pitch concepts and trends. how to get your shots published make it simple and to the point from very...
TRANSCRIPT
HOW TO GET YOUR SHOTS PUBLISHED
•Make it simple and to the point from very beginning. Include sub heading: NEW COLLECTION, provide the collection in lo-res from the get go and offer a yousendit or wetransfer link and include credits and a short release on creative direction.•Follow up – email or send disc of hi-res images with A4 print out of collection•Know your publication – target audience/magazine philosophy – pitch to a section of the magazine to show you’ve done your homework, immediate brownie points.•Be realistic – start with trade publications•Investigate international opportunities: ESTETICA in 24 countries, lower quality of work overseas (bar UK)•Make it aspirartional – make people aspire to take part of/be something else – achieved with a strong overall CONCEPT
CONCEPT – EVOKE A FEELING GREIF, TURMOIL, GRACE, ELEGANCE
INSTYLE - THE WIDOW BY BRAD RIXON FOR L’OREAL PROFESSIONNEL
CONSISTENCY THROUGHOUT ALL CREATIVE ELEMENTSBIKER CHICK: WAREHOUSE, HARLEY, LEATHER
INSTYLE – GASOLINE BY LAUREN McCOWAN
ADD AN ELEMENT OF COMMERICAL SUITABILITY/VERSATILITY-
DOESN’T HAVE TO BE ‘HAIR EXPO’ HAIR INSTYLE – LORES GIGLIO FOR MUK HAIRCARE