AGILE MANIFESTO (2001)

LEAN

• Eliminate Waste

• Constant Iterations

• Customer Input: “Get Out of the Office”

• Lean Manufacturing (Toyota 1950s)

• THE LEAN STARTUP: Eric Reise(2011)

INCORPORATION INTO CURRICULUM

• Additional reading

• Speakers/Hirers

• Conference field trip

• Project planning assignment

• Dedicated unit

• Manage each unit via a different system

• Incorporate certification training

• Multi-departmental final project

PRODUCTION STUDENTS

+ BUSINESS STUDENTS

+ TECH STUDENTS

+ MARKETING STUDENTS

MANAGING A SINGLE DIGITAL MEDIA PROJECT LAUNCH

TOOLS OF EXECUTION

• KANBAN – Trello, LeanKit

• SOCIAL NETWORKS –Yammer, Convo, Slack

• DATABASE – Podio

• WIKI– MS Project, Basecamp, Asana

WHY DO TEAMS ABANDON THEIR TOOLS?

Because the tool is only as effective as the SYSTEM it’s supporting.

Don’t teach tools.

Teach systems, and any tool will work.

Kinda.

4DX

• Mission = What’s Important

• Goal = Quantifiable + Deadline

• Lead Measures

• 80% control

• Rank

TRELLO.COMCONVO.COMPODIO.COM

LEANKIT.COMBASECAMP.COM

How would you set up a project for 4DX-style management using the tools below?

DIGITAL PROJECT MANAGEMENT

Techniques and Tools to Give Digital Media Students the Hiring “Edge”

DMA | @planetdma

planetdma.com