PIZZA INDUSTRYFACTS

Ray Russell, C.E.O.

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Our goal is to become one of the top internationalcompanies by the year 2020!

competition because of our proven system of business and proprietary technology, which no other pizza business has mastered.WWe provide our Freshslice restaurant partners with a total business solution for running a successful single unit location or for area development. We work closely with our partners and provide them with tailor made solutions. Add to that; 0% royalty and 0% advertising fee!IfIf you have the will and resources, we will provide you with a world class business with high return on your investment. Freshslice area development rights come with a model to build your infrastructure. We provide world class executive training program in all disciplines of restaurant ownership.

Our products taste great, are healthy and offer our customers great value. This gives us leadership in the pizza business industry and we will always stay ahead of the

1: Outstanding Consumer Value and2: Outstanding Return on Investment for our Freshslice restaurant owners.

Our success is derived from two major components:“Our success is derived from two major components:

RAY RUSSELLFreshsliceFounder and CEO

In 1999 entrepreneur Ray Russell opened his first Freshslice franchise at the bustling corner of Broadway and Commercial Drive in Vancouver. Today, the chain is one of the largest and best fast-food franchises in Canada, with over 75 (and counting) restaurants across British Columbia.OneOne of the best franchise opportunities in Canada, our turn-key operation provides all the support you need to launch a business, including restaurant design and construction, hiring and training support, purchasing and distribution assistance, quality control check-ups, marketing and advertising materials, and more. WWe are currently looking for single unit, multi-unit partners and area development partners.

Over 75 locations & growing fast!!

3 YEARS IN A ROW

Freshslice & the pizza industry

WHAT MAKES FRESHSLICEUNIQUE?GREAT, HEALTHY FOOD & GREAT VALUE: EAT-IN, TAKE-OUT, DELIVERY & TAKE N’ BAKE

Compared to our competitors we charge less. We can deliver this incredible value because of our unique, proprietary and efficient Freshslice dough making system.

GREAT VALUE

Fresh, multigrain doughFreshly cut vegetable toppings and skim Mozzarella cheeseChicken wings, cheesy breadSauces made daily in-houseSpecialty dessert

FRESH, HEALTHY PIZZA SLICES,OTHER DELICIOUS FOOD

from take-out and deliveryof pizza industry sales is generated65%order pizza at least once-a-monthof all North American households93%a year industrybillion dollar$47

The Pizza business has dominated throughout all trends and diet fads to date. It remains one of the largest contributors to the food service segment of oureconomy and will continue to grow at an unprecedented rate, as both the demands for quality and convenience are now a life style necessity.Look at these incredible facts:

is growing faster than any other segment in the QSR food service industry!

Pizza

HIGH POTENTIAL SALES VOLUME AND PROFITSFreshslice has one of the highest sales volume and profitable Pizza Business in Canada. Compared to our competitors, Freshslice sales volumes and profits are similar or higher - yet our initial license investment is approximately 1/2 the price of our direct competitors. This means a much greater return on your investment.

UponUpon qualification, we will provide complete business performance statistics including profit and loss statements showing you our exceptional business opportunity.

If you are a serious candidate, we invite you to talk to any of our current franchise partners who will verify our statements - many of our partners have multi units.

LOW LICENSE INVESTMENTOur Freshslice License investment is ONE HALF of the cost of our pizza competitors. We will deliver you a complete turn-key Freshslice License Restaurant in a high traffic location for approximately $245,000 including franchise fee for a single unit.

Why? Our unique business system is simpler - we need fewer types of equipment This results in less construction costs and faster new restaurant openings We deal directly with our equipment suppliers and pass the savings onto the Franchisees - in our license system we don’t “double dip” Investigate the license costs for Panago, Pizza Hut, Dominoes and others; their franchise costs range from $375,000 - $400,000

return on investmentOUTSTANDING=volume & profitsHIGH POTENTIAL+investmentLOWPRICEof the competitors1/2

Franchise offer

EASY TO OPERATEFreshslice is very

ROHNFreshsliceVancouver Island, B.C.

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After joining Freshslice in October 2000, I quickly worked my way up from Restaurant Manager to VP of Operations. Over the years, I’ve witnessed the Freshslice Franchise family grow from only 3 restaurants to now over 75! In 2012 I achieved my dream of owning a territory, when I became the Area Development Partner of Vancouver Island. Freshslice’s unique and punique and proven formula has allowed me to grow this successful multi-million dollar company and bring on new franchisees. Also, with one of the smallest initial start-up costs in the business, there is never a lack of interest for potential new and existing franchisees to purchase. I am confident in the future years of growth continuing within my territory.

