PITCH

LOUISA JOHNSON- SO GOOD

BACKGROUNDRelease date: 28th October 2015The singer was the winner of last years XFactorThe message of the song is falling to temptationThe original video includes both performance and narrative

We have links with potential pianists, drummers and guitarist that would be willing to sacrifice their time for our music video

THE GENREWe feel that R&B is a genre that we are not only familiar with but we believe when fitting to the conventions of this genre we can fully ensure our music video reaches to those expectations Which is why we have chosen the song

So good – Louisa Johnson(R&B and soul singer)

We chose this artist not only because she is upcoming but we believe we can create a video that equates well with the song.

THE SET

Although we want to have the performance aspect to our video we wanted a build up of events happening in the video, emphasising its good to let go, for example getting up to trouble in a car park.

THE PROPS

We also have access to a drum kit, piano/keyboard, bass guitars and microphones

THE ARTIST• Meet JEMIMA • 18 years of age• Retro style RnB/Soul singer• We choose Jemima as she already

sings as a Hobby, writes music, and is used to lip synching, which would be effective for our music video.

• She would be able to learn the lyrics quickly and portray the right emotions for the song.

OUTFIT IDEAS

Dark redsDenimLeatherSmokey eyeDark red lipstickChoker

EFFECTS/CAMERADISTORTION – UNDER INFLUENCE OF ALCOHOLSYNCHRONOUS CUTSCUT AWAY SHOTS TO NARRATIVECLOSE UPS OF LIP SYNCHINGTRACKING SHOTSHAKING CAMERA EFFECT