pioneering crowdfunding site acquisition opportunity · 14 copyright ©2013 pluritas, llc.© mjk...

Copyright ©2012 Pluritas, LLC. 1 © MJK Partners, LLC, 2016

Pioneering Crowdfunding Site Acquisition Opportunity

GiveForward, Inc.

Josh Chapman, CEO GiveForward, Inc. [email protected] Tel: 312-859-5474

Myron Kassaraba, Managing Director MJK Partners, LLC [email protected] Tel: 617-902-0639


Sale Process MJK Partners has been retained by GiveForward, Inc. to conduct a sale process of the company’s assets and operations. This is a unique opportunity for a strategic buyer to acquire an early participant in the crowdfunding market with a terrific brand and significant organic traffic. This document provides an overview of the opportunity. More public information can be found at: http://mjkpartners.com/sales/giveforward/ Additional information about the details of the company’s operations, people, products and technology is available once an NDA is executed. We are requesting expressions of interest from interested buyers on or before December 15th, 2016. We reserve the right to end the sale process early, make adjustments to terms or to schedule. If you have any questions about the assets being sold, the sale process or would like to be kept informed, please contact:

Myron Kassaraba MJK Partners, LLC Tel. 617-902-0639

[email protected]

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Copyright ©2013 Pluritas, LLC. 3 © MJK Partners, LLC, 2016 3

Fundraising for people in need. A platform for tapping into networks of family and friends to help…....


•  GiveForward.com is a leading crowdfunding site for individuals to raise money from family and freinds to pay for emergency healthcare, funeral or caregiving expenses.

•  The Board has placed the company in maintenance mode as it looks for an acquirer for the assets.

•  The site attracts ~1000 new fund raisers per week.

•  The site has an extremely high domain authority for search results with over 393,000 pages indexed and significant traffic that can be leveraged by an acquirer.

Opportunity Overview

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•  The assets include the site www.giveforward.com and Android and iOS mobile applications.

•  A newly-designed platform was launched in 2015 that has yet to be fully actualized.

•  Options for an acquirer: 1.  Continue to operate the site and the services (invest in marketing

and building-out care coordination features)

2.  Leverage domain for SEO and traffic to re-direct to alternative crowdfunding platform/service

3.  Use platform to provide own-branded or captive crowdfunding services

4.  Leverage data – 4 million user emails, 800K unique visitors.

Opportunity Overview (cont.)

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Stats & Facts •  258,000 organizers have run more than 1.9 million

crowdfunding campaigns on GiveForward raising over $194 million in donations

•  Company founded in 2008, headquartered in Chicago, $7M in venture capital invested

•  Techstars class of 2010 •  Currently generating ~$50K/month in revenue (5% of

donations) •  Donations are processed and managed by payment

processor, WePay •  Average medical fundraiser raises ~$3,000

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Target Acquirers

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Crowdfunding Services

Disease Support

Organization Financial Services

Healthcare Insurance Strategic

GiveForward represents a unique opportunity for a number of prospective buyers to leverage a well-established brand with high affinity and SEO to combine with an existing service provider or to utilize the platform to add robust crowdfunding capabilities.


In the News….... • Crowdfunding for His Life – Billboard

• Couples Desperate for Children Turning toCrowdfunding – Bloomberg

• Seeking Medical Debt Relief – NerdWallet

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Read full article here

Read full article here

http://www.billboard.com/articles/news/magazine-feature/7556938/ivan-julian-crowdfunding-cancer-punk-legend

http://www.bloomberg.com/news/articles/2016-10-20/how-to-pay-for-that-baby-crowdfund-it

https://www.nerdwallet.com/blog/loans/medical-debt-crowdfunding-bankruptcy/

http://www.kare11.com/news/crime/2-sisters-mn-natives-found-dead-on-island/327565057

http://www.huffingtonpost.com/entry/dad-with-cancer-travels-from-icu-to-delivery-room-for-sons-birth_us_57e3fcf9e4b0e28b2b529d7a