GURPREETFreshsliceRichmond, B.C.

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“I opened my first Freshslice restaurant in 2007 and it was very successful, I opened my second and third Freshslice restaurants in 2008 and these too are very profitable. in 2009, I opened my fourth Freshslice Restaurant. All my Freshslice restaurants are highly profitable and easy to operate. It’s a great investment! restaurants. Each of my restaurants is not just highly prprofitable; their resale values have gone up by over 150%. No other pizza franchise business offers such a great return oninvestment.”

Owner testimonials

?How much is the License Fee?We charge a flat license fee of $39,900.00 + G.S.T.

What do I get for this License Fee? Assistance with expert site selection and lease negotiation Assistance with store design and construction services with General Contractor, Landlord, Licensee & Designer Comprehensive in-store training Complete store set-up and new store opening assistance Complete set of operations manuals Complete accounting and accurate detailed reporting system On-going operational support Merchandising support and marketing programs

HHow much are the Royalties and Advertising Fees?NO Royalties and NO Advertising Fees – These fees are included in the price of the dough you purchase from Freshslice. Licensees purchase dough from Freshslice at a considerable discount than from other suppliers. That is one of the main reasons we can offer such GREAT VALUE to the consumer.

HHow long is the training?First you start off with an On the Job Evaluation (O.J.E.) twelve in restaurant shifts to get a true feeling for our proven system. This gives you a chance to evaluate for yourself all we have to offer. After the successful conclusion of your O.J.E. your formal training will last 10 days. A combination of Home Office training and in restaurant hands on experience.

Is previous fast food industry experience necessary?No, we will train and support you completely.

What locations are available?OurOur location experts are always looking for great new locations. Our team gets the best sites, the best rates and terms possible. Landlords like our proven concept. Currently we are expanding throughout Canada.The business expansion opportunities for Freshslice are huge. In case YOU have found a location that seems suitable, we would be pleased to evaluate it.

HHow much will it cost to open a Freshslice Restaurant?One of the greatest advantages is that our cost to open is one of the lowest in the pizza license industry. Our TOTAL License investment is approximately $245,000. Our competitors charge $375,000 - $400,000 for a similar set-up.

How can Freshslice do this?BecauseBecause our unique, proprietary and profitable business system requires much less equipment and leasehold improvements.

How much cash do I need to put down to purchase a Freshslice License?A minimum of 45% of the TOTAL license investment.

Can Freshslice help with the financing?YYes. We have great chartered bank partner experts standing by to help you build your dream.

Questions & answers

?Email: franchising@freshslice.comfor an introductory package.

WHAT DO I DO NEXT?

Does Freshslice have a grand opening program?How much does it cost?FFreshslice has designed a comprehensive grand opening program that will give your business a tremendous kick-start. We will plan, schedule andcoordinate all the promotion material and advertisingfor you so you can concentrate on training andcustomer service. The investment required for yourgrand opening program is approximately $5,000.

How much money can I make?UponUpon signing the Confidential Qualification Report we will give you detailed list of franchisees you can visit to discuss their business details. Because our initial investment is so low; the return on your investment can be exceptionally HIGH. The amount of profit you make is largely based upon your ability toclosely follow our business system and be passionate about Freshslice and our products.

What kind of support can I expect from Freshslice?You can expect support in all areas of your business.This includes: Purchasing Power Quality Control On-going Training Operations Systems Financial Management Systems New Product Development Customer Service Training

From where will I purchase the equipment, the pizza dough and other supplies?From Freshslice and other authorized suppliers.

What does What does Freshslice expect from me?The ability to closely follow our system. By enforcing our standards, every single customer is satisfied with our Brand. Your business will grow and become profitable. The reason Freshslice is successful is because we expect you to closely follow our system.In particular, we expect you to do the following:#1#1 Follow the Freshslice guidelines#2 Understand the best ways to: hire, promote and Encourage your staff#3 Keep your store spotlessly clean

How long does it take to open a Freshslice location?OnOnce we approve you as a Licensee and you sign our agreements, it can normally take approximatly 2 - 4 months before you open. Much of this process is related to government permit application procedures and thelease at your location.

Questions & answers

CORPORATE HEAD OFFICE

VANCOUVER1610 Ingleton Avenue, Burnaby, BC V5C 5R9Tel: 604-251-7444 | Fax: 604-251-6727

franchising@freshslice.com

www.freshslice.com