SynergyLaw

CommunicationCreativity

Inform Quebecers of their rights and responsibilities by providing legal information in everyday language.

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Our Mission

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Be careful about preconceived ideas!

Your Target Audience

Victims of family violence – what we

thought they wanted to know

How the criminal court process works

Consequences of calling the police

Types of protection available short of going to court

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Be careful about preconceived ideas!

Your Target Audience

Victims of family violence

Recently arrived (less than seven years) go to police more often

Cultural misunderstandings

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Working in Various Media

Advantages Challenges Golden rules

In-person sessions, Web, webinars, videos and pamphlets

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ADVANTAGES

1. Popular

2. Can be interactive

3. Variety of presentationmethods possible

4. Can take pulse

In Person

5. Get to know your clientele

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CHALLENGES

1. Cost & time

In Person

2. Getting bodies in the room

3. Going “live” takes highlevel of expertise

4. Line information versus advice

5. Varying knowledge levels

6. Dynamic presenter

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GOLDEN RULES

1. Survey target audience(best time, place, content)

In Person

2. Market: tap into networks

3. Consider outside expert

4. Reframe questions to general

5. Questions under advisement

6. Direct to community resources

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GOLDEN RULES

7. Detailed description

In Person

8. Engage audience :exercises, vary presentationmethods, personalize, chance to network

9. Evaluate, evaluate, evaluate

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ADVANTAGES

1. Easy to update

2. Flexibility of design

3. Easily accessible

4. Hyperlinks: more texts, shorter texts!

Web

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CHALLENGES

1. Fairly high level of literacy required

2. Navigation through layers of information

3. Accessibility of Internet and high-speed Internet not universal

Web

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GOLDEN RULES

1. Learn how to write for the Web

2. Be familiar withsearch engineoptimization techniques

3. Promote site and use social media

4. One size does not always fit all!

Web

5. Ergonomics

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Webinars

ADVANTAGES

1. Time and cost savings

2. Cover distances

3. Can record

4. Simple production values

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CHALLENGES

1. Technology

4. Expertise needed

Webinars

2. Marketing3. Overcoming anonymity

5. Varying knowledge levelsand learning speeds

6. Line information versus advice

7. Updating

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GOLDEN RULES

1. Hand-holding regardingtechnology

Webinars

2. Marketing: tap into existing networks

3. Prompt interaction

4. Consider outside expert

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GOLDEN RULES

5. Break down topics

Webinars

6. Good description of content

7. Reframe questions

8. Questions under advisement

9. Direct to community resources

10. Evaluate, evaluate, evaluate

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ADVANTAGES

1. Overcomes literacy issues

2. Accommodates people who learn more visually

3. More likely to go viral

Videos

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CHALLENGES

1. Very hard to update

2. Can be costly to produce

3. Cannot be recalled from the Web

4. Harder for people to go back to parts not well understood.

Videos

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GOLDEN RULES

1. Ideally, two minutes max!

2. One main idea

3. Structure ideas so they are easy to understand orally

4. Use images

5. Emphasize contradictions and exceptions

6. Test your text by saying it out loud

Videos

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ADVANTAGES

1. Easy to use

2. Focuses on the most important information

Pamphlets

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CHALLENGES

2. Very hard to update

3. Proper layout and graphics

1. Choice of the right information

Pamphlets

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GOLDEN RULES

3. Limit the number of words

4. Use easy-to-read type size

6. Make sure the layout respects rules of readability

1. Focus on the main information and refer to other resources

5. Use charts and evocative images

2. One theme per page (ideally)

Pamphlets

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Thank you!

Stéphanie Roy : stephanie@educaloi.qc.ca

Sarah Dougherty : sarah@educaloi.qc.ca