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Page 1: Pitch presentation
Page 2: Pitch presentation

Rock music is a genre of popular music that originated as "rock

and roll" in 1950s America and developed into a range of different styles in the 1960s and later, particularly in the

United Kingdom and the United States.

Rock and roll has been seen as leading to a number of distinct sub-genres, including rockabilly,combining rock and roll with "hillbilly“country music, which was usually played and recorded in the mid-1950s by whitesingers such as Carl Perkins, Jerry Lee Lewis, Buddy Holly and with the greatest commercialsuccess, Elvis Presley.

Page 3: Pitch presentation

In 1960 there was a massive Rock invasion to the United Kingdom, by the end of 1962 , the Rock beat groups like The Beatles and Freddie and the Dreamers had become huge bands worldwide.

These bands brought in a range of American influences including soul, rhythm and blues and surf music, initially reinterpreting standard American tunes and playing for dancers.

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Conventions of Rock music videos may contain the use of low key lighting creating shadows. This creates a sense of enigma for the audience and also connotes them being isolated from other music genre’s it also connotes them as being different from your typical boy band. This is also a convention of Rock music to stand out and be different from other mainstream genres.

For example in The Script’s music video of Nothing, low key lighting is used throughout the video.

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Close up on lead singer

Low key lighting

Close up on instruments

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In the majority of the rock music videos that we looked at, the artists are all wearing either black clothes or the video is in black and white. When making our own music video we will have to take into context the use of black clothes and the effect of black and white screening if we want to conform with the conventions of the Rock genre.

Oasis ‘Wonderwall’: in this music video, it conforms with all the conventions of a Rock music video. With the use of closes up on the instruments used for example the drummer playing the drums and the guitarist. The music video is a concept based music video .

Page 7: Pitch presentation

Emphasising instruments

Close up on lead singer

Special effects focusing on lead singer and instruments

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The Script are an Irish rock band from Dublin. Based in London after signing to Sony Label Group, the band released their debut album in August 2008, featuring the hit songs "The Man Who Can't Be Moved" and "Breakeven". The album debuted at number one in Ireland and the UK. Their second album, Science & Faith, was released in September 2010, and contains the hit songs "For the First Time" and "Nothing". The album debuted at number one in Ireland and the UK, and number three on the US Billboard 200.Their third album #3 is set for release on 10 September 2012.

Page 9: Pitch presentation

The Script are represented as a traditional rock boyband with versatile music choices, for example doing a duet with Will.I.Am on their song Hall Of Fame.

The Script are also known for their major hits such as ‘The Man Who Can’t Be Moved’ and ‘Breakeven’. The majority of the songs that The Script have released are about the troubles that people have in there lives and how to deal with them. This is one reason why we want our visuals to match the lyrics because this is a running theme in all of The Scripts music video.

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We decided to do Fall For Anything by The Script because from the first listen of the song we knew exactly what we wanted to do within the music video.

The storyline of the whole song is going to be on the basis that the man has cheated on his wife and she finds out after she has made a romantic dinner for them both marking a special occasion.

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Kitchen Long Walk

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Food Rings


Sugar Glass Bottles

Kitchen Utensils

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Effects: Final Cut using black white effect to add tension to the music video.

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As a group we have decided our performance style will be a Narrative Music Video.

Our overall vision is to portray the music

video as an abusive relationship using the use of flashbacks and props.

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Thanks For Listening