pixar adv 420
TRANSCRIPT
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PixarMarketing to the World
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● Emeryville, California● Reaching out to the world● India’s Population● French, Arabic, Spanish
The Strategy
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Year One● Logical to only do one language at a time● Translate popular movies
o Recent and Classico Translator Priceo Spanish
Timeline
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● Start with Spanish● Video Compilation of popular films● Advertise on Facebook and Twitter
Digital Marketing
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● Incredibles● Up● Wall-E● Toy Story Series
o One, Two and Three
Popular Pixar Movies
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● Tweet regularly in different languages● Create accounts for each language
o Reach out to each countryo Show smalls clips from each movie
Twitter Campaign
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● Create a “likeable” page● Short but in depth about section● Multiple posts
o Videoso Updateso Statuses
Facebook Campaign
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● Translator Pricingo $36/hour
● Social Media Campaign Pricingo Twitter
$2,000-$4,000/montho Facebook
$2,500-$5,000/month
Pricing
Standard Price Minimum Price
English to Spanish $34.98/hour $26.29/hour
English to Arabic $34.24/hour $25.69/hour
English to French $36.88/hour $26.46/hour
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● One Language vs. One Movieo Make more money on more movieso Better Focus
After Year One
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● Measuring Impacto Klout
Campaign Accountso Numbers
Tracks data on movie sales
Impact