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KEY STATS

Female 63%

Male 37%

Median Age 18

Publication Pattern Fortnightly

Cover Price £2.20

Genre Rock Music, Pop-Music, Chart-Music, Metal and R’n’B

Working Title LIVE!

Publication

The magazine will be published fortnightly. This isbecause my researched showed that my targetaudience, young adults, buy music magazinesirregularly and so do not need a new issue everyweek. But the readers also want to be informedabout current events and artists which means thatbringing out the magazine monthly wouldn’tcompletely fulfil this task. So a fortnightlypublication perfectly strikes the balance andsatisfies the audience’s expectations.

Cover Price

Based on the survey which showed that themost people are willing to spend between £1.30and £3.50 for a music magazine, the cover priceof the magazine will be £2.20. As the magazineappears fortnightly it can be a bit moreexpensive than £1.30. It is aimed to youngadults who usually do not earn a lot of money soit cannot be as much as £3.50. A cover price of£2.20 is a satisfying midpoint.

Genre

This music magazine tries to cover a wide range of musicgenres instead of only focusing on one. My research showedme that this is a market niche. There are magazines like thisbut aimed to an older audience. Music magazines likeKerrang! which have the same target group as my magazineare specialised on one particular music genre. To give themagazine’s content a structure and to meet the audience’sdemands there will be a focus on rock music. The vastmajority of the participants in the survey declared the rockgenre as their favourite. This does not mean that the front-page article always has to be about a rock band or artist. Itjust states that in average the number of articles about therock genre prevail the amount of articles about Pop-music,Chart-music, Metal and R’n’B.

Working Title

The magazine’s name is LIVE! It is a shortand catchy title which can be memorisedeasily. You associate the word “live” withlive music like concerts or festivals inwhich my target group likes to participatein. It also suggests that the content of themagazine is up-to-date, it reports live, atthe very moment, not delayed. Readingthe title words such as alive and livingpop into your head. The target audiencewho are teenagers and young adults inthe prime of their lives trying to find theirown personality and identity as well astheir place in society should get a feelingof understanding and belonging whenthey see the name LIVE! on a magazinesfront page.This means the working title is aconnection to music much the same as tothe reader’s situation in life.

Mission Statement

Live! reports vividly and enthusiastic about the latest sensations in the music business. We

deliver facts and dates so you will never miss a Queen’s concert in Manchester or the ticket

sales for the Leeds festival. LIVE! brings music alive for you!

Reader profile

Amy is an 18 year old student at the York College. As the main LIFE!’s audience shelives in Yorkshire. Like a lot of teenagers she spends her weekends with her friends andgoes out in the evening to night clubs and bars.When she goes shopping with her friends they usually take a break in a café andgossip about the latest news in the music world. Not only do they discuss new songsbut also the relationship of their favourite artist and their styling. Music is a part of herlife as much as sleeping and studying for college. She listens weekly to the UK chartsand watches casting shows like the X-Factor or The Voice UK.When she is in the bus or doing sports her earphones are plugged in. “A life withoutmusic? I don’t try to stop breathing so why should I stop listening to music? For methese two activities are on the same level.” Amy confesses to us.Her weekend-job in a supermarket makes it possible for her to go to music festivalsand concerts of her favourite artists.At the moment she tries to figure out what to do after college and ensured us that sheis sometimes so confused and overwhelmed with information, opinions and advicespeople throw at her that she likes to escape the whole stress by going to her room andturning up the music as loud as she can. “Just to get my head clean for somemoments and relax.”