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Father's Day is this weekend so Mike's Top 5 looks at fathers in ads. Plus, Tang gets shaken, not stirred. And now you can read your radio. All that and more in this week's Pizza Friday.

TRANSCRIPT

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THE NEWS

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Thunder Plus Heat Equals...Ratings?As LeBron James and Kevin Durant approach Tuesday's first tip of the NBA Finals, the

league is finally getting what it wants: a battle between the long-standing rival cities of Miami

and Oklahoma City. OK, not really.

But in Durant and James-the Thunder and the Heat-there is little doubt that we've got the best

pair of competing claimants to the title of world's greatest basketball player. James is a three-

time MVP, Durant is a three-time scoring champ and each has been at his best in these

playoffs.

James earned a third trip to the Finals by going bonkers against the Boston Celtics, a

collection of cagey veterans that-how to put this?-got LeBronamized. In the seven-game

series, James averaged 33.6 points on 53% shooting and 11 rebounds. Facing elimination at

Boston in Game 6, he finished with 45 points and 15 rebounds. All this has helped to quiet the

well-worn narrative that James doesn't know how to finish games, that he isn't "clutch." But

until he actually wins an NBA championship, that pesky narrative seems likely to persist.

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Twitter Knows When You Sleep, and MoreTwitter knows when you nap. At least its engineers think they have a pretty good idea

when you nap, because those are the few times when you're not pouring your heart out in

140-character bursts.

Peering into its fire hose of tweets from four big cities around the world, a pair of Twitter

engineers, Manuel Rios and Jimmy Lin, have discovered that the Twitter users in Istanbul

don't sleep much in August - and why would they, considering how many people are

strolling along Istiklal Avenue on summer evenings. The denizens of Sao Paulo, Brazil,

seem to take an afternoon siesta - tweets sharply drop off in the period after lunch.

New Yorkers tend to be as voluble on Twitter during the workday as they are during

evenings. But that is not the case for the other three cities. The Japanese in Tokyo

appear to be most disciplined about actually working during work hours - they tweet very

little, relatively speaking, between 10 a.m. and 6 p.m. Their sleeping hours also appear

relatively unchanged over winter and summer.

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Dish Chief: TV Needs to ChangeDish Network Corp. Chairman Charlie Ergen said a new ad-skipping feature that has infuriated

major broadcast TV networks is a "competitively necessary" response to the explosion of cheap

Internet video. That Web video threatens the pay-TV ecosystem, he added, and it is partly

caused by the TV networks themselves.

In a rare interview, Mr. Ergen for the first time explained publicly his rationale for introducing the

ad-skipping service called Auto Hop last month. The reclusive satellite TV pioneer said the

broadcast networks, several of which have sued Dish over the ad-skipping feature and have

refused to run Dish ads promoting a Dish digital video recorder, have been "more emotional

than realistic."

With the new service, Mr. Ergen aims to force the networks to develop "more meaningful" ads,

using, for example, demographic targeting of viewers. "Ultimately, broadcasters and advertisers

have to change the way they do business or they run the risk of linear TV becoming obsolete,"

he said. "I think the conversation is going to go a lot faster because now there is a risk of

inaction as opposed to no risk of inaction.”

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http://www.youtube.com/playlist?list=PLCB1EA34ACD14A049&feature=plcp

MIKE’STOP 5

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INNOVATION

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http://youtu.be/hlGI0F2tjmY

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RADIO

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Link: numantra.com214.635.2300http://youtu.be/ZD3sE7m__V8

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FAIL OF THE WEEK

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http://www.youtube.com/watch?v=G8ILBmZALE8

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OUT-OF-HOME

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BOOKS

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http://creativity-online.com/news/whats-the-best-book-on-creativity-youve-ever-read/234040

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INNOVATION

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http://airbaltic.satisfly.com/

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ONLINE VIDEO

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http://www.youtube.com/watch?v=cSgUx4sG2DA

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http://bit.ly/xd1vwj

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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world.  It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace. 

So we got together for a lot of serendipitous reasons and formed Numantra.  Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.

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CREATIVE PRINT