pitch proposal
TRANSCRIPT
mesmerEYESmesmerEYES your eyes
Elise Baker.mesmerEYES
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Market Research
This is an example of my questionnaire and my timeline and analysis of an advert.
Target Audience
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This is an example of my questionnaire analysis graphs.
Outline
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First advert:•Typical beauty advert with a well known celebrity advertising the product.•Is a product-information format (product = main focus).•Includes titling.•Includes voiceovers.Second advert:•Uses a model, a photographer and a make up artist. •The make up artist will be applying the mascara to the model.•Photographer takes pictures of the model.•Is a lifestyle format (associated with a particular lifestyle).•Includes titling.•Includes voiceovers.
Script
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This is an example of part of my script.
Storyboard
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This is an example of part of my storyboard.
Location Stills
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This is an example of my location stills and one of the studio lights I will be using.
Location Scout
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This is an example of my location scout.
Planning Schedule
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This is an example of one of my planning schedules.
Effects demos
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This is an example of the first draft of my titling that I will be using 2/3 times throughout each advert.
Radio advert/web pop-up
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This is an example of the script for my radio advert and the first draft of my web pop-up.
Packaging
This is an example of my first draft of the packaging for my mascara.
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EquipmentDuring the production of my adverts, I will need the following equipment:• A camera• Tri-pod• Studio lighting
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Financial Costs•Location•Camera crew•Sound crew•Lighting crew•Make up stylists•Hair stylists•Costumes•Costume stylists
•Editing studio•Actors•Radio studio
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Why will my product appeal?
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•Gives longer and thicker lashes.•Has a thicker than normal brush.•Easy and doesn’t take long to apply.•It’s cheap.•Has 5 colours: black, brown, black/brown, ultra black and charcoal.
When can you see my advert?
I would plan to air my adverts of an evening so that my target audience would be home from sixth form/college/university and so are able to watch them.
I will aim to broadcast my adverts on ITV.
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Thanks for listening!
Does anyone have any questions?
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