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Can’t hear? Be sure you have called in or clicked the green phone icon Monday, January 6, 14

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A Pinterest webinar presented in January 2014. Presented by Kelly Mirabella with Stellar Media Marketing.

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Can’t hear? Be sure you have called in or clicked the green phone icon

Monday, January 6, 14

Monday, January 6, 14

Brought to you by...

Kelly Mirabella Stellar Media Marketing

StellarMediaMarketing.com

Monday, January 6, 14

Get your profile right

Monday, January 6, 14

PinsShare the love

Your original content is VERY important.

Optimize

Tell a story

Add pinable content to your website

Monday, January 6, 14

Monday, January 6, 14

Fun Fact: 80% of the pins on Pinterest are RePins

Monday, January 6, 14

Images1 Profile images: 165 x 165 pixels.2 Pins in feed: 238 pixels x adjusted to height.3 Expanded pin size: 735 pixels x adjusted to height.

“When you think of a single word, your images wil l always be focused, and they’l l always

convey a meaning that makes a real impact.” – Smashing Magazine.

Monday, January 6, 14

Visual Concepts• Color maters - Images that are redish orange get twice as many

repins than blueish tints

• Size matters - Vertical images with an aspect ratio between 2:3 and 4:5 get repined 60% more than very tall images. This is despite what people tell you about having very tall images to catch people’s eye in the feed.

• Brand images without faces get 23% more pins than those with faces in the image.

• What else can you pin?

Monday, January 6, 14

Example Time!

Monday, January 6, 14

Example Time!

Monday, January 6, 14

Example Time!

Monday, January 6, 14

Example Time!

Monday, January 6, 14

Example Time!

Monday, January 6, 14

Example Time!

Monday, January 6, 14

Example Time!

Monday, January 6, 14

Example Time!

Monday, January 6, 14

Example Time!

Monday, January 6, 14

Example Time!

Monday, January 6, 14

Increase Engagement Data Source: Hubspot.com

Monday, January 6, 14

Increase Engagement

• Include a call to action - 80% increase in engagement when there is a call to action.

Data Source: Hubspot.com

Monday, January 6, 14

Increase Engagement

• Include a call to action - 80% increase in engagement when there is a call to action.

• Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic.

Data Source: Hubspot.com

Monday, January 6, 14

Increase Engagement

• Include a call to action - 80% increase in engagement when there is a call to action.

• Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic.

• Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly]

Data Source: Hubspot.com

Monday, January 6, 14

Increase Engagement

• Include a call to action - 80% increase in engagement when there is a call to action.

• Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic.

• Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly]

Data Source: Hubspot.com

Monday, January 6, 14

Increase Engagement

• Include a call to action - 80% increase in engagement when there is a call to action.

• Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic.

• Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly]

Data Source: Hubspot.com

Monday, January 6, 14

Increase Engagement

• Include a call to action - 80% increase in engagement when there is a call to action.

• Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic.

• Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly]

Data Source: Hubspot.com

Monday, January 6, 14

Increase Engagement

• Include a call to action - 80% increase in engagement when there is a call to action.

• Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic.

• Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly]

Data Source: Hubspot.com

Monday, January 6, 14

Increase Engagement

• Include a call to action - 80% increase in engagement when there is a call to action.

• Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic.

• Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly]

Data Source: Hubspot.com

Monday, January 6, 14

Increase Engagement

• Include a call to action - 80% increase in engagement when there is a call to action.

• Relate your Pins to trending topics - 90% increase in click throughs when your pin is related to a trending topic.

• Tutorial pins see a 42% higher click-through rate than the average pin. [Source: Pinerly]

• Timing: 2pm - 4pm 8PM - 1AM

Data Source: Hubspot.com

Monday, January 6, 14

Best PracticesCreate a handful of boards that cover a broad range of interests.

Repin within Pinterest to engage other users

Don’t pin too many times in a row, especially if you’re linked to your social platforms.

Pin regularly

http://business.pinterest.com

Monday, January 6, 14

Next Month

Monday, January 6, 14

Happy Birthday to me!

Monday, January 6, 14

Happy Birthday to me!

• StellarClasses.com

• Facebook.com/stellar247

• LinkedIn.com/in/stellar247

Monday, January 6, 14