pitch for my magazine
TRANSCRIPT
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A PITCH PRESENTATION ON LIT MAGAZINE
DONE: ASHLY PINJOS.
UNIT 4.4
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• Scenario.
• Company Profile.
• Company Logo.
• Initial Ideas.
• Target Audience.
• Content Research (Primary And Secondary Research).
• Commercial Viability.
• Paperwork.
• Conclusion.
CONTENTS
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SCENARIO
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MAMA productions has been contracted by
design and produce a magazine
The school has requested for us to show all
production and post production.
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COMPANY NAME
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M.A.M.A production - We came up with the word M.A.M.A
from our names; Mahia, Abbey, Mugisha and Ashly. Mama is a Swahili word meaning Mother
in English. Showing that we are bringing a new life.
NAME
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SLOGAN
The heart beat of the story - We choose this slogan as we
all know that if theres a heart beat that person is a
live meaning our information is live, true and present. Its
also shows that our company is a live always.
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To create and provide products that will not only give the
nation the facts but will also enlighten them; showing our tradition of excellence as the
ultimate media house.
STATEMENT
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To create value and make a difference.
VISION STATEMENT
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Started in 1982. Nakuru, Kenya Based in the I&M building
Founder CEO was Alida Mugisha Started by a group of four friends who came up with ideas
of producing the best media products.
HISTORICAL BACKGROUND
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COLOURS
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White - white was chosen because we
believe that it shows the purity of our company always ensuring
to bring the truth into the light.
Black - is a colour that is associated with
power, elegance and formality all the things we want to be seen as.
Red - To show that we can also be fierce to
fight for what we want not to roll over and accept everything.
Blue - this can be used to show that our company is clam and relaxed never
over exaggerating stories but also deep when it
comes to covering stories.
Green - this colour symbolises our
awareness to the nature and Nakuru as
this is where our company is located and Nakuru is well known as a very environmentally friend location.
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ROLES
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Alida
Freelancer
Researcher
Mahia Abbey Ashly
Cartoonist
DesignerCorespondent
Technician
Photographer
Editor
Executive
Marketer
Reporter
Accountant
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NAMES ALLOCATION PAGE
ALIDA Word from editorSchool play
Entertainment
2 4 7
8/9
MAHIACover pageActivities
Sports centre spread
1 16 17
18/19
ABBEYMusic centre spread
Carol concert Lipala
5/6 10 15 20
ASHLYContent
Story page Year 13 page
3 11
12/13 14
PAGE ALLOCATION
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LOGO
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she's getting angry
We chose this logo because the big M in the picture stands out with our company name, and we feel like most people
will understand it without even seeing the name.
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Alida chose this as a logo because of the global world on the picture to show that the product will be globally and please everyone around the world. We didn't chose it because this kind of logo is used by many companies and we wanted something that is unique.
I chose this logo because our company is targeting people from all around the world. However we didn't choose this logo as it not unique and its not something that will attract our customers.
Mahia chose this logo for our company because he felt that the shield symbolises how the company shall protect the audience by telling them the truth. We didn't agree as a company to use this logo because of the colour on the logo and and the overall design.
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INITIAL IDEAS
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THE IDEAS I
HAD A-Level Television show
Senior Library poster
Music Website
Sport School Magazine
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This is our main idea. Lit Magazine.
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REFERENCE TO PROFESSIONAL
WORK
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PROFESSIONAL
WORK Content page
Editorial page
Centre Spread.
Cover Page
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This was the magazine I got from
the internet as reference. As we all
know Vogue is a well know magazine and that why i decide to use it as reference.
COVER PAGE.
This was the cover page
of the magazine we made.
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TARGET AUDIENCE
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• Social class - we are targeting from every social class from A- C1 this is because the magazine will not be expensive. We will make sure that its affordable to everyone.
• Gender - The magazine is for both male and female. This is because the school is a mixed school .
• Age - This magazine has no age group, both the primary and the secondary can read it.