Mobile App

The GiveForward Experience

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www.giveforward.com Create

Promote

Fundraising page

Donors & Supporters

Organizer

Recipient

1st Visit

Future Visits

Mobile App


GiveForward = Exceptional Results

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•  https://pages.giveforward.com/medical/page-j75s2p/

•  346 donors raised over $51K in 22 days •  Shared 722 times on Facebook •  Donations ranged from $25 - $2,700 •  99.7% of donors covered their fee

•  https://pages.giveforward.com/medical/page-dd85z53/

•  292 donors raised over $60K in 44 days •  Shared over 3,800 times on Facebook •  Donations ranged from $5 - $15,000 •  99.5% of donors covered their fee


Exceptional User Traction Actions by user type through first 6 weeks

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Weeks 1 % 2 % 3 % 4 % 5 % 6 %

Community Pages

Supporters 882 67%42173% 397 68% 141 73% 74 81% 166 92%

Organizers 441 33%15227% 186 32% 51 27% 17 19% 15 8%

Fundraising Pages

Supporters 473 61%15563% 76 46% 22 44% 12 44% 27 54%

Organizers 298 39% 91 37% 88 54% 28 56% 15 56% 23 46%

0%

20%

40%

60%

80%

100%

1 2 3 4 5 6

% of Actions by Supporters

Community Pages Fundraising Pages


GiveForward Traffic: All Organic

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Source Fundraisers Published

Percent of Total

SEO - Google 13,619 54%

Direct 4,933 20%

e-mail 1,723 7%

SEO - Bing 639 3%

Crowdcrux.com 530 2%

SEO - Yahoo 471 2%

Fundraiser Published Traffic: 5/1/16 – 10/31/16

Source Donations Percent of Total

Facebook 32,404 62%

Direct 6,886 13%

e-mail 6,244 12%

SEO - Google 1,199 2%

Donation Traffic: 5/1/16 – 10/31/16

Top 10 Landing Pages – Past 90 Days


Platform and technology

For more information – see Technology Overview

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GiveForward’s technology platform was built by an in-house team. The team consisted of software engineers, interaction designers, product managers & growth engineers. The platform was designed with users input and built for scale. Our in-house growth team optimized the product to maximize conversions. The product is hosted on AWS and is a secure environment. The product has been through a full security audit by a 3rd party company.


THIS PRESENTATION DOES NOT CONSTITUTE AN OFFER FOR SALE OF ASSETS OR SECURITIES FOR GIVEFORWARD, Inc. (GIVEFORWARD) OR AN OFFER FOR, OR SOLICITATION OF, A LICENSE OF ANY KIND. IN MAKING A DECISION REGARDING THE giveforward OPPORTUNITY, POTENTIAL PURCHASERS MUST RELY ON THEIR OWN EXAMINATION OF THE INTELLECTUAL PROPERTY RIGHTS AND OTHER ASSETS INCLUDING BUT NOT LIMITED TO THE TITLE, VALUE, MERITS AND RISKS INVOLVED. MJK PARTNERS, LLC (MJK PARTNERS) MAKES NO REPRESENTATION CONCERNING THE VALIDITY OF THE INTELLECTUAL PROPERTY HEREIN. ADDITIONALLY, THESE MATERIALS ARE SOLELY ATTRIBUTABLE TO MJK PARTNERS AND DO NOT NECESSARILY REPRESENT THE VIEWS OR OPINIONS OF GIVEFORWARD. NOTHING IN THIS DOCUMENT SHALL CONSTITUTE OR BE INTERPRETED AS LEGAL ANALYSIS REGARDING THE SCOPE OF INTELLECTUAL PROPERTY RIGHTS. SIMILARLY, NOTHING INCLUDED IN THIS DOCUMENT SHALL BE USED TO INTERPRET, DEFINE, OR OTHERWISE LIMIT THE SCOPE AFFORDED THE ASSOCIATED INTELLECTUAL PROPERTY RIGHTS.

NOTICE

Contacts: Myron Kassaraba Managing Director MJK Partners, LLC [email protected] Tel: 617-902-0639

Josh Chapman CEO GiveForward, Inc. [email protected] Tel: 312-859-5474

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