Pitch

Gideon, Ceylan, Hayden & Karen

ArtistsOne of our artists will be called Frank.Frank will be a changed character after the circumstances of the narrative have occurred, this is subverting the story line of most grime music videos.Throughout the narrative Frank will show his emotions towards the situation, through this the audience will gain sympathy.The artist ‘Frank’ is a troubled character that has gone through a lot. This has had an impact in his character.Frank is a fresh character and is an absolute opposite to his brother, his style is more urban and he likes to push boundaries.

Our second artist will be called Fabian.He is a very good friend of Franks in which he describes the situation from a different point of view. He is not the main artist in this music video as the whole focus is on Frank and his family and therefore, the details of him are not very important at the moment.

Genre As a group we decided to use grime as our genre. It is a genre that is known globally

but is widely popular in the UK. Using grime as our genre will also allow us to step out of our comfort zone and be creative. Grime first emerged in the UK during the 2000’s and popular grime artists and groups include Skepta, Wiley, Boy Better Know and Giggs. Dizzie Rascal, Wiley and Lethal Dizzle were the first artists to make the genre mainstream.

At the time grime music was being played on radio stations such as Kiss FM, Channel AKA and Mystic and Grime is now expanded and is one of the most popular UK genres. Grime is often about troubles the artist has faced in life, sex, drugs and money also. However it isn't presented in a boastful manor which you may find in hip hop rap songs.

Grime can come across as aggressive however it has a lot of meaning and emotion. This is because most grime music is telling a true story. The song we’re doing is called 'My Story' by Krept and Konan. This tells the story of how Konans stepdad came to his death.

Song choice It had taken us a long time to choose our song. This is because we were

unsure on what genre our music video should be. As we had decided for Hayden to be the main artist for our music video, we had concluded that we would use a serious genre for our music video because of his appearance. Therefore, we chose grime. We then searched for different grime songs to see what we would enjoy filming and what would suit Hayden best. At first, we did struggle because we were unsure on which artist would be most suitable, but then we listened to songs by Cadet and Nines but in the end, decided to use ‘My Story’ by Krept & Konan. This was because the lyrics of the song, My Story, were very meaningful and therefore, we thought that we can make a realistic, effective narrative within the music video.

https://www.youtube.com/watch?v=p9rcAzic4zE

Audience Krept & Konan ‘My Story’ is a UK grime music and therefore, UK is our

target audience. Additionally, as grime music is mostly listened to by teenagers (mostly male), we have to also take that into consideration. When we had listened to the song, we had realised that it is a meaningful song and when we had checked the comments, we had realised that it was very emotional for the audience. To make the audience feel the same in our music video, we will have to make sure that we choose the right narrative to make it effective in the same way. However, even though Grime is usually about girls, money and drugs, this music video subverts this as it is more about family and therefore, we decided to make it a more mature looking music video and not just aim for teenagers, but also older.

Mise-en-scene - SETTING: Artists tend to often use estates in their videos. It's likely to be the area they grew up

in or they may believe that that particular setting represents them best. We also see artists simply performing as they walk the streets or heading to meet friends where the rest of the video may be shot. (Nines example) Occasionally, some artists may use apartments or cars as their setting. Because the song we're using is about death we thought to use the typical idea of our artist heading somewhere and towards the middle of the song, we'll find our artist in a grave yard paying respects to whom he lost.

- LIGHTING: Most grime videos have low key lighting. This sets a mood and gives the impression that the song will possibly be dark and serious. A lot of grime videos are also set in black white. This mainly occurs in that are more serious. We decided as a group to use black and white as we didn't want to have a video that stripped away from the importance of the message. Having the video in black and white will strip the idea of the music video being a showcase.

PROPS: At this stage, we aren't too sure of what props we want to use. COSTUME: In a lot of grime videos the artist and their entourage tend to wear a lot of sports and

designer wear. This includes Nike, Adidas, North face and Stone Island. We are thinking to conform to this typical convention. This is because we think it will represent our grime artists style best.

Promotion The promotion of our music video will be on the artists website, as our

response to brief says we must create a website for the band/artist, as well as a digipak.

We will upload the video onto YouTube to reach a large audience. This will give our music video more exposure as YouTube is the most popular websites on the internet.

We will also promote the music video on social media to fellow colleagues and friends so they could also view our work.

WHY? This allows us to improve our media skills, and help us get a good grade for

our portfolio. It also allows us bring ideas from each individual to produce high standard

music video.

Narrative/performance

There will be a performance and a narrative in the music video, and Hayden will be the artist.

Hayden will be telling his story at an older age. We will use a younger actor to play as young frank, and he will be in

the flashback of his brother dying. We think this will be meaningful because we will use young Frank

merged into older Frank which will show who the young actor actually is – Hayden when he was younger

Frank will be telling a story, whilst flashback images of the past re-occur, it will be as if he is telling a story.

Frank will occasionally rap to the camera mixed with rapping to himself, as he is reminiscing what happened.

Any Questions?