Pitch Perfect:Agency Secrets to Winning More Business

August 10th, 2016

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Ask Questions as We Go

Please use the “Questions”pane throughout the webinar

Slides and recording will be made available shortly after the webinar

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What We’ll Discuss

❖ Resources, tools and tips to secure and perform a standout pitch

❖ How to be successful in your local market and build credibility

❖ How to differentiate yourself by demonstrating tangible added value

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Introducing the Experts

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Brad Williams CEO & Co-founderWebDevStudios@williamsba@WebDevStudios

❖ Served in US Marine Corps - tour in Kuwait/Iraq operation Iraqi Freedom where he learned to program with a gas mask on

❖ Co-organizer: Philly WordPress meetup group, WordCamp Philly & Inaugural WordCamp US

❖ Been developing websites for over 20 years

Ryan Ashby Director of Partnerships WP Engine@Rashby81@wpengine

❖ Passion for smarketing

❖ Born and raised in Kansas

❖ Not scared to bust a rhyme

The WebDevStudios Story

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The WebDevStudios Story

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The WebDevStudios Story

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Securing the Pitch

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Finding a niche in a larger, noisier market

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Tools for Success

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1. Performance2. Security3. Scheduled

backups

Offer fast, reliable and efficient hosting, focusing on:

Tools for Success

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Scheduling recurring reports

Development and changes, Plug-in updates

1 second delay in load time leads to 7% drop in conversion--Akamai & Gomez

Diagnosis for insights on boosting site speed

Purpose

When to use

What’s new

Securing the pitch

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Contributing to the core

Thought Leadership

Securing the pitch

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Volunteer at WordCamps

Creating Focused Campaigns

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Creating Focused Campaigns

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CREDIBILITY +

PROGRAMMATIC =

PREDICTABILITY

Creating Focused Campaigns

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Creating Focused Campaigns

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Website & Capture

CRM

Marketing Automation

Email Automation

Page Performance

Creating Focused Campaigns

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Resources Information Infusionsoft Insights: http://learn.infusionsoft.com/?_ga=1.107073664.343735411.1470838926

Hubspot Blog (Both Sales and Marketing)http://blog.hubspot.com/Autopilot Flight School

http://flightschool.autopilothq.com/

Delivering the Pitch

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Delivering the Pitch

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Preparation

Focus○ Performance○ Security○ Conversion

Added value

Delivering the Pitch

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Link:https://www.cebglobal.com/top-insights/challenger-sale.html

The Art of Local.

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Stories from the past

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& Local Radio Station

WP Engine Page Performance: https://wpengine.com/page-performance/

WebDevStudios: https://webdevstudios.com/

WebDevStudios Blog: https://webdevstudios.com/blog/

Resources

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1. Build credibility by showing thought leadership and contributing to the WordPress Community.

2. It's a large and crowded market, use data-driven tools to stand out and deliver unique value.

3. Connect with your local community and give back.

If you remember nothing else...

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Q & A

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Feel free to ask away inthe “Questions” pane!

Next

Next Up...

On-Page SEO Tips & Trickswith Jon Henshaw of Raven Tools Wednesday, August 24th, 11 am CDT

❖ Plugins❖ Hacks for structured data, optimizing images, responsive sites,

affiliate marketing❖ Monitoring for issues and optimization opportunities❖ Why page speed matters and how to improve❖ Tips to preserve SEO value during redesigns and site migrations

Register Now!! http://wpeng.in/on-page-seo/

Register Now! http://wpeng.in/too-cheap

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