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Dancing Near The Gravestones, Cemeteries Discover Event Marketing Wall Street Journal

When it comes to rebranding, this may be the ultimate challenge. Stephanie Simon reports that mortuaries and graveyards -- don't the very words give you the creeps? -- are "opening their grounds to concerts and clowns, barbecues and dance performances -- anything that might bring happy families through the wrought-iron gates."

The idea is simple: If you enjoy yourself today, you may decide to stay for eternity. The Cedar Hill Cemetery in Hartford, Conn., for example, holds regular scavenger hunts. "It gets them into the cemetery, but not in a scary way, and if they have a nice experience, maybe they'll say, 'I want my family there,'" says executive superintendent William F. Griswold, Jr. Los Angeles' Hollywood Forever projects films on mausoleum walls; Flat Rock's Michigan Memorial Park invites disabled children to fish at its pond. Every story has its partypooper, of course. "We understand the need to market ... but we certainly wouldn't have a party" in a graveyard, Rob Visconti, who runs the Catholic Cemetery Association for the Boston Archdiocese, tells Simon.

I'm thinking that these festive morticians would not look fondly upon developments in Belgium, where six states have approved a new, low-carbon way to dispose of human remains that involves reducing the body to a mixture of liquid and minerals, as Marketplace's Stephen Beard reports. And I can't imagine what 'ol Tim Finnegan would make if it.


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1000Memories: A Facebook for the Deceased

With the popularity of social networking stronger than ever, we now face a new question: What kind of online profile is appropriate for the deceased?

The people behind 1000Memories came up with an elegant solution. Looking to collaborate on a truly meaningful project, Rudy Adler, Jonathan Good, and Brett Huneycutt quit their jobs and moved to San Francisco to launch a website devoted to memorializing loved ones who've passed away. Launched on July 9, the site allows family and friends of the deceased to share photos and stories of the person they care about, and propose ideas for memorial charities or foundations, in a morally and visually tasteful venue. Disentangled from the daily trivialities of Facebook, 1000Memories offers a meaningful space for dialogue and reflection.

"There are a lot of people in the death industry trying to take money from you," says Adler, a former GOOD employee. "At the end of the day, we're trying to capture the stories of peoples lives.



USA Today

Apple says it has patch for remote attack on iPhone, iPad

Apple is quietly wrestling with a security conundrum. How the company handles it could dictate the pace at which cybercriminals accelerate attacks on iPhones and iPads.

Apple is hustling to issue a patch for a milestone security flaw that makes it possible to remotely hack -or jailbreak - iOS, the operating system for iPhones, iPads and iPod Touch.

The patch is completed, Apple spokeswoman Natalie Kerris said in an interview. But Kerris said on Friday that she was not able to give a time frame for its public release.

Jailbreaking refers to hacking iOS to download Web apps not approved by Apple. This used to be difficult. This spring, a website came along called JailbreakMe.com that made it trivial to jailbreak your own iPhone or iPad. Last week, a technique for remote jailbreaking appeared on the site. It's now possible to access the operating system of an iPhone or iPad owned by someone else



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iPedal? Apple Files Patent for a "Smart Bike System"

Apple—a gadget-making company you may have heard of—has filed a patent for a "Smart Bicycle System." No, it doesn't look like Apple is building a bike itself. The patent suggests it's developing a system of bike-mounted sensors and software that can turn your iPhone or iPod into a sophisticated bike computer.

Gathering data from sensors on the forks, cranks, and elsewhere, the system could be used to track and display aspects of your ride like speed, distance, or climb; alert you when you fall below a certain pace or hit preset milestones; and map your rides. It's also designed to make it easy for cyclists in a group to share data and message each other while they're riding. This could really take off with the Critical Mass crowd



Bevy Of Consumer Products Operates By Monitoring Brain Waves Los Angeles Times

Shan Li reports on an array of new consumer products -- including electronics, toys, medical devices and smartphone apps -- that claim to allow consumers to harness their minds to control their surroundings. For example, Mattel's $80 Mindflex and Uncle Milton Industries' $130 Force Trainer work by having players wear headsets that monitor the electrical waves coming from their brains. By focusing, players can control the operation of fans, which then push small balls through obstacle courses.

Is it telekinesis, where people move objects with mind power alone just like in the movies? No, not really, admits Stanley Yang, CEO of NeuroSky, which provides the operating system for both the Mattel and Uncle Milton games. "Telekinesis in its pure form is really impossible," he says. "But this technology is as close as you will get."

Several major marketers are inverting research dollars in developing the technology to its fullest practical use. "If you have a lot of groceries, wouldn't it be convenient if you could think, 'Open up trunk,' and the trunk would open?" says Honda spokesman David Iida. "These are all possible applications to everyday life."


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Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Numantra is a very unique and results-driven advertising & marketing agency that was started on the crest of a tidal wave of change that ushered in the 21st Century.

Our founding partners recognized the coming of this change and purposefully created a company shaped in the image of the unstoppable future. Find out what Numantra

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