place branding questionnaire

The purpose of this questionnaire is to gage the perceptions of the UK population on place/location branding/marketing to go towards a Masters level Marketing Communications dissertation.Please fill in this questionnaire to reflect your own perceptions of the topic in order to give the researcher results which accurately display your opinions. By submitting this questionnaire you are consenting to the use of your data (albeit anonymous) within the research project. All data will be collected anonymously and will be completely confidential, and not passed onto any 3rd parties. To select or mark an answer please put a “/” next to or highlight the answer, where specified please write in your answer.Thank you for your time.

Q1. Are you a UK Citizen?>Yes> NoSince (if born in the UK write :birth) ......

Asian or Asian British Mixed Indian White and Black CaribbeanPakistani White and AfricanBangladeshi White and AsianAny other Asian background Any other Mixed backgroundBlack or Black British WhiteCaribbean White BritishAfrican IrishAny other Black background Any other White backgroundChinese or other ethnic groupOther (please specify below): Prefer not to say:

Q2. Please select your Ethnic Background:

Q3. Please tick the factor which has the most bearing in your selection of a holiday location

> Anecdotal evidence from friends and family> News, Media and Broadcasts> Tourist information> location marketing from the country itself

Q4. With regards to your own perceptions and the media provided, please tick any traits which you think apply to the location in question, from the

table below:

Q5. With regards to your own perceptions and the media

Religious Cool Respectable Modern SincereExtraordinary Mystical Creative Friendly Stylish Passionate Cheerful Benevolent Good-natured EnergeticAttractive Amusing Peaceful CharismaticGentle

CowardUnreliable Arrogant Tactless Poor Uneducated AuthoritarianSelf-indulgent Vindictive irresponsible Malevolent Shrewd Immoderate Ungrateful Callous InconsistentNervous Rough Harsh Impatient

provided, please tick any traits which you think apply to the location in question, from the table below:



Q6. With regards to your own perceptions and the media provided, please tick any traits which you think apply to the location in question, from the table below:

Q7. With regards to your own

perceptions and the media provided, please tick any traits which you think apply to the location in question, from the table below:



Q10. how often do you watch the news on TV, read a newspaper or news website?

> Very Often i.e. everyday> Often i.e. once a week > sometimes i.e. once a month> Rarely i.e. not regularly> Never

Q11. Please rank the following countries in order of most attractive (1) to least attractive (10): Canada, Australia, New Zealand, United States, Switzerland, Japan, France, Finland, UK, and Sweden.

Country Ranking ((1)Most – (10) Least)CanadaAustraliaNew ZealandUnited StatesSwitzerlandJapanFranceFinlandUKSweden

Q12. Please Rank the following countries in order of most attractive (1) to least attractive (10) as a holiday location:

Country Ranking ((1)Most – (10) Least)IsraelBarbadosCyprusCroatiaTurkeyPakistanNigeriaEgyptColombiaKurdistan

Q13. Please select which of the following most describes your reasoning for selecting your most attractive country in Question 12

> I have family/personal/religious ties to the location> I have visited before> I am interested in visiting> other (please specify) ......................

Q14. Please apply one or more of the following statements to each of the countries mentioned in question 12:

A. I have never been to this place before, but would like to visit B. I have previously visited this place and liked it C. I have previously visited and did not like this place D. I have never heard of this place E. I wouldn’t consider visiting this place

Country Chosen Statement (A,B,C,D or E)

IsraelBarbadosCyprusCroatiaTurkeyPakistanNigeriaEgyptColombiaKurdistan

Q15. If you selected E for any of the countries mentioned in question 12, please give a brief explanation/reason for each country as to why you feel this way:

Q16. How changeable are your perceptions of a brand once you have made up your mind about it?

> Easily changeable > un-changeable > Difficult to change

place branding questionnaire

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