Primary - 6 - 18
Secondary - 19 - 50
• Language - The language used will be informal as its for youths, and the language used this days by most youths is slug. It will also be in English as its an International School.
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CONTENT OF
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Magazine Questionnaire.
My name is Ashly Pinjos. My Media project is to introduce a magazine for the school. Your responses will help me design the kind of magazine that you want.
DEMOGRAPHICS
1. Gender) Male Female
2. Age) 10-15 16-18 19-30 30+
3. Occupation) Students Teachers Staff
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QUESTIONS
4. Do you read magazine?
YES
NO
5.Have you ever read a school magazine?
YES
NO
If yes what did you like most about the school magazine you’ve read and what did you not like most about the magazine?
What you liked most -
What you didn't like most -
6. How often do you read school magazines? 1 as not much, 10 as much. Circle the number.
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7. How much do you spend on the magazines? 50-100 100-200 200-300 300-400 400-500
8. Where do you buy your magazines from?
9. What do you mostly look at when buying a magazines? The colour
Glossy paper
Interesting articles
Interesting Graphics and Layout
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10. Did you like the colours and pictures of the magazines you’ve read before?
YES
NO
1 2 3 4 5 6 7 8 9 10
Give a reason to why you chose that answer
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ANALYSIS
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Male Female
In my research all 50% male and 50% females filled in the
questioner giving me accurate
measurements.
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Majority of the people who filled in the questionnaires
were 18-30.
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80% of the people said they read
magazines.
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Below average were the majority and said
they don't read school magazines.
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Majority of them pay
50-100 when buying
magazines.
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The colours Glossy paper Interesting articles Interesting Graphics and Layout.
80% care about the articles and the graphics, while the other 20% care about the colours
however none seemed to care about the paper we use with its
Glossy or not.
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COMMECIAL VIABILITY
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Photoshop Cs6 In Design Cs2
Microsoft word Logo creator
Adobe creative suite 6
SOFTWARE.
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Printer Colour Hard drives Cables Batteries
EQUIPMENTS.
Heat set web pressers Desktop & laptop Camera equipment (Nikon 3200 and Canon 1000D, tripod stand, lighting kit, memory card and batteries.) Location map
1 High speed tipper 2 High speed folder 2 Flat bed cutter 2 perfect binder 5 saddle stitchers
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CEO -5,000, 000 kshResearcher- 450, 000 kshCorespondent - 200, 000 ksh Freelancer - 70, 000 ksh
Graphic Designer 2,500, 000 ksh ICT technician 100, 000 ksh Cartoonist - 450, 000 ksh
SALARIES.
Marketer - 2, 200, 000 kshAccountants - 500, 000 ksh Reporter - 450, 000 ksh
Sale executive - 2, 000, 000 ksh Photographer - 200, 000 ksh Managing editor -2, 500, 000 ksh
Total - 16,620,000 ksh
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Coloured advert - 100,000 ksh Half a page coloured - 50,000 ksh
Quarter coloured page - 25,000 ksh Black a white full page - 25,000 ksh
Half page black and white - 10,000 ksh Quarter page black and white - 5,000 ksh
ADVERTISING.
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PAPERWORK
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MEETING RECORDS SHEET DATE: 16/DEC/2016.
TIME: 9:30 AM. PLACE: MEDIA ROOM.
NAMES PRESENT ABSENT
ALIDA
ABBEY
MAHIA
ASHLY
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MEETING RECORDS SHEET DATE: 9/JAN/2017.
TIME: 2:00 PM. PLACE: MEDIA ROOM.
NAMES PRESENT ABSENT
ALIDA
ABBEY
MAHIA
ASHLY
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PROPOSAL.
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PRODUCTION DIARY.
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CONCLUSION
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What went wrong??
• Analysing from the questionnaires. • Not everyone was present for all the
minutes. • Choosing names or slogan was a
problem.
😩
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What went right ??
• Everyone contributed to the work. • People completed their tasks on time. • Roles were given according to what
you like most.
😎
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What to improve??
• Be there for every minute. • Including a larger audience.
😏
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DONE BY: ASHLY PINJOS.