pitch bootcamp the founder institute
TRANSCRIPT
Pitch Bootcamp
The Founder Institute
http://FI.co/join
Who Are You?
Hopefully, Neither
5 Rules
Display Confidence
Stand tall
Speak clearly
Don’t Make Excuses
“I’m tired”
“Let me apologize for…”
“This is my first time…”
“I think that…”
Avoid Superlatives
“We’re the first…”
“fastest”
“best”
“only”
Use Data
“big” = bad
“large” = ignorant
End Strong
What is your ask?
Leave with a slogan.
Pitch Types
The Three Pitch Types
Elevator Pitch
• <1 Minute• Every Day• Clear
Competition
• 3-5 Mins• Excite• Structure
Fundraise
• 20-30 Mins• Inform• Data Heavy
Elevator Pitch
My company,
is developing
to help
(solve a problem)
(with secret sauce)
(company name)
(a defined offering)
(a target audience)
,
Easy?No.
My company,
is developing
to help
find deals online
faster.
Socialista
a social utility
female consumers
,
State a Simple Offering
Be Specific
a social utilityIn other words, a regional gas and electric company.
an ecommerce site
Avoid Buzzwords
mobile social CRMFor SMBs in EMEA over HTTP, of course.
a mobile application
Skip the Adjectives
a revolutionary serviceFight the power!
backend software
Specify a Precise Audience
Identify Demographics
female consumersConsumers, consumers everywhere!
mothers aged 24 to 36
Specify Your Market
artists and musicians Jugglers, piano players and trained monkeys unite!
unsigned electronic bands
Clarify the Buyer
large businessesThey are just so large, and they want what I have.
purchasing managers at Fortune 1,000 companies
My company,
is developing
to help
find deals online
faster.
Socialista
an ecommerce site
mothers aged 24 to 36
,
Identify a Problem Everyone Understands
My company,
is developing
to help
Socialista
an ecommerce site
young mothers
,
shop for hip baby productsat wholesale prices
Add Some Secret Sauce
My company,
is developing
to help
Socialista
an ecommerce site
young mothers
,
shop for hip baby productsat wholesale prices
with automated ordering for diapers, wipes and other staples.
Other Examples
My company,
has developed
to help
TheFunded
an online community website
entrepreneurs seeking venture investment
,
research, rate and review venture capital firms
with subpoena-proof anonymityto encourage accuracy.
My company,
has created
to help
the Founder Institute
a training and mentoring program
entrepreneurs launching a new startup
,
create meaningful and enduring technology companies
with shared equity that encourages peer support.
Thank you!
The Founder Institute
http://FI.co/